"You want-you need-Alexandra Levit as your guide." -Daniel H.Pink, New York Times bestselling author of Drive There's been a major paradigm shift in business practices and theworkplace. Alexandra Levit tells readers what no longer holds truefor getting ahead today, and debunks business myths that are moredangerous and less viable than ever-given the current climate ofethical scrutiny and intense competition-including it's best toclimb the ladder as fast as possible, and that employers want youto be yourself. Levit offers something better in place of these myths: practicaladvice on what it really takes to succeed in this new values-drivenenvironment.
Bazerman and Watkins, faculty at the Harvard Business School, define predictable surprises as "an event or set of events that take an individual or group by surprise, despite prior awareness of all of the information necessary to anticipate the events and their consequences." They cite as examples the tragedy of 9/11 and Enron's collapse. Insisting theirs is not 20/20 hindsight, they explain how many disasters are preceded by clear warning signals that leaders miss or ignore. Characteristics of predictable surprises include when leaders know a problem exists and that problem does not solve itself and gets worse, the human tendency to maintain the status quo, and the reality of a small vocal minority (special interests) that benefit from inaction. Future predictable surprises include government subsidies, global warming, government's ignoring future financial obligations in medical costs and retirement commitments, and the large obligations airlines have in frequent flyer miles. This is an excellent book for l
The practical implementation guide to John Kotter’srevolutionary 8-step change process and the “See-Feel-Change”approach as introduced in Leading Change and The Heart of Change.John Kotter’s change bible Leading Change has sold nearly 490,000copies since publication in 1996 and The Heart of Change,co-written with Dan Cohen, has sold nearly 125,000 copies. Now, DanCohen delivers a highly practical, hands-on complement to both ofthese books in The Heart of Change Field Guide. Filled withpractical tools, checklists and advice, this book will guideleaders and managers step-by-step through real change programswithin their organisations.
In the constantly evolving world of finance, a solid technicalfoundation is an essential tool for success. Due to the fast-pacednature of this world, however, no one has been able to take thetime to properly codify the lifeblood of the corporate financier'swork--namely, valuation. Rosenbaum and Pearl have responded to thisneed by writing the book that they wish had existed when they weretrying to break into Wall Street. "Investment Banking: Valuation,Leveraged Buyouts, and Mergers and Acquisitions" is a highlyaccessible and authoritative book that focuses on the primaryvaluation methodologies currently used on Wall Street--comparablecompanies, precedent transactions, DCF, and LBO analysis. Thesemethodologies are used to determine valuation for public andprivate companies within the context of MandA transactions, LBOs,IPOs, restructurings, and investment decisions. Using astep-by-step how-to approach for each methodology, the authorsbuild a chronological knowledge base and define key terms,financial con
Looking to make the most of Business Contact Manager? This nuts-and-bolts guide gets you up and running with this powerful software in no time. You'll take advantage of the latest features -- from customizing fields to integrating with Office Accounting -- to keep your business operating smoothly. Create quotes, orders, and invoices in a flash so you can focus on sales! 作者简介： Karen Fredricks has 20 years of experience with contact management software, sales processes, and the effective use of technology.
In this masterpiece of narrative history, acclaimed authorHoward Blum evokes the original "crime of the century" and anaftermath even more dramatic than the crime itself–a seminalepisode in America’s history that would spark national debate anddraw into its orbit master sleuth William J. Burns, crusadinglawyer Clarence Darrow, and industry-shaping filmmaker D. W.Griffith. "Hugely engaging . . . has tremendous verve . . . AmericanLightning throws valuable new light on an episode that seems, forus today, particularly pertinent. Terrorism happened here." –LosAngeles Times "A fast-moving, skillfully constructed account . . . Blum’s styleis cinematic." –Chicago Sun-Times "Compelling . . . a tense detective story." –Seattle Times "A thumping-good drumroll of narrative history . . . thecross-country manhunt reads like a great mystery novel . . . Blumblows the dust off a page of America’s own incendiary past andbrings it to pulsating life." –Dallas Morning News
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of t
Book De*ion "This classic guide enables you to learn from the successes and failures of leading companies, explore new cost control and risk management techniques . . . and obtain the information needed to study for the PMI Certification exam." -The Design-Build Institute of America. "This book is more like an encyclopedia of project management than simply a textbook . . . Once you've been through this text, it will become a well-used reference on your bookshelf. Somewhere inside, Dr. Kerzner has addressed at least a portion of whatever you're looking for."Dr. Don Shanfelt, PMP. E-Commerce PM for WorldCom, and adjunct IT professor in Colorado Springs Project management at its best-a banner edition of the landmark reference This latest edition of the bestselling "bible" of project management brings outstanding coverage of the basic principles and concepts of project management right up to date with the latest developments in the field. Written by one of the best-known and respected authoritie
Microfinancing is considered one of the most effective strategies in the fight against global poverty. And now, in Small Loans, Big Changes, author Alex Counts reveals how Nobel Prize Winner Muhammad Yunus revolutionized global antipoverty efforts through the development of this approach. This book presents compelling stories of women benefiting from Yunus’s microcredit in rural Bangladesh and urban Chicago, and recounts the experiences of different borrowers in each country, interspersing them with stories of Yunus, his colleagues, and their counterparts in Chicago.
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
Expert guidance for Master Data Management (MDM)implementation Master Data Management in Practice provides a logical ordertoward planning, implementation, ongoing management, and advancedpractices of Customer MDM with tables, graphs, and charts. AuthorsDalton Cervo and Mark Allen show organizations how to implementMaster Data Management (MDM) within their business model to createa more quality controlled approach for sucessfully managing andmaintaining their customer master data. This book focuses ontechniques that can improve data quality management, lower datamaintenance costs, reduce corporate and compliance risks, and driveincreased efficiency in customer data management practices. Designed for data management professionals and data managementconsulting firms Addresses the aspects of defining the underlying scope,approach, architecture, and objectives necessary for the planningand execution of a Customer MDM initiative Provides the practical insight, guidance, questions, an
This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies. 1. TOC: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery 2. Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery 3. Desperately Seeking Synergy by Michael Goold and Andrew Campbell 4. The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal 5. Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart 6. Why Focused Strategies May Be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu 7. Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Philip Evans, and Lawrence E. Shulman 8. Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander About the Contributors.
Management is an organized body of knowledge. "This book," in Peter Drucker'swords, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today'sand also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in executive programs and seminars and through the author's close work with managers as a consultant for large and small businesses, government agencies, hospitals and schools. Drucker discusses the tools and techniques of successful management practice that have been proven effective, and he makes them meaningful and easily accessible.
Winning business strategies from CEOs of 50 successful small businesses(some of which are now large corporations)who share their experiences to help those starting or growing their own business Small business is the engine that drives America’s new economy.In The Engine of America,former administrator of the Small Business Administration(SBA),Hector Barreto and veteran journalist Bob Wagman reveal the winning business strategies of CEOs from 50 companies.For all those starting or growing their own small business,the wisdom,experience,and counsel of these successful leaders provides inspirational and thoughtful advice on making it as an entrepreneur. In this book,Barreto shares details of business success,and the insights he gained while administering the nation’s largest small business loan,training,and counseling organization.Some of those sharing their stories in The Engine of America have grown their businesses from the most humble of beginnings into corporate giants whose brands are
Crises -- anything from a natural disaster to a data-security breach to the defection of your best employee -- can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster. This book shows you how to: Avoid a crisis entirely Lay the groundwork for managing a crisis Know when a crisis is imminent Contain and resolve a crisis Learn from each crisis you've resolved
Demystifying Outsourcing emphasizes the importance of building partnerships with consultants and vendors to achieve results. Training managers who utilize this resource will build their confidence and strengthen their outsourcing capabilities as they navigate complex outsourced projects. As a comprehensive toolkit, the book takes the reader step by step through an outsourced initiative. Numerous stories bring the challenges of outsourcing to light. Practical tips and tools, and worksheets on the accompanying CD can be tailored easily to any project. Topics include: Current trends and guiding principles in outsourcing A strategic sourcing decision model to help managers make wise choices about what to outsource and what to retain Identifying and selecting outsourcing partners The RFP process and contract negotiations Positioning consultants and vendors in the organization Design, delivery and program evaluation of outsourced initiatives Special situ
