本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

炒作是一门大学问。在注意力经济时代，想成为万绿丛中一点红，没有炒作是很难做到的，只是能真正游刃有余地操纵炒作的高手太少，以至很多低劣炒作的出现使人们闻炒作面色变。

“为新管理者提供良好的入门知识。即便是我这样有经验的管理人员也从中获得了有益的启迪与警示。”——皮帕·波恩，管理培训中心，市场营销及业务开发主管“本手册是对管理这个包罗万象的话题的精彩浓缩。书中有直接、合理的建议，熟读之后会发现其中很多是朴素的常识。没有必要去上昂贵的培训课，关于管理的知识这本手册一应俱全。”——彼得·欧赖利，Ernst&Youn9公司，学习及培训部经理

The Harvard Business Review Paperback Series brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for forward-thinking businesspeople worldwide. Corporate governance can raise many difficult leadership, strategy, and policy questions within an organization. Harvard Business Review on Corporate Governance is an essential reference, focusing on both policy and strategic challenges, for senior managers working with boards or dealing with governance issues. 《哈佛商业评论》精粹译丛简介 《哈佛商业评论》（HBR）是哈佛商学院的标志性杂志，创刊于1922年，距今已有78年的历史。作为管理理论与实践方面的权威期刊之一，《哈佛商业评论》是一个全球性的高屋管理论坛。来自世界各地的*企业家和管理学家们，在这里

LEADERSHIP STRATEGIES BEHIND ONE OF THE MOST POPULAR PRESIDENTS IN HISTORY~How the Commander-in-Chief commands~George W. Bush has surprised even his harshest critics with his leadership talents and discipline. As this country's first MBA president, Bush formed his unique leadership style managing businesses, not government offices. Team Bush is the first book to explore these unique methods and tactics he has employed to become one of the nation's most popular commanders in chief in recent history.~From "hiring" the most diverse and effective cabinets in history, to dealing with the crisis and war sparked by the events of September 11th, this compelling leadership book takes readers into the mind and methods of America's 43rd president, and shows managers how these methods can be used to boost productivity in their own organizations.~This fast-paced book pulls no punches as it showcases President Bush's successes and strengths while detailing his mistakes and weaknesses. Focusing on the actual events and

《保罗·威尔莫特数量金融系列：数量金融（第2卷原书第2版）》主要介绍金融工程中级技术操作方法，内容涉及奇异合约和路径依赖、固定收益建模与衍生品以及信用风险。书中作者主要探讨了奇异和路径依赖合约、障碍期权、强路径依赖衍生品、亚式期权、回溯期权、衍生品和随机控制、单因子利率建模、收益率曲线拟合、利率衍生品、可转债、按揭支持证券、多因子利率建模、瞬时利率的实证表现、HJM和BGM模型、固定收益产品说明书、公司价值和违约风险、信用衍生品、RiskMetrics和CreditMetrics、CrashMetrics以及衍生品灾难案例。

In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling sub*ions to his hometown newspaper. In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over In Direct from Dell, you will learn ·why it's better for any business starting out to have too little capital rather than too much ·why your people pose a greater threat to the health of your business than your competition ·how you can exploit y

THE HARVARD BUSINESS REVIEW PAPERBACK SERIES is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook.

The first book to confront the imminent dollar crisis. Given the current global economic situation, a dollar crisis seems imminent. It is predicted that the series of financial and currency crises in recent years will soon culminate in the collapse of the U.S. dollar, facilitating a worldwide economic slump. This timely and challenging book brings together the origins of this crisis and the solutions that will help counter global imbalance. Filled with in-depth insights and practical advice, The Dollar Crisis is a highly relevant guide for all markets, since the collapse of the U.S. dollar will result in global destabilization impacting capital markets everywhere. Richard Duncan (Hong Kong) has worked as a financial analyst in Asia for more than fifteen years. During his career, he has worked for leading companies such as Salomon Brothers, HSBC Securities, International Monetary Fund, and The World Bank.

Take it from hundreds of executive recruiters:Hard work and a great resume are nothing without Leadership Presence--charisma,passion,strategic ghinking,cultural fit,and skillful presen-tation of all your intangible assets.This essential resource for anyone who wants to go straight to the top reveals:How executive recruiters assess Leadership Presence,How to assess your own Leadership Presence,How to look,speak,and think like a top executive,How to display your passion to lead. Using profiles of top executives and interviews with executive recruiters,as well as a Leadership Presence Quiz,recruiting expert Sharon Voros offers you the key to the executive suite.

From managing diversity to exploring alternative workplaces to debunking myths about compensation, the topics covered in this collection address how to build organizations with judicious and effective systems for managing people. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles inlcude: What Holds the Modern Company Together? By Rob Goffee and Gareth Jones; Pygmalion in Management by J. Sterling Livingston; Six Dangerous Myths About Pay by Jeffrey Pfeffer; Empowerment: The Emperor's New Clothes by Chris Argyris; How the Right Measures Help Teams Excel by Christopher Meyer; Making Differences Matter: A New Paradigm for Managing Diversity by David A. Thomas and Robin J. Ely; The Alternative Workplace: Changin

本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

炒作是一门大学问。在注意力经济时代，想成为万绿丛中一点红，没有炒作是很难做到的，只是能真正游刃有余地操纵炒作的高手太少，以至很多低劣炒作的出现使人们闻炒作面色变。??炒作是充分调动各种资源，综合运用各种手段，吸引公众的注意力以使利益化。炒作的核心即是造势创造出有利于自己的形势、趋向、高度，尔后可“登高而招，臂非加长也，而见者远；顺风而呼，声非加疾也，而闻者众”。?? 本书收集了数十个中外市场的经典商战炒作案例，资料详尽且多数鲜为人知，并就其成败之处条分缕析，是作者潜心研究多年的结果。本书文笔轻松幽默，融智慧创意和实战操作于一体，实为商战斗士读本。本书内容包括：撩起商业炒作的面纱；商业炒作总攻略；发霉的臭花生等。

本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

Corporate Governance explores how directors must deal with internal events from strategy formulation to executive compensation, and external events from hostile takeover attempts to shareholder activism.在亚洲风暴，美国安然事件后，大量财务信息不透明、股东权益受损问题的出现，促使投资大众的注意焦点转向公司的治理水平。著名的麦肯锡管理顾问公司曾经调查指出：好的公司治理可以带来20%以上的额外价值。 本书的作者群来自美国著名的达顿商学院，兼具企管理与商务实践。这使本书切中强化董事会职能这一公司治理核心，从法律、道德和实际运营等多方面来检视董事会功能不够，导致企业效益下降，动荡不安的状况，并从董事会实施有效管理这一关键角度出发，为各行各业的董事、经理人、投资者提供实用而见解不凡的阐述。 事实上，公司治理不仅与高层经理、董事会或监事会直接相关，更与公司投资

A proven six-step process for acquiring the style, flair, and credibility needed to make it to the top~According to a recent Wall Street Journal article, managers who do not exude an allencompassing self-confidence, style, poise, and energy, in short, "executive presence," are highly unlikely to make it to the corner office. Unfortunately, the vast majority of managers, even the most talented and ambitious ones, are not born with these personal qualities. In this breakthrough book, bestselling author and world-renowned executive development coach D. A. Benton helps readers acquire executive charisma.~In Executive Charisma, Benton outlines a proven six-step approach for learning how to think, act, and relate to others like an executive.~She provides powerful tools for fine-tuning the complete executive charisma skill set, including:~~Interpersonal communications~Managing upwards~Confidence building~Business humor~Executive bearing, and more~~Drawing upon her experience coaching clients at American Express,

A quick introduction on how to use Lean Six Sigma to improve your workplace, meet your goals, and better serve your customers. Lean Six Sigma combines the two most important improvement trends of our time: making work better (using Six Sigma) and making work faster (using Lean principles). In this plain-English guide, you’ll discover how this remarkable quality improvement method can give you the tools to identify and eliminate waste and quality problems in your own work area. Packed with diagrams, cartoons, and real-life examples, What is Lean Six Sigma? reveals the “four keys” of Lean Six Sigma and how they apply to your own job: Delight your customers with speed and quality Improve your processes Work together for maximum gain Base decisions on data and facts You’ll see the big picture of what your company hopes to gain with Lean Six Sigma, how it may affect your work area, and what it can mean to you personally.

本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。