本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstei

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

The legendary Eat That Frog! (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, and includes brand new information on how to keep technology from dominating our time.

When some of the world's biggest corporations need to revivetheir brands, innovate products, and rethink their images, theycall Peter Arnell. Now in his fourth decade of branding and marketing for suchcompanies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explainshow you can use some of the same strategies that famous brands do,in order to improve your own image, life, and career. Arnell knowsthis firsthand because he applied many of these same strategies totransform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you'll discover the steps you need to take in orderto become the best you. Creating and revitalizing brands happensevery day in business. Shift shows how you can make it happen foryourself and your personal brand. Innovative insights such as "go helium" are used by Arnell toexplain how he reached his ultimate goal of 150 pounds—you canapply his techniques to reach for your own

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebench

Named one of the Best Business Books of 1997 by BusinessWeek , Inside Intel is the gripping business saga of acompany that rose to dominance through technological innovation,and maintained its leadership against competitors throughaggressive marketing, tough business tactics, and liberal use oflegal firepower. In his in-depth portrait of Intel, the firsthistory/expose of the company, Financial Times columnist Tim Jackson reveals that: * Intel's corporate culture isdeterminedly secretive and authoritarian. * The company retains itsown force of private investigators to prevent its employees fromgoing astray. * Intel routinely uses the threat of lawsuits againstworkers and rivals. At the center of this story is AndyGrove , Intel's high-profile CEO and chairman, once a pennilessimmigrant who waited tables to put himself through college. It isGrove who has made the unpopular decisions which have kept Intel atthe top of the chip market. Exhaustively researched from courtrecords, unpublished documents,

DisneyWar is the breathtaking, dramatic inside story of what drove America's best-known entertainment company to civil war, told by one of our most acclaimed writers and reporters.

Think about the most powerful speech you’ve ever heard aleader give. What made that speech–and that speaker–memorable waslikely a mix of authenticity, stage presence, masterful delivery,and–above all–an inspirational message. Nobody ever walked out of a great speech saying, “I loved the wayshe used PowerPoint.” Yet, all too often, speakers rely on toolslike it to carry them through a presentation. Real leaders speak to make a difference, to promote a vision, tochange the way people think and feel and act. Their ability to leadgoes hand in hand with their ability to get their message across,no matter what size audience they’re addressing. Drawing on hisyears of experience in coaching executives, Christopher Witt showsnot just how to make a speech but why and when you should make one.His practical advice on how to take your game to the next levelincludes: ? You are the message. Who you are–your character, experience,values–shapes the message your listeners hear.

A Practical Guide to Using the Principles of ServantLeadership Leadership is a calling. And servant leadership—the idea thatmanaging with respect, honesty, love, and spirituality empowersemployees—helps individuals answer that calling. Bestselling authorand former Fortune 500 executive James A. Autry reveals the servantleader’s tools, a set of skills and ideals that will transform theway business is done. It helps leaders nurture the needs and goalsof those who look to them for leadership. The result is a moreproductive, successful, and happier organization, and a moremeaningful life for the leader. Autry reveals how to remain true tothe servant leadership model when handling day-to-day and long-termmanagement situations, including how to: ?Provide guidance during conflict and crisis ?Assure your continued growth and progress as a leader ?Train managers in the principles of servant leadership ?Transform a company with morale problems into a great place towork P

Every manager could benefit from a solid grounding in thehistory and evolution of business thinking. The Best BusinessBooks Ever is a uniquely organized guide and an illuminatingcollection of key ideas from the 130 most influential businessbooks of all time. It places both historical and contemporary worksin context and draws fascinating parallels and points ofconnection. Now fully revised and more than 30 percent bigger, this onebook highlights the information you need to know and why it'simportant to know it, and does it all in a succinct, time-savingfashion. Business moves faster than ever these days. For thebusinessperson who has a growing list of tomes that they can neverquite seem to get to, The Best Business Books Ever is amust-have.

在线阅读本书 Managers at all levels strive to develop effective teams while avoiding the pitfalls so common in team management. This invaluable collection of articles explores teamwork from a variety of angles, including emotional intelligence, creativity,

Why did you choose sales as a career? In a word, money! Yournew profession has the potential to be both financially rewardingand personally satisfying. But let's face it: Your first year insales will likely be your most challenging. So, is it possible toenjoy your new career and be a successful salesperson from day one?The answer is yes.

Over the last few years, books on strategic alliances havebeen in vogue -- especially ones that claim that the new economyhas overturned many old rules about self-sufficiency andcompetition. That's because the new economy rewards speed andspecialization. Yet a more narrow focus on so-called corecompetencies creates gaps in your operation -- gaps that need to befilled by other organizations. Some books, most notably Co-opetition, have gone so far as torecommend cooperative relationships between traditional businessrivals. No doubt, there are some who will appreciate the logicbehind the theory but still balk at the actual practice -- as wellas those who simply prefer the tried and true crush-the-enemyapproach. But no matter where you stand on the cooperate-conquer continuum,two new books show you how to forge cooperative relationships withparties that have no interest in stealing market share -- nonprofitorganizations. Corporations can simultaneously enhance theirreputations and their bottom

"A major contribution." Washington Post The authoritative single-volume biography of Thomas Jefferson,perhaps the most significant figure in American history. He was acomplex and compelling man: a fervent advocate of democracy whoenjoyed the life of a southern aristocrat and owned slaves, arevolutionary who became president, a believer in states' rightswho did much to further the power of the federal government.Drawing on the recent explosion of Jeffersonian scholarship andfresh readings of original sources, IN PURSUIT OF REASON is amonument to Jefferson that will endure for generations.

A cocktail party. A terrorist cell. Ancient bacteria. Aninternational conglomerate. All are networks, and all are a part of a surprisingscientific revolution. Albert-László Barabási, the nation'sforemost expert in the new science of networks, takes us on anintellectual adventure to prove that social networks, corporations,and living organisms are more similar than previously thought.Grasping a full understanding of network science will someday allowus to design blue-chip businesses, stop the outbreak of deadlydiseases, and influence the exchange of ideas and information. Justas James Gleick brought the discovery of chaos theory to thegeneral public, Linked tells the story of the true science of thefuture.

It’s Never Too Late to Top Your Personal Best. Both a riveting account of a life spent pulling off improbabletriumphs and a report back from the front of the global-energy andnatural-resource wars, The First Billion Is the Hardest tells thestory of the remarkable late-life comeback that brought the famedoilman and maverick back from bankruptcy and clinical depression.Along the way, the man often called the “Oracle of Oil” shares theinsights that have made him a legend–and describes thebillion-dollar bets he is now making in hopes of securing America’senergy independence. “Sassy...breezes along...salted with earthyaphorisms.”—Bloomberg.com “Boone’s analysis of America’s energy situation is 100 percent onthe money....The country should listen to him–now!” —WarrenBuffett, chairman and CEO, Berkshire Hathaway “Self-deprecating and audacious...overall, it’s decidedlyinformative about the machinations of business.” –Dallas MorningNews “A fas

Enterprise One to One has taken its placealongside Don Peppers and Martha Rogers's The One to OneFuture as a marketing classic on how to sell more products tofewer customers through one-to-one marketing. In this brave newworld, where microchip technology is making it possible forbusinesses to know their customers better than ever before, thereis incredible opportunity to build unbreakable customerrelationships. Peppers and Rogers explain the strategies needed to achievekiller competitive advantages in customer loyalty and unit margin.Among the things Enterprise One to One teaches are how toimprove customer retention, not just incrementally butdramatically; how to increase your share of each customer'sbusiness over time; how to protect and increase your unit margin;and how to make the transition to the Interactive Age with today'snew technologies. Enterprise One to One is the bible for successfulmarketing in today's competitive, high-tech world.

Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think