When making strategic decisions under volatile conditions, managers look to the Harvard Business Review for both expert guidance and new ideas. This collection draws from the Review’s best pieces on managing uncertainty, including the landmark article "Competing for the Future" by Gary Hamel and C.K. Prahalad. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Strategy Under Uncertainty by Hugh Courtney, Jane Kirkland, and Patrick Viguerie; Competing for the Future by Gary Hamel and C.K. Prahalad; Planning as Learning by Arie P. De Geus; The Right Game: Use Game Theory to Shape Strategy by Adam Brandenburger and Barry J. Nalebuff; Discovery-Driven Planning by Rita Gunther McGrath and Ian C. Mac
Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the necessary information you need to become a successful franchisee, including: How to choose and research the franchise options available A thorough explanation and discussion of the Uniform Franchise Offering Circular An overview of contracts-what clauses to expect, what questions to ask, negotiable points, and supplemental agreements A breakdown of fees to be aware of-from the obvious initial franchising fee to the obscure site selection assistance fee Recruitment, hiring techniques, and performance evaluations that lead to high profits and low turnover And much more! The authors have over 20 years of experience in franchising, and their easy-to-read approach makes it possible for any potential franchisee to make solid, informed decis
Most owners of a small- to medium-sized business are so busy simply keeping the doors open that they couldn't say what their business is truly worth. More than that, they wouldn't even know where to begin determining accurate valuation figure. How to Value Your Business and Increase Its Potential shows you how to determine what your business is worth, far more easily than you might have thought. Even more important, this clearly written and easy-to-follow book details proven steps you can take to improve the value of your business, and ensure you receive top dollar if and when you decide to sell. This step-by-step guide provides you with: Detailed instructions for doing a "quick and dirty" valuation of your business ； Insights and techniques for increasing the value of your business over time ； Strategies for grooming your business for sale, successfully passing it to your heirs； For any number of reasons, from tax questions to selling to simple curiosity, accurate valuation can
In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling sub*ions to his hometown newspaper. In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over In Direct from Dell, you will learn ·why it's better for any business starting out to have too little capital rather than too much ·why your people pose a greater threat to the health of your business than your competition ·how you can exploit y
Millions of Americans reach retirement each year. Many of them realize too late that their savings is inadequate to meet their long-term needs. Even with careful preparation, the path to reaching retirement goals is not always a straight line. Streetwise Retirement Planning provides you with savvy, yet practical, information on retirement fundamentals. Streetwise Retirement Planning covers how to anticipate and plan for the inevitable surprises and contingencies that can deplete a savings nest-egg, such as layoffs, medical crises, divorce, and market downturns. All the necessary tools for assessing your retirement needs are provided. Streetwise Retirement Planning helps you pull all the pieces together for a successful and rewarding retirement. Evaluate Your Retirement Needs ·Lifestyle ·Post-retirement expenses ·Knowing your assets and liabilities Work Around Your Retirement Gap ·Investing and budgeting fundamentals ·Strategies for making up reti
THE HARVARD BUSINESS REVIEW PAPERBACK SERIES is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook.
This timely new resource brings you the complete collection of cardiology reviews from the popular Harrison’s Online website. Here prominent clinician/investigators present commissioned summaries of current topics in cardiology, reporting on the clinical significance of a particular problem or discovery relating to cardiac arrhythmias, congestive heart failure, hypertension, atherosclerosis and more. Contributors have reviewed their chapter for currency, incorporating new references, tables and figures where applicable. * Includes the newest clinical guidelines for therapy * Summarizes current clinical issues and field trials. * References the newest cardiovascular therapeutics
Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.本书搜集了帮助您了解如何建立顾客忠诚度的策略；这些策略包括透过建立和顾客的伙伴关系、建立品牌、极致的顾客服务等方法，建立和顾客的关系。
Balancing breadth and depth of coverage, this text is tailored to a one-semester mammalogy course appropriate for upper level undergraduates and graduate students with a basic background in vertebrate biology.
本书的前几版都获得了很大成功，是世界范围内广泛采用的电子商务教材。在前一版的基础上，本书详细解释了电子商务的持续演进和发展。为了反映经济变化以及相应的商业的发展，本书重点强调了收益增加和交易成本降低模型，介绍了近的技术发展，包括在电子商务领域覆盖率不断增长的无线技术 (m-commerce) 。本书内容丰富，论述严谨，每一章都引入*的灵活运用技术和真实商业案例来增强教育价值，清晰地介绍了电子商务概念以及不断涌现的新技术，包含及时的内容总结、术语汇总和大量练习题。本书提供在线网络支持，为学习本书的读者提供丰富的在线实例。 本书适合作为高等院校相关专业的电子商务课程教材，也可供从事电子商务的专业人士参考。
Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near-obscurity to become a global powerhouse in mobile communications and a leader in the development of third-generation wireless services. How did they do it? How did the 140-year-old company manage to survive the political upheavals of its age? What re-creations did the company undergo as it moved from forest-industry enterprise to European technology conglomerate to global cellular phone maker--and now, to its latest incarnation, as a mobile Internet vendor? The Nokia Revolution probes behind the company's official, often enigmatic veneer to uncover how Nokia operates, how its chief executives think, and how it listens to the pulse of the market. As such, it is the first strategic study of this extraordinary company, focusing on the way Nokia has built its existing capabilities into competitive advantages. The book probes far beyond the breezy articles and lightweight press release
《财富与货币》是约瑟夫.弗伦奇.约翰逊的经典著作。该书曾于1905年出版。系统研究了财富的范畴及其物质本质和精神本质，指出财富为货币的本源，而货币是财富的表征。货币本位决定货币的价值，并且货币供给量取决于担任货币本位的那种“物”的数量。
A sales force is no better than its managementùand Sales Management supplies the tools sales executives need to inspire their sales forces to increase productivity through improved customer service, equitable compensation plans, e-Commerce, sales force automation, and more. It explains how to make heroes out of a sales force by understanding and taking advantage of both the micro and the macro of sales and sales management and determining the best methods for organizing, deploying, and motivating today s changing sales force.本书荣获美国2001年Soundview奖。 业务经理经常会陷入以下两种困境:一是明明业务人员已经很努力了,但是业绩却没有显著的提升;二是明明自己已经很用心管理了,但业绩总是无法更上一层楼。 是激励方式不对？是公司管理制度出了问题？是训练计划不够完善？还是根本就找错了人？ 以上原因可能都对，也可能都不对，但归根到底，是“销售管理上出了问题”。销售管理是
本系列教材所选书目均系国外公共行政与公共管理领域权威的专家所著的经典著作，是国外知名大学正在使用的权威教科书，综合反映了当前本领域的理论发展现状与实际操作水平。本系列教材注重理论与实践紧密结合，对于系统培养学生思考和解决实际问题的能力大有裨益。同时，所选教材行文流畅，简洁易懂，便于阅读。 《公共行政学经典》是一本很好的英文版书，它的出版有助于我国公共管理专业的专家、学者和学生比较全面、系统和准确地了解西方公共行政学的理论，了解西方公共行政学发展史以及各种流派及其代表人物的思想观点，奠定扎实的专业知识基础，并提高阅读英文资料的能力。该书可以作为我国公共管理学科各专业的本科生、研究生及MPA学员的公共行政学原理、公共行政学原著选读、西方行政学思想史和专业英语等课程的教材或教学参考
Building on the 2002 August special issue of HBR, this book highlights the specific managerial techniques, processes, and policies that set apart those few companies that consistently come up with great ideas and, even more important, turn them into real profits. Features a mix of 'Best of HBR' classics and new articles created specifically for the special issue Discusses unique ideas such as the 'failure-tolerant leader' and 'innovation headhunters' Includes articles from innovative thought leaders such as John Seely Brown, Theresa Amabile, and Peter Drucker
If you're like most people,you're struggling with questions like these.Whether we lkie it or not,money makes a big difference in the choices we make and the lives we lead.Unresolved questions about money can putunwanted stress on even the healthiest relationships-between spouses,between parents and chilren,and even between friends.In Love&Money,columnist Jeff Opdyke offers practical personal finance advice,as well as strategies for dealing with touchy financial topics-so that momey doesn's end up costing you something even more valuable. 作者简介： JEFF D.OPDYKE is a personal finance reporter in the wall Street Journal's New Youk bureau.He is also the author of the "Love & Money"column that runs weekly in the wall Street Jounal Sunday-a Fourpage supplement carried by omor than eighty newspapers across the country.He lives in New Jersey with his wife and son.
本案例集说明生产管理存在于各种以服务和资源为基础的行业中。它涉及到在物料和能量转化为产品的过程中，对设施、流程、人员分别进行的设计、规划、控制和指挥等各项活动。运作是一切管理的基础工作。运作管理是投入-产出转化过程的管理的关键，是组织自下而上的关键。这些精选的案例集中讨论了以优化的运作来增加价值和进行竞争，如消除浪费、保证质量、提高能力、发挥人力资源的潜力以及获得持续的竞争优势等。
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This unique collection looks at the often messy and difficult process of changing workplace culture. The articles examine why there is resistance to change on the corporate and individual level and explains the effect of passive aversion to cultural problems on company performance.
