内容介绍 文化地图 掌握文化量表成为国际化人才 英文原版 The Culture Map 跨文化沟通力 艾琳·梅耶 基本信息 Publisher ? : ? PublicAffairs (January 1, 2016) Language ? : ? English Paperback ? : ? 288 pages ISBN-10 ? : ? 9781610392761 ISBN-13 ? : ? 978-1610392761 Item Weight ? : ? 2.31 pounds Dimensions ? : ? 5.51 x 0.94 x 8.27 inches 内容介绍 当你意识到在批评别人之前，美国人满口奉承，而德国人却毫不吝啬自己的言辞； 或者当你意识到亚洲人崇尚等级制度，而瑞典人却能让任何人都成为老板时，你就会意识到， 我们受到文化背景的制约，在考虑与其他国家的人接触之前，了解这种文化背景是必不可少的。 跨文化交流是全球经济面临的巨大挑战，而掌握促进理解的关
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after bac
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