我们几乎每天都被各种信息刷屏，大家还只把刷屏的实现归结于众多用户自发并主动传播某一事物的结果。其实，刷屏不只是撬动免费且巨大的社交流量的主要手段，更是品牌赢得用碑和认同的方式。?到底怎么做才能刷屏？?为什么有的品牌营销案例能够刷屏而我策划的却不能？?用户凭什么要分享你的内容？?难道研究100个刷屏案例还不能找出什么共性吗？?……?顺着这些思路，作者深入研究刷屏后总结出了一套完整的刷屏方法论，还与市场上被疯传的十个刷屏案例背后的操盘手进行了一对一的对话，希望能呈现出这些刷屏案例背后的秘诀，很多案例背后的故事和运营方法都是首次对外披露。?看完这本书，希望读者能够重新认识刷屏的价值，并学会刷屏这门手艺?
人力资源“三支柱”的概念源自20世纪80年代美国企业财务共享服务的实践。1997密歇根大学人力资源管理专家戴维?尤里奇在《人力资源转型》一书中提出四角色模型，经IBM的实践探索形成今天广为传播的“三支柱”。如果人力资源按照COE（人力资源策略）、BP（战略性人力资源）、SSC（人力资源组织）的方式分工协作，就能化解人力资源与商业需求结合不紧密的问题，重塑人力资源价值。本书从三支柱的理论出发，介绍三支柱的由来及其核心观点。每个观点再用实践展开，引入腾讯、华为、阿里、海尔等国内三支柱理论先行者的实践案例，从而让更多管理者、HR从业者既了解为什么实施三支柱，也了解如何推动和设计三支柱。
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read. 在由芝加哥大学布斯商学院教授理查德·塞勒（Richard Thaler）和卡斯·桑斯坦（Cass Sunstein）合
Covey fans and booksellers alike will be delighted by this collection, perfect for June gift-giving occasions and destined for a long life. For 10 years, the author's famed Seven Habits of Highly Effective People has influenced countless individuals and organizations worldwideAand sold millions of copies. Conceding that the earlier books may have been long on theory and light on practice, Covey and his team culled thousands of testimonials for examples of the principles in action. The resulting collection of more than 75 true stories will satisfy the full range of Covey constituents. Though the storytelling is always first-person, the focus is consistently on the underlying principle, reinforced by Covey's commentary. Handily arranged by situationAwithin individual, family, community, workplace and educational settingsAand varying in depth and power, the stories offer intriguing and provocative lessons. They are mostly brief and often inspiring, but are by no means simplistic; they readily lend themselves to
《看板方法：科技企业渐进变革成功之道》由看板方法创始人David?J.?Anderson亲自编写，是看板方法的奠基之作。看板方法脱胎于丰田生产方式和约束理论，是精益方法的进一步延伸。它将软件开发过程视为一种价值流，并且相信拉动式的管理能产生更好的结果。它通过限制在制品的数量等一系列简单可行的技巧，发现和缓解软件开发过程中的压力和瓶颈，提高生产效率。看板方法的奇妙之处，在于它与企业原有的开发流程无缝结合，在不知不觉中提高生产效率。换句话说，它是一种渐进式的改良，不是翻天覆地的革命，因而更容易被企业接受。实施阻力小且切实有效是看板方法在软件开发社区中迅速流行起来的原因。
按照行为科学管理理论，这本书提出：在价值多元化的时代，对于年轻下属不要只进行说教，要让他们体会到做出成绩的快乐，要了解他们不同的动机附加条件；管理者本人要摒弃以往滥用的毅力论、干劲等说法，避免使用模棱两可的语言，要明确告诉部下哪些是可以做的，哪些是不可以做的，将员工的行为固化，对员工的行为进行计量，而且这个计量每天都要更新，而不是一成不变的；要聚焦于员工的行为，对下属的行为进行表扬和批评，而不是针对他们本人。
《亚洲教父：香港、东南亚的金钱和权力》披露了新加坡、马来西亚、泰国、印尼、菲律宾等东南亚国家以及中国香港地区的超级富豪们并不那么光彩的致富之道。详细阐释了包括印尼苏哈托家族、菲律宾马科斯家族在内的东南亚豪门巨族是如何在短短几十年间建立起了强大的商业帝国的。 对李嘉诚、何鸿燊、谢国民、林梧桐、陈永栽等香港、东南亚商业巨贾的发迹史和生意经均有详细的介绍。 主导东南亚商界的精明华人大亨创造了该地区的经济奇迹，对吗？错！事实上，上述经济增长和复苏都是由平凡的出口行业推动的，而非这些大亨。史塔威尔得出结论：“教父们更多的是经济增长的受益者，而不是推动者。”《亚洲教父：香港、东南亚的金钱和权力》披露了新加坡、马来西亚、泰国、印尼、菲律宾等东南亚国家以及中国香港地区的超级富豪们并不那么光彩
Inanonlineandsocialmediaworld,measurementisthekeytosuccessIfyoucanmeasureyourkeybusinessrelationships,youcanimprovethem.Eventhoughrelationshipsare"fuzzyandintangible,"theycanbemeasuredandmanaged–withpowerfulresults.MeasureWhatMattersexplainssimple,step–by–stepproceduresformeasuringcustomers,socialmediareputation,influenceandauthority,themedia,andotherkeyconstituencies.Basedonhundredsofcasestudiesabouthoworganizationshaveusedmeasurementtoimprovetheirreputations,strengthentheirbottomlines,andimproveefficienciesallaroundLearnhowtocollectthedatathatwillhelpyoubetterunderstandyourcompetition,dostrategicplanning,understandkeystrengthsandweaknesses,andbetterrespondtocustomerpreferencesAuthorrunsasuccessfulblogandservesasameasurementconsultanttocompaniessuchasFacebook,SouthwestAirlines,Raytheon,andAllstateDon′tdrawconclusionsormakekeydecisionsbasedonguesswork.Instead,MeasureWhatMattersandthedifferencewillshowinthemostimportantmeasure:yourbottomline.
Conversationisoneofthemostdecisivefactorsinoursuccessinbusinessandinlife.It'salsoanartanyonecanlearn—withthehelpofafewsimpletips,guidelinesandtechniques. TheArtofTalkingtoAnyonemakesiteasy.Usingsamplescripts,real-lifesituations,andsurefirestrategies,thisall-in-onehandbookprovideseverythingyouneedtobecomeamoresuccessfulconversationalist.Whetheryou'rechattingwithco-workersataconference,meetingnewpeopleataparty,orjusttalkingonthetelephone,thisconfidence-buildingguidecanhelpyoujumpstartyourownuniqueskillsandmakeapositive,lastingimpression.You'llbesurprisedbyhoweasyitistoexpressyourself,howself-assuredyou'llfeel,andhowwellpeoplerespondtotherightwordsattherighttime.Filledwithready-to-useconversationsandusefulsuggestions,thislife-changingbookshowsyou: Howtobeuniversallyliked Howtolistensuccessfully Howtokeepaconversationgoing…andhowtoendone Howtoaskandanswerquestions Howandwhentotelljokes Howtodealwithdifficultconversations Howtocharmandpersuadeothers Nothingrevealsmoreaboutwhoyouarethanwhatyousay.Andn
本书向读者全面地展示了关于美国公司财务和治理机制是否“短视”的争论，同时也深入地剖析了公司财务和治理的日本（和德国）机制，欧洲机制和南非机制，而且还做了发人深省的比较研究。本书几乎包容了该领域中所有的重要流派，并向我们展示了一幅主流与非主流观点异彩纷呈的图画，从而为读者提供了一个多视角、全方位理解公司财务和治理的窗口。 本书还特别强调理论分析要与实证检验相结合，并将案例研究穿插其中。可以毫不夸张地说，很少有书能像本书那样，将经济学、金融学和管理学完美地融为一体。无论对研究者还是公司经理、MBA和高级经理培训课程的学员来说，阅读本书都大有裨益。 本书出自于公司财务和治理领域的学术权威与著名的管理专家之手，因此该书代表了该领域研究的最高水平。编者还特别收录了两次著名的关于公司
每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。宗庆后以打造了强大而遍布全国的营销体系而为人称道。他如何以全方位的推广和宣传使产品走进全国的大街小巷？如何让经销商多年来忠心耿耿？如何将娃哈哈打造成持续发展，并战胜国际巨头的本土饮料业大王？ 作者从营销定位、品牌、渠道、扩张、竞争等方面分析宗庆后立足中国市场的独特营销手段。在详实的案例阐述和精到分析的基础上，总结出宗庆后独特的营销智慧。其中的经典之处，值得每个营销人学习。
ValueInvestinghasbeenpioneeredandisusedbytheworld'smostfamousinvestors,includingWarrenBuffett,BenGraham,JohnTempleton,JoelGreenblatt,BruceGreenwaldandmanymore.Itofferstriedandtestedtechniquestomakingmoneyoutofbuyingunderpricedsharesandsecurities. Inthisimportantnewbook,thehighlyrespectedandcontroversialvalueinvestorandbehaviouralanalyst,JamesMontierexplainshowvalueinvestingistheonlytriedandtestedmethodofdeliveringsustainablelong-termreturns.Thisbegsthequestionwhyisn'teveryoneavalueinvestor?Inpart,itisbecausevalueinvestingrequiresadifferentmindsetandthemethods,approachandconclusionsofvalueinvestingareverydifferentfromthosetaughtinbusinessschoolsandfinancecourses.InthisbookJamesshareshistriedandtestedtechniquesandprovidesthelatestandmostcuttingedgetoolsandtechniquesyouwillneedtodeploythevalueapproachsuccessfully. Jamesshowsyouwhyeverythingyoulearntatbusinessschooliswrong;howtothinkproperlyaboutvaluationandrisk;howtoavoidthedangersofgrowthinvesting;howtobeacontrarian;howtoshortstocks;howtoavoidvaluetraps;
《准正锐质卓越班组长执行力与管理力提升系列：班组现场安全管理（实战图解版）》是一本关于企业班组现场安全管理的指导性图书，全书着重讲述了现场危险因素的梳理、安全标识的制作摆放、安全管理职责与权限、安全教育培训管理、安全事故预防管理、安全监督与监察、安全事故应急管理、生产安全评价管理等关键事项，并针对班组现场安全管理给出相应的实用工具。《准正锐质卓越班组长执行力与管理力提升系列：班组现场安全管理（实战图解版）》所提供的内容具有很强的理论性与实操性，可以帮助生产现场各级人员自我培训、自我提高。 《准正锐质卓越班组长执行力与管理力提升系列：班组现场安全管理（实战图解版）》适合企业生产部管理人员、生产现场管理人员（班组长、线长、拉长、工段长等）、人力资源部或培训部工作人员，以及生产
本书按照企业管理的维度，依据业务、管理、文化等方面进行分类，以招行三十周年发展历程中的重要节点与关键事件为主线，采访了多位事件的亲历者和当事人，全面展示了招商的历史和发展，也可窥见招行成功的经验，具有社会借鉴作用。
让顾客成为故事的主人公，是那些现象级公司成功的秘诀之一。乔布斯的生活和重大职业生涯转变，发生在他与讲故事高手皮克斯合作之后，苹果在对外活动中开始变得以顾客为中心，提供的信息也越来越简单清晰。 ??正所谓“不清不楚，不战即输”。《你的顾客需要一个好故事》教你把主人公的位置留给顾客，而把你的品牌放到向导的位置上。作者提出的故事品牌框架（SB7），能让你清晰有效地阐明品牌信息。SB7包括： ???一个人物 ???遭遇一个问题 ???得遇一位向导 ???为他提供一套方案 ???召唤他采取行动 ???帮助他免于失败 ???*终获得成功 ??日复一日、年复一年，大多数企业领导者都会做出错误的决策，浪费掉不计其数的钱财：他们无法清楚地告诉人们，他们的企业是做什么的。无论你是在大公司做营销总监，还是一位小企业主，或者是政府公职人员，本书都将改
The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they've pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world's most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn't just happen; they resulted from the consistent practice of the discipline of execution:
You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important--how can you lead them? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now come to the table armed with more data and access than ever before, and in many cases, your company is overmatched. In Empowered, Forrester's Josh Bernoff--coauthor of the pioneering book Groundswell--and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new
