规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。

The LNCS series reports state-of-the-art results in computer science research, development, and education, at a high level and in both printed and electronic form. Enjoying tight cooperation with the R&D community,with numerous individuals, as well as with prestigious organizations and societies, LNCS has grown into the most comprehensive computer science research forum available. The scope of LNCS, including its subseries LNAI, spans the whole range of computer science and information technology including interdisciplinary topics in a variety of application fields. The type of material published traditionally includes - proceedings (published in time for the respective conference) - post-proceedings (consisting of thoroughly revised final full papers) - research m0nographs (which may be based on outstanding PhD work,research projects, technical reports, etc.)

Thinking to stay ahead of change： In a complex business climate, people need to make informed decisions and learn how to think flexibly. A leader's most important asset is the ability to sense changes in the environment and adapt to them quickly. The Prepared Mind of a Leader presents an original and effective way to think more flexibly about innovation, strategy, change, and problem solving. It helps leaders anticipate challenges and prepare for both the intended and unintended consequences of change by laying out a program for developing, maintaining, and mobilizing eight key skills: Observing, Challenging, Reflecting, Reasoning, Imagining, Deciding, Learning, and Teaching. These skills provide a framework that the thoughtful leader or manager can use to approach issues of strategy, innovation, and more. Chapters feature interactive tools that will help readers develop each of the key skills. Bill Welter (Bartlett, IL) is President of Adaptive Strategies, a consulting firm focused on hel

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

Most teams underperform. Yours can beat the odds. If you need the best practices and ideas for superior teambuilding--but don't have time to find them--this book is for you.Here are 10 inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: - Boost team performance through mutual accountability - Motivate large, diverse groups to tackle complex projects - Increase groups' emotional intelligence - Reverse the fortunes of a struggling team - Prevent decision deadlock - Extract results from a bunch of touchy superstars - Fight constructively with top-management colleagues - Ensure productivity in far-flung teams

Put these words to work for you Learn the gift of gab and getcloser to your dream job This latest addition to the bestsellingPerfect Phrases series is a must-read for anyone who dreadsnetworking or who has ever fumbled or frozen during important andpossibly career-changing conversations. "Perfect Phrases forProfessional Networking" arms readers with foolproof and versatilephrases that help them take advantage of virtually any professionalnetworking opportunity. KNOW WHAT TO SAY IN ANY SITUATION Fromcocktail parties to industry conferences, association meetings, andeven unexpected run-ins on the street, this book has all the toolsyou need to feel comfortable striking up a conversation, steeringit in the right direction, and following up effectively. Whetheryou're looking for a promotion, considering a career change, orjust hoping to update that rolodex for a rainy day, this handyresource has you covered--including new-media tactics such ase-mail etiquette, rules for social networking, and the proper way

How to Improve the Return on Your Social MarketingInvestment This book more than adequately covers this increasinglyimportant topic, as social media begins to take its rightful placeon the center stage of not just marketing but a number of businessdisciplines. ROI of Social Media is an excellent analysis of thecurrent landscape. I cannot recall any book that singularly tacklesROI at this level, most media books simply give a passing referenceor chapter on ROI, this is the first comprehensive study. – LarryWeber, Founder and chairman of W2 Group, Formerly of WeberShandwick We know that for 2011 and the foreseeable future, ROI is one ofthe top priorities for the social media strategist at manycompanies, ROI of Social Media is the right book at the right timeas social media strategist are needing to work the variousdepartment within the enterprise and show that the investments insocial tactics and tools are a good investment. The 15 case studiescontained in this book will help the social media strategistund

For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees. The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands. The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits. That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.

Take the brakes off your business.From management spe-Cialist and author of the innov-ative national besteller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm-the key to an organization's success.Weaving together case studies,exam-ples,suggestions,and quotes from hundreds of America's most energized businesses and business leaders,1001 WAYS TO ENERGIZE EMPLOYEES is a how-to for getting not just the most-but the best-from everyone in the organization.

Now in its fifth edition, Investing in Real Estate is the straightforward guide that helps you start growing your fortune by investing in houses and small apartment buildings. Successful real estate investor Gary Eldred shows you how you can outperform the stock market by investing in residential real estate—the surest and safest way to build assets. This updated edition covers all the new trends and tactics in real estate investing, including how to shop for properties outside your home market and how to use option arms to achieve positive cash flow. As always, you'll find all the information you need to start investing now, as well as up-to-date tips on negotiating deals, spotting market trends, and using the Internet as a research tool to find and buy properties. Let the authors show you how to: Buy with a low or no-money down payment Build wealth without paying income taxes Find the neighborhoods and properties that will appreciate fastest Add value to your properties with smart

In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important; he offers a new path to sustainable profits--a path based on respect, not domination. In Your Face reveals the new worldwide rebellion that's brewing against American marketing, how global politics is reshaping the playing field for U.S. companies, and how to overcome the hidden "one-size-fits-all" ethnocentrism that's fatal to marketers abroad. 作者简介： Johny K. Johansson is McCrane/Shaker Professor of International Business and Marketing, McDonoughSchool of Business, Georgetown University, where he specializes in international marketing strategy and consumer decision making. A native of Sweden, he is a graduate of the Stockholm School of Economics and University of California at Berkeley. His current research focuses on J

I'm a big fan of mastermind groups. I've used them for over thirty years and know the power they provide everyone in such a group. I'm delighted to see this inspiring, easy-to-follow manual. Read it and follow what it suggests." —Jack Canfield co-creator of the Chicken Soup for the Soul series and bestselling author of The Success Principles "Absolutely the best practical guide to creating, profiting, and growing your business with your own mastermind group. A must-read for anyone who wants to succeed in ANY business!" —Jim Edwards author and speaker (www.ebookfire.com) "I have been part of various mastermind groups for over twenty years that have easily made me millions. Without a doubt this book is the most advanced definitive guide to why and how any serious human should be a part of one." —John Assaraf cofounder, OneCoach (www.onecoach.com)

Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal. China Now includes:

A breakthrough game plan illustrating the need for bettercollaboration between Project Managers and Business Analysts In The Business Analyst/Project Manager, author Robert Wysockidraws on his forty-five years of professional experience as a PM/BAto shed light on the similarities and differences of the roles andresponsibilities of these two positions, the need for greatercollaboration, and how to staff a project with one or both of theseprofessionals. Examines the boundaries and interactions between the BA andthe PM Looks at how to identify the skill sets needed to make theproject a success The typical relationship of the BA and PM across the projectmanagement life cycle Making the best configuration of leadership assignments basedon project characteristics Where the responsibilities of the BA leave off and the PM'sbegins and where the two have collaborative responsibilities How to use a PM/BA to enhance project performance How to foster a "dual

Search has changed everything. Search has become woven into oureveryday lives, and permeates offline as well as online activities.Every business should have a search strategy. How a businessappears online can impact consumer influence as much as if not morethan offline advertising like TV commercials. A business's searchstrategy can have a dramatic impact on how consumers interact withthat business. But even more importantly, search engine activityprovides amazingly useful data about customer behavior, needs, andmotivations. Accessing search data is like conducting focus groupswith millions of people for free. Search isn't just for marketersand techies. It can provide valuable insight on business strategyand product strategy. Companies of all sizes - from startups toglobal enterprise level corporations, and even businesses withoutweb sites - can benefit from understanding how consumers aresearching for them and talking about them online, both as apowerful acquisition channel and a vast repository of marketre

In this companion to their upcoming PBS series, Dobyns and Crawford-Mason survey "continuous improvement" programs in America's private and public sectors. They note that organizations have shifted away "from a focus on technical aspects . . . to a focus on the complete interface between . . . a business and its customers." Their most interesting chapter compares the major U.S. quality gurus, including W. Edwards Deming and Joseph Juran, and profiles their Japanese disciples. The authors also subject the much-ballyhooed Baldrige Quality Award to some needed scrutiny. Several companies described (Motorola, Federal Express) have been treated elsewhere, and readers must wade through tedious recitations by top managers. However, a visit to Mount Edgecumbe High School in Alaska adds some perspective on the educational realm's quality movements. While general readers will gain a useful overview of the U.S. push to regain international competitiveness, there are few new revelations. An optional purchase for business

What's the best way to drive fundamental, transformative change within your organization? Envision your ideal solution: then, work backwards to where you are. It's called idealized design, and -- as executives in hundreds of organizations will testify -- it's one of the most powerful techniques you'll ever use. Authored by its legendary creator, Wharton Professor Emeritus Russell Ackoff, and leading practitioner Jason Magidson, Idealized Design covers every facet of this breakthrough methodology. You'll learn the fundamental differences between idealized design and traditional process re-engineering, and understand how idealized design eliminates many conventional obstacles to change. Start-to-finish techniques and examples drawn from hundreds of companies, non-profits, and government organizations will show you how to use idealized design to solve your own crisis of tomorrow...today.

For centuries, Yoshiwara was the famed pleasure center ofTokyo. An erotic world unmatched by the West was created bybeautiful courtesans, geishas, dancers, actors and artists. To this'floating world' came the hedonists and the sensual pleasurehunters of old Japan. A hotbed of art and creativity, it also sawthe enslavement of countless women, sold or driven into the sextrade. "Yoshiwara" traces the rise and fall of this city within acity, a sanctioned preserve of teahouses and brothels that was notabolished until 1958, sketching a vivid portrait of social andsexual mores in Japan's capital.

Purchase your first investment property in just 40 days! Many people want to get into real estate but just don't know where to begin. In fact, real estate investor Robert Shemin hears the same question over and over in his seminars—"But where do I start?" Now, Shemin's 40 Days to Success in Real Estate Investing finally answers that question once and for all. It offers a proven, day-by-day plan that covers the basics of real estate investing, helps you set achievable goals, and tells you what actions to take each day to reach those goals. From getting motivated, to finding great properties, to negotiating and closing on your first deal, this straightforward, helpful guide walks you through every step of Shemin's 40-day plan. Along the way, you'll learn all the basics of real estate investing, including: Locating properties Foreclosures Property analysis Government agencies Contracts Networking Negotiations Making an offer Fin

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any succe