作品包括上下两部：上部是创新创造突破性产品实战体系，包括哲学层的道、原则层的法、方法论层的术、工具层的器与案例层的例五大层级概述。下部是具体的如何系统化做产品的方法论展开，包括“天篇产品设计”的行业端流程、市场端流程、以及统筹规划设计创新等三大流程；“地篇产品实施”的目标流程、组织流程和实施运营等三大流程；以及“人篇产品营销”的面向机构客户的国情式流程、面向大众客户的专业式流程和第三方营销等三大流程。
本书收集了作者在公共财政、经济增长和动态经济分析等方面所发表的论文20篇。其中引起了一些学术争议的实证和理论观点有如下几个方面： 1 政府支出与经济增长的关系 2 财政分析与经济增长的关系。 3 收入分配的稳定性及其决定要素 4 收入分配不平等对经济增长的影响 5 资本主义精神对经济增长和国民储蓄的影响。 6 重商主义与国际经济分析。 7 军事支出与资本各界的动态分析。
In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.在瞬息万变的商界中，掌握有效的管理或是避免危机的管理技能和方法，对一个机构的生存和成功是至关重要的。本书收集的八篇文章阐述了如何处理商业环境中的一些困难情况、危机和其他敏感问题的*理念。
Selling a business ias a complex process-and a decision that is often emotional as financial.Whether you're selling your business because of retirement,lack of capital,or a great offer from oustide investors,you'll need to plan strategicalyy to close the deal-and get the deal you want.streetwise selling you business is the essential reference for anyone who wants to sell,or is in the process of selling,his or her business.
Comprehensive and user-friendly, The Trainer's Tool Kit has long been a valued guide for trainers and managers in need of a quick refresher. Completely updated with hundreds of ready-to-use techniques, The Trainer's Tool Kit provides valuable nuggets of information you can put to use even at a moment's notice. You'll find here's-how-to-do-it information on training topics including: * the principles of learning * budgeting for training * when to use case studies * handling difficult learners * ice breakers * facilitation tips * flipchart do's and don'ts * learning contracts * overcoming resistance * rewards and recognitionIn addition to all the practical information included in the first edition, the book is now even easier to use. Updated material includes expanded coverage of retention programs such as mentoring and career and succession planning. Taking a fresh look at a broad range of ideas, The Trainer's Tool Kit shows how to achieve significant performance improvements through effective training
本书是世界著名市场营销权威菲利普·科特勒和加里·阿姆斯特朗的力著之一，自出版以来，一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。 第12版着重从增加顾客价值的角度讲述市场营销的基本知识和实践。本书包括大量有趣的例子和真实的实例。各章后面都提供了练习题，它们将帮助读者更好地理解市场营销学的概念，更熟练地掌握市场营销的技术和方法。 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作者参考。
《伦巴第街:货币市场记述》堪称是金融领域的传世之作。《伦巴第街:货币市场记述》作者19世纪著名的经济学家沃尔特白芝浩在书中总结了当时的经验与教训，直至今日，仍然值得我们认真回味。《伦巴第街:货币市场记述》在1999年、2001年、2005年、2006年和2007年再版后，依然是美国*的图书销售网亚马逊网站上的热销书籍。
This guide presents new ideas for making much more informed decisions about people tactics, policies, and practices. It offers qualitative insights as the tools to help companies to make much more astute human capital decisions are hard to copy.
《所得税研究：历史，理论与实务》是作者埃德温.罗伯特.安德森.塞利格曼在20世纪初完成的作品，曾于1911年出版。本书对所得税这一税种展开全方位多角度的研究，为后人的研究奠定了良好的基础。本书多次再版重印。
Most owners of a small- to medium-sized business are so busy simply keeping the doors open that they couldn't say what their business is truly worth. More than that, they wouldn't even know where to begin determining accurate valuation figure. How to Value Your Business and Increase Its Potential shows you how to determine what your business is worth, far more easily than you might have thought. Even more important, this clearly written and easy-to-follow book details proven steps you can take to improve the value of your business, and ensure you receive top dollar if and when you decide to sell. This step-by-step guide provides you with: Detailed instructions for doing a "quick and dirty" valuation of your business ； Insights and techniques for increasing the value of your business over time ； Strategies for grooming your business for sale, successfully passing it to your heirs； For any number of reasons, from tax questions to selling to simple curiosity, accurate valuation can
本书自第1版问世以来已历经20多年，迄今，它仍是众多有关消费者行为学、消费者心理学的教材中*特色的一本，已成为消费者行为研究领域*权威、受欢迎的教材。全书共分六大部分22章，从管理与运用的角度全面介绍了消费者行为的性质、消费者行为内外部影响因素、消费者的决策过程、组织购买行为及有关营销规制方面的内容。在每章后面都附有大量针对性习题和形式新颖的网上查询练习。书中所配案例不仅紧密结合所介绍的概念、原理，而且短小精悍，非常适合课堂阅读和讨论。本书适用于市场营销及相关专业本科生、研究生、MBA学生、企业管理人员和相关专业人员。
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek~"Revolutionary! Surprising!" Business Week~"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.
The business environment has become increasingly precarious, thus raising the stakes for nearly every managerial move. This cutting edge collection includes articles on how to lead in a downturn economy, overcome a growth crisis, stay resilient through difficult periods, and more. 商业环境变化无常，风险无处不在。本论文集收集了哈佛商学院的作者们关于如何在不好的经济中领先，克服增长危机，在困难时期保持不败之身的文章。
LEADERSHIP STRATEGIES BEHIND ONE OF THE MOST POPULAR PRESIDENTS IN HISTORY~How the Commander-in-Chief commands~George W. Bush has surprised even his harshest critics with his leadership talents and discipline. As this country's first MBA president, Bush formed his unique leadership style managing businesses, not government offices. Team Bush is the first book to explore these unique methods and tactics he has employed to become one of the nation's most popular commanders in chief in recent history.~From "hiring" the most diverse and effective cabinets in history, to dealing with the crisis and war sparked by the events of September 11th, this compelling leadership book takes readers into the mind and methods of America's 43rd president, and shows managers how these methods can be used to boost productivity in their own organizations.~This fast-paced book pulls no punches as it showcases President Bush's successes and strengths while detailing his mistakes and weaknesses. Focusing on the actual events and
本书是一部关于线性代数的全英文教材。全书内容以线性空间和线性变换为基础展开，从而使各章内容之间内在联系紧密，给教学带来方便。
本书是从想成为出色的会计应用者的角度来编写的，自出版以来，在各种教育实践中成功地使用了40多年，应用相当广泛。三位作者均为哈佛大学知名教授，一直位居会计学研究与教学领域的领导地位。本书译自其第10版，即*版本。在结构上分为均等的两大部分：财务会计部分与管理会计部分。在内容安排上，没有沿袭一般会计学类教科书那种过分注重程序和规则的做法，而是从管理者的角度，从培养和提高他们在管理实践中使用会计信息的能力的角度来阐述。通过大量案例的分析，使读者能够发现会计这种“商业语言”的潜在价值，从而很好地将其应用于实践，这正是本书的目的所在。 读者对象：经济类专业高年级本科生、研究生、MBA等。
The first book to confront the imminent dollar crisis. Given the current global economic situation, a dollar crisis seems imminent. It is predicted that the series of financial and currency crises in recent years will soon culminate in the collapse of the U.S. dollar, facilitating a worldwide economic slump. This timely and challenging book brings together the origins of this crisis and the solutions that will help counter global imbalance. Filled with in-depth insights and practical advice, The Dollar Crisis is a highly relevant guide for all markets, since the collapse of the U.S. dollar will result in global destabilization impacting capital markets everywhere. Richard Duncan (Hong Kong) has worked as a financial analyst in Asia for more than fifteen years. During his career, he has worked for leading companies such as Salomon Brothers, HSBC Securities, International Monetary Fund, and The World Bank.
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks;Invoices don't get paid by their due dates,ads don't consistently bring in customers, sales don't continually rise,and profits aren't always there,Inthis book,small business maverick Bob Aaams shows you how things really get done,and acts as your mentor by providing instant access to streetwise advice on every small business topic. 作者简介： Bob Adams started his current business,Adams Media Corporation,a $20 million book and software publishing firm, in his basement apartment with $2,000.He has also started and operated many other small businesses,including a boat brokerage firm ,a tourist map business,and a classified advertising newspaper. Adams is a graduate of the Harvard Business School,where he received first-year honors; Carleton College,where he received his BA;and the real life of small business,where he's received his full share of“hard knoc
Techniques to uncover and avoid accounting frauds and scams Inflated profits . . . Suspicious write-offs . . . Shifted expenses . . . These and other dubious financial maneuvers have taken on a contemporary twist as companies pull out the stops in seeking to satisfy Wall Street. Financial Shenanigans pulls back the curtain on the current climate of accounting fraud. It presents tools that anyone who is potentially affected by misleading business valuations from investors and lenders to managers and auditors can use to research and read financial reports, and to identify early warning signs of a company's problems. A bestseller in its first edition, Financial Shenanigans has been thoroughly updated for today's marketplace. New chapters, data, and research reveal contemporary "shenanigans" that have been known to fool even veteran researchers. 作者简介: HOWARD M.SCHUILIT,Ph.D.,CPA,ia President of the Center for Financial Research and Analysis (CFRA),a leading independent financial research o
本书是供企业人力资源管理从业者使用的一本参考书。全书共分19 章，从薪酬管理体系设计框架、薪酬设计的步骤和方法、薪酬管控、特殊人员薪酬类别与福利体系的设计方法等方面对薪酬体系进行了深入的剖析，作者结合自己多年的咨询经验，采用循序渐进的方式，手把手地教大家薪酬设计的每一个步骤。
As China marks a quarter century of economic change and transformation,it stands poised to enter a new era.With the WTO entrance finally behind it and the Olympics 2008 and Expo2010 ahead of it ,China is undergoing a new wave of changes in every sense.Moreover,Global Conditions are presaging its entry as a strategic partner and player on both blobal and regional levels.Nonetheless,a host of economic,fiscal and business challenges remain in the midst of its fitst systematizrd leadership transition.How China manages its multiple transformation is the story of its new rea. Drawing together a broad array of expertise,regional analysis and concrete business judgments ,China:Enabling A new Era of changes sets a benchmark in synthesizing and clarfying the diverse factors that are shaping China's century.Thins book,the second in a series of boks from the World Economic Forum on Aisa,Presents: -deep insight by leading economists and thinkders from china and abroad -provoctive analyses of China's strat
The G Quotient identifies a management phenomenon that will change the way people view their professional roles in the workplace. Based on a landmark five-year study, The G Quotient redefines successful leadership for all managers. Organizations and working units under the leadership of white-collar gay males are collectively experiencing 35 percent higher levels of employee engagement, job satisfaction, and workplace morale in addition to reporting greater employer loyalty and individual productivity. It is proof that today’s employees are responding to a new type of organizational leader. 作者简介:Kirk Snyder is nationally recognized as an authority on the role of work in contemporary society. He teaches at the University of Southern California's Marshall School of Business and is the president of Equality Career Group. His work has received widespread attention in the media, including The New York Times, The Chicago Tribune, and the Advocate. He is the author of the critically acclaimed book Lav
