When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between GOTcha (catching people doing things wrong) and Whale Done! (catching people doing things right). In Whale Done!, Ken Blanchard shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkably ea

When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between GOTcha (catching people doing things wrong) and Whale Done! (catching people doing things right). In Whale Done!, Ken Blanchard shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkably ea

Thephenomenalfollow-uptothebestsellingBuilttoLast Imaginediscoveringwhatsuccessfulpeoplehaveincommon,distillingitintoasetofsimplepractices,andusingthemtotransformyourcareerandyourlife.That?swhatJerryPorras,StewartEmery,andMarkThompson?leadingthinkersinorganizationaldevelopmentandself-improvementhavedoneinSuccessBuilttoLast.Twohundredremarkablehumanbeingsfromaroundtheworldareincluded,notably: ?JeffBezos,founderandCEO,.com ?WarrenBuffett ?BillClinton ?FrancesHesselbein,formerCEO,GirlScoutsofAmerica ?MayaAngelou ?BillGates Eachshareshowheorsheharvestedvictories,learnedfromfailures,andfoundthecouragetobetruetotheirpassions.Byfollowingasetofsimpleprinciplesculledfromtheseinspiringinterviews,readerscantransformtheirbusinessandpersonallives?anddiscoverthetruemeaningofsuccess.

本论文集共收录论文222篇。论文主题涉及政府公共事业，交通，能源与环境，建筑，地产与物业，航空航天与国防，网络与电子通信，教育，认证，标准，PM工具与软件，PM技术与方法，企业项目管理9个领域。被收录的论文的作者来自全球20多个国家和地区。

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.

InKevinManey'snewbook,"TradeOff-WhySomeThingsCatchOnandOthersDon't",wearetreatedtoasimpleworldsetapartfromthelatesttheoriesonthecomplexityofoureconomicsystems.Mostintellectualswritingonthesubjecttodaywilltellyouhowtrulydifficultitistounderstandmarketpressuresandthedynamicsthatdeterminewhathappensinourcommercialmarketplace.EvenMalcolmGladwell,whohasgivenusthe"TheTippingPoint",whichallowsustovisualizehowaproductorservicewithsufficientcriticalmass,theright"stickiness",andtherightcombinationofsalesmen,connectors,andmavensaproductmighttip,catch-onasManeywouldsay,didn'tquitegiveussomethingpracticaltousewhenmakingdecisions. Maneyhasgivenussomethingpracticaltouse.Hehasgivenusalens,ashecallsit,amirrorasIwouldcallit,tounderstandtheverybasicsofhumanpsychologywhenitcomestoseekingoutproductsandservices.It'samirrorbecausethemarketsareareflectionofourselves.First,sincewearesensorybeingsweliketobefullyengagedinahighfidelityenvironment.Inessencewelikethehighbandwidthexperienceofbeingthere,liveandinconcert.Second,ifwecan'tbe

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

I'm getting more done in less time, but where are the rich relationships, the inner peace, the balance, the confidence that I'm doing what matters most and doing it well? Does this nagging question haunt you, even when you feel you are being your most efficient? If so, First Things First can help you understand why so often our first things aren't first. Rather than offering you another clock, First Things First provides you with a compass, because where you're headed is more important than how fast you're going.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influen

Nudgeisaboutchoices—howwemakethemandhowwecanmakebetterones.AuthorsRichardH.ThalerandCassR.Sunsteinofferanewperspectiveonpreventingthecountlessmistakeswemake—includingill-advisedpersonalinvestments,consumptionofunhealthyfoods,neglectofournaturalresources,andotherbaddecisions.Citingdecadesofcutting-edgebehavioralscienceresearch,theydemonstratethatsensible"choicearchitecture"cansuccessfullynudgepeopletowardsthebestdecisionswithoutrestrictingtheirfreedomofchoice.Sstraightforward,informative,andentertaining,thisisamust-readforanyonewithinterestinourindividualandcollectivewell-being.

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebenchmark

Thisdevastatingandinspiringbook,byoneoftheworld'sleadingeconomicthinkers,laysoutnotonlythecourseofthefinancialcrisiswhichbeganin2007,butitsunderlyingcauses,andshowswhymuchmoreradicalreformsareneededthanarecurrentlybeingcontemplatedifwearetoavoidsimilar'systemic'crisesinthefuture.Itshowswhythebailouthasbeenonlymarginallyeffectiveandhowitcouldhavebeenmuchmoreso,andoutlinestheenormousopportunity-notyettaken-todesignanewglobalfinancialarchitecture.ItishighlycriticalofmanyoftheactionsnotonlyofGeorgeBush'sadministration,butalsoofBarackObama's.Itshowswhythebulkofthecostofrecoveryshouldbebornebythoseinthefinancialsector-notjustforreasonsofnaturaljustice,butforcompellingeconomicreasonsalso.Morethananyofthis,itremindsreaderstothinkconstantlyaboutwhateconomiesarefor,andthehumanpurposestheyserve.Freefallisaninstantclassic,combininganenthrallingwhodunitaccountofthecurrentcrisiswithabracingdiscussionofthebroadereconomicissuesatstake.

Therearelawsofnature,sowhyshouldn'ttherebelawsofmarketing? AsAlRiesandJackTrout—theworld-renownedmarketingconsultantsandbestsellingauthorsofPositioning—note,youcanbuildanimpressiveairplane,butitwillneverleavethegroundifyouignorethelawsofphysics,especiallygravity.Whythen,theyask,shouldn'ttherealsobelawsofmarketingthatmustbefollowedtolaunchandmaintainwinningbrands?InThe22ImmutableLawsofMarketing,RiesandTroutofferacompendiumoftwenty-twoinnovativerulesforunderstandingandsucceedingintheinternationalmarketplace.FromtheLawofLeadership,toTheLawoftheCategory,toTheLawoftheMind,thesevaluableinsightsstandthetestoftimeandpresentaclearpathtosuccessfulproducts.Violatethematyourownrisk.