An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.

"[A]...breakthrough for the genre....Peters is not onlythe father of the postmodern corporation...he may well haveproduced the first piece of postmodern management literature."--LosAngeles Times "No matter where you are in your career, this book is a mustread. The younger your thinking the more you'll get out ofit." --The Cleveland Plain Dealer "A manual for businesses that want to survive and thrive in aworld continually undergoing change." --St. PetersburgTimes "Tom Peters has done it again."--J.W. Marriot, Jr., CEO, MarriotInternational, Inc. "[Peters] yields potent insights...his keen attention to thehuman element in organizational growth and change shinesthrough...No cutting-edge manager can afford to ignoreit."--Publishers Weekly -- Review

In his bestselling first book, Getting Things Done ,veteran coach and management consultant David Allen presented hisbreakthrough methods to increase efficiency. Now "the personalproductivity guru" ( Fast Company ) shows readers how toincrease their ability to work better, not harder—every day. Basedon Allen’s highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head forcreativity, focus your attention, create structures that work, andtake action to get things moving. With wit, inspiration, and know-how, Allen shows readers how tomake things happen—with less effort and stress, and lots moreenergy, creativity, and effectiveness. Ready for Anything isthe perfect book for anyone wanting to work and live at his or hervery best.

"Oh, screw it, let's do it." That's the philosophy that has allowed Richard Branson, inslightly more than twenty-five years, to spawn so many successfulventures. From the airline business (Virgin Atlantic Airways), tomusic (Virgin Records and V2), to cola (Virgin Cola), to retail(Virgin Megastores), and nearly a hundred others, ranging fromfinancial services to bridal wear, Branson has a track recordsecond to none. Losing My Virginity is the unusual, frequently outrageousautobiography of one of the great business geniuses of our time.When Richard Branson started his first business, he and his friendsdecided that "since we're complete virgins at business, let's callit just that: Virgin." Since then, Branson has written his own"rules" for success, creating a group of companies with a globalpresence, but no central headquarters, no management hierarchy, andminimal bureaucracy. Many of Richard Branson's companies--airlines, retailing, andcola are good examples--were started in the face of

“I’ve got the name for our publishing operation. We justsaid we were going to publish a few books on the side at random.Let’s call it Random House.” So recounts Bennett Cerf in thiswonderfully amusing memoir of the making of a great publishinghouse. An incomparable raconteur, possessed of an irrepressible witand an abiding love of books and authors, Cerf brilliantly evokesthe heady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and

In this updated paperback edition of a "rich, readable, andauthoritative" Fortune) book, Wall Street Journal reporterPetzinger tells the dramatic story of how a dozen men, includingRobert Crandall of American Airlines, Frank Borman of Eastern, andRichard Ferris of United, battled for control of the world'sairlines Radio drive-time pubilcity.

Tom Hopkins carries the standard as a master sales trainer andis recognized as the world’s leading authority on sellingtechniques and salesmanship. Over 3,000,000 people on five continents have attended Tom’shigh-energy live seminars. Tom personally conducts 75 seminars eachyear traveling throughout the United States, Canada, Australia, NewZealand, Singapore, Malaysia, Taiwan and the Philippines. Tom Hopkins is a distinguished charter member of the NationalSpeakers Association and was among the first to receive itsprestigious Council of Peers Award for Excellence. Tom’s talent ofteaching in a creative and entertaining style has brought him atremendous following, as well as constant demand for appearances atregional and national conventions each year. Tom Hopkins has been the subject of countless articles inpublications such as U.S. News and World Report, The New YorkTimes, The Los Angeles Times, Personal Selling Power, Peoplemagazine, Selling magazine, Entrepreneur magazine, and TheWashington Post.

From two leaders in executive education at Harvard BusinessSchool, here are the mental habits and proven strategies you needto achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just starting out,Negotiation Genius will dramatically improve your negotiatingskills and confidence. Drawing on decades of behavioral researchplus the experience of thousands of business clients, the authorstake the mystery out of preparing for and executingnegotiations—whether they involve multimillion-dollar deals orimproving your next salary offer. What sets negotiation geniuses apart? They are the men andwomen who know how to: ?Identify negotiation opportunities where others see noroom for discussion ?Discover the truth even when the other side wants toconceal it ?Negotiate successfully from a position of weakness ?Defuse threats, ultimatums, lies, and other hardballtactics ?Overcome resistance and “sell” proposals using proveninfluence tactics

The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.

Named one of the Best Business Books of 1997 by BusinessWeek , Inside Intel is the gripping business saga of acompany that rose to dominance through technological innovation,and maintained its leadership against competitors throughaggressive marketing, tough business tactics, and liberal use oflegal firepower. In his in-depth portrait of Intel, the firsthistory/expose of the company, Financial Times columnist Tim Jackson reveals that: * Intel's corporate culture isdeterminedly secretive and authoritarian. * The company retains itsown force of private investigators to prevent its employees fromgoing astray. * Intel routinely uses the threat of lawsuits againstworkers and rivals. At the center of this story is AndyGrove , Intel's high-profile CEO and chairman, once a pennilessimmigrant who waited tables to put himself through college. It isGrove who has made the unpopular decisions which have kept Intel atthe top of the chip market. Exhaustively researched from courtrecords, unpublished documents,

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOUEVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from threedifferent schools to the Final Four, success isn’t aboutshortcuts. Pitino’s secret–and the reason he has become botha great coach and one of the most sought-after motivationalspeakers in the nation–is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods thathave earned him and his teams legendary status and gives you aten-step plan of attack that will help you become a winner atanything you set your mind to:

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

Michael Goldhaber, writing in Wired, said, "If there isnothing very special about your work, no matter how hard you applyyourself you won't get noticed and that increasingly means youwon't get paid much either. In times past you could be obscure yetsecure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon.("Downsizing" in the nineties will look like small change.) Sowhat's the trick? There's only one: distinction. Or as we call it,turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike.Starbucks. Martha Stewart. The point (again): that's not the waywe've thought about white collar workers--ourselves--over the pastcentury. The "bureaucrat" on the finance staff is de factofaceless, plugging away, passing papers. But now, in our view, she is born again, transformed frombureaucrat to the new star. She works in a professional servicefirm and works on projects that she'll be able to brag about yearsfrom now. I call

If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.

Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth

In this absorbing tale, you watch the timeless principles ofservant leadership unfold through the story of John Daily, abusinessman whose outwardly successful life is spiraling out ofcontrol. He is failing miserably in each of his leadership roles asboss, husband, father, and coach. To get his life back on track, hereluctantly attends a weeklong leadership retreat at a remoteBenedictine monastery. To John's surprise, the monk leading the seminar is a formerbusiness executive and Wall Street legend. Taking John under hiswing, the monk guides him to a realization that is simple yetprofound: The true foundation of leadership is not power, butauthority, which is built upon relationships, love, service, andsacrifice. Along with John, you will learn that the principles in this bookare neither new nor complex. They don't demand special talents;they are simply based on strengthening the bonds of respect,responsibility, and caring with the people around you. Perhaps thisis why The Servant has touche

The bestselling guide to seizing opportunity in the workplace,from the woman at the pinnacle of the Hearst magazine empire Every woman dreams of having a wise, funny mentor who understandsthe challenges she faces. Now, Cathie Black—one of Forbes's "100Most Powerful Women" and Fortune's "50 Most Powerful Women inBusiness"—offers invaluable lessons that will help you land thejob, promotion, or project you're vying for. You'll find out how tohandle interviews, which rules to break, and why you should makeyour life a grudge-free zone. Filled with surprisingly candid,personal stories and advice, this is the only career guide you'llever need.

In THE FINANCIALCRISIS INQUIRY REPORT，the facts about thefinancial and economic crises that engulf the world will speak forthemselves. Formed in May 2009, the Financial Crisis InquiryComission (FCIC) is a panel of ten commissioners chosen by the U.S.Congress to explain what happened , why it happened, and what couldhave been done to prevent it. On December 15th, 2010, thecommission will release their official report to the President,Congress , and the World. 金融危机调查报告将合盘托出席卷全球的金融与经济危机的来龙去脉及真相，并让事实来说话。2009年5月由十名专家组成金融危机调查委员会授命于国会，专门负责调查金融危机成因，进而总结教训、提出改进建议。他们就20多项议题展开了重点调查。2010年12月15日美国金融危机调查委员会将向美国总统，美国国会和全世界公布其终的调查结果，并授权美国小布朗出版公司授权以图书的形式向全球发行其官方调查报告。

What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestsellingauthor of Smart Women Finish Rich, Smart Couples Finish Rich, andThe Finish Rich Workbook, what’s the real secret to getting rich?What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing thatsecret. The Automatic Millionaire starts with the powerful story of anaverage American couple--he’s a low-level manager, she’s a beautician--whose jointincome never exceeds $55,000 a year, yet who somehow manage to owntwo homes debt-free, put two kids through college, and retire at 55with more than $1 million in savings. Through their story you’lllearn the surprising fact that you cannot get rich with a budget!You have to have a plan to pay yourself first that is totallyautomatic, a plan that will automatically secure your future andpay for your present. What makes The Automatic Millionaire unique: You don’t need a budget