筛选:
    • POP广告设计
    •   ( 6 条评论 )
    • 董景寰 编著 /2006-07-01/ 上海人民美术出版社
    • 本书是广告学科培养学生设计制作能力的基本教材。全书用较少的篇幅讲明POP广告的基本理论,重点在实际操作,包括POP的视觉要素设计、平面设计、色彩应用、手绘POP、立体POP、POP的电脑设计等。本书的主要特点是对POP广告的设计制作过程作了详细的表述,制作的步骤方法一一说明使读者能看图自会。本书藉经验丰富的高校教师之力.以及上海人民美术出版社的通力合作.才得以面世。 此书可作为广告学专业的基本教材。

    • ¥30 折扣:7.9折
    • 互联网企业是怎么烧钱的Burn Rate:How I Survived The Gold RushYears on th
    •   ( 0 条评论 )
    • Michael Wolff 著 /1998-12-01/ Scribner
    • Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

    • ¥24.6 折扣:8.8折
    • 质量鼻祖 DR.DEMING
    •   ( 0 条评论 )
    • Rafael Aguayo 著 /1990-12-01/ Oversea Publishing House
    • Dr. W. Edwards Deming, a household name in Japan, became the prime catalyst behind the incredible success of Japanese industry. In fact, since 1951, the Deming Prize has been the most coveted and prestigious award among Japanese corporations, similar to the Malcolm Baldrige Award for quality in business in the United States. Today, Deming is finally becoming a household name in his own country. The lessons he has to teach American business are more urgent than ever. Just how different is the Deming Management Method? Compare just a few of the many differences in beliefs between conventional organizations and Deming organizations: Standard Company * Quality is expensive * Defects are caused by workers * Buy at lowest cost * Fear and reward are proper ways to motivate * Play one supplier off against another

    • ¥24.6 折扣:8.8折
    • 男同事的心思:与男人共事的女士指南The Male Mind At Work: A Woman’s Guide to W
    •   ( 0 条评论 )
    • Deborah Swiss 著 /2001-03-01/ Oversea Publishing House
    • What could have been a breakthrough book for working women who want to hone their skills for success turns out to be little more than a lackluster attempt to interpret and explain men's attitudes toward women in the workplace, one that won't generate much word of mouth despite its compelling subject. Swiss (Women and the Work/Family Dilemma; Women Breaking Through) interviewed 52 successful men in a range of professions and influential positions to elicit candid opinions about their experiences with female colleagues. Most of this group assembled by Swiss, a management consultant on gender equity, are singularly unenlightened men who focus on women's lack of confidence and reluctance to take risks or make mistakes, and who emphasize the importance of competitive sports in making team players; these men also clearly feel (and resent) the need to be careful in their language and behavior. Although she does a fine job extracting and cogently organizing the essence of their thinking, the results will dishearten m

    • ¥27 折扣:4.5折
    • (创业天才)MULTIPRENEURING
    •   ( 1 条评论 )
    • Tom Gorman 著 /1996-12-01/ Scribner
    • Gorman presents a detailed explanation of how to manage your career in a way that will work for you in the 1990s--in a world with dramatic structural change in most corporations, a new social contract between employer and employee, and different skills and attitudes required for most jobs. Multipreneuring is a label for success in modern business today, which requires individuals to be able to organize resources, manage their careers, and assume sensible risks in the same way that a business enterprise is run. With the goal of helping the readers develop a portable, self-contained professional identity, the author offers them guidelines to gain insight into who they are professionally and, with that insight, to learn how to become multipreneurs. Criteria for a multipreneur include independence from a single employer, ability to learn and apply many skills, flexibility and adaptability, and being proactive in terms of starting a project and seeing it through. This thought-provoking book cautions readers that i

    • ¥24.6 折扣:8.8折
    • 领导的实际工作:来自管理前沿的报告The Real Work Of Leaders: A Report from the
    •   ( 2 条评论 )
    • LAURIE, DONALD L. 著 /2001-08-01/ Oversea Publishing House
    • If you're ever favored enough to catch a few minutes of a corporate CEO's time, and feel bold enough to ask what their job entails, chances are you'll hear something lofty about developing strategy, empowering employees, seeing the big picture. But if you ask to see their calendar for the past month, you'll probably find they've spent very little, if any, time doing those things. The look-at-last-month's-calendar trick was devised by Donald Laurie, a Boston-based management consultant, to help top executives figure out how best to lead their companies. Laurie sees a leader as the person who climbs out on the balcony and sees the company from above, the one who sees how all the parts connect to make a smoothly running machine. At the same time, if the leader stays up on that balcony for too much of the day, he or she can't hear the grumbling below. And what's being grumbled about is often the information that could save the CEO's job. As an example of this, Laurie relates the story of Xerox Corp. when it

    • ¥27 折扣:4.5折
    • 10 Minute Guide To Annual Reports and Prospecturses(如何写年终报告)
    •   ( 0 条评论 )
    • Eric P. Gelb 著 /1996-07-01/ 人民文学出版社
    • Use these basic business reports to compare company earnings, examine historic performance, and evaluate investments and avenues of operation. There are plenty of guides available on setting up a business and organizing paperwork; but very few which delve into the basics of using an annual report or prospectus. Gelb's simple title is crucial to understanding the real progress of a company, using its own powerful tools as a source.

    • ¥23.8 折扣:8.8折
    • (新新事物-硅谷文化)THE NEW NEW THING:A Silicon Valley Story
    •   ( 0 条评论 )
    • Michael Lewis 著 /2000-12-01/ 福光
    • Michael Lewis was supposed to be writing about how Jim Clark, the founder of Silicon Graphics and Netscape, was going to turn health care on its ear by launching Healtheon, which would bring the vast majority of the industry's transactions online. So why was he spending so much time on a computerized yacht, each feature installed because, as one technician put it, "someone saw it on Star Trek and wanted one just like it?" Much of The New New Thing, to be fair, is devoted to the Healtheon story. It's just that Jim Clark doesn't do startups the way most people do. "He had ceased to be a businessman," as Lewis puts it, "and become a conceptual artist." After coming up with the basic idea for Healtheon, securing the initial seed money, and hiring the people to make it happen, Clark concentrated on the building of Hyperion, a sailboat with a 197-foot mast, whose functions are controlled by 25 SGI workstations (a boat that, if he wanted to, Clark could log onto and steer--from anywhere in the world). Keepin

    • ¥23.8 折扣:8.8折
    • 成功女性的7大奥秘7 GREATEST TRUTHS ABOUT S
    •   ( 0 条评论 )
    • Marion Luna Brem 著 /2001-12-01/ Oversea Publishing House
    • In 1984, Brem diagnosed with two types of cancer kept knocking at the doors of car dealerships until someone hired her. Today, as president and CEO of Love Chrysler, she is one of the most successful Latinas in business in the U.S. She explains the principles that sustained her even at her lowest (e.g., know your self-worth; be creative; be passionate about your work), offering numerous anecdotes about women who succeeded against tremendous odds. Readers will empathize with Brem, who speaks frankly and sensitively. This eminently inspiring book, reminiscent of Deborah Rosado Shaw's Dream Big, will find a wide audience.

    • ¥25.5 折扣:8.8折
    • 房地产销售百万年薪不是梦 徽湖 等编著 机械工业出版社【达额立减】
    •   ( 0 条评论 )
    • 徽湖 等编著 /2011-05-01/ 机械工业出版社
    • 成为出色的销售人员,实现百万年薪的梦想,是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后,将使你的梦想成为可能。全书共九章,章房地产知识全掌握让你从一名销售的门外汉,成为销售人员,第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员,第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员,第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场,以理论知识为基础,以技能训练为重点,结合职业标准实施,给广大房地产销售人员提供一条提高销售技巧,实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

    • ¥23.64 ¥57.28 折扣:4.1折
    • 20世纪美国竟选内幕American Politics In The 20th Century
    •   ( 1 条评论 )
    • J. Bonasia 著 /2000-12-01/ 上海蓝泉外文图书有限公司
    • In this book you'll learn the answers to these questions and much more. American Politics in the20th Century is the perfect book for anyone interested in the political history of the United States. You'll read about the formation of the "Bull Moose" Party right through to the formation of the Reform Party. You'll also read about the struggles by women and African-Americans to gain equal voting rights, in addition to the various scandals that threatened and destroyed political careers and presidential administrations. Along the way you'll meet dozens of political bosses, politicians, lobbyists, speechwriters, spin doctors, pollsters, campaign strategists and other political movers and shakers. It's remarkable to look back over the past century and examine how politics has evolved, as well as how it has stayed the same. The struggle for control is constant, while the rules and means of gaining control have been periodically changed in response to public demands. Each book in the 20th Century Series cont

    • ¥29.9 折扣:8.8折
    • Organize Your Office!(办公室的规划与管理(修订版))
    •   ( 0 条评论 )
    • Ronni Eisenberg 著 /1994-12-01/ 上海蓝泉外文图书有限公司
    • Ronni Eisenberg, who lectures and gives workshops on organization skills throughout the U.S., is also author of the popular but slightly more intimidating Organize Yourself!. Here she's brought a slew of practical tips for managing your workspace, from your briefcase to your bulletin board, from your e-mail inbox to those endless interruptions from coworkers. She covers the basics, including organizing your desktop and stemming the flood of junk mail (send a note to the Direct Marketing Association). She also hits upon modern organizational dilemmas, such as how to decide if you'd be better off with or without a PalmPilot. Some of the hundreds of handy tips she offers include: ways for making both in-person and telephone meetings quicker and more productive; methods for confronting procrastination and poor work habits; 10 rules to adhere to when filing; and 14 ways to make meetings run smoothly and accomplish what you want them to. Much of Eisenberg's advice is geared toward the executive; she

    • ¥22 折扣:8.8折
    • Take It from Me: Practical and Inspiring Career Advice from
    •   ( 0 条评论 )
    • Michael Levine 著 /1996-06-01/
    • Have you ever wondered how the most successful people of our time made it to the top ? Take It From Me reveals practical and inspiring career advice from the brightest stars in entertainment,business,politics,and sports.From Woody Alley to Donald Trump,the powerful and celebrated share witty anecdotes and words of wisdom on follwing your dreams,excelling at your work,overcoming setbacks-reaching the top-and staying there. 作者简介: MICHAEL LEVINE heads a major entertainment public relations firm representing many top celebrities and corporations.He is also the author of The Address Book series,Guerrilla PR,and Lessons at Halfway Point.He lives in Los Angeles,California.

    • ¥26.3 折扣:7.5折
    • 房地产销售百万年薪不是梦
    •   ( 0 条评论 )
    • 徽湖 等编著 /2011-05-01/ 机械工业出版社
    • 成为出色的销售人员,实现百万年薪的梦想,是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后,将使你的梦想成为可能。全书共九章,章房地产知识全掌握让你从一名销售的门外汉,成为销售人员,第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员,第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员,第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场,以理论知识为基础,以技能训练为重点,结合职业标准实施,给广大房地产销售人员提供一条提高销售技巧,实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

    • ¥20 ¥41 折扣:4.9折
    • 质量管理体系COMPLETENESS: QUALITY FOR THE
    •   ( 0 条评论 )
    • Philip B. Crosby 著 /1992-12-01/ 广东顶峰文化传播有限公司
    • As America's premier management consultant, Philip Crosby has made "quality" the corporate buzz word in America's top-tier firms. Now, as he has before, this bold, brilliant, and very practical mover-and-shaker has set out to disturb the complacency and stir the creative capacity of American management. The result is a book that raises the credo of quality to a higher level--the level demanded in the fiercely competitive marketplaces of today and tomorrow. Crosby's message to management is as powerful as it is plainspoken. Just as a chain is only as strong as its weakest link, no com- pany can afford to ignore any part of its operation--whether it is the goods and services it offers, the needs of the customers it serves, the loyalty and nitiative of the people who work for it, or the bottom-line results on inex- orable computer printouts. Success in attaining quality in all these areas iswhat the author means by Completeness. It's the whole picture. And this valuable book shows how to put it clearly into focu

    • ¥26.4 折扣:8.8折
    • 用流程解放管理者2:中小企业规范化管理【可开电子发票】
    •   ( 2 条评论 )
    • 张国祥著 /2013-09-01/ 电子工业出版社
    • 规范化管理不再是大企业的专利,随着市场环境的不断变化,规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践,分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度,对企业规范化管理进行了系统的阐述,并介绍了大量的实用工具,为中小企业的规范化管理提供了清晰的思路,值得广大中小企业借鉴。

    • ¥29 ¥64 折扣:4.5折
    • 亨利四世/Henry the Fourth
    •   ( 0 条评论 )
    • Stuart J. Murphy 等著 /1998-12-01/ 音像供货
    • Welcome to neighborhood dog show! First Maxie speaks. Second Baxter begs. Third Daisy rolls over, but will Henry the fourth steal the show? Learning ordinals with this pack of playful pooches will have readers sitting up and begging for more.

    • ¥28.6 折扣:7.7折
    • 太多琐事要做!Too Many Kangaroo Things to Do!
    •   ( 0 条评论 )
    • Stuart J. Murphy 著 /1996-07-01/ 音像供货
    • It’s Kangaroo’s birthday, but no one will play with him: not the emu, the platypuses, the koalas, or even the dingos. They all have too many things to do. What exactly are they doing? They’re using multiplication to figure out just how many things they have to do to plan a big surprise for Kangaroo!

    • ¥28.6 折扣:7.7折
    • Critical 14 Yrs of your Professional Life
    •   ( 0 条评论 )
    • Robert L. Dilenschneider 著 /1970-01-01/ 广东南方日报出版社
    • In todqy's ultracompetitive,lean-and-mean workplace,your professional success won'tbe determined by your family background,college affiliation,or educational major.Yoru intelli-gence,talent,drive,and ambition don't matter,either.Yoru success will depend on one thing only :learning the ropes of the working world-and figuring out how to be happy within it-during the first fourteen years of your professional life. Why fourteen years?Because once you aproach your mid-to-late thirties,you won't be easily forgiven fou business mistakes-for power struggles with the boss or cluelessness about marketing yourself,for mishandling office politics of for the megative attitude that comes from feeling "stuck"in an ill-fitting career. If you don't fit in,you're liable to be considered"work illiterate,"and your oportunities will be limited accordingly.It's imperative to know the ways of the work world. Based on personal experience,interviews with experts,and extensive research,The Critical 14Years of Your Professional Lif

    • ¥28.2 折扣:8.8折
    • Out of Gas远离燃气
    •   ( 0 条评论 )
    • 本社 编 /2006-01-01/
    • Read-Along CD Storybook Every Totebook features colorful characters hilariously brought to life by animated storytellers. BONUS Computer Features Play CD in your computer to enjoy the Read-Along Story, Interactive Coloring Book and Junior Jukebox Audio Player.

    • ¥24.5 折扣:9.8折
    • 商业新规则 THE NEW RULES
    •   ( 0 条评论 )
    • John P. Kotter 著 /2004-12-01/ Scribner
    • Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace. Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers. Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.

    • ¥29 折扣:8.8折
    • 生而为女人的1003件重要的事1003 Great Things about Being a Women
    •   ( 1 条评论 )
    • Lisa Birnbach 著 /2005-12-01/ Oversea Publishing House
    • It's great to be a woman . . . most of the time. Lisa Birnbach, Ann Hodgman, and Patty Marx have come up with 1,003 hilarious reasons why it's great all of the time. Pantyhose, high heels, lipstick, maxi pads, chocolate-all things feminine are covered. These three witty and wise women have delivered yet another hysterical list of 1,003 great things. Each writer has a unique (and much appreciated) take on being a modern-day woman. After all, today's females need to be tough, talented multitaskers with an amazing sense of humor-and that's just to compete with the males in grade school!

    • ¥28.2 折扣:8.8折
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