"A rare blend of a well-organized, comprehensive guide toportfolio management and a deep, cutting-edge treatment of the keytopics by distinguished authors who have all practiced what theypreach. The subtitle, A Dynamic Process, points to the fresh,modern ideas that sparkle throughout this new edition. Just readingPeter Bernstein's thoughtful Foreword can move you forward in yourthinking about this critical subject." —Martin L. Leibowitz, Morgan Stanley "Managing Investment Portfolios remains the definitive volume inexplaining investment management as a process, providingorganization and structure to a complex, multipart set of conceptsand procedures. Anyone involved in the management of portfolioswill benefit from a careful reading of this new edition." —Charles P. Jones, CFA, Edwin Gill Professor of Finance, College ofManagement, North Carolina State University

Levinson's new book is a nuts-and-bolts approach to hisrevolutionary guerrilla marketing technique, targeted to the morethan 11 million small and medium-sized businesses nationwide inneed of successful marketing solutions. Levinson identifies 100"weapons" that minimize expenses and maximize profits.

A Harvard Business Review Book. Widely acknowledged as theworld's foremost authority on leadership, John Kotter has devotedhis remarkable career to studying organizations and those who runthem, and his bestselling books and essays have guided and inspiredleaders at all levels. Here, in this collection of his acclaimedHarvard Business Review articles, is an astute assessment of thereal work of leaders, as only John Kotter can offer. To complementthe HBR articles, Kotter also contributes a new piece, a thoughtfulreflection on the themes that have developed throughout his work.Convinced that most organizations today lack the leadership theyneed, Kotter's mission is to help us better understand whatleaders--real leaders--do. True leadership, he reminds us, is anelusive quality, and too often we confuse management duties andpersonal style with leadership, or even mistake unworthy leadersfor the real thing. Yet without leadership, organizations move tooslowly, stagnate, and lose their way. With John Kotter on What

American capitalism is in dire straits, caught in a perilouspattern of increasing volatility, decreasing investor returns, andongoing bad behavior by executives. And it's getting worse. Sincethe turn of the twenty-first century, we've seen two massivevalue-destroying market meltdowns and a string of ethics breaches,including accounting scandals, options-backdating schemes, and thesubprime mortgage debacle. Just what is going on here? Is it theinevitable decline of the American economy? Is it the new normal ina technology-enabled global marketplace? Or is it possible that thevery theories we've embraced to underpin our capital markets areactually producing these crises? In "Fixing the Game", Roger Martinreveals the culprit behind the sorry state of American capitalism:our deep and abiding commitment to the idea that the purpose of thefirm is to maximize shareholder value. This theory has led to amassive growth in stock-based compensation for executives and,through this, to a naive and wrongheaded linkin

When you start a new job, you are in a “temporary state ofincompetence,” faced with having to do the most when you know theleast. Tom Neff and Jim Citrin, two of the world’s experts onleadership and career achievement, know what it takes to succeed ina new position. Through compelling, first-hand stories, from CEOslike Jeffrey Immelt of GE and Bob Eckert of Mattel, You’re inCharge—Now What? offers an eight-point plan to show you how tolay the groundwork for long-term momentum and greatperformance.

Your company's brands hold intangible value and differentiateyour firm from rivals. So does your leadership brand - a sharedidentity among your organization's leaders that differentiates whatthey can do from what your rivals' leaders can do. In "LeadershipBrand", Dave Ulrich and Norm Smallwood show how branded leadershipdelivers unique value for firms' investors, customers, andemployees - elevating market value and creating a sharp competitiveedge. The authors present a six-step process for creatingleadership brand in your organization. A wealth of tools helps youdifferentiate your firm's leaders from those of rivals, craft aunified identity among them, and articulate a unique statement ofyour brand. With its compelling new model and hands-on approach,this book helps you clarify what makes your leaders unique - anduse your leadership brand to leave rivals far behind.

New managers must learn how to lead others rather than do thework themselves, to win trust and respect, to motivate, and tostrike the right balance between delegation and control. It is atransition many fail to make. This book traces the experiences ofnineteen new managers over the course of their first year in amanagerial capacity. Reveals the complexity of the transition andanalyzes the expectations of the managers, their subordinates, andtheir superiors. New managers describe how they reframed theirunderstanding of their roles and responsibilities, how they learnedto build effective work relationships, how and when they usedindividual and organizational resources, and how they learned tocope with the inevitable stresses of the transformation. Theydescribe what it was like to take on a new identity. Two themesemerge: first the transition from individual contributor to manageris a profound psychological adjustment--a transformation; second,the process of becoming a manager is primarily one of learning

The primary obstacle Is a confl:ct that s bUIlt into ourbrains, ay Chip and Dan Heath, authors of the critically acclaimedbestseller Made to Stick. Psychologists have discovered that ourminds are ruled by two different systems--the rational mind and theemotional mind--that compete for control~ The rational mind wants agreat beach body; the emotional mind wants that Oreo cookie~ Therational mind wants to change something at work; the emotional mindloves the com-fort of the existing routine.This tension can doom achange effort--but if it is overcome, change can comequickly. In Switch, the Heaths show how everyday people--employees andmanagers, parents and nurses have united both minds and, as aresult,achieved dramatic results. In a compelling, story-drivennarrative, they bring together decades of counterintuitive researchin psychology, sociol-ogy, and other fields to shed new light onhowwe can effect transformative change, whether your interest is inchanging the world or your waistline.

Michael Corbett appears regularly on national TV and printmedia and travels the country lecturing to crowds of 25,000 sharinghis expertise, having made millions buying and selling housesduring his twenty-plus years in the business. With personal tips,cost-effective techniques, and real estate insider secrets, Ready,Set, Sold! will teach readers how to: ? Add $10,000 to the value of their home in a singleweekend ? Avoid the twelve costliest and most common mistakes ? Dress and stage their home to make buyers swoon and bid overthe asking price ? Pay no taxes on the sale—without breaking the law ? Complete no-cost makeovers that supercharge their sellingprice ? Take advantage of the home-selling secrets that only realestate agents know ? Save thousands in commissions and closing costs With before and after photos, checklists, charts, and worksheets,Ready, Set, Sold! is the book that every home seller MUST readbefore putting their house up for sale!

If you ever feel: cluttered, scattered, distracted, unfocused, disorganized, preoccupied, overwhelmed, out of control, out of your mind... you can change your life! ConZentrate shows you how to master the art of paying attention, in thirty-five clear, practical, simple ways. Whether it's how to focus on a tedious task when the office is buzzing around you, or how to stop procrastinating, or how to keep your home from being a place of overwhelming clutter-- or ever how to tackle the challenges of A.D.D.-- Sam Horn's user-friendly book will inspire you to learn how to conzentrate, and discover the key to peak performance. 作者简介：Sam Horn, president of Action Seminars, has presented her real-life workshops to more than 400,000 people since 1981. Her impressive client list includes Young Presidents Organization, National Governors Association, Hewlett-Packard, Four Seasons Resort, the Fortune 500 Forum, the US Navy, and the IRS. She was the top rated speaker at both the 1996 and 1998 Internationa

Stephen R. Covey and the Merrills have shown millions of readers how to balance the demands of a schedule with the desire for fulfillment. Now the principles they introduced in First Things First are distilled for everyday reading. Let First Things First Every Day be your guide to the rich relationships, the inner peace, and the confidence that come from knowing where you're headed, and why.

How did the 360 year old scissor company, Fiskars, double itsprofit in key markets just by realizing its customers alreadyformed a community of avid scrapbookers? How is Best Buy planningto dominate the market of sales of musical instruments? Byunderstanding the Brains on Fire model of tapping movements andstepping away from the old school marketing "campaign" mentality."Brains on Fire" offers original, practical and actionable stepsfor creating a word of mouth movement for corporations, products,services and organizations. It will take readers step-by-stepthrough the necessary actions they need to start a movement oftheir own. "Brains on Fire" describes 10 lessons to master andcreate a powerful, sustainable, word of mouth movement. Theselessons are: Movements are about the Passion Conversation. Not theProduct Conversation. Movements begin with the conversation.Movements have inspirational leadership. Movements have a barrierof entry. Movements empower people with knowledge. Movements haveshared ownership. M

Book De*ion Get the secrets ofsuccess in this great bestseller (over nine months on the "New YorkTimes" bestseller list) that can change your life for the better.Claiming that the world is a giant negotiating table, renownednegotiator Cohen teaches the art of negotiation with dozens ofconcrete examples. About Author Herb and Ellen have been married for over 40 years. Their childrenare Sharon, with the U.S. Attorney's Office in the SouthernDistrict of New York, Steve, formerly with the same office but nowa partner in a New York Law Firm and Rich, who is the author ofTough Jews, The Avengers and Lake Effect. Thus far, the Cohen'shave seven grandchildren and another on the way. Herb's secretpassion is planting trees, from Glencoe, Illinois to Austerlitz,New York. Book Dimension : length: (cm)17.4 width:(cm)10.6

Catapulted onto the world stage by a daring reform agenda, present-day China represents an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the global imagination. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into China. Tips on avoiding common mishaps and enhancing your preparedness are outlined. This book provides valuable insights into：The nature of business environment、Strategic thinking、Negotiation、Cultural awareness、Anticipating problems、Understanding the bigger picture. This exhilarating and mostly untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitise you to the issues as it clearly depicts the challenges ahead. 作者简介： Nick Dallas, PHD, is a China watcher and we

Managing Projects Large and Small: The Fundamental Skills forDelivering on Cost and On TimeWhen it comes to project management,success lies in the details. This book walks managers through everystep of project oversight from start to finish. Thanks to thebook's comprehensive information on everything from planning andbudgeting to team building and after-project reviews, managers willmaster the discipline and skills they need to achieve stellarresults without wasting time and money.The Harvard BusinessEssentials series is for managers at all levels but is especiallyrelevant for new managers. It offers on-the-spot guidance,coaching, and tools on the most relevant topics in business. Eachbook includes the critical information that managers need on agiven topic-from budgeting to hiring to communication tostrategy-and offers interactive tools and worksheets that translateadvice into action. Providing ready answers to day-to-day issues,these guides make sound, trusted mentoring advice availablewhenever manag

每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。宗庆后以打造了强大而遍布全国的营销体系而为人称道。他如何以全方位的推广和宣传使产品走进全国的大街小巷？如何让经销商多年来忠心耿耿？如何将娃哈哈打造成持续发展，并战胜国际巨头的本土饮料业大王？ 作者从营销定位、品牌、渠道、扩张、竞争等方面分析宗庆后立足中国市场的独特营销手段。在详实的案例阐述和精到分析的基础上，总结出宗庆后独特的营销智慧。其中的经典之处，值得每个营销人学习。

As management professor and consultant Kathleen Reardonexplains in her new book, It's All Politics, talent and hard workalone will not get you to the top. What separates the winners fromthe losers in corporate life is politics. As Reardon explains, the most talented and accomplished employeesoften take a backseat to their politically adept coworkers, losingground in the race to get ahead—sometimes even losing their jobs.Why? Because they’ve failed to manage the important relationshipswith the people who can best reward their creativity andintelligence. To determine whether you need a crash course inOffice Politics 101, ask yourself the following questions: ? Do I get credit for my ideas? ? Do I know how to deal with a difficult colleague? ? Do I get the plum assignments? ? Do I have a mentor? ? Do I say no gracefully and pick my battles wisely? ? Am I in the loop? Reardon has interviewed hundreds of employees, from successfulveterans to aspiring hopef

Corporate guru Charan (The Game Changer) and Conaty, a 40-yearHR leader at General Electric, reveal how successful companies stayon top by developing leaders at every level of operation. Headingthe list is GE under the leadership of Jack Welch. Nicknamed"Neutron Jack" for his ruthless willingness to fire non-performers,Welch created a new culture at GE by transforming the criteria forexecutive performance so that management had to get to know theirworkers, which allowed them to choose future leaders to develop ina series of room-to-grow jobs. The authors offer suggestions foradopting Welch's methods for today's global environment, examiningnot only GE but also Novartis, Hindustan Unilever, and Proctor andGamble to suggest that today's leaders need to manage multiplebrands in one country, shepherd a single brand across the globe,and spend time working abroad. A liberal use of jargon ("Hesearches for discontinuities in the external landscape") willdistance general readers, but business types will find th

A brilliantly reported true-life thriller that goes behind thescenes of the financial crisis on Wall Street and inWashington. In one of the most gripping financial narratives in decades,Andrew Ross Sorkin-a New York Times columnist and one of thecountry's most respected financial reporters-delivers the firstdefinitive blow- by-blow account of the epochal economic crisisthat brought the world to the brink. Through unprecedented accessto the players involved, he re-creates all the drama and turmoil ofthese turbulent days, revealing never-before-disclosed details andrecounting how, motivated as often by ego and greed as by fear andself-preservation, the most powerful men and women in finance andpolitics decided the fate of the world's economy.

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

This classic, newly updated, is an indispensable source foranyone–from mid-level managers to CEOs–who must execute keybusiness initiatives quickly and effectively. Once groundbreakingand now time-honored, Managing at the Speed of Change has helpedcountless business leaders learn how to orchestrate transitionsvital to their organizations’ success. Rather than focusing on whatto change, this book’s aim is far more valuable: It shows readershow to change. Daryl R. Conner, founder and chairman of the consulting firmConner Partners, is a leading expert on change management. He hasserved as “change doctor” for clients that include non-profitenterprises, government agencies and administrations, and Fortune500 companies in an array of industries such as AbbottLaboratories, PepsiCo, American Express, Catholic Healthcare West,JPMorgan Chase, and the U.S. Navy. Based on Conner’s long-term research and his decades ofconsulting experience, Managing at the Speed of Change uses simple,easy-t

Over the last few years, books on strategic alliances havebeen in vogue -- especially ones that claim that the new economyhas overturned many old rules about self-sufficiency andcompetition. That's because the new economy rewards speed andspecialization. Yet a more narrow focus on so-called corecompetencies creates gaps in your operation -- gaps that need to befilled by other organizations. Some books, most notably Co-opetition, have gone so far as torecommend cooperative relationships between traditional businessrivals. No doubt, there are some who will appreciate the logicbehind the theory but still balk at the actual practice -- as wellas those who simply prefer the tried and true crush-the-enemyapproach. But no matter where you stand on the cooperate-conquer continuum,two new books show you how to forge cooperative relationships withparties that have no interest in stealing market share -- nonprofitorganizations. Corporations can simultaneously enhance theirreputations and their bottom

Project Management reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. Project Management discusses team building, timing, the planning process, estimating project costs, managing project interfaces, risk management, and more. 作者简介： Gary R.Heerkens,P.M.P,C.B.M.,P.E.,is president of Management Solutions Group,Inc.,a provider projict management educational solutions and organi-zational support.He is also the author of Project Management in McGraw-Hill's Briefcase Books series.