Chinahasalonghistoryofagriculture,sointheearlieststagesitsfestivalswereintimatelytiedupwithfarming.Today,theChinesecontinuetocelebratethesefestivals,bringingthemevenclosertotheirancestors,creatorsofasplendidculture.

China has a long history of agriculture, so in the earliest stages its festivals were intimately tied up with farming. Today, the Chinese continue to celebrate these festivals, bringing them even closer to their ancestors, creators of a splendid culture.

中国店铺的招牌和幌子分别是店铺和行业的标志，统称招幌，是中国商业习俗的表现形式之一。中国招幌随商品交易出现而产生，在商品经济发展中不断汰旧推新，生生灭灭，历久传承。 本书收集19世纪与20世纪之交流行于市面上的各业招幌图式约百种，并配以相应的表现店铺、作坊、市街景象的绘画、摄影作品。旨在重现沉没于历史岁月中的市井商情和街市景观，读者借着这些静态和动态的图像，结合书中文字，或可对中国招幌的产生、发展、演变及其中蕴蓄的民俗文化，以及与之相关的古人、古事和商品知识有约略的了解。

《如何面对中国人101题（西班牙文版）》是《在同一世界--面对外国人101题》姊妹篇，也是世界认识中国的一个窗口，大家可以从中国历史文化、人民的衣食住行、中国人的思维逻辑、风俗文化等多个侧面，再次领会中外文化的差异，读出万紫千红的中国文化色彩。

The art of clay figure modeling in China boasts a long history that dates back to the Neolithic Age (about 4,000 to 10,000 years B.E). For instance, some pottery pigs and sheep have been discovered at the 6,000 to 7,000-year-old Hemudu site in Zhejiang Province. And the life-size terra cotta warriors and horses unearthed in 1974 from the mausoleum of the First Emperor (259-210 BC) of the Qin Dynasty (221-206 BC) have been referred to as the "Eighth Wonder of the Ancient World." In fact, archaeologists have excavated a great number of pottery figurines, animals, chariots, and boats from the tombs of the following Han Dynasty (206 BC-AD 220). Naturally, the funeral custom of burying figurines and objects with the dead gave impetus to the development of clay sculpture at that time.

Chinese folk embroidery is a type of arts and crafts for both esthetic appreciation and practical use. The embroidered works have high decorative value, often with exquisite designs, and represent Chinese folk culture and traditional spirits. Thiook collects over 200 illustrations in 39 categories of folk embroidered worky the Han, Miao, Tujia, Yao, Dong, Tibetan, Dai and Manchu peoples. The acpanying detailed introductions will allow readers to truly appreciate the magnificence of folk embroideries.