筛选:
    • The Wall Street Journal Guide to Information Graphics (Hardc
    •   ( 4 条评论 )
    • Dona M. Wong 著 /2010-01-01/ W W Norton & Co Ltd
    • The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. , a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable ref

    • ¥169.1 折扣:6.9折
    • WSJ COMPLETE SMALL BUSINESS(ISBN=9780307408938) 英文原版
    •   ( 4 条评论 )
    • Colleen DeBaise 著 /2009-12-01/ Random House US
    • Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

    • ¥45.5 折扣:3.5折
    • Biology For Dummies, 2Nd Edition(ISBN=9780470598757)
    •   ( 2 条评论 )
    • Rene Fester Kratz PhD,Donna Rae Siegfried 著 /2010-06-01/ Wiley
    • An updated edition of the ultimate guide to understandingbiology Ever wondered how the food you eat becomes the energy your bodyneeds to keep going? The theory of evolution says that humans andchimps descended from a common ancestor, but does it tell us howand why? We humans are insatiably curious creatures who can't helpwondering how things work— starting with our own bodies. Wouldn'tit be great to have a single source of quick answers to all ourquestions about how living things work? Now there is. From molecules to animals, cells to ecosystems, Biology ForDummies, 2nd Edition answers all your questions about how livingthings work. Written in plain English and packed with dozens of illustrations,quick-reference Cheat Sheets, and helpful tables and diagrams, it cuts right tothe chase with fast-paced, easy-to-absorb explanations of the lifeprocesses common to all organisms. More than 20% new and updated content, including a substantialoverhaul to the organization of topic

    • ¥135.9 折扣:7.9折
    • HARD LANDING(ISBN=9780812928358) 英文原版
    •   ( 12 条评论 )
    • Thomas Petzinger Jr. 著 /1996-12-01/
    • In this updated paperback edition of a "rich, readable, andauthoritative" Fortune) book, Wall Street Journal reporterPetzinger tells the dramatic story of how a dozen men, includingRobert Crandall of American Airlines, Frank Borman of Eastern, andRichard Ferris of United, battled for control of the world'sairlines Radio drive-time pubilcity.

    • ¥86 折扣:5折
    • The Four Obsessions Of An Extraordinary Executive: A Leaders
    •   ( 3 条评论 )
    • Patrick Lencioni ,(帕特里克·兰西奥尼) 著 /2011-01-01/ Wiley
    • In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni offers up another leadership fable that's every bit as compelling and illuminating as its predecessor. This time, Lencioni's focus is on a leader's crucial role in building a healthy organization-an often overlooked but essential element of business life that is the linchpin of sustained success. Readers are treated to a story of corporate intrigue as the frustrated head of one consulting firm faces a leadership challenge so great that it threatens to topple his company, his career, and everything he holds true about leadership itself. In the story's telling, Lencioni helps his readers understand the disarming simplicity and power of creating organizational health, and reveals four key disciplines that they can follow to achieve it.

    • ¥170.6 折扣:7.9折
    • ROBERT E. LEE ON LEADERSHIP(ISBN=9780761525547)
    •   ( 14 条评论 )
    • H.W. Crocker III 著 /2000-08-01/ Random House US
    • Robert E. Lee was a leader for the ages. The man heralded byWinston Churchill as "one of the noblest Americans who ever lived"inspired an out-manned, out-gunned army to achieve greatness on thebattlefield. He was a brilliant strategist and a man of unyieldingcourage who, in the face of insurmountable odds, nearly changedforever the course of history. "A masterpiece—the best work of its kind I have ever read.Crocker's Lee is a Lee for all leaders to study; and to work, quitedeliberatelya, to emulate." — Major General Josiah Bunting III,superintendent of the Virginia Military Institute In this remarkable book, you'll learn the keys to Lee's greatnessas a man and a leader. You'll find a general whose standards forpersonal excellence was second to none, whose leadership wasfounded on the highest moral principles, and whose character wasmade of steel. You'll see how he remade a rag-tag bunch of men intoone of the most impressive fighting forces history has ever known.You'll also discover oth

    • ¥64.5 折扣:5折
    • Discovering The Leader In You Workbook(ISBN=9780470605318)
    •   ( 3 条评论 )
    • David Altman 著 /2011-05-01/ Wiley
    • Discovering the Leader in You Workbook From the Center for Creative Leadership (CCL) comes a highlyaccessible workbook based on the concepts outlined in the revisedand updated edition of Discovering the Leader in You. The workbookcontains a variety of questions and exercises designed to helpprofessionals reflect on, examine, explore, and discover conceptsand issues related to their role as leaders. Most of the activitiescan be completed while working through the book, others requiremore time, and some involve other people. To gain the greatestbenefit, it is suggested that all the activities be done asthoughtfully and as honestly as possible. Once you have completed the exercises and tasks outlined in theworkbook, you will be able to Clarify your purpose for leading, based on a clear leadershipvision and a core set of values Articulate your leadership strengths and areas fordevelopment Understand who you are as a leader in the context of both yourwork and your personal life

    • ¥184.1 折扣:7.9折
    • 麦肯锡意识MCKINSEY MIND
    •   ( 1 条评论 )
    • Ethan M. Rasiel 等著 /2007-01-01/ Oversea Publishing House
    • McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinse

    • ¥201.5 折扣:7.9折
    • Building Brands & Believers : How to Connect with Consumers
    •   ( 1 条评论 )
    • Kent WertimeKent Wertime 著 /2003-01-01/
    • You have only an instant to connect with consumers. In a few heartbeats, your brand image must gain traction and begin the process of enticing and persuading your audience. Only the best images survive this process, so every advantage counts. Building Brands and Believers is designed to help you succeed in this hyper-demanding environment. It puts forward a simple but powerful idea: namely, that by understanding the subconscious workings of the mind, you can better motivate consumers. Kent Wertime, a veteran advertising and communications expert, explores the DNA of contemporary commercial images. He explains in clear, simple terms the source code of images and provides steps you can take to improve your chances for success. Read Building Brands and Believers to understand the dynamics of archetypes that: Underlie all commercial images Help in successful brand building in advertising, marketing and entertainment Work across borders and cultures to effectively enhance consumer beliefs Enab

    • ¥192.8 折扣:7.9折
    • 战略意识MIND OF THE STRATEGIST, SC
    •   ( 1 条评论 )
    • Kenichi Ohmae 著 /1991-08-01/ Oversea Publishing House
    • This provocative book by a Japanese executive shows that the keys to business success in the West are the proven techniques of the Far East successful strategic planning and its conservative execution. Strategy in the classic military sense is deploying your forces to achieve a competitive advantage. Concentrating on the thought processes behind Japan's successful strategic thinking, this book describes what strategic thinking is and presents concepts and concrete examples for its application. Only by integrating the three C's in a strategic triangle Customer, Competitor, and Company can sustained competitive advantage exist. Business managers at all levels can benefit from this 'how to think about it' guide by developing profitable and creative strategies.

    • ¥113.8 折扣:7.9折
    • SERVANT, THE(ISBN=9780761513698)
    •   ( 3 条评论 )
    • James C. Hunter 著 /1998-09-01/ Random House US
    • In this absorbing tale, you watch the timeless principles ofservant leadership unfold through the story of John Daily, abusinessman whose outwardly successful life is spiraling out ofcontrol. He is failing miserably in each of his leadership roles asboss, husband, father, and coach. To get his life back on track, hereluctantly attends a weeklong leadership retreat at a remoteBenedictine monastery. To John's surprise, the monk leading the seminar is a formerbusiness executive and Wall Street legend. Taking John under hiswing, the monk guides him to a realization that is simple yetprofound: The true foundation of leadership is not power, butauthority, which is built upon relationships, love, service, andsacrifice. Along with John, you will learn that the principles in this bookare neither new nor complex. They don't demand special talents;they are simply based on strengthening the bonds of respect,responsibility, and caring with the people around you. Perhaps thisis why The Servant has touche

    • ¥99.5 折扣:5折
    • NEVER EAT ALONE(ISBN=9780385512053)
    •   ( 2 条评论 )
    • Keith Ferrazzi 著 /2005-02-01/ Random House US
    • YaYa CEO Ferrazzi works with "Inc." writer Raz to explain theguiding principles he has mastered over a lifetime of reaching outto explain what it takes to build the kind of lasting, mutuallybeneficial relationships that lead to professional and personalsuccess.

    • ¥112.5 折扣:5折
    • The Power of Pull: How Small Moves, Smartly Made, Can Set Bi
    •   ( 1 条评论 )
    • John Hagel III 等著 /2010-04-01/ Publishers Group West
    • Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides. Copyright Reed Business Information

    • ¥173 折扣:7.9折
    • The Five Temptations Of A CEO: A Leadership Fable, 10Th Anni
    •   ( 3 条评论 )
    • Patrick M. Lencioni 著 /2008-04-01/ Wiley
    • A commemorative edition of the landmark book from PatrickLencioni When it was published ten years ago, The Five Temptationsof a CEO was like no other business book that came before. Highlysought-after management consultant Patrick Lencioni deftly told thetale of a young CEO who, facing his first annual board review,knows he is failing, but doesn't know why. Refreshingly originaland utterly compelling, this razor-sharp novelette plusself-assessment (written to be read in one sitting) serves as atimeless and potent reminder that success as a leader can come downto practicing a few simple behaviors behaviors that are painfullydifficult for each of us to master. Any executive can learn how torecognize the mistakes that leaders can make and how to avoid them.The lessons of The Five Temptations of a CEO, are as relevant todayas ever, and this special anniversary edition celebrates ten yearsof inspiration and enlightenment with a brand new introduction andreflections from Lencioni on the new challenges in business

    • ¥170.6 折扣:7.9折
    • Designing And Developing Training Programs: Pfeiffer Essenti
    •   ( 2 条评论 )
    • Janis Fisher Chan 著 /2009-12-01/ Wiley
    • Designing and Developing Training Programs is filled withpractical information, best practices, and proven strategies. Thisbook will help both new and experienced trainers design and developtraining programs that achieve results for both individuals andtheir organizations while meeting the challenges of today'sfast-paced, rapidly changing learning environment. Created to beeasy-to-use, Designing and Developing Training Programs covers awide range of topics, including how to: Ensure that training is needed, relevant, and cost-effective Analyze the needs and characteristics of the audience Write behavioral learning Select the right content and design activities that help peoplelearn Develop effective learning materials Create a program evaluation Design virtual and remote training programs Praise for Designing and Developing Training Programs "Janis Fisher Chan is truly a master designer, having an uncannyability to help people to truly think. Her book is of real serviceto anyone in the field of training."

    • ¥306.5 折扣:7.9折
    • WHO(ISBN=9780345504197)
    •   ( 6 条评论 )
    • Geoff Smart 著 /2008-09-01/ Random House US
    • In this instant New York Times Bestseller, Geoff Smart andRandy Street provide a simple, practical, and effective solution towhat The Economist calls “the single biggest problem in businesstoday”: unsuccessful hiring. The average hiring mistake costs acompany $1.5 million or more a year and countless wasted hours.This statistic becomes even more startling when you consider thatthe typical hiring success rate of managers is only 50percent. The silver lining is that “who” problems are easily preventable.Based on more than 1,300 hours of interviews with more than 20billionaires and 300 CEOs, Who presents Smart and Street’s A Methodfor Hiring. Refined through the largest research study of its kindever undertaken, the A Method stresses fundamental elements thatanyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a newCEO, the owner of a small business searching for the right peopleto make your company grow, or a pare

    • ¥108 折扣:5折
    • Leaders Talk Leadership(卓越经理谈管理)
    •   ( 1 条评论 )
    • Meredith D. AshbyStephen A. Miles 著 /2002-09-01/
    • Leaders Talk Leadership is an impressive collection of interviews with some of the world's most respected corporate leaders and management scholars. Edited by Ashby and Miles of the preeminent executive search firm Heidrick and Struggles, this compilation of thought leadership spanning industries and geographies addresses the key issues facing executives today such as governance, leadership and strategy, how to lead in volatile times or through a corporate transformation, how to best leverage human capital and how to achieve competitive advantage in today's environment. Some of the CEO's featured in the book include Ken Chenault, of American Express, Steve Reinemund of PepsiCo, Heinrich von Pierer of Siemens, Ken Lewis of Bank of America, Edward Tian of China Netcom, Fred Smith of FedEx, Hank McKinnell of Pfizer, A.G. Lafley of Proctor and Gamble, Klaus Zumwinkel of Deutsche Post World Net, William Haseltine of Human Genome Sciences, Linda Sanford of IBM, Larry Weinbach of Unisys and Michael Dell of Dell Comp

    • ¥63.4 折扣:8.8折
    • How to Say It: Negotiating to Win(ISBN=9780735204287)
    •   ( 11 条评论 )
    • Ph.D., Jim Hennig 著 /2008-08-01/ Penguin
    • A no-nonsense guide to closing the deal—that makes senseto everyone. Jim Hennig’s winning negotiating philosophy is basedon finding and meeting the real needs of the other party throughthe use of questions, effective listening, honesty, integrity,sincere caring, and building partnerships. His approach ispredicated on the idea that when people like you, they want to workwith you, are likely to concede more often, become more sensitiveto your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases,and real-life dialogues, How to Say It : Negotiating toWin will help readers bring every negotiation to a happy closeand meet their bottom line—while cultivating repeat clients who’llenjoy doing business with them.

    • ¥65.5 折扣:7.9折
    • Private Wealth: Wealth Management In Practice(ISBN=978047038
    •   ( 3 条评论 )
    • Stephen M. Horan 著 /2012-01-01/ Wiley
    • An in-depth examination of today's most important wealthmanagement issues Managing the assets of high-net-worth individualshas become a core business specialty for investment and financialadvisors worldwide. Keeping abreast of the latest research in thisfield is paramount. That's why Private Wealth, the inauguraloffering in the CFA Institute Investment Perspectives series hasbeen created. As a sister series to the globally successful CFAInstitute Investment Series, CFA Institute and John Wiley are proudto offer this new collection. Private Wealth presents the latestinformation on lifecycle modeling, asset allocation, investmentmanagement for taxable private investors, and much more. Researchedand written by leading academics and practitioners, including RogerIbbotson of Yale University and Zvi Bodie of Boston University,this volume covers human capital and mortality risk in life cyclestages and proposes a life-cycle model for life transitions. Italso addresses complex tax matters and provides details o

    • ¥647.8 折扣:7.9折
广告