Growth is at the top of every company’s agenda， and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today’s CEOs and senior managers face， and offers insights and strategies for how to find new opportunities in customer segments， partnerships and acquisitions， and more.

Over eighty percent of Americans above the age of five own a cell phone, most with digital cameras built in, and bundled with an e-mail service specifically designed for sending those captured moments to friends and family. These consumer applications are just simple examples of mobility being built into everyday products to create tremendous new value. From a business perspective, a new technology can introduce radical changes—changes so dramatic that they fundamentally change the nature of the business, the nature of the product, and the reasons why customers buy the product. When this happens, the rules of competition change. It is happening now: the Age of Mobility is upon us. How will it impact you and your business in the months and years to come? The Power of Mobility shows you how to look forward, envision the Power of Mobility in your business, and implement the steps required to turn vision into reality.?Russell McGuire, one of the telecom industry's leading strategists, details the specific

As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for achieving this goal, using established management tools to find and exploit high-value Profit Pools. With this book as your guide, you’ll quickly discover how to unlock large untapped sources of cash flow, and achieve the mandate that comes with modern business leadership.

In Turning the Future into Revenue, Glen Hiemstra, founder of Futurist.com and noted expert on emerging business opportunities, explores how our changing world will transform private enterprise and public policy. From shifting demographics to global warming to new energy policies, change is coming. Turning the Future into Revenue shows how these new realities can be turned into profitable new ventures. Some of the topics Hiemstra discusses include: Five long-term trends you should be prepared for Global warming and the urgent need for green business Profiting from technology and energy trends Predicting the future of your business or career Hedging your bets on future business Ten key practices of the future-oriented enterprise Future planning exercises, tools, and activities Tactics for forecasting the future Shaping your career for future success

Offering a multidisciplinary roadmap for the design, development, and implementation of a strategic cost system, this book shows how to design a cost system to become a more effective decision-making tool and a source of competitive advantage for the organisation. It describes how to structure a cost systems design project and discuss the issues that should be addressed upfront from a management, operations, and costing perspective. Includes a URL site containing key terms and helpful Excel templates. Highlights the logistics of putting together and managing the project team. Addresses the technical and political issues that may arise as the project unfolds.

A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice. In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions. Humorous, human and always to the point.

Jim aGriffa Griffith, eBayas official ambassador, presents thedefinitive sourcebook on all things eBay, for beginners to seasonedusers alike. Uncle Griff, Dean of eBay Education, brings us thelatest on all things eBay with the only officially endorsed andauthorized guide to this phenomenal auction site. "The OfficialeBay Bible" has sold more than 150,000 copies in previous editionsand eBay today is bigger than ever, with 203 million registeredusers and 541,000 official eBay stores nationwide. "The OfficialeBay Bible, Third Edition" is fully revised and totally updatedwith all of the latest changes to the site, making all previousbooks on eBay obsolete. Much more than a useras guide, "TheOfficial eBay Bible, Third Edition" includes the inspiring storiesof real-life buyers and sellers, as well as tips and tricks on someof the powerful, but little-known aspects ofusing the site. Thisdefinitive sourcebook includes instructional plans for users of alllevels, whether theyare running a small business through

Drawing on 20 years of experience as Comptroller and Auditor General, and head of the United Kingdom National Audit Office, Public Sector Auditing: Is it Value for Money? is Sir John Bourn’s own account of the role and influence value for money auditing has in holding governments to account and in helping public bodies improve the ways in which they deliver services. Key features include: In-depth case studies from UK, US, Canada, China, India and Australia; Detailed analysis of complex areas of public expenditure such as health, education, privatisation, regulation, defence and IT; Examples of how auditing can promote positive outcomes rather than negative post mortems. This book is relevant for people working in both the public and private sectors, and should be essential reading for the staff of public sector audit institutions around the world, as well as commercial accountancy firms and students of accountancy, politics, economics and public management.

Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons. In this expanded and enhanced version of his best-selling book, Monday Morning Leadership, David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it. Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his caree

In a challenging economy, managers have to be more thoughtfuland strategic than ever about managing their careers. Charting yourcourse to career success requires smart decision making andcritical planning today. In this collection of articles from"Harvard Business Review", you'll get the essential advice you needto keep your career on track in tough times and beyond. "TheHarvard Business Review Paperback Series" is designed to bringtoday's managers and professionals the fundamental information theyneed to stay competitive in a fast-moving world. From thepreeminent thinkers whose work has defined an entire field to therising stars who will redefine the way we think about business,here are the leading minds and landmark ideas that have established"Harvard Business Review" as required reading for ambitiousbusinesspeople in organizations around the globe.

"A well written and comprehensive journey into M A...an essential reference for any M A practitioner...this isn't just a book about great thoughts and process, but rather how to turn insight into deals, and deals into lasting value."-From the Foreword by Joseph R. PerellaChairman, Institutional Securities and Investment Banking Group, Morgan Stanley"Bob Bruner's Applied Mergers and Acquisitions is a masterful and comprehensive treatment of the topic of M A. The book is remarkably complete, discussing economic valuation, legal considerations, deal structure, ethics, accounting, post-merger integration-and more. It blends material from practice and from academia in an easy-to-read style, making it a must-read, and want-to-read, for anyone interested in this subject."-Peter TufanoSylvan C. Coleman Professor of Financial Management, Harvard Business School"How many books really succeed in teaching M A practitioners to distinguish among deals that should be avoided, deals that are promising but can't be exe

Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

Employees fed a steady diet Of carrots focus better on company goals. They spot new opportunities faster. They have longer employment life spans (translation: lower turnover). And they can lift companies higher than you might have dreamed possible. In this engaging and often hilarious book, recognition experts Adrian Gostick and Chester Ehon offer you 365 easy-to-use recognition ideas, hints and pieces of advice. Read one a day and you will become a better leader- a manager who is able to tap the power of recognition to build a stronger workplace where people come, stay and are com- mitted to your goals. 作者简介：Adrian Gostick is coauthor of the UPI International Bestseller The Integrity Aduantage.An award-winning business author,Adrian also co-wrote the critically acclaimed business book the 24-Carrot Manager,called a "must read for modern-day managers"by Larry King of CNN.He has written for USA Taday Magazine,Investor's Business Daily and other national publications,and has been featured on CNBC,

With Big Bucks! bestselling authors Ken Blanchard and Sheldon Bowles unlock the secrets of making serious money for both you and your company. Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. By focusing on concepts like commitment, intensity, purpose, and even fun, the authors have crafted a totally new--and irresistible--paradigm for unlimited success. Written in the parable style of their previous books, Raving Fans and Gung Ho!., which were Business Week, New York Times, and Wall Street Journal business bestsellers, Big Bucks! introduces Len, who doesn't just want more money--he wants to be a millionaire. Under the direction and guidance of a group of mentors, Len must overcome three challenges on his way to attaining more wealth than he ever dreamed possible. Len learns that these three tests can be undertaken by any individual or organization in the pusuit of big bucks. And he also sees that while making big money, he

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst). The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including: How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about c

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from

The phenomenal follow-up to the bestselling Built toLast Imagine discovering what successful people have in common,distilling it into a set of simple practices, and using them totransform your career and your life. That’s what Jerry Porras,Stewart Emery, and Mark Thompson—leading thinkers in organizationaldevelopment and self- improvement have done in Success Built toLast. Two hundred remarkable human beings from around the world areincluded, notably: Jeff Bezos, founder and CEO, Amazon.com Warren Buffett Bill Clinton Frances Hesselbein, former CEO, Girl Scouts of America Maya Angelou Bill Gates Each shares how he or she harvested victories, learned fromfailures, and found the courage to be true to their passions. Byfollowing a set of simple principles culled from these inspiringinterviews, readers can transform their business and personallives—and discover the true meaning of success.

Are you one of the many women out there who needs a brand-new model for your business career? Are you looking for entrepreneurial alternatives to the world of big business, but aren’t sure where to start? A transition into small business is a natural progression for countless women who have invested the first phase of their careers in large companies. Many mid-career women dream of starting their own businesses, but until now there hasn’t been a book that gives them the sense of multiple choice that helps them find the right entrepreneurial fit—options that go beyond starting a venture to include buying an independent business or a franchise, joining or consulting for small businesses, or working with partners. There’s a confusing array of how-to books out there with general advice about starting a business, conducting a job search, or balancing work and family. But what entrepreneurial women really need are the strategic tools for choosing and growing a business that will not only make them mone

The first edition of "Performance Consulting" introduced a concept which has since become a cornerstone of the human resource, learning and organizational development fields: training and HR solutions must be tied to an organization's business goals. Performance consulting is a process in which a client and consultant partner to achieve business goals by optimizing workgroup performance. In this updated edition, Dana and Jim Robinson pre both a robust conceptual framework and improved tools and techniques to help the reader move from the traditional role to that of a Performance Consultant. They show readers how to work with management to identify the performance required to achieve business goals and assist management in taking actions needed for performance to change. This revised and updated edition features dozens of new tools, techniques and illustrative exercises, and two completely new chapters.

It's hard to think of a CEO that commands as much respect as Jack Welch。 Under his leadership， General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business。 In Jack: Straight from the Gut， Welch， with the help of Business Week journalist John Byrne， recounts his career and the style of management that helped to make GE one of the most successful companies of the last century。 Beginning with Welch's childhood in Salem， Massachusetts， the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder，which culminated in 1981。 What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls ”superficial congeniality”--a dislike that would help earn him the nickname ”Neutron Jack。” In spite of its 496 pages， Jack: Straight from the Gut is a quick read that any student or manage

This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-

From Publishers Weekly Joining the unofficial club of marketing communications experts who write books after years of running their own business, Gottry- coauthor of The On-Time, On-Target Manager-presents a practical, confessional volume of advice for small business management. The twist: readers can learn from mistakes Gottry made running his Minneapolis-based ad agency and video production firm, which failed spectacularly after a 22-year run. (He now heads another business, a "content creation" company called Priority Multimedia Group.) Gottry's analysis of his earlier failure, against the backdrop of what he did right when founding and building his business, distinguishes this volume from the pack. In clear, direct prose with an inspirational tone, Gottry's advice is as well organized as it is well intended. From implementation to growth, to preservation and evolution, to downsizing, he includes specific how-to's, which explain, for example, ways to prioritize bills for payment when cash is tight (e.g

Tools for Success is a one-stop manager's guide to understanding and implementing nearly 100 of today's most potent management tools--all in an accessible, large format to ensure ease of use and understanding. Two unique tables--The Day-to-Day Matrix and the Project Matrix--help readers identify which tools are most effective on common management issues while also assisting readers with hands-on action steps and guidance for specialized projects. All tools have been real-world proven by managers in organizations of every size, from multinationals like Boeing to smaller, regional enterprises.