《当代资本主义研究丛书：西方管理思想史（第6版）》全面系统地分析了管理思想的演变和进化过程，对诸多我们已经看似熟悉的理论提供了新的注解和阐释。《当代资本主义研究丛书：西方管理思想史（第6版）》适合管理学专业本科生、研究生及相关专业从业人员、研究者学习使用。

本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

《当代资本主义研究丛书：西方管理思想史（第6版）》全面系统地分析了管理思想的演变和进化过程，对诸多我们已经看似熟悉的理论提供了新的注解和阐释。《当代资本主义研究丛书：西方管理思想史（第6版）》适合管理学专业本科生、研究生及相关专业从业人员、研究者学习使用。

本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

《销售队伍管理》是中国本土本专注企业销售队伍管理的权威教材，它厚基于中国传统文化，植根于中国本土环境，着眼于国际视野。本书由富有卓越实战经验的浙大兼职教授和富有卓越理论研究成果的浙大营销学教授联手创作，实现了销售队伍领域的管理实践与前沿理论的完美融合。《销售队伍管理》融合了中国传统文化、现代西方管理学、销售学、市场营销、战略管理、组织行为学、领导学等近10门学科的原理与实践。书中全部案例均为中国本土案例，案例来自民企、国企和在华的外企，具有极强的真实性。另外，书中还穿插了很多实用性的管理表格工具，为企业设计、建立和管理销售队伍提供了可操作的理论指导。《销售队伍管理》分为五个部分：销售队伍管理入门篇，着重探讨了销售队伍管理的内涵、专业销售技能、顾问销售技能、适应性销售技能。销售

《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》不仅详细介绍了绩效测评中所用到的各种基础分析方法和工具，更重要的是从资深从业者和业内专家的角度对绩效测评的各种方法做了精辟的对比，对于参与投资决策过程中的投资经理、风险管理人员以及投资者来说都是必不可少的参考书。第一部分介绍了投资收益率的各种计算方法及现金流对收益率计算的影响，第二部分解释怎样根据投资组合的收益和风险特征选择适当的参考基准，第三部分评估投资组合的风险，第四部分详细阐述了投资组合绩效的归因分析，《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》最后部分介绍了归因分析各种方法的进化过程，对于绩效测评人员是了解各种归因分析方法历史演变过程难得的经典教程。

作为一本连续发行了8版的人力资源管理教科书，《人力资源管理(从战略合作的角度第8版)》自然有其独到之处。它不仅全面地论述了一般人力资源管理的各个方面，而且具有视角独特、紧扣当代课题、材料丰富、案例新颖、论述生动活泼、注重培养学生实际工作能力等特点。特别是书中所提出的人力资源管理三驾马车（即专职人事管理人员、部门经理和员工要对人力资源工作齐抓共管）的概念，将企业的所有利益相关人都看作是人力资源管理的战略合作伙伴的论述，以及系统处理当前企业最新的面临的团队工作、员工多样化、战略改革和全球化对人力资源管理所提出的挑战等问题，更是《人力资源管理(从战略合作的角度第8版)》不可不读的点睛之笔。 《人力资源管理(从战略合作的角度第8版)》适用于作为大专院校高年级本科生和研究生的人力资源管理教

《保罗·威尔莫特数量金融系列：数量金融（第2卷原书第2版）》主要介绍金融工程中级技术操作方法，内容涉及奇异合约和路径依赖、固定收益建模与衍生品以及信用风险。书中作者主要探讨了奇异和路径依赖合约、障碍期权、强路径依赖衍生品、亚式期权、回溯期权、衍生品和随机控制、单因子利率建模、收益率曲线拟合、利率衍生品、可转债、按揭支持证券、多因子利率建模、瞬时利率的实证表现、HJM和BGM模型、固定收益产品说明书、公司价值和违约风险、信用衍生品、RiskMetrics和CreditMetrics、CrashMetrics以及衍生品灾难案例。

The new Color Atlas and Synopsis of Clinical Ophthalmology Series is a unique combination of text, quick reference, and color atlas, covering every essential sub-specialty in Ophthalmology including pediatrics. Each title features more than 150 color illustrations throughout and a short, succinct format which in most cases, includes: Epidemiology and Etiology, History, Physical Examination, Differential Diagnosis, Laboratory and Special Examinations, Diagnosis, Prognosis, and Management.

Direct Mail isn't about flooding your prospects with junk mail-it's about reaching your customers by using procen,effectice methods to tell them about your product or service Whether you are send-ing direct mail pieces or using the Internet,Streetwise Direct Marketing can help your business grow and succeed. With Streetwise Direct Marketing,you will have checklists and case studies at your fingertips to help you clarify complex issues and make critical business decisions.The book also includes plenty of proven hints and tips that you can apply to your direct marketing program.A complete resource section-including online refer-ences-makes this the perfect starting point for keeping up with future develop-ments in the field. With Streetwise Direct Marketing,you will have checklists and case studies at your fingertips to help you clarify complex ixxuse and make critical business decision.The book also includes plenty of proven hints and tips that you can apply to your direct marketing program.A complete

Consultants will find critical new Material on how to Overcome Objections and vital information on internet and e-based marketing and sales.Htere's also a new chapter on how to work in smaller markets with family owned businesses,non-profits and other"non-traditional"clients.Packed with the most up-to-date information available,Million Dollar Consulting will boost Performance and profits for you and the companies you consult. 本书是一本空前的商业性畅销书，已发展至第三版，在美国稳居货架１０年，经久不衰。艾伦，这位“咨询顾问中的咨询顾问”，浓缩自己的从业经验，为咨询顾问提供了有效的工具和建议。教其一步步地扩展业务，从战略，战术以及自我价值的实现等３个部分入手，教其每年保持７位数的收益，并邀请您加人成功咨询顾问的行列。

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The eight articles in Harvard Business Review on Knowledge Management highlight the leading-edge thinking and practical applications that are defining the field of knowledge management. Includes Peter Drucker's prophetic "The Coming of the New Organization" and Ikujiro Nonaka's "Knowledge-Creating Company." 无论是智力密集型行业，还是资本密集型行业，知识的创造、传播、共享和利用，都是企业保持持续竞争优势的关键。《哈佛商业评论》首先发展了知识管理的重要性，并且从不同角度对知识管理问题做了深入的探讨，本书充满智慧的创见，代表了国际上知识管理研究的水平，

本书适合作为本科生或研究生的国际商务教材。 书中汇集了大量当代商务和经济资料，讨论了现代国际商务所面对的问题。本版在保留了旧版的基本原理和教学方法的同时，根据当前商务环境的变化对旧版进行了更新、修改和扩充，加入了大量富有时代特色的新思想和新内容。

Most owners of a small- to medium-sized business are so busy simply keeping the doors open that they couldn't say what their business is truly worth. More than that, they wouldn't even know where to begin determining accurate valuation figure. How to Value Your Business and Increase Its Potential shows you how to determine what your business is worth, far more easily than you might have thought. Even more important, this clearly written and easy-to-follow book details proven steps you can take to improve the value of your business, and ensure you receive top dollar if and when you decide to sell. This step-by-step guide provides you with: Detailed instructions for doing a "quick and dirty" valuation of your business ； Insights and techniques for increasing the value of your business over time ； Strategies for grooming your business for sale, successfully passing it to your heirs； For any number of reasons, from tax questions to selling to simple curiosity, accurate valuation can

The typical work week is packed with meetings, sales calls, and business luncheons. In every business situation you are essentially making a presentation. The key to good presentations is effective, articulate, and accurate communication. At every turn there is an opportunity to make a lasting impression on senior management or potential clients. Without great communication skills, that lasting impression may harm your career rather than boost it. Be remembered for leading the motivational meeting that inspired sales to increase revenue by 20 percent, not the person who couldn't get to the point at a meeting. You have a limited number of opportunities with upper management or important clients to make a positive impression. Your personal coach, Kevin Daley, will provide you the tips and specific communication skills needed to make effective presentations in every business situation you will encounter as you forge along your career path. Each chapter represents a specific opportunity to stand out and communica

A collection of reflective articles walks readers through tough career challenges--from effective time management to part-time arrangements to launching a new career.

Effective management in today's competitive business environment requires solid leadership skills skills for which companies often don't provide adequate training. Managerial Leadership fills that void, providing a four-tiered approach that helps professionals from all walks of life develop both strong management and leadership skills. Top leadership models and frameworks, tools for assessing leadership strengths, techniques for handling change and growth, and more make Managerial Leadership a veritable learning laboratory. 通过学习作者精心设计的四项行动纲领，反思他提出的自省课程，应用独特的360度全方位意见反馈工具，并揣摩书中安排的著名企业的生动案例，你将全面提升自己处理变革、克服阻力、跨越企业文化樊篱、彻底发挥员工潜能的领导艺术。

本书是从想成为出色的会计应用者的角度来编写的，自出版以来，在各种教育实践中成功地使用了40多年，应用相当广泛。三位作者均为哈佛大学知名教授，一直位居会计学研究与教学领域的领导地位。本书译自其第10版，即*版本。在结构上分为均等的两大部分：财务会计部分与管理会计部分。在内容安排上，没有沿袭一般会计学类教科书那种过分注重程序和规则的做法，而是从管理者的角度，从培养和提高他们在管理实践中使用会计信息的能力的角度来阐述。通过大量案例的分析，使读者能够发现会计这种“商业语言”的潜在价值，从而很好地将其应用于实践，这正是本书的目的所在。 读者对象：经济类专业高年级本科生、研究生、MBA等。

Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the necessary information you need to become a successful franchisee, including: How to choose and research the franchise options available A thorough explanation and discussion of the Uniform Franchise Offering Circular An overview of contracts-what clauses to expect, what questions to ask, negotiable points, and supplemental agreements A breakdown of fees to be aware of-from the obvious initial franchising fee to the obscure site selection assistance fee Recruitment, hiring techniques, and performance evaluations that lead to high profits and low turnover And much more! The authors have over 20 years of experience in franchising, and their easy-to-read approach makes it possible for any potential franchisee to make solid, informed decis

本书是世界著名市场营销权威菲利普·科特勒和加里·阿姆斯特朗的力著之一，自出版以来，一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。 第12版着重从增加顾客价值的角度讲述市场营销的基本知识和实践。本书包括大量有趣的例子和真实的实例。各章后面都提供了练习题，它们将帮助读者更好地理解市场营销学的概念，更熟练地掌握市场营销的技术和方法。 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作者参考。