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Whensomeoftheworld'sbiggestcorporationsneedtorevivetheirbrands,innovateproducts,andrethinktheirimages,theycallPeterArnell. NowinhisfourthdecadeofbrandingandmarketingforsuchcompaniesasSamsung,Reebok,DKNY,GNC,andPepsi,Arnellexplainshowyoucanusesomeofthesamestrategiesthatfamousbrandsdo,inordertoimproveyourownimage,life,andcareer.Arnellknowsthisfirsthandbecauseheappliedmanyofthesesamestrategiestotransformhisownlifebylosing256pounds. Howdidhedoit? ArnellcreatedanideahecallsShift. WithShift,you'lldiscoverthestepsyouneedtotakeinordertobecomethebestyou.Creatingandrevitalizingbrandshappenseverydayinbusiness.Shiftshowshowyoucanmakeithappenforyourselfandyourpersonalbrand. Innovativeinsightssuchas"gohelium"areusedbyArnelltoexplainhowhereachedhisultimategoalof150pounds—youcanapplyhistechniquestoreachforyourowngoals.Youwillsee—throughArnell'sdescriptionofhowhe"wenttiger"—howtoexerciseyourowndisciplineandcommitment,withoutapology,evenifthatmeansbuckingthenorm.Andbylearningtoreachouttoyourbrandaudience,youwillcome

Playing the trading game takes audacious confidence, but winning takes more. It's about making chances instead of taking chances. As founder of the remarkably successful Taipan Group-a team of independent financial analysts-author J. Christoph Amberger knows: "There is always an opportunity to make exceptional stock market profits . . . as long as you know how to read the signs." In Hot Trading Secrets, Amberger gives you a blueprint for making big money in any financial climate. He will teach you: How to trade on "insider information" legally and profitably The secret strategies of CBOE floor traders How to profit from the "Red Zones" How to become a stone-cold profit predator In a simple step-by-step presentation, Amberger will liberate you from restrictive conventional fallacies. Using Hot Trading Secrets as your guide, you will learn to exploit volatile market events to achieve consistent profits-whether the market is up or down.