From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

"You want-you need-Alexandra Levit as your guide." -Daniel H.Pink, New York Times bestselling author of Drive There's been a major paradigm shift in business practices and theworkplace. Alexandra Levit tells readers what no longer holds truefor getting ahead today, and debunks business myths that are moredangerous and less viable than ever-given the current climate ofethical scrutiny and intense competition-including it's best toclimb the ladder as fast as possible, and that employers want youto be yourself. Levit offers something better in place of these myths: practicaladvice on what it really takes to succeed in this new values-drivenenvironment.

The practical implementation guide to John Kotter’srevolutionary 8-step change process and the “See-Feel-Change”approach as introduced in Leading Change and The Heart of Change.John Kotter’s change bible Leading Change has sold nearly 490,000copies since publication in 1996 and The Heart of Change,co-written with Dan Cohen, has sold nearly 125,000 copies. Now, DanCohen delivers a highly practical, hands-on complement to both ofthese books in The Heart of Change Field Guide. Filled withpractical tools, checklists and advice, this book will guideleaders and managers step-by-step through real change programswithin their organisations.

Business revolves around making decisions, often riskydecisions, usually with incomplete information and too often inless time than we need. Executives at every level, in everyindustry, are confronted with information overload, less leeway formistakes, and a business environment that changes rapidly. In lightof this increased pressure and volatility, the old-fashioned waysof making decisions–depending on intuition, common sense, andspecialized expertise–are simply no longer sufficient. Distillingover thirty years of groundbreaking research, WinningDecisions , written by two seasoned business advisers and worldleaders in behavioral decision studies, is a comprehensive,one-of-a-kind guide to the proven methods of making criticalbusiness decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take forgranted in themselves and others–but it's not as easy as some mightthink. The authors, whose expertise has been sought out by over ahundred companies, includi

The path to your professional success starts with a criticallook in the mirror. If you read nothing else on managing yourself, read these 10articles. We've combed through hundreds of Harvard Business Reviewarticles to select the most important ones to help you maximizeyourself. HBR's 10 Must Reads on Managing Yourself will inspire youto: - Stay engaged throughout your 50+-year work life - Tap into your deepest values - Solicit candid feedback - Replenish physical and mental energy - Balance work, home, community, and self - Spread positive energy throughout your organization - Rebound from tough times - Decrease distractibility and frenzy - Delegate and develop employees' initiative

A revolutionary guide to earning power and personal budgetingshows readers how to spend wisely, streamline their finances, anddevelop a budget that puts their money where they want it to go.Reprint.

The New Manager’s Guide and Mentor The Harvard BusinessEssentials series is designed to provide comprehensive advice,personal coaching, background information, and guidance on the mostrelevant topics in business. Whether you are a new manager seekingto expand your skills or a seasoned professional looking to broadenyour knowledge base, these solution-oriented books put reliableanswers at your fingertips. Today’s competitive workplace demandsthat managers evaluate employee performance, and provide coaching.This book will help managers prepare for a formal performancemeeting with a direct report, and create a development plan toincrease employee productivity.

“I’ve got the name for our publishing operation. We justsaid we were going to publish a few books on the side at random.Let’s call it Random House.” So recounts Bennett Cerf in thiswonderfully amusing memoir of the making of a great publishinghouse. An incomparable raconteur, possessed of an irrepressible witand an abiding love of books and authors, Cerf brilliantly evokesthe heady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and

Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicatingeffectively--but don't have time to find them--this book is foryou. Here are 10 inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: - Pitch your brilliant idea successfully - Connect with your audience - Establish credibility - Inspire others to realize your vision - Adapt to your listeners' decision-making styles - Frame goals around common interests - Build consensus and win concessions - Neutralize stressful conversations

Most distribution channels are outdated and unwieldy, servingneither customers nor channel partners adequately. Despite newtechnologies that have streamlined many transactions and processes,a general lack of leadership combined with flawed and deeplyingrained structures make distribution channels exceedinglydifficult to change. What companies need, says V. Kasturi Rangan, is a new approach togoing to market—"channel stewardship"—that simultaneously addressescustomers’ best interests and drives profits for all channelpartners. In Transforming Your Go-to-Market Strategy, Rangan showshow any member of a distribution channel can adopt this role andlearn how to shape an effective, constantly evolving, and mutuallybeneficial channel strategy. This book outlines three disciplines that companies must masterto navigate the complex distribution environment successfully: mapthe industry channel, build and edit one’s own channel continuouslyto best serve customers, and align and influence one

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

A bulletproof, step-by-step plan for turning your businessbrainstorm into a money-making reality At age fifty-two , after years of working her way up thecorporate ladder, Clara Villarosa found herself out of a job. Butshe didn't let that get her down. Instead, she put her gifts to thetest and started her own business, which became one of thecountry's best-known independent specialty bookstores-The Hue- ManBookstore. Now, twenty years and two successful stores later, Clarais a highly sought-after business coach and expert in theindustry. Down to Business expands on Villarosa's proven "First 10 Steps toEntrepreneurship for Women" to offer women everywhere a targetedplan to help them launch the small business of their dreams. Thisbook includes advice on: ?How to develop realistic business ideas by researching theindustry ?Analyzing a competitor's marketing approach and attracting yourideal customer ? Accumulating the start-up funds you need, from recruitinginvestors to using

This liberating book refutes the myth that creativity is agift limited to a select few. Ray and Myers provide simpleguidelines for unlocking the creative essence in all of us. 25drawings.

The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King,

Mark Twain once observed, “A lie can get halfway around theworld before the truth can even get its boots on.” His observationrings true: Urban legends, conspiracy theories, and boguspublic-health scares circulate effortlessly. Meanwhile, people withimportant ideas–business people, teachers, politicians,journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improvethe chances of worthy ideas? In Made to Stick , accomplishededucators and idea collectors Chip and Dan Heath tackle head-onthese vexing questions. Inside, the brothers Heath reveal theanatomy of ideas that stick and explain ways to make ideasstickier, such as applying the “human scale principle,” using the“Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages ofall kinds–from the infamous “kidney theft ring” hoax to a coach’slessons on sportsmanship to a vision for a new p

There's no way around it. Your success is at risk if you can'tcommunicate effectively. If you want to make a difference in yourorganization, you must develop a communication playbook ofstrategic responses to challenging situations so the people aroundyou thrive. The good news is that you can learn how to become amaster communicator. All you need is desire and this eminentlypractical guide. In "Mastering Communication at Work," leadershipcommunication experts Ethan F. Becker and Jon Wortmann describeeasy-to-implement techniques for communicating in ways that empowerteams, serve clients, and develop stronger relationships. You'lllearn the secrets to making trust-building an innate part of yourlife--and use your new talent to reduce your stress and improveyour organization on every level. "Mastering Communication at Work"will instantly get you on track with Clear, actionable advice youcan put to use right away De*ions of the communicationtendencies everyone needs to be able to identify and execute Simpledrills

那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐，即便已经拥有很多财富，但他们依然在四处找寻。他们不知道，自己不仅已经拥有了所有这些，还拥有了更为珍贵的东西，那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下，你会惊讶地发现，自己一直都处在大脑或思维的控制之下，生活在对时间的永恒焦虑中。我们忘不掉过去，更担心未来。但实际上，我们只能活在当下，活在此时此刻，所有的一切都是在当下发生的，而过去和未来只是一个无意义的时间概念。通过向当下的臣服，我们才能找到真正的力量，找到获得平和与宁静的入口。 这不仅仅是一本书，在这本书中还有活生生的能量，当你读这本书时你可能会感受到这种能量。它有一种惊

Inspire Star Performance through Meaningful Conversations withYour Team. "If you want more top performers on your team, read thisbook!" (Jill Konrath, author of "SNAP Selling and Selling to BigCompanies"). The performance review is an important part of yourjob as a manager or coach. But it is only a part. In order todevelop team members effectively, you have to be proactive on adaily basis. This means having conversations - and not just aboutthe weather or the game last night. This title helps you to createongoing conversations throughout the year that focus on: developingteam members to a higher level of ability; triggering the insightand inspiration within your team members to grow in new ways;building the skills that will enable others to accomplish theirestablished goals; preparing yourself and others for theperformance review discussion; and, keeping people motivated andmoving forward toward the goals. "Conversations for Creating StarPerformers" is a vital tool for keeping team members motivated,e

In these tough economic times, everyone isexpected to produce more with less. And yet, studies have shownthat on average, employees are working at only a fraction of theirpotential. What are managers to do? How can they inspire theirpeople to perform at their absolute best? Whatever the situation, agood manager can quickly organize a group of average performersinto a high-functioning team capable of achieving tremendousresults for the company. The secret is knowing how and anyone canlearn. In "Full Engagement!", business success expert Brian Tracyshows managers how they can supercharge their employees' efforts.Packed with powerful, practical ideas and strategies, thiseyeopening guide explains how to: unlock the potential of eachperson; motivate and inspire employees to peak performance; triggerthe 'X Factor' that maximizes productivity; drive out the fearsthat hold people back; create a high-trust work environment; setclear goals and objectives; and, recognize, reward, and reinforcein a way that energi

“B.J. Bueno and his team at The Cult Branding Company respectand understand what so many strategists miss: before we can beexperts on product, sales, or the market, we must fi rst be expertson human nature. They have a proven track record of buildinghealthy, sustainable businesses for some of the best brands in theworld—using the very process outlined in this book.” —BERT JACOBS,chief executive optimist, The Life is good Company “B.J. Bueno yetagain deftly captures the essence of what is required to build andsustain a great brand. If you want to attract and retain highlyprofi table “brand lovers” rather than stalk new customers, thencarefully read this book. B.J. wisely outlines why this is vitaland importantly, how to actually do it in today’s marketplace! —DARRYL “DC” COBBIN, president, Brand Positioning Doctors, andformer VP of Marketing, 20th Century Fox “Customers First tells thetruth. I got a shiver up my back reading this book: What if mycompetitors read this and follow B

The bestselling author of Emotional Intelligence and Primal Leadership now brings us EcologicalIntelligence —revealing the hidden environmental consequences ofwhat we make and buy, and how with that knowledge we can drive theessential changes we all must make to save our planet andourselves. We buy “herbal” shampoos that contain industrial chemicals thatcan threaten our health or contaminate the environment. We divedown to see coral reefs, not realizing that an ingredient in oursunscreen feeds a virus that kills the reef. We wear organic cottont-shirts, but don’t know that its dyes may put factory workers atrisk for leukemia. In Ecological Intelligence , DanielGoleman reveals why so many of the products that are labeled greenare a “mirage,” and illuminates our wild inconsistencies inresponse to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we asshoppers are in the dark over the hidden impacts of the goods andservices we make and consume, vict

The bestselling success book of all time is updated and revised with contemporary ideas and examples. Think and Grow Rich has been called the "Granddaddy of All Motivational Literature." It was the first book to boldly ask, "What makes a winner?" The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world's winners himself. The most famous of all teachers of success spent "a fortune and the better part of a lifetime of effort" to produce the "Law of Success" philosophy that forms the basis of his books and that is so powerfully summarized in this one. In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill's thought, deftly interweaves anecdo