Corporate candy giants Milton Hershey and Forrest Mars builtbusiness empires out of one of the world's most magical,sought-after substances: chocolate. In The Emperors of Chocolate,Jo?l Glenn Brenner--the first person to ever gain access to thehighly secretive companies of Hershey and Mars--spins a uniquestory that takes us inside a world as mysterious as Willy Wonka'sChocolate Factory. Packed with flavorful stories and outrageouscharacters that give the true scoop on this real-life candyland,The Emperors of Chocolate is a delectable read for business buffsand chocoholics alike. Start reading and you'll soon be hungry formore.

Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.

The only book that looks at the business of concert promotion.Concerts are part art, part party--and a big part business. "ThisBusiness of Concert Promotion and Touring" is the first to focus onthat all-important business aspect, from creating a show, toselling a show, to organizing the show, to staging the show.Working with venues, personnel, booking, promoting, marketing,publicity, public relations, financial management, and much moreare covered in this indispensable one-volume resource. And theideas and techniques explained here can be used for every type ofconcert promotion, including college shows, artist showcases, clubgigs, as well as major events handled by local promoters,nationwide promoters, and worldwide promoters. Concert promotersand tour managers at every level need to know "This Business ofConcert Promotion and Touring"

Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

Why do many people and companies crumble in the face ofdifficulty, while others use adversity to bounce back evenstronger? Here from New York Times bestselling author KeithMcFarland is a leadership fable for those wary of fables, a storythat rejects pat, heard-it-before advice and shows–in a startlinglyfresh way–how to use challenges to make both yourself and yourorganization stronger. Mike Maloney, division manager for Boston-area tech firm CRX,returns from a business trip late one night feeling demoralized.His unit is about to lose its biggest customer and its mostvaluable employee. Mike wonders how much longer he and his staffcan keep up their relentless work schedule and meet uppermanagement’s new request for cost cuts. Something has to give.Hoping to blow off steam, he heads to a gym, where he runs intoJoe, a former army Ranger. After listening to Mike vent about the cards he’s been dealt, theex-soldier says, "Sounds like your company is ready to bounce."Mike looks confused, so Joe begins tu

There will come a time when you must decide to lead the lifesomeone else has chosen for you…or the life you want. According to legend, when a young boy asked the great Renaissanceartist Michelangelo why he was working so hard hitting the block ofmarble that would eventually become his greatest sculpture, David,the artist replied, “Young man, there is an angel inside this rock,and I am setting him free.” In The Angel Inside, the renownedconsultant and career coach Chris Widener uses Michelangelo’s wordsto explore the hidden potential that exists within us all. In this unforgettable tale, Tom Cook, a disillusioned Americanbusinessman, has traveled to Italy looking for direction in hislife. In Florence, the last city on his tour, Tom meets amysterious old man who opens his eyes to the art and life ofMichelangelo and reveals what the artist’s work can teach him—andall of us—about the power of following your passion. Among the lessons that Tom learns over the course of the ne

This easy-to-use handbook features a battery of tests whichassesses logical, numerical, verbal, and abstract reasoning powers,as well as technological and clerical skills. Completely revised,updated, and expanded, the guide takes into account personality,motivation, and individual interests, and matches the resultsagainst an extensive index of over 400 careers.

Too many people assume the timeless principles of trueleadership—of helping others achieve their full potential—don’tapply Monday through Friday during work hours or in anycircumstance where a paycheck is involved. In GREATER THAN YOURSELF, Steve Farber proves them wrong: in thispowerful and inspiring story, Farber shows that the goal of agenuine leader is to help others—teammates, employees, andcolleagues—become more capable, confident, and accomplished thanthey are themselves. Through the actions of a forward-thinking andextraordinarily successful CEO, Farber reveals the three keys toachieving this: Expand Yourself, Give Yourself, and ReplicateYourself. Filled with actionable principles and innovative ideas, GREATERTHAN YOURSELF is perhaps the most powerful message today’s businessleaders can learn.

Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth

Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo

“The invaluable advice in How to Wow guarantees your successin any meeting situation, from the boardroom to the breakfasttable.” –Keith Ferrazzi, author of Never Eat Alone In today’s fast-paced world, where an elevator ride with your CEOcan turn into an impromptu meeting, your lunch date can become ajob interview, and your conversation at a cocktail party may be apreamble to a potential business merger, knowing how to marketyourself in any situation is vital. Corporate coach Frances ColeJones has helped numerous CEOs, celebrities, and publicpersonalities present their best selves on camera and onstage, inboardrooms and in person; now in her new book, How to Wow, sheshares her strategies for making your mark in business and inlife. Every encounter, Jones believes, provides you with an opportunityto positively influence colleagues, employers, neighbors–evencompetitors. Not only your words, but your tone of voice and yourbody language speak volumes. The question, however, is: A

We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own

The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.

In The Heart of Business Liz Mohn describes her experiences asa woman and an entrepreneur at Bertelsmann, Europe’s largest mediacorporation, in a powerful call to action for organizations ofevery size and purpose to adapt to the evolving criteria of successin the twenty-first century. With the new millennium being shapedby the forces of internationalization and globalization, Mohn asksan important question: Will humane values take their rightful andnecessary place as a vital factor in the equations that measureachievement and prosperity in the world we will hand over to ourchildren and grandchildren? Making a plea for a new paradigm of business and personalachievement that combines material rewards with those of friendshipand social consciousness, Mohn writes passionately and eloquentlyabout her beliefs as a woman, a philanthropist, and a corporateleader. At their heart is a deep concern about frightening trendsin our society: the loss of direction, the increase in bothselfishness and lonelines

The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye

“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor

For centuries, it has been assumed that there are vast limitsto human capacity. Now, although a host of scientific discoveriesprove this wrong, a mindset of limits persists, blocking us fromour greatest possibilities and leaving us feeling bombarded bystress, change, and uncertainty. No matter how hard we work, nomatter how much we give, we're still not getting what we hoped for.There is another way. Dr. Robert Cooper, a neuroscience pioneer and leadership advisor,urges us to take a radically different view of human capacity. Weare mostly unused potential, he says, employing less than 10percent of our brilliance or hidden talents. In easy-to-followsteps, he explains how to develop and apply the art and science ofyour hidden capacity. The art is the motivation and inspiration coming from thewonderful stories that are the heart of The Other 90%. Dr. Cooperdraws on his wide-ranging insights and experiences to show how it'spossible to make a difference in yourself and others. However, ins

om Peters has, for the past 12 years, been telling American business that the rules have changed. Now he goes farther in The Tom Peters Seminar , the first in an exciting new series aimed at helping everyone, Fortune 500 chairmen, middle managers trying to hold onto their place on the ladder (a mistake!), and hotel housekeepers, thrive in the brave new world of business in the 90s. He presents the provocative and sometimes scary analysis and advice that have led thousands from all over the globe to attend his trademark seminars. The bold new ideas vault business people beyond reengineering, beyond total quality management, beyond empowerment, and even beyond change, and toward nothing less than reinvention and revolution. The result is timely audio loaded with "how-tos" for mastering

Six decades ago, Toyota was an embarrassment. Today, they arethe auto- industry leader. The Toyota Leaders: An Executive Guidetells how they did it, and in such a way that allows readers toapply the lessons. Discover how Toyota is more than just a seriesof good business moves, but a culture first put into place by itsfounders and built on through the years. Not a corporate history,Sato uses Toyota's past to contextualize his discussion as hefocuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius camefrom Toyota and not the more technologically - advancedHonda. - Learn how General Motors supplied invaluable business know-howto then-provincial Toyota in the early eighties. - Discover why Toyota thinks giving back to Japan and the worldis a smart idea. - Learn how a national healthcare system is a good thing forbusiness. This is the Toyota book for entrepreneurs and executives in allind

For all of the millions of Americans who are out of work, soonto be out of work, or wishing to be freed from unrewardingwork—here is the must-have book that will show you how you can makea living by working when, where, and how you want. Newly revised and updated, Barbara J. Winter’s guide tosuccessful self-employment is now more relevant than ever before.Drawing on the techniques and ideas of her popular seminars as wellas her own thirty years of business expertise and that of othersuccessful entrepreneurs, Winter offers the practical, proven wayto launch your own profitable venture. Her indispensable adviceranges from why creativity is more important than capital to how toavoid the most common pitfalls of self-employment and how todevelop multiple profit centers. And for this new edition, she has added timely advice on topicsincluding: ?how to find opportunity in a chaotic economy ?why smart, small and spunky is the 21st Century businessmodel ?using the Internet to o

This book describes and analyses the activities and proceduresthrough which the professional economist may advise on matters ofpublic policy, specifically on the performance of an economicsystem. The author shows that the decision-making component withina system may be defined in terms of optimal policies for attainingwell-specified objectives, but that the choice of rules by whichthe system is governed must remain 'outside' the system due to itsdependence upon the legislative process. He proposes a 'generatingmechanism' for arriving at public policy choices based on theinteraction between the economic system and the legislativeprocess.

Technological advances and the global marketplace are changingthe way we live and work. Doing the work you love is the critical factor to personal fulfillment and economic success. Noone understands this more than Laurence G. Boldt, whose Zen andthe Art of Making a Living helped many carve out new andrewarding career paths. But how do you find the courage to startthe search for a new career? And how do you tap into your own bestresources to discover what you want to do and what you’re good at?This remarkable guide offers simple yet profound strategies to helpyou answer those questions by focusing on four key elements to besought in any life’s work: Integrity, Service, Enjoyment, andExcellence. Boldt has reduced the quest for meaningful work to itsessence and will lead you to an understanding of what you could andshould be doing with your life.

Have you ever wondered why some people seem to riseeffortlessly to the top, while others are stuck in the same jobyear after year? Have you ever felt you are falling short of yourcareer potential? Have you wondered if some of the things you do–ordon’t do–at work might be hamstringing your ambitions? In The 12Bad Habits That Hold Good People Back, James Waldroop and TimothyButler identify the twelve habits that–whether you are a retailclerk or a law firm partner, work in technology or in a factory–arealmost guaranteed to hold you back. The fact is, most people learn their greatest lessons not fromtheir successes but from their mistakes. The 12 Bad Habits ThatHold Good People Back offers the flip side to Stephen Covey’sapproach in The 7 Habits of Highly Effective People, zeroing in onthe most common behavior that can impede a career. Based on overtwenty years of research as business psychologists, the authorsclaim that the reasons people fail in their jobs are the sameeverywhere. Only a

Rosabeth Moss Kanter on the answer to the global crisis ofbusiness and American-style capitalism. Out of the ashes of conventional business models arises a set ofcompanies using their power not only for profits and sustainablegrowth but also social good. If you think business corporations are doomed to be lumbering,bloated, and corrupt, think again. Based on an extraordinary three-year investigation, interviewingmore than 350 key people at major companies around the world,Rosabeth Moss Kanter provides encouraging and astounding evidencethat this assumption is completely outdated. The businesses thatare agile, keeping ahead of the curve in terms of market changesand customer needs, are the businesses that are also progressive,socially responsible human communities. Take IBM. When the tsunami and earthquake struck Asia, IBM didn’tjust cut a check for relief funds and call it a day. The companyused its technological expertise and skilled people to create whatgovernment and relief agencies could not: infor