《信托公司史》是爱德华.坦.布洛克.佩林的著名金融类作品。曾于1916年出版,深入分析了信托公司成立和发展的历史,受到广泛关注。此后多次再版。
炒作是一门大学问。在注意力经济时代,想成为万绿丛中一点红,没有炒作是很难做到的,只是能真正游刃有余地操纵炒作的高手太少,以至很多低劣炒作的出现使人们闻炒作面色变。
《财富与货币》是约瑟夫.弗伦奇.约翰逊的经典著作。该书曾于1905年出版。系统研究了财富的范畴及其物质本质和精神本质,指出财富为货币的本源,而货币是财富的表征。货币本位决定货币的价值,并且货币供给量取决于担任货币本位的那种“物”的数量。
* The ON CALL series provides valuable "on the spot" treatment advice * Pocket-sized and surprisingly comprehensive, this Lange manual gives students and residents a trusty resource for managing all conditions seen in the surgery ward * Designed to meet the quick information needs of the "on call" setting * Contributions from surgery residents and attendings around the world Complete overview of the initial evaluation and treatment of common problems that present on the surgical service. Logically organized for quick access to critical information on the management of the surgical patient. Thoroughly revised on-call problems that reflect current practices and treatment options. Differential diagnosis,key laboratory and diagnostic tests,and treatment plans for 77 of the most common problems encountered while on-call.
Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on—the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise Restaurant Management walks you step by step through each aspect of opening and managing a restaurant. This guide covers the practical issues you’ll face on a daily basis and offers tips from an experienced restaurateur about the risks and rewards of restaurant management. Is owning or managing a restaurant right for you? It can be if you have Streetwise Restaurant Management as your ready reference for creating front-of-house ambience and back-of-house efficiencies. Learn how to: ·Select the right location for your restaurant ·Develop the menu ·Attain appropriate permits and licenses ·Manage staff ·Market and promote ideas to generate a positive buzz ·Operate more profitably Evaluate Your Market ·Do you have a concept or menu that st
本书分为五篇,但内容与传统的管理活动职能的分类有所不同,总体上按照管理活动的职能线索展开,并牢牢地将战略管理在管理学中的引入和学习目标紧密联系,强调管理学学习的中心是如何使战略目标的设计和实施更加可行,而不是简单地学习管理学的知识体系。书中创新被列为管理的职能,决策从计划职能中分离出来等,都反映了管理学知识体系与时俱进的时代特征。在案例教学上,本书与其他国外管理学教材略有不同:每章开篇是事例,而每章结尾是案例,还有相关的案例讨论题。这种以事实为基础、由浅入深的论述方式突出了知识学习的逻辑过程。 本书从管理者与环境、战略化、组织架构、领导和变革五个方面进行了深入系统的论述。本书层次清晰、语言精练、论述透彻、通俗易懂。同时,配以国际知名企业和中国本土案例,使读者更易于掌握管理
作为一本连续发行了8版的人力资源管理教科书,《人力资源管理(从战略合作的角度第8版)》自然有其独到之处。它不仅全面地论述了一般人力资源管理的各个方面,而且具有视角独特、紧扣当代课题、材料丰富、案例新颖、论述生动活泼、注重培养学生实际工作能力等特点。特别是书中所提出的人力资源管理三驾马车(即专职人事管理人员、部门经理和员工要对人力资源工作齐抓共管)的概念,将企业的所有利益相关人都看作是人力资源管理的战略合作伙伴的论述,以及系统处理当前企业最新的面临的团队工作、员工多样化、战略改革和全球化对人力资源管理所提出的挑战等问题,更是《人力资源管理(从战略合作的角度第8版)》不可不读的点睛之笔。 《人力资源管理(从战略合作的角度第8版)》适用于作为大专院校高年级本科生和研究生的人力资源管理教
Most organizations struggle with the question of leadership. How do you identify leaders in the making? How do you train them, taking into account their unique strengths and weaknesses? This collection of articles examines the ways in which managers and executives develop as leaders, and then helps readers apply successful tactics in real-life settings. Using innovative as well as time-honored approaches, Harvard Business Review on Developing Leaders guides readers through the challenges of leadership development.
《销售队伍管理》是中国本土本专注企业销售队伍管理的权威教材,它厚基于中国传统文化,植根于中国本土环境,着眼于国际视野。本书由富有卓越实战经验的浙大兼职教授和富有卓越理论研究成果的浙大营销学教授联手创作,实现了销售队伍领域的管理实践与前沿理论的完美融合。《销售队伍管理》融合了中国传统文化、现代西方管理学、销售学、市场营销、战略管理、组织行为学、领导学等近10门学科的原理与实践。书中全部案例均为中国本土案例,案例来自民企、国企和在华的外企,具有极强的真实性。另外,书中还穿插了很多实用性的管理表格工具,为企业设计、建立和管理销售队伍提供了可操作的理论指导。《销售队伍管理》分为五个部分:销售队伍管理入门篇,着重探讨了销售队伍管理的内涵、专业销售技能、顾问销售技能、适应性销售技能。销售