Michael Goldhaber, writing in Wired, said, "If there isnothing very special about your work, no matter how hard you applyyourself you won't get noticed and that increasingly means youwon't get paid much either. In times past you could be obscure yetsecure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon.("Downsizing" in the nineties will look like small change.) Sowhat's the trick? There's only one: distinction. Or as we call it,turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike.Starbucks. Martha Stewart. The point (again): that's not the waywe've thought about white collar workers--ourselves--over the pastcentury. The "bureaucrat" on the finance staff is de factofaceless, plugging away, passing papers. But now, in our view, she is born again, transformed frombureaucrat to the new star. She works in a professional servicefirm and works on projects that she'll be able to brag about yearsfrom now. I call

那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐，即便已经拥有很多财富，但他们依然在四处找寻。他们不知道，自己不仅已经拥有了所有这些，还拥有了更为珍贵的东西，那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下，你会惊讶地发现，自己一直都处在大脑或思维的控制之下，生活在对时间的永恒焦虑中。我们忘不掉过去，更担心未来。但实际上，我们只能活在当下，活在此时此刻，所有的一切都是在当下发生的，而过去和未来只是一个无意义的时间概念。通过向当下的臣服，我们才能找到真正的力量，找到获得平和与宁静的入口。 这不仅仅是一本书，在这本书中还有活生生的能量，当你读这本书时你可能会感受到这种能量。它有一种惊

With corporate scandals dominating the headlines on aregular basis, business ethics are more important than ever. Thisamusing primer highlights everything an aspiring CEO should knowabout maintaining integrity in corporate America. You llfind: - Guidance on making fair and honest business decisions - A quiz to test your own ethics - Advice on promoting ethical behavior - Simple lessons for making your workplace a positiveenvironment - And much, much more. It's the perfect gift for office newbies, seasoned executives,and college graduates everywhere!

This book will guide marketers into the world of positioning andselling products and services. The authors lead the reader step bystep through the process of developing a marketing campaign. Theyoffer detailed de*ions of more than a hundred marketing toolsfrom contests to affinity programs, from direct mail to billboardadvertising. Anecdotes, graphics, and rules of thumb are alsoincluded.

In 1984, The LittleKingdom told the story of Apple's first decade alongside thehistories of Steve Jobs and Steve Wozniak. Now Moritz revisits hisclassic biography in light of what Apple has become, offering forthe first time in paperback the only from the ground up account ofApple's early years.

本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

It’s Never Too Late to Top Your Personal Best. Both a riveting account of a life spent pulling off improbabletriumphs and a report back from the front of the global-energy andnatural-resource wars, The First Billion Is the Hardest tells thestory of the remarkable late-life comeback that brought the famedoilman and maverick back from bankruptcy and clinical depression.Along the way, the man often called the “Oracle of Oil” shares theinsights that have made him a legend–and describes thebillion-dollar bets he is now making in hopes of securing America’senergy independence. “Sassy...breezes along...salted with earthyaphorisms.”—Bloomberg.com “Boone’s analysis of America’s energy situation is 100 percent onthe money....The country should listen to him–now!” —WarrenBuffett, chairman and CEO, Berkshire Hathaway “Self-deprecating and audacious...overall, it’s decidedlyinformative about the machinations of business.” –Dallas MorningNews “A fas

成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

As management professor and consultant Kathleen Reardonexplains in her new book, It's All Politics, talent and hard workalone will not get you to the top. What separates the winners fromthe losers in corporate life is politics. As Reardon explains, the most talented and accomplished employeesoften take a backseat to their politically adept coworkers, losingground in the race to get ahead—sometimes even losing their jobs.Why? Because they’ve failed to manage the important relationshipswith the people who can best reward their creativity andintelligence. To determine whether you need a crash course inOffice Politics 101, ask yourself the following questions: ? Do I get credit for my ideas? ? Do I know how to deal with a difficult colleague? ? Do I get the plum assignments? ? Do I have a mentor? ? Do I say no gracefully and pick my battles wisely? ? Am I in the loop? Reardon has interviewed hundreds of employees, from successfulveterans to aspiring hopef

Gather successful people from all walks of life-what wouldthey have in common? The way they think! Now you can think as theydo and revolutionize your work and life! A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLETHINKis the perfect, compact read for today's fast-paced world.America's leadership expert John C. Maxwell will teach you how tobe more creative and when to question popular thinking. You'lllearn how to capture the big picture while focusing your thinking.You'll find out how to tap into your creative potential, developshared ideas, and derive lessons from the past to better understandthe future. With these eleven keys to more effective thinking,you'll clearly see the path to personal success.

An international sensation—and still the talk of the relevantblogosphere—this Wall Street Journal and New York Times businessbestseller examines the "power" in numbers. Today more than ever,number crunching affects your life in ways you might not evenimagine. Intuition and experience are no longer enough to make thegrade. In order to succeed—even survive—in our data-based world,you need to become statistically literate. Cutting-edge organizations are already crunching increasinglylarger databases to find the unseen connections among seeminglyunconnected things to predict human behavior with staggeringlyaccurate results. From Internet sites like Google and Amazon thatuse filters to keep track of your tastes and your purchasinghistory, to insurance companies and government agencies that everyday make decisions affecting your life, the brave new world of thesuper crunchers is happening right now. No one who wants to stayahead of the curve should make another keystroke without readingIan Ayre

Could you lose weight if you put $20,000 at risk? Would youfinally set up your billing software if it meant that your favoritecharity would earn a new contribution? If you’ve ever tried to meeta goal and came up short, the problem may not have been that thegoal was too difficult or that you lacked the discipline tosucceed. From giving up cigarettes to increasing your productivityat work, you may simply have neglected to give yourself the properincentives. In Carrot and Sticks, Ian Ayres, the New YorkTimes bestselling author of Super Crunchers, applies the lessonslearned from behavioral economics—the fascinating new science ofrewards and punishments—to introduce readers to the concept of“commitment contracts”: an easy but high-powered strategy forsetting and achieving goals already in use by successful companiesand individuals across America. As co-founder of the websitestickK.com (where people have entered into their own “commitmentcontracts” and collectively put more than $3 million on the

"Impressive... This is an evidence-based bottom-up account ofthe realities of globalisation. It is more varied, more subtle, andmore substantial than many of the popular works available on thesubject." -- Financial Times Based on a five-year study by the MIT Industrial PerformanceCenter, How We Compete goes into the trenches of over 500international companies to discover which practices are succeedingin today’s global economy, which are failing –and why. There is a rising fear in America that no job is safe. Inindustry after industry, jobs seem to be moving to low-wagecountries in Asia, Central America, and Eastern Europe. Productiononce handled entirely in U.S. factories is now broken into piecesand farmed out to locations around the world. To discover whetherour current fears about globalization are justified, Suzanne Bergerand a group of MIT researchers went to the front lines, visitingworkplaces and factories around the world. They conductedinterviews with managers at

“I’ve got the name for our publishing operation. We just saidwe were going to publish a few books on the side at random. Let’scall it Random House.” So recounts Bennett Cerf in this wonderfullyamusing memoir of the making of a great publishing house. Anincomparable raconteur, possessed of an irrepressible wit and anabiding love of books and authors, Cerf brilliantly evokes theheady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and a fascinat

Shows you how to make a difference in the world while achieving personal fulfillment in your career. The author argues that profit and principles are mutually achievable, and guides you toward becoming the force behind bigger, better, and more value-based results. Softcover. 作者简介： Carmel McConnell has spent her whole life being an activist,fist at the Greenham Common nuclear missile bast and later as a global corporate consultant. Her experiences are testament to the fact that you can think big,have a stake in the decision-making process,turn profis and still have principles. She now works as a consultant,change activist and author,Carmel's major interest is in the link between social justice and big business,and helping large organizations to learn and apply greater scoiarl responsibility in the belief market advantage. Carmel is donating all her royalties from this book to“The Magic Samdwich Project”— a child poverty charity she set up in 2000 to get nutritous food

What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in wh

The legendary Eat That Frog! (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, and includes brand new information on how to keep technology from dominating our time.

Are you wondering what the next killer app will be? Do youwant to know how you can maintain and add to your value duringthese rapidly changing times? Are you wondering how the word lovecan even be used in the context of business? Instead of wondering, read this book and find out how to become alovecat—a nice, smart person who succeeds in business and inlife. How do you become a lovecat? By sharing your intangibles. By thatI mean: Your knowledge: everything that comes from all the books thatI’ll encourage you to devour. Your network: the collection of friends and contacts you nowhave, which I’ll teach you how to grow and nurture. Your compassion: that human warmth you already possess—in thesepages I’ll convince you that you can show it freely at theoffice. What happens when you do all this? * You become a rich source of information to all aroundyou. * You are seen as a person with valuable insight. * You are perceived as generous to a fault

"The Harvard Business Essentials" series is designed toprovide comprehensive advice, personal coaching, backgroundinformation, and guidance on the most relevant topics in business.Whether you are a new manager seeking to expand your skills or aseasoned professional looking to broaden your knowledge base, thesesolution-oriented books put reliable answers at your fingertips. Tobe effective, managers have to be skilled at acquiring power - andusing that power to persuade others to get things done. This guideoffers must-know methods for commanding attention, changing minds,and influencing decision-makers up and down the organizationalladder.