Thiscollectionofcutting-edgearticleswillhelporganizationsunderstandhowtobuildcustomerloyaltythroughuniquerelationship-buildingstrategiessuchaspartnerships,branding,andsuperlativecustomerservice.Contentsinclude:Co-optingCustomerCompetencebyC.K.PrahaladandVenkatramRamaswamy;GetInsidetheLivesofYourCustomersbyPatriciaB.Seybold;TheOldPillarsofNewRetailingbyLeonardL.Berry;WanttoPerfectYourCompany'sService?:UseBehavioralSciencebyRichardB.ChaseandSriramDasu;Don'tHomogenize,SynchronizebyMohanbirSawhney;FiringUptheFrontLinebyJonR.KatzenbachandJasonA.Santamaria;PreventingthePrematureDeathofRelationshipMarketingbySusanFournier,SusanDobscha,andDavidGlenMick;andSeeYourBrandsThroughYourCustomers'EyesbyChrisLedererandSamHill.

It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He'll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you've earned your money, you've got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you're not superwealthy, y

What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of Smart Women Finish Rich, Smart Couples Finish Rich and The Finish Rich Workbook, what’s the real secret to getting rich? What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing that secret. The Automatic Millionaire starts with the powerful story of an average American couple--he’s a low-level manager, she’s a beautician--whose joint income never exceeds $55,000 a year, yet who somehow manage to own two homes debt-free, put two kids through college, and retire at 55 with more than $1 million in savings. Through their story you’ll learn the surprising fact that you cannot get rich with a budget! You have to have a plan to pay yourself first that is totally automatic, a plan that will automatically secure your future and pay for your present. What makes The Automatic Millionaire unique: * You don’t need a budget * You don’t nee

Apracticalguidetotheemergingmobileadvertisingmarket,MobileAdvertisingcoversallthemajortopicsinthisemergingmultibillion–dollarindustry.Thisisacompletehow–toguideforanyonewhowantstounderstandandtakeadvantageofthishotnewadvertisingmedium.Drawingontheexperienceofthreeindustryveterans,insightsfromkeyinfluencersanddecisionmakers,anddetailedcasestudies,thebookgivesyoupracticalguidanceforgettingthemostoutofmobileadvertising.

Conversationisoneofthemostdecisivefactorsinoursuccessinbusinessandinlife.It'salsoanartanyonecanlearn—withthehelpofafewsimpletips,guidelinesandtechniques. TheArtofTalkingtoAnyonemakesiteasy.Usingsamplescripts,real-lifesituations,andsurefirestrategies,thisall-in-onehandbookprovideseverythingyouneedtobecomeamoresuccessfulconversationalist.Whetheryou'rechattingwithco-workersataconference,meetingnewpeopleataparty,orjusttalkingonthetelephone,thisconfidence-buildingguidecanhelpyoujumpstartyourownuniqueskillsandmakeapositive,lastingimpression.You'llbesurprisedbyhoweasyitistoexpressyourself,howself-assuredyou'llfeel,andhowwellpeoplerespondtotherightwordsattherighttime.Filledwithready-to-useconversationsandusefulsuggestions,thislife-changingbookshowsyou: Howtobeuniversallyliked Howtolistensuccessfully Howtokeepaconversationgoing…andhowtoendone Howtoaskandanswerquestions Howandwhentotelljokes Howtodealwithdifficultconversations Howtocharmandpersuadeothers Nothingrevealsmoreaboutwhoyouarethanwhatyousay.Andn

Finallyinpaperback-aquick,easy,andfunprimeronmanagementfundamentals.Thefailuretograspthebasicsofmanagementoftentripsupeventhemostsuccessfulcompanies.Withthatinmind,managementconsultantRogerE.AllenusesA.A.Milne'sbelovedstoriesandcharacterstoillustrateessentialbusinessprinciples,suchastheestablishmentofclearobjectivesandstrongleadership,theneedforaccurateinformation,andotherneglectedaspectsofprudentmanagement.WonderfullyreadableandinformativeandsuretohavethepaperbackappealofBenjaminHoff'sTheTaoofPooh,Winnie-the-PoohonManagementisamust-readforanyoneseekingtobuildtheirbusinessskillsbutreluctanttobecomemiredinanunnecessarilycomplextome.

成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to: · Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty · Reassess goals and stay focused in changing situations · Plan projects as well as get them unstuck · Overcome feelings of confusion, anxiety, and being overwhelmed · Feel fine about what you're not doing From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down. 你希望既出色

iCon takesalookatthemostastoundingfigureinabusinesseranotedforitsmavericks,oddballs,andiconoclasts.Drawingonawiderangeofsources,JeffreyYoungandWilliamSimonprovidenewperspectivesonthelegendarycreationofApple,detailJobs'meteoricrise,andthedevastatingplungethatlefthimnotonlyoutofApple,butoutofthecomputermakingbusinessentirely.ThisunflinchingandcompletelyunauthorizedportraitrevealsbothsidesofJobs'roleintheremarkableriseofthePixaranimationstudio,alsorecreatestheacrimonybetweenJobsandDisney'sMichaelEisner,andexaminesJobs'dramatichisrisefromtheasheswithhisrecaptureofApple.TheauthorsexaminethetakeoverandJobs'reinventionofthecompanywiththepopulariMacandhistransformationoftheindustrywiththerevolutionaryiPod.iConismustreadingforanyonewhowantstounderstandhowthemoderndigitalagehasbeenformed,shaped,andrefinedbythemostinfluentialfigureoftheageamasterofthreeindustries:movies,music,andcomputers. iCon《偶像乔布斯》深入剖析了这个以行为不合常规者、行为古怪者以及偶像破坏者而著称的商业

The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they've pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world's most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn't just happen; they resulted from the consistent practice of the discipline of execution:

AlthoughAmericancompaniesspendastaggering$500billiononadvertisingannually,manyfailtoestablishanemotionalconnectionwithconsumers."MarriedtotheBrand"examineswhysomecompaniesdevelopthismostdesirableconsumerconnection,andwhyothersdon't.UsingGallup's60yearsofglobalconsumerdataandtonsofconsumerstories,WilliamMcEwenshowsthatmanymarketersaregreatatwooinga"firstdate"withconsumers,butonlythebestcancreatealastingmarriagebetweenbuyerandbrand.Thebookexploreshowemotionssuchasconfidence,integrity,pride,andpassioncanmakeconsumerswanttostandbyabrand,andshowshowskillfulbrandmanagementcankeepaconsumer-brandmarriagefreshandsatisfying.Toolstorateengagementpotentialandcustomerengagementarealsoprovided,allowingmarketerstooquicklyandobjectivelyratetheirownbrand'sperformance.

成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

本书选取88个极具代表性的美容化妆品销售情景，是销售人员每天都会遇到，却又难以应对的问题。每个销售情景均以客户需求为出发点，以美容化妆品销售人员的沟通技能为线索，按“常见应对”“引导策略”“话术范例”“方法技巧”和“举一反三”共五个部分逐一讲述，简洁易懂，即学即用！?本书是美容化妆品企业及门店销售人员及其主管、经销商的实战宝典，更是馈员工及经销商的礼物。美容化妆品销售人员每天只需花上几分钟学3句销售妙语，30天即可达到妙语连珠、业绩飙升的效果！???