An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

“Long-term commitment to new learning and new philosophy is required of any management that seeks transformation。The timid and the fainthearted，and the people that expect quick results，are doomed to disappointment。” According to W。Edwards Deming，American companies require nothing less than a transformation of management style and of governmental relations with industry。 In Out of the Crisis，originally published in 1982， Deming offers a theory of management based on his famous 14 Points for Management。 Management's failure to plan for the future，he claims，brings about loss of market，which brings about loss of jobs。Management must be judged not only by the quarterly dividend， but by innovative plans to stay in business，protect investment，ensure future dividends，and provide more jobs through improved product and service。In simple， direct language，he explains the principles of management transformation and how to apply them。 Presents the assertion that Ame

During Toyota’s highly publicized recalls of 2009 and 2010,the legendary carmaker’s 60-year-old reputation for operationalexcellence was put under the microscope. Business pundits wonderedout loud if Toyota’s quality levels had decreased dramatically,while the harshest critics predicted the end of the company as weknow it. For the most part, the government’s fi ndings absolvedToyota of serious defects and accidents, and Toyota recoveredrapidly—but mistakes were made, which showed that Toyota is notperfect. In fact, there is always opportunity for improvement inevery process. In his bestselling business management classic The ToyotaWay , Jeffrey Liker introduced the world to the foundationalprinciples that have made Toyota the envy of companies around theworld. Now, in The Toyota Way to Continuous Improvement ,Liker teams up with former Toyota production engineer James Franzto explain the underlying thinking behind continuous improvementand why any company needs a disciplined approach

Managers are under increasing pressure to deliver better results faster than the competition. But meeting today's tough challenges requires complete mastery of a full array of management skills, from communicating and coaching to public speaking and managing people. The Results-Driven Manager series is designed to help time-pressed managers hone and polish the skills they need most. Concise, action-oriented, and packed with invaluable strategies and tools, these timely guides will help managers improve their job performance today-and give them the edge they need to become the leaders of tomorrow.

Corporate executives struggle to harness the power of socialtechnologies. Twitter, Facebook, blogs, YouTube are where customersdiscuss products and companies, write their own news, and findtheir own deals but how do you integrate these activities into yourbroader marketing efforts? It's an unstoppable groundswell thataffects every industry -- yet it's still utterly foreign to mostcompanies running things now. When consumers you've never met are rating your company'sproducts in public forums with which you have no experience orinfluence, your company is vulnerable. In Groundswell, Josh Bernoffand Charlene Li explain how to turn this threat into anopportunity. In this updated and expanded edition of Groundswell, featuring anall new introduction and chapters on Twitter and social mediaintegration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participatingin social technology arenas · Apply a four-step

The Greatest Salesman in the World combines the power of storytelling and ancient parable in this classic guide to the true essence of salemanship. It is the two-thousand-year-old tale of Hafid, an impoverished camel boy who came into possession of ten ancient scrolls which contained the wisdom necessary to help him achieve all of his ambitions. Og Mandino presents the complete writings from the original scrolls, and explores how Hafid applied their secrets of success to become the greatest salesman in the world. This perennial bestseller teaches readers that they all have the power to transform their lives and find true fulfillment within the priceless wisdom of the scrolls. 作者简介 Og Mandino is the author of 18 books with total sales of more than 36 million copies in 22 languages. He is the most widely read inspirational and self-help author in the world. Countless thousands in 17 nations have credited Og Mandino for turning their lives around; their thoughtful letters thank him for the m

Technological advances and the global marketplace are changingthe way we live and work. Doing the work you love is the critical factor to personal fulfillment and economic success. Noone understands this more than Laurence G. Boldt, whose Zen andthe Art of Making a Living helped many carve out new andrewarding career paths. But how do you find the courage to startthe search for a new career? And how do you tap into your own bestresources to discover what you want to do and what you’re good at?This remarkable guide offers simple yet profound strategies to helpyou answer those questions by focusing on four key elements to besought in any life’s work: Integrity, Service, Enjoyment, andExcellence. Boldt has reduced the quest for meaningful work to itsessence and will lead you to an understanding of what you could andshould be doing with your life.

How do you keep your customers coming back-and get them tobring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring anduseful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

A satisfied customer is a loyal customer, and in today's supercompetitive business economy few things are as crucial to a company's bottom line as the quality of its customer service. This latest title in the popular Perfect Phrases series is just the thing for customer service employees and those who train and manage them. Perfect Phrases for Customer Service gets you quickly up and running with everything you need to keep customers happy and loyal, including: Clear explanations of the reasons for difficult customer behaviors Proven tools and techniques for successfully handling even the most cantankerous customers 101 dialogues and *s organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture

The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America's rising entrepreneurial nation. Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup–to–nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step–by–step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.

In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst). The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including: How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about c

Since Peter Senge published his groundbreaking book The FifthDiscipline, he and his associates have frequently been asked by thebusiness community: "How do we go beyond the first steps ofcorporate change? How do we sustain momentum?" They know thatcompanies and organizations cannot thrive today without learning toadapt their attitudes and practices. But companies that establishchange initiatives discover, after initial success, that even themost promising efforts to transform or revitalizeorganizations--despite interest, resources, and compelling businessresults--can fail to sustain themselves over time. That's becauseorganizations have complex, well-developed immune systems, aimed atpreserving the status quo. Now, drawing upon new theories about leadership and the long-termsuccess of change initiatives, and based upon twenty-fiveyears of experience building learning organizations, the authors of TheFifth Discipline Fieldbook show how to accelerate success and avoidthe obstacles that can stall momentum. The

You never dreamed being the boss would be so hard. You'recaught in a web of conflicting expectations from subordinates, yoursupervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Beingthe Boss, becoming an effective manager is a painful, difficultjourney. It's trial and error, endless effort, and slowly acquiredpersonal insight. Many managers never complete the journey. Atbest, they just learn to get by. At worst, they become terriblebosses. This new book explains how to avoid that fate, by mastering threeimperatives: · Manage yourself: Learn that management isn't about gettingthings done yourself. It's about accomplishing things throughothers. · Manage a network: Understand how power and influence work inyour organization and build a network of mutually beneficialrelationships to navigate your company's complex politicalenvironment. · Manage a team: Forge a high-performing "we" out of all the "I"swho report to you. Packed wi

"Managing Your Aspirations: Developing Personal Enterprise inthe Global Workplace" is written for anyone who meets with thequestion: 'Tell me more about yourself and where you want to go inthe future' and realizes that the answer is not simple. It is forthose who are ready to take a step back from their regular routinesto think seriously about another question: 'Does what I'm doingtoday relate to my dreams and my identity?'. The questions abovepertain to personal development, a theme that has recently become aresponsibility for individuals in corporate organizations andhigher-educational institutions. To meet this relatively new need, Bob Aubrey, founder and CEO ofMetizo, shares the Personal Enterprise Plan, comprising a set ofpersonal development strategy tools that were previously createdfor leading multinational companies and top business schools. In sodoing, he guides the reader through questions that give meaning andvalue to decisions about work, lifestyle and development, such as:Who will I

By the author of the modern classic The Black Swan, thiscollection of aphorisms and meditations expresses his major ideasin ways you least expect. The Bed of Procrustes takes its title from Greek mythology: thestory of a man who made his visitors fit his bed to perfection byeither stretching them or cutting their limbs. It representsTaleb’s view of modern civilization’s hubristic sideeffects—modifying humans to satisfy technology, blaming reality fornot fitting economic models, inventing diseases to sell drugs,defining intelligence as what can be tested in a classroom, andconvincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you byexposing self-delusions you have been living with but neverrecognized. With a rare combination of pointed wit and potent wisdom, Talebplows through human illusions, contrasting the classical values ofcourage, elegance, and erudition against the modern diseases ofnerdiness, philistinism, and phoniness.

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from adorm-room novelty to a company with 500 million users. It is one ofthe fastest growing companies in history, an essential part of thesocial life not only of teenagers but hundreds of millions ofadults worldwide. As Facebook spreads around the globe, it createssurprising effects—even becoming instrumental in political protestsfrom Colombia to Iran. Veteran technology reporter David Kirkpatrick had the fullcooperation of Facebook’s key executives in researching thisfascinating history of the company and its impact on our lives.Kirkpatrick tells us how Facebook was created, why it hasflourished, and where it is going next. He chronicles its successesand missteps, and gives readers the most complete assessmentanywhere of founder and CEO Mark Zuckerberg, the central figure inthe company’s remarkable ascent. This is the Facebook story thatcan be found nowhere else. How did a nineteen-year-old Harvard student create a company thathas transformed the

Cover letters are alive and sell! When they’re written right, that is. To stand out in today’s sea of qualified job seekers, learn to craft riveting new breeds of cover letters, create vibrant images online, and discover sensational self-marketing documents you never imagined. This completely revised and updated 3rd Edition of Cover Letters For Dummies brings you all this — plus over 200 great new samples by 62 successful professional cover letter/resume writers. You’ve probably suspected that passive and sleepy cover letters merely hugging resumes won’t get you where you want to go. Especially in a shaky job market. The verdict’s in. Since the last edition of Cover Letters For Dummies, blazing fast change in tools, technology, and how hiring managers come calling and how we invite them to look us over, means big dramatic changes in our job messages. In this exceptional handbook of contemporary job messages, you’ll discover fresh ways of thinking about cover letters that captain an entir

Michael Goldhaber, writing in Wired, said, "If there isnothing very special about your work, no matter how hard you applyyourself you won't get noticed and that increasingly means youwon't get paid much either. In times past you could be obscure yetsecure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon.("Downsizing" in the nineties will look like small change.) Sowhat's the trick? There's only one: distinction. Or as we call it,turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike.Starbucks. Martha Stewart. The point (again): that's not the waywe've thought about white collar workers--ourselves--over the pastcentury. The "bureaucrat" on the finance staff is de factofaceless, plugging away, passing papers. But now, in our view, she is born again, transformed frombureaucrat to the new star. She works in a professional servicefirm and works on projects that she'll be able to brag about yearsfrom now. I call

The buck starts here! eBay is the Internet’s premier auction site and everyone’sfavorite place to shop. It’s also the place to start a business andmake money from the comfort of one’s home. Completely revised, thisnew edition will help readers create the eBay businessthey dream of. There is also new and updated information on: ? The basics of eBay , the auction process, and theessentials of getting the business down on paper—includingrecordkeeping, accounting, taxes, insurance, legal issues, andother essential details ? Determining what to sell, how to price it, and working withservices such as PayPal ? The ins and outs of the biggest growing areas of eBaybusiness—sourcing, wholesaling, and fixed price sales ? Cutting through the competition, improving profit margins,changing strategies, improved advertising and promotions, andmore

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you! For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s! Learn: The six ways to make people like you The twelve ways to win people to your way of thinking The nine ways to change people without arousing resentment and much, much

In this book you'll learn the answers to these questions and much more. American Politics in the20th Century is the perfect book for anyone interested in the political history of the United States. You'll read about the formation of the "Bull Moose" Party right through to the formation of the Reform Party. You'll also read about the struggles by women and African-Americans to gain equal voting rights, in addition to the various scandals that threatened and destroyed political careers and presidential administrations. Along the way you'll meet dozens of political bosses, politicians, lobbyists, speechwriters, spin doctors, pollsters, campaign strategists and other political movers and shakers. It's remarkable to look back over the past century and examine how politics has evolved, as well as how it has stayed the same. The struggle for control is constant, while the rules and means of gaining control have been periodically changed in response to public demands. Each book in the 20th Century Series cont

About the Book: In a recent groundbreaking study, the training firm Leadership IQfound that 46 percent of all new hires fail within their first 18months. But here’s the real shocker: 89 percent fail forattitudinal reasons—not skills. Most hiring managers are getting it wrong. Of course skills areimportant, but a particular skill set is about the easiest thing totest in an interview. Although much harder to recognize, attitudeshould be your number-one focus during the hiring process. Don’tsuffer from poor chemistry—even one employee with the wrongattitude could cause years of suffering for your other employeesand customers. Whether you’re hiring new employees, choosing existing employeesfor a new team, or upgrading your current talent pool, you needpeople with the right attitude! Attitude is what makes employees give 100 percent effort andturns customers into raving fans. Attitude sets your company apartfrom the competition. In Hiring for Attitude, top leadership