成功的版式设计可以更高效地吸引目标受众,那到底要怎么做才能设计好呢?本书将为读者提供打好基础的知识要点,从版式元素、版式法则等方面入手,循序渐进。详实的知识点结合丰富的作品,分析案例所使用的字体、配色和版式用到的设计方法,甚至每个作品都附网格图和视觉流程图,更加方便读者直接学习模仿,快速创作出自己的作品。 ①由浅入深的版式设计方发论,包括设计概念,操作方式和印刷输出等方面。 ②阐述商业设计的版式设计法则:留白、聚拢、对齐、重复和对比。 ③所有知识点都附有基础讲解配图和商业案例配图,理论结合实际为读者带来*夯实的教程。 ④收录50多个优秀的设计作品,每件作品都附有流程图以及设计分析。
这个权崴的视觉指南展示了世界伟大的艺术家之一J. M. W.特纳带来的艺术材料和绘画技巧。他的水彩画和油画的细节,通常只有少数博物馆的专业人员才能看到。这部作品由有经验的艺术家对他的核心绘画过程的再创造,与对特纳使用新材料的深入研究相结合,为他的创作过程提供独特的见解。 This authoritative visual guide to the artistic materials and painting techniques of J. M. W. Turner brings to life the skills of one of the world s greatest artists. Details of his watercolours and oil paintings, usually only available to small numbers of museum professionals, and an experienced artist s recreation of his core painting processes, combine with in-depth research into Turner s use of new materials to give unique insights into his creative processes.
英国维多利亚时代的艺术家威廉 莫里斯(William Morris,1834 1896)被誉为现代设计的先驱,是拉斐尔前派的重要画家,但是他垂名青史的原因并不是因为他的画作,而是他那一幅幅细腻严谨又不失美感的自然印花图案,他设计地毯,织物和壁纸,影响了装饰艺术和英国工艺美术运动。本书围绕鲜花主题,追溯了莫里斯花卉设计的起源,推荐给印花爱好者。 A beautiful and informative gift book devoted to designs by William Morris that incorporate flowers―a central motif in his oeuvre and one that played a part in the majority of his designs. The leading figure of the Arts and Crafts Movement, William Morris (1834 1896) is one of the best-known and most popular of all British designers. A passionate advocate of craftsmanship over mass production, he designed a huge variety of objects, but it is his spectacular carpet, fabric, and wallpaper patterns that have continued to capture the po