"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of laun

Services requiring parts has become a $1.5 trillion business annually worldwide，creating a tremendous incentive to manage the logistics of these parts efficiently by making planning and operational decisions in a rational and rigorous manner。This book provides a broad overview of modeling approaches and solution methodologies for addressing service parts inventory problems found in high-powered technology and aerospace applications。The focus in this work is on the management of high cost，low demand rate service parts found in multi-echelon settings。The text may be used in a variety of courses for first-year graduate students or senior undergraduates，as well as for practitioners，requiring only a background in stochastic processes and optimization。It will serve as an excellent reference for key mathematical concepts and a guide to modeling a variety of multi-echelon service parts planning and operational problems。

Cooperation is the king! Teamwork achieves maximum results by infusing each member's talent, creativity, and energy into the given task. In today's fast-moving work environment, a team is far stronger than an individual in execution and creativity. This book provides 24 rules and guidelines for molding individual team membcrs into a solid and functioning group. Look at this value-packed book to learn how to: Forge a team that can make a difference and achieve great performances; Eliminate rivalries and focus on solving problems or challenges at hand: Handle the conflict well and drive for better results: Inspire creativity. This book shows you how to build a great team. working with individual members as well as the collective team to produce creative, consistent. and decisive results.

A game plan for team players in every arena of life--business,family, sports--uses examples from the life of the great basketballcoach to show how any group can combine strengths and talents andbe successful. Reprint. No one knows the dynamics of a winning team better than Pat Riley,one of pro basketball's most successful coaches. The Winner Withinis his game plan for team players in every aspect of life:business, family, or sports. Riley uses his own examples ofsuccess--in and out of sports--to show how any group can blend itstalents to create lasting success. The pro basketball coach and popular motivational speaker presentshis recipe for leadership, personal growth, and control of shiftingdynamics, showing how to forge strong groups that can work togetherto create success

Problems that "just won't go away" can be settled throughmethods developed by one of America's leading experts in conflictresolution. In clear language, Weeks shows readers how to turnconflict into lasting partnerships and ensure a fruitfuloutcome.

In Turning Passions into Profits，Chris Howard，a leading authority on personal influence and effec-tiveness，helps readers break through boundaries to achieve wealth and power.He gives eye-opening insight into the playing field and the rules of the game of life，and provides innovative techniques and con-crete tools for expanding the playing field，rewriting the rules，and winning the game. Each individual’s personal rule book is based on learned behavior and personal experiences that shape his or her perspectives.Turning Passions into Profits helps readers recognize and overcome their stifling,self-imposed rules and limitations and move toward a more fulfilling and rewarding future. “Change your focus and take charge of your life”is Howard’s mantra.He provides actionable techniques to get readers on the fast track from today’s frustrating status quo to tomorrow’s infinite possibilities.This inspiring，empowering book includes thought-provoking exercises to complete and strategies

Discovering the Leader in You Workbook From the Center for Creative Leadership (CCL) comes a highlyaccessible workbook based on the concepts outlined in the revisedand updated edition of Discovering the Leader in You. The workbookcontains a variety of questions and exercises designed to helpprofessionals reflect on, examine, explore, and discover conceptsand issues related to their role as leaders. Most of the activitiescan be completed while working through the book, others requiremore time, and some involve other people. To gain the greatestbenefit, it is suggested that all the activities be done asthoughtfully and as honestly as possible. Once you have completed the exercises and tasks outlined in theworkbook, you will be able to Clarify your purpose for leading, based on a clear leadershipvision and a core set of values Articulate your leadership strengths and areas fordevelopment Understand who you are as a leader in the context of both yourwork and your personal life

"One of the best baseball—and management—books out....Deserves aplace in the Baseball Hall of Fame."—Forbes Moneyball is a quest for the secret of success in baseball.Following the low-budget Oakland Athletics, their larger-than-lifegeneral manger, Billy Beane, and the strange brotherhood of amateurbaseball enthusiasts, Michael Lewis has written not only "thesingle most influential baseball book ever" (Rob Neyer, Slate) butalso what "may be the best book ever written on business" (WeeklyStandard). I wrote this book because I fell in love with a story. The storyconcerned a small group of undervalued professional baseballplayers and executives, many of whom had been rejected as unfit forthe big leagues, who had turned themselves into one of the mostsuccessful franchises in Major League Baseball. But the idea forthe book came well before I had good reason to write it—before Ihad a story to fall in love with. It began, really, with aninnocent question: how did one of the poorest teams in baseball,the Oa

Two top public-speaking coaches offer fresh advice on givingeffective speeches and presentations with the immediacy of aconversation. The best speeches don't sound like speeches, and the bestspeakers make listeners feel as though they are being addresseddirectly. The trick is to make every presentation as natural anddirect as a one-on-one conversation. This expert but accessibleguide reveals: - The six truths behind every conversation-and how to use them atthe podium - The three steps to inspiring any audience - The seven secrets for using voice and body language - The seven tools every speaker uses or misuses Whether addressing a few colleagues or a packed auditorium,readers will find practical and simple techniques for inspiringevery listener.

This second edition of Rosemary Caffarella's classic book, Planning Programs for Adult Learners, offers a concrete how-to guide and resource book for planning educational and training programs for adults in a variety of settings, from the corporate sector to educational organizations. This thoroughly revised and expanded resource includes a wealth of new material and fresh examples including the significance of discerning the planning context, the importance of addressing power dynamics and ethical issues encountered in the planning process, and current information about incorporating technology into the development and practice of adult education and training programs.

Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

Presentations are meant to inform, inspire, and persuadeaudiences. So why then do so many audiences leave feeling likethey've wasted their time? All too often, presentations don'tresonate with the audience and move them to transformativeaction. Just as the author's first book helped presenters become visualcommunicators, Resonate helps you make a strong connection withyour audience and lead them to purposeful action. The author'sapproach is simple: building a presentation today is a bit likewriting a documentary. Using this approach, you'll convey yourcontent with passion, persuasion, and impact. ˙Author has a proven track record, including having created theslides in Al Gore's Oscar-winning An Inconvenient Truth ˙Focuses on content development methodologies that are not onlyfundamental but will move people to action ˙Upends the usual paradigm by making the audience the hero andthe presenter the mentor ˙Shows how to use story techniques of conflict andresolution

When Hank Paulson, the former CEO of Goldman Sachs, was appointed in 2006 to become the nation's next Secretary of the Treasury, he knew that his move from Wall Street to Washington would be daunting and challenging. But Paulson had no idea that a year later, he would find himself at the very epicenter of the world's most cataclysmic financial crisis since the Great Depression. Major institutions including Bear Stearns, Fannie Mae, Freddie Mac, Lehman Brothers, AIG, Merrill Lynch, and Citigroup, among others-all steeped in rich, longstanding tradition-literally teetered at the edge of collapse. Panic ensnared international markets. Worst of all, the credit crisis spread to all parts of the U.S. economy and grew more ominous with each passing day, destroying jobs across America and undermining the financial security millions of families had spent their lifetimes building. This was truly a once-in-a-lifetime economic nightmare. Events no one had thought possible were happening in quick succession,

Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicatingeffectively--but don't have time to find them--this book is foryou. Here are 10 inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: - Pitch your brilliant idea successfully - Connect with your audience - Establish credibility - Inspire others to realize your vision - Adapt to your listeners' decision-making styles - Frame goals around common interests - Build consensus and win concessions - Neutralize stressful conversations

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

"A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.

Kessler, bestselling author of Running Money, made his fortune speculating on Silicon Valley. Now he turns his nose for new technology to medicine. Will the same advances that revolutionized computers ripple through hospitals, changing how health care works? Kessler interviews doctors, technicians, radiologists and the businessmen behind technology in medicine. Advances in radiology—which encompasses all the ways we peek inside our bodies, from X-rays to MRIs—are beginning to make our hospitals look like Star Trek. New scanners can provide a high-resolution, three-dimensional image of the heart and allow doctors to spot blockages. Computer-aided diagnostic software is slowly replacing radiologists in looking for cancer in mammograms. But HMOs, lawsuits and patients' desire for personal care may prevent these new techniques from ever being used. As Kessler asks, "What if the future was here with no one to pay for it?" Kessler has a raconteur's ability to entertain, and his outsider's view of medicine is fa

For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees. The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands. The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits. That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.

Manage the risk and maximize the reward! Risk. It's what business is all about. The key to success is toanticipating and managing the risks that can impact business. TheComplete Idiot's Guide(r) to Risk Management provides the keyinformation necessary to manage business risk successfully. ?The basic categories of business risk ?How to indentify the specific factors that affect any particularbusiness ?How to create practical risk models to plan ahead ?How to lessen the impact of risk events should they happen ?How to profit from strategic risk taking

本书由18位专家写就，对我国前寒武至第四纪的生物地层研究工作进行了系统总结。

SAP SCM: Applications and Modeling for Supply Chain Management empowers you to capitalize on the sophistication of SAP APO. This book provides clear advice on the inevitable, critical decisions that can lead to project success or failure and shows you, wherever you are on the supply chain management staff—buyer, planner, ground controller or analyst—to fully exploit the agility SAP APO offers.