In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after bac
he Confessions (英语) 平装 内容简介 Widely regarded as the first modern autobiography, "The Confessions" is an astonishing work of acute psychological insight. Jean-Jacques Rousseau (1712-78) argued passionately against the inequality he believed to be intrinsic to civilized society. In his "Confessions" he relives the first fifty-three years of his radical life with vivid immediacy - from his earliest years, where we can see the source of his belief in the innocence of childhood, through the development of his philosophical and political ideas, his struggle against the French authorities and exile from France following the publication of "Emile". Depicting a life of adventure, persecution, paranoia, and brilliant achievement, "The Confessions" is a landmark work by one of the greatest thinkers of the Enlightenment, which was a direct influence upon the work of Proust, Goethe and Tolstoy among others. 作者介绍 Jean-Jacques Rousseau was born in G
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