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Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
Since Peter Senge published his groundbreaking book The FifthDiscipline, he and his associates have frequently been asked by thebusiness community: "How do we go beyond the first steps ofcorporate change? How do we sustain momentum?" They know thatcompanies and organizations cannot thrive today without learning toadapt their attitudes and practices. But companies that establishchange initiatives discover, after initial success, that even themost promising efforts to transform or revitalizeorganizations--despite interest, resources, and compelling businessresults--can fail to sustain themselves over time. That's becauseorganizations have complex, well-developed immune systems, aimed atpreserving the status quo. Now, drawing upon new theories about leadership and the long-termsuccess of change initiatives, and based upon twenty-fiveyears of experience building learning organizations, the authors of TheFifth Discipline Fieldbook show how to accelerate success and avoidthe obstacles that can stall momentum. The
The practical implementation guide to John Kotter’srevolutionary 8-step change process and the “See-Feel-Change”approach as introduced in Leading Change and The Heart of Change.John Kotter’s change bible Leading Change has sold nearly 490,000copies since publication in 1996 and The Heart of Change,co-written with Dan Cohen, has sold nearly 125,000 copies. Now, DanCohen delivers a highly practical, hands-on complement to both ofthese books in The Heart of Change Field Guide. Filled withpractical tools, checklists and advice, this book will guideleaders and managers step-by-step through real change programswithin their organisations.
New rules for the new game: the ideas that every business needs to win in the customereconomy In The Agenda , Michael Hammer showscompanies how to prosper in today’s world of slow growth, fiercecompetition, and enormously powerful customers. The winners in thisextraordinarily difficult environment—companies like IBM, DukePower, Progressive Insurance, and GE—succeed through superioroperations. Their costs are lower and their quality higher thantheir competitors’; they get new products to market faster and theyprovide better customer service. How do they do it? Throughnear-fanatical attention to the basics of business, and by managingthese basics in new and creative ways. The Agenda teaches the ideas and techniques that anycompany—large or small, service ?rm or manufacturer—can use toout-execute and out-innovate its competitors. Businesses thatfollow these principles will grow by taking market share away fromthose that do not. While others decline, your company can thri
Goldman Sachs are the investment bank all other banks - andmostbusinesses - want to emulate; the firm with the best talent,the best clients,the best strategy. But is their success just downto the gilded magic ofthe 'Goldman way'?
Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced in the second part, they describe the steps organizations must take to build their own and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. 被《哈佛商业评论》誉为75年来最伟大的管理工具 卡普兰和诺顿开创性地提出了一个将成长战略转化为日常行为的管理新视角。它代表着一种全面的、可行的公司治理理论的开端。 中国组织需要实用的解决之道去应对各种重要
Every manager could benefit from a solid grounding in thehistory and evolution of business thinking. The Best BusinessBooks Ever is a uniquely organized guide and an illuminatingcollection of key ideas from the 130 most influential businessbooks of all time. It places both historical and contemporary worksin context and draws fascinating parallels and points ofconnection. Now fully revised and more than 30 percent bigger, this onebook highlights the information you need to know and why it'simportant to know it, and does it all in a succinct, time-savingfashion. Business moves faster than ever these days. For thebusinessperson who has a growing list of tomes that they can neverquite seem to get to, The Best Business Books Ever is amust-have.
Strengths Based Selling explains talent and how toidentify and maximize it, and then covers the basic steps of theselling process, including prospecting/cold calling, assessingopportunity, identifying solutions, building advocacy, negotiating,closing, and servicing/retaining/growing. Thus, the reader can takethe web-based Clifton StrengthsFinder Assessment (access codeincluded), discover his or her own unique strengths, learn to applythem to sales, and formulate strategies to triangulate individualtalent and job role.
Salespeople are looking for one tiring...answers. In The Sales Bible, Jeffrey Gitomer describes methods and techniques that really work--every day, in realworld selling situations. In short...answers. Carry it with you--overcome objections as they happen. Read one short chapter in The Sales Bible and watch your sales results improve immediately. The book is a gold mine of practical, hands-on information for sales professionals. The 39.5 ways to sales success Top-Down Selling-the real secret to finding the decider 25ways to get the appointment that has eluded you 19.5 buying signals-how to recognize then and when to close the sale Real-world advice on working a room and building your network How to fill your sales pipeline with prospects ready to buy How to use the right questions to make more sales in half the time 10 great cold-call opening lines How to find the hot button and push it once you find it Hundreds of techniques and sales methods…to help you get the tou
From Publishers Weekly Rather than write a book strictly about the rise of Google as abusiness, technology journalist Battelle targets his research onthe concept of Internet search, beginning the book with adiscussion of an abstract idea he terms the "Database ofIntentions," defined as the sum total of all queries that pour intosearch engines daily, revealing the intricacies and idiosyncrasiesof our culture. Though most of the book is devoted to the searchengine giant (which Battelle reports corners 51 percent of thesearch engine market), the author also includes chapters on"Search, Before Google" and the "Who, What, Where, Why, When. AndHow (much)" of search. Battelle is at his best when describing thecreation of Google, especially through the yin-yang personalitiesof its founders, Larry Page and Sergey Brin, and in describing thecompany's culture. Though Battelle's de*ions of Internetsearch technology can get too technical for readers without acomputer science background, the book is a deeply r
"A major contribution." Washington Post The authoritative single-volume biography of Thomas Jefferson,perhaps the most significant figure in American history. He was acomplex and compelling man: a fervent advocate of democracy whoenjoyed the life of a southern aristocrat and owned slaves, arevolutionary who became president, a believer in states' rightswho did much to further the power of the federal government.Drawing on the recent explosion of Jeffersonian scholarship andfresh readings of original sources, IN PURSUIT OF REASON is amonument to Jefferson that will endure for generations.
This is the story of two Wall Street Journal beat reporters--one covering the energy industry just after the chaotic California electricity crisis; the other chasing stock swindlers. Together these journalists were ideally placed to uncover one of the great cons of the century. Here is a story about the fall of a great company and the practice of journalism, marked by skill, luck, and determination. 24 Days is the gripping, untold chronicle of the investigative process--often haphazard but imbued with insight and commitment--that broke through Enron's stonewalling and exposed its inner workings, setting in motion a chain of events that shook the public's trust in big business, Wall Street, and the accounting profession. In Agust 2001,jeffrey Skilling unexpectedly resgned from his job ans CEO of Enron after only six months in the top job .While smith-who had been covering the California energy crisis-was away,the wall street Journal Los Angeles bureau chef drafted Emshwiller to interview Skilling.Dur
Forget everything you think you know about strength, strategyand success. This brilliant adaptation of the ancient masterpieceThe Art of War shows women how to use Sun Tzu’s philosophy to winin every aspect of life. Would you like to transform your weaknesses into strengths?Succeed at work without compromising your ethics? Integrate yourstyle and personal philosophy into every action you take? If so,this book is for you. In The Art of War for Women, bestsellingauthor Chin-Ning Chu brings the eternal wisdom ofphilosopher-general Sun Tzu to women looking to gain a betterunderstanding of who they are – and, more importantly, who theywant to be. In the West, when we think of war, we imagine battle, casualties,brutality. But Sun Tzu, the man who wrote the Art of War some 2,500years ago, was Chinese, and the Chinese think of war differentlythan we do in the West. In their view, war does not revolve aroundfighting. It is about determining the most efficient way of gainingvictory with the least
Can one be both an ethical person and an effectivebusinessperson? Stephen Green, an ordained priest and the chairmanof HSBC, thinks so. In Good Value , Green retraces thehistory of the global economy and its financial systems, and showsthat while the marketplace has delivered huge advantages tohumanity, it has also abandoned over a billion people to extremepoverty, encouraged overconsumption and debt, and ravaged theenvironment. How do we reconcile the demands of capitalism with both the commongood and our own spiritual and psychological needs as individuals?To answer that, and some of the most vexing questions of our age,Green takes us on a lively and erudite journey through history,looking for lessons in the work of economists and philosophers,businessmen and poets, theologians and novelists, playwrights andpolitical scientists. An essential business book by a man who isuniquely qualified to write it, Good Value is a timely andpersuasive analysis of the most pressing financial and moralquestions we fac
FOREWORD BY PATRICK LENCIONI, BESTSELLING AUTHOR OF THE FIVE DYSFUNCTIONS OF A TEAM. Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here’s what people are saying about it: “Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.” —THE DALAI LAMA “A fast read with compelling anecdotes and good context in which to understand and improve.” —NEWSWEEK “Gives abundant, practical findings and insights with emphasis on how to develop EQ.” —STEPHEN R. COVEY “This book can drastically change the way you think about success…read it twice.” —PATRICK LENCIONI In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But
Shows you how to make a difference in the world while achieving personal fulfillment in your career. The author argues that profit and principles are mutually achievable, and guides you toward becoming the force behind bigger, better, and more value-based results. Softcover. 作者简介: Carmel McConnell has spent her whole life being an activist,fist at the Greenham Common nuclear missile bast and later as a global corporate consultant. Her experiences are testament to the fact that you can think big,have a stake in the decision-making process,turn profis and still have principles. She now works as a consultant,change activist and author,Carmel's major interest is in the link between social justice and big business,and helping large organizations to learn and apply greater scoiarl responsibility in the belief market advantage. Carmel is donating all her royalties from this book to“The Magic Samdwich Project”— a child poverty charity she set up in 2000 to get nutritous food