每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。宗庆后以打造了强大而遍布全国的营销体系而为人称道。他如何以全方位的推广和宣传使产品走进全国的大街小巷？如何让经销商多年来忠心耿耿？如何将娃哈哈打造成持续发展，并战胜国际巨头的本土饮料业大王？ 作者从营销定位、品牌、渠道、扩张、竞争等方面分析宗庆后立足中国市场的独特营销手段。在详实的案例阐述和精到分析的基础上，总结出宗庆后独特的营销智慧。其中的经典之处，值得每个营销人学习。

在移动互联网时代，爆品代表着专注某一类用户，代表着以用户思维为导向的设计、研发、生产与销售，代表着真的找到了用户的痛点，代表着一款产品可以干到几个亿甚至几十亿。爆品思维不仅是老徐和团队对互联网思维在认知基础上的升华，更是总结出来的打造并孵化爆品的方法论。? 本书沉淀作者15年传统营销策划和3年多移动互联网微营销精华，重点讲解打造爆品的五大基础、六大要素、七个工具，以及分析了互联网的四大趋势与爆品的关系。作者通过大量实践案例，系统地向读者介绍打造爆品的方法和技巧，帮助传统企业转型、小微创业者理顺属于自己的爆品路径。

The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they've pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world's most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn't just happen; they resulted from the consistent practice of the discipline of execution:

It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He'll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you've earned your money, you've got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you're not superwealthy, y

Conversationisoneofthemostdecisivefactorsinoursuccessinbusinessandinlife.It'salsoanartanyonecanlearn—withthehelpofafewsimpletips,guidelinesandtechniques. TheArtofTalkingtoAnyonemakesiteasy.Usingsamplescripts,real-lifesituations,andsurefirestrategies,thisall-in-onehandbookprovideseverythingyouneedtobecomeamoresuccessfulconversationalist.Whetheryou'rechattingwithco-workersataconference,meetingnewpeopleataparty,orjusttalkingonthetelephone,thisconfidence-buildingguidecanhelpyoujumpstartyourownuniqueskillsandmakeapositive,lastingimpression.You'llbesurprisedbyhoweasyitistoexpressyourself,howself-assuredyou'llfeel,andhowwellpeoplerespondtotherightwordsattherighttime.Filledwithready-to-useconversationsandusefulsuggestions,thislife-changingbookshowsyou: Howtobeuniversallyliked Howtolistensuccessfully Howtokeepaconversationgoing…andhowtoendone Howtoaskandanswerquestions Howandwhentotelljokes Howtodealwithdifficultconversations Howtocharmandpersuadeothers Nothingrevealsmoreaboutwhoyouarethanwhatyousay.Andn

What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of Smart Women Finish Rich, Smart Couples Finish Rich and The Finish Rich Workbook, what’s the real secret to getting rich? What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing that secret. The Automatic Millionaire starts with the powerful story of an average American couple--he’s a low-level manager, she’s a beautician--whose joint income never exceeds $55,000 a year, yet who somehow manage to own two homes debt-free, put two kids through college, and retire at 55 with more than $1 million in savings. Through their story you’ll learn the surprising fact that you cannot get rich with a budget! You have to have a plan to pay yourself first that is totally automatic, a plan that will automatically secure your future and pay for your present. What makes The Automatic Millionaire unique: * You don’t need a budget * You don’t nee

iCon takesalookatthemostastoundingfigureinabusinesseranotedforitsmavericks,oddballs,andiconoclasts.Drawingonawiderangeofsources,JeffreyYoungandWilliamSimonprovidenewperspectivesonthelegendarycreationofApple,detailJobs'meteoricrise,andthedevastatingplungethatlefthimnotonlyoutofApple,butoutofthecomputermakingbusinessentirely.ThisunflinchingandcompletelyunauthorizedportraitrevealsbothsidesofJobs'roleintheremarkableriseofthePixaranimationstudio,alsorecreatestheacrimonybetweenJobsandDisney'sMichaelEisner,andexaminesJobs'dramatichisrisefromtheasheswithhisrecaptureofApple.TheauthorsexaminethetakeoverandJobs'reinventionofthecompanywiththepopulariMacandhistransformationoftheindustrywiththerevolutionaryiPod.iConismustreadingforanyonewhowantstounderstandhowthemoderndigitalagehasbeenformed,shaped,andrefinedbythemostinfluentialfigureoftheageamasterofthreeindustries:movies,music,andcomputers. iCon《偶像乔布斯》深入剖析了这个以行为不合常规者、行为古怪者以及偶像破坏者而著称的商业

《亚洲教父：香港、东南亚的金钱和权力》披露了新加坡、马来西亚、泰国、印尼、菲律宾等东南亚国家以及中国香港地区的超级富豪们并不那么光彩的致富之道。详细阐释了包括印尼苏哈托家族、菲律宾马科斯家族在内的东南亚豪门巨族是如何在短短几十年间建立起了强大的商业帝国的。 对李嘉诚、何鸿燊、谢国民、林梧桐、陈永栽等香港、东南亚商业巨贾的发迹史和生意经均有详细的介绍。 主导东南亚商界的精明华人大亨创造了该地区的经济奇迹，对吗？错！事实上，上述经济增长和复苏都是由平凡的出口行业推动的，而非这些大亨。史塔威尔得出结论：“教父们更多的是经济增长的受益者，而不是推动者。”《亚洲教父：香港、东南亚的金钱和权力》披露了新加坡、马来西亚、泰国、印尼、菲律宾等东南亚国家以及中国香港地区的超级富豪们并不那么光彩

在移动互联网时代，爆品代表着专注某一类用户，代表着以用户思维为导向的设计、研发、生产与销售，代表着真的找到了用户的痛点，代表着一款产品可以干到几个亿甚至几十亿。爆品思维不仅是老徐和团队对互联网思维在认知基础上的升华，更是总结出来的打造并孵化爆品的方法论。? 本书沉淀作者15年传统营销策划和3年多移动互联网微营销精华，重点讲解打造爆品的五大基础、六大要素、七个工具，以及分析了互联网的四大趋势与爆品的关系。作者通过大量实践案例，系统地向读者介绍打造爆品的方法和技巧，帮助传统企业转型、小微创业者理顺属于自己的爆品路径。

Thiscollectionofcutting-edgearticleswillhelporganizationsunderstandhowtobuildcustomerloyaltythroughuniquerelationship-buildingstrategiessuchaspartnerships,branding,andsuperlativecustomerservice.Contentsinclude:Co-optingCustomerCompetencebyC.K.PrahaladandVenkatramRamaswamy;GetInsidetheLivesofYourCustomersbyPatriciaB.Seybold;TheOldPillarsofNewRetailingbyLeonardL.Berry;WanttoPerfectYourCompany'sService?:UseBehavioralSciencebyRichardB.ChaseandSriramDasu;Don'tHomogenize,SynchronizebyMohanbirSawhney;FiringUptheFrontLinebyJonR.KatzenbachandJasonA.Santamaria;PreventingthePrematureDeathofRelationshipMarketingbySusanFournier,SusanDobscha,andDavidGlenMick;andSeeYourBrandsThroughYourCustomers'EyesbyChrisLedererandSamHill.

In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to: · Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty · Reassess goals and stay focused in changing situations · Plan projects as well as get them unstuck · Overcome feelings of confusion, anxiety, and being overwhelmed · Feel fine about what you're not doing From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down. 你希望既出色

Finallyinpaperback-aquick,easy,andfunprimeronmanagementfundamentals.Thefailuretograspthebasicsofmanagementoftentripsupeventhemostsuccessfulcompanies.Withthatinmind,managementconsultantRogerE.AllenusesA.A.Milne'sbelovedstoriesandcharacterstoillustrateessentialbusinessprinciples,suchastheestablishmentofclearobjectivesandstrongleadership,theneedforaccurateinformation,andotherneglectedaspectsofprudentmanagement.WonderfullyreadableandinformativeandsuretohavethepaperbackappealofBenjaminHoff'sTheTaoofPooh,Winnie-the-PoohonManagementisamust-readforanyoneseekingtobuildtheirbusinessskillsbutreluctanttobecomemiredinanunnecessarilycomplextome.