每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。宗庆后以打造了强大而遍布全国的营销体系而为人称道。他如何以全方位的推广和宣传使产品走进全国的大街小巷？如何让经销商多年来忠心耿耿？如何将娃哈哈打造成持续发展，并战胜国际巨头的本土饮料业大王？ 作者从营销定位、品牌、渠道、扩张、竞争等方面分析宗庆后立足中国市场的独特营销手段。在详实的案例阐述和精到分析的基础上，总结出宗庆后独特的营销智慧。其中的经典之处，值得每个营销人学习。
在移动互联网时代，爆品代表着专注某一类用户，代表着以用户思维为导向的设计、研发、生产与销售，代表着真的找到了用户的痛点，代表着一款产品可以干到几个亿甚至几十亿。爆品思维不仅是老徐和团队对互联网思维在认知基础上的升华，更是总结出来的打造并孵化爆品的方法论。? 本书沉淀作者15年传统营销策划和3年多移动互联网微营销精华，重点讲解打造爆品的五大基础、六大要素、七个工具，以及分析了互联网的四大趋势与爆品的关系。作者通过大量实践案例，系统地向读者介绍打造爆品的方法和技巧，帮助传统企业转型、小微创业者理顺属于自己的爆品路径。
Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop
Book De*ion In his phenomenal bestseller, Emotional Intelligence, DanielGoleman mapped the territory where IQ meets EQ, where we apply whatwe know to how we live. Spending over a year on the New York Timesbestseller list, Emotional Intelligence provided the evidence forwhat many successful people already knew: being smart isn't just amatter of mastering facts; it's a matter of mastering your ownemotions and understanding the emotions of the people aroundyou.Now, in Working With Emotional Intelligence, Goleman shows whyemotional intelligence has become the new yardstick for success forCEOs and junior hires alike. Drawing on both unparalleled access tobusiness leaders and in-depth research, he documents that starperformance in every field depends more on emotional intelligencethan IQ or technical skills. And the impact of emotionalintelligence is even greater at the top of the leadershippyramid.Goleman vividly shows how self-awareness, motivation,influence, conflict management, and team-building pl
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres
Financial journalist Andrew Tobias is so socially conscientious that he once mounted an antismoking campaign in Russia simply because it seemed like a good idea. He has likewise taken it upon himself to upgrade living conditions in south Florida, support auto insurance reform in California, and undertake other crusades that result from his lifelong internal conflict between capitalism and socialism. Tobias can take on such causes because he's made quite a bit of money through writing and investment. In My Vast Fortune: The Money Adventures of a Quixotic Capitalist, he humorously reveals the details without hesitating to note that the joke is often on him. --This text refers to an out of print or unavailable edition of this title.
Step 1:Preheat oven to 350°F.Butter a 9-inch round cake pan and dust with flour. Step 2:Place butter and chips in a small bowl and microwave for 2 minutes at MEDIUM power. Stir with a fork until smooth.Stir in vanilla and vinegar. Step 3:Whisk together flour, sugar and cocoa in a medium bowl. Add 1 cup cold water and chocolate mixture, then whisk until smooth. Scrape into pan and bake for 30 minutes. Cool on a rack,then remove cake from pan.While cake is baking,prepare icing:1 cup heavy cream,3/4 cup (semi-sweet),chocoIate chips. Step 4:Whisk cream and chocolate in a small saucepan over medium heat until smooth. Pour into a bowl and chill for 30 minutes.Once cake is cool, beat chocolate cream with an electric mixer until fluffy.Spread on cake.
Ethical Business gives you the know-how to getresults without getting ruthless. This book will teach you how toimprove your bottom line and employee morale while listening toyour conscience.
Amateur hour has arrived, and the audience is running the show In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement. Our most valued cultural institutions, Keen warns our professional newspapers, magazines, music, and movies are being overtaken by an avalanche of amateur, user-generated free content. Advertising revenue is being siphoned off by free classified ads on sites like Craigslist; television networks are under attack from free user-generated programming on YouTube and the like; file-sharing and digital piracy have devastated the multibillion-dollar music business and threaten to undermine our movie industry. Worse, Keen claims, our cut-and-paste online culture in which intellectual property is freely swapped, downloaded, remashed, and aggrega
Good business is all about dealing with people. If you have trouble interacting with clients or co-workers, you ll be circling Help Wanted ads before you know it. My First Book of Business Etiquette is an essential primer on workplace decorum, with information on: - Behaving in a meeting - Being respectful in an office full of cubicles - Conducting business abroad - The ins and outs of creative schmoozing - And much, much more. Whether you're making the transition from the dorm room to the board room -- or just want a quick refresher course on good manners -- this useful primer is bound to delight!
Nobody likes performance appraisals. To make the most of them,though, managers and supervisors can take advantage of this guide,complete with the phrases and words they need to confidentlyconduct clear, objective performance reviews. Phrases are given forcommon behavior and skill categories as well as for commonfunctional areas—and they work, regardless of appraisal type.
It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He'll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you've earned your money, you've got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you're not superwealthy, y
The authoritative guide to making your money work for you from one ofJthe most respected names in the investment community. Whether you want to provide for your golden years or are interested in the shorter term; whether you invest through a broker, a mutual fund, a 401 (k) plan, or on-line; whether you are interested in stocks, bonds, high-risk financial instruments, rock-solid bank certificates of deposit, real estate, or insurance-this book has the information and advice you need to put your money in the fight place to reach your goals. Some of the vital questions it answers are:
Over the course of a forty-year career in the worlds oflaw, sports, business, and politics, Ron Shapiro has worked withand advised an incredible variety of people. What he’s found isthat the secret ingredient for getting into the winner’s circle issimply the discipline of methodical preparation: that old-school,step-by-step way of having all your ducks in a row, whether you arean executive getting ready to do a deal or make a speech; a pitcherstudying the traits of opposing hitters and keeping a meticulousnotebook of their strengths and weaknesses; an international tradenegotiator who knows all about the issues and the people on theother side before sitting down at the table; or a surgeon whorehearses like a classical musician. Deep down, you know you should do it. But how often do you wingit and fly by the seat of your pants because “Gosh, I don’t havetime . . . I’ve done this before . . . I know what I’m doing”? Itis obvious that you have to get ready for whatever game you’replaying
在移动互联网时代，爆品代表着专注某一类用户，代表着以用户思维为导向的设计、研发、生产与销售，代表着真的找到了用户的痛点，代表着一款产品可以干到几个亿甚至几十亿。爆品思维不仅是老徐和团队对互联网思维在认知基础上的升华，更是总结出来的打造并孵化爆品的方法论。? 本书沉淀作者15年传统营销策划和3年多移动互联网微营销精华，重点讲解打造爆品的五大基础、六大要素、七个工具，以及分析了互联网的四大趋势与爆品的关系。作者通过大量实践案例，系统地向读者介绍打造爆品的方法和技巧，帮助传统企业转型、小微创业者理顺属于自己的爆品路径。
This volume is monograph. It covers various aspects of convergence theory about feasible direction methods innonlinear programming. Many basic results included here have not been contained by other books. It provides a useful state-of-art review of activity in these field.
“The tell-all register includes a wacky collection of … questions， to help you determine what you should be looking for。” “…you probably want to forget most of your dates。 But you’ll have more fun if you record the gory details…” They say you have to kiss a lot of frogs before you find your prince。 Here’s a saucy self-discovery dating journal for savvy “swingles” to help them have fun along the way。 Kissing Frogs is an interactive journal that will continue to entertain for years to come。 From the “Rate the Date” questionnaires to the “Hit the Road， Toad” checklist， this journal provides plenty of space to record what women have learned about themselves and what they’ve gleaned about men。 It leaves no rock unturned， and no frog unexamined!
The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye
This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.
In this dot.com age, more and more people are striking out on their own to create the businesses they always dreamed of having. But starting a company can feel like an overwhelming amount of work: juggling multiple tasks, keeping track of expenditures, finding customers and keeping them happy. Now Ronni Eisenberg, a nationally recognized time management and organization expert and author of the enormously successful Organize! series, can help with an easy-to-follow plan that makes starting a business seem less like a venture, and more like an adventure. Organize Your Start-UP!will show you ·How to take an organized approach to financing and struturing a business ·The whys and wherefores of location ·What to do about money ·How to promote your business
