成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会
Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo
Managing people is fraught with challenges even if you're aseasoned manager. Here's how to handle them. If you read nothingelse on managing people, read these 10 articles. We've combedthrough hundreds of Harvard Business Review articles and selectedthe most important ones to help you maximize your employees'performance. HBR's 10 Must Reads on Managing People will inspireyou to: Tailor your management styles to fit your people Motivatewith more responsibility, not more money Support first-timemanagers Build trust by soliciting input Teach smart people how tolearn from failure Build high-performing teams Manage your boss
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of co
An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.
Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay
From the author of the acclaimed book Fierce Conversationscomes the antidote to some of the most wrongheaded practices ofbusiness today. ? “Provide anonymous feedback.” ? “Hire smart people.” ? “Hold people accountable.” These are all sound, business practices, right? Not so fast, saysleadership visionary and bestselling author Susan Scott. In fact,these mantras — despite being long-accepted and adopted by businessleaders everywhere — are completely wrongheaded. Worse, they arecosting companies billions of dollars, driving away valuableemployees and profitable customers, limiting performance, andstalling careers. Yet they are so deeply ingrained inorganizational cultures that no one has questioned them. Untilnow. In Fierce Leadership, Scott teaches us how to spot the worst“best” practices in our organizations using a technique she calls“squid eye”–the ability to see the “tells” or signs that we havefallen prey to disastrous behaviors by knowin
"This is a provocative, persuasive and important book. Eventhose who passionately disagree with its conclusions will come awayenriched and enlightened from the process of confronting itsarguments." —Michael Medved, Nationally Syndicated Talk Radio Host andColumnist, USA Today “In the 21st century 'stay-at-home mom' is neither a complimentnor an epithet, but the latest chapter in the ongoing stories ofwomen, marriage, and careers in America. Megan Basham's fascinatingstudy of women in the oldest and most challenging workplace ofall–the home--is the owner's manual for women and men who look uponmarriage as a genuine partnership, and the key to success.” —Philip Terzian, Literary Editor, The Weekly Standard “Megan Basham offers wise and eloquent counsel for those willingto ignore popular opinion as they pursue family happiness.” —Marvin Olasky, editor-in-chief, World “Meghan Barsham’s book tells us three timely truths you will no
“I’ve got the name for our publishing operation. We just saidwe were going to publish a few books on the side at random. Let’scall it Random House.” So recounts Bennett Cerf in this wonderfullyamusing memoir of the making of a great publishing house. Anincomparable raconteur, possessed of an irrepressible wit and anabiding love of books and authors, Cerf brilliantly evokes theheady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and a fascinat
For centuries, it has been assumed that there are vast limitsto human capacity. Now, although a host of scientific discoveriesprove this wrong, a mindset of limits persists, blocking us fromour greatest possibilities and leaving us feeling bombarded bystress, change, and uncertainty. No matter how hard we work, nomatter how much we give, we're still not getting what we hoped for.There is another way. Dr. Robert Cooper, a neuroscience pioneer and leadership advisor,urges us to take a radically different view of human capacity. Weare mostly unused potential, he says, employing less than 10percent of our brilliance or hidden talents. In easy-to-followsteps, he explains how to develop and apply the art and science ofyour hidden capacity. The art is the motivation and inspiration coming from thewonderful stories that are the heart of The Other 90%. Dr. Cooperdraws on his wide-ranging insights and experiences to show how it'spossible to make a difference in yourself and others. However, ins
When you start a new job, you are in a “temporary state ofincompetence,” faced with having to do the most when you know theleast. Tom Neff and Jim Citrin, two of the world’s experts onleadership and career achievement, know what it takes to succeed ina new position. Through compelling, first-hand stories, from CEOslike Jeffrey Immelt of GE and Bob Eckert of Mattel, You’re inCharge—Now What? offers an eight-point plan to show you how tolay the groundwork for long-term momentum and greatperformance.
"This is not another 'how to start your own business' book,but rather one man's struggle to find meaning and fulfillment inwork, latching onto elephants when needed, but mostly flying solowithout a net." -Booklist Social philosopher and international business guru, CharlesHandy provides a firsthand account of how we got here and where weare headed. Handy takes us on his life's journey, looking back tosuch topics as his childhood and education and how they prepared(or, rather, did not prepare) him for a career in business; thechanging nature of organizational life within the context of theold economy and the new; the great variety of capitalism around theworld; and, through it all, his struggle to find meaning andfulfillment in work. This book is both a poignant personal memoirand a deep reflection on the past and future of world capitalism,with all its possibilities and pitfalls.
《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞
New managers must learn how to lead others rather than do thework themselves, to win trust and respect, to motivate, and tostrike the right balance between delegation and control. It is atransition many fail to make. This book traces the experiences ofnineteen new managers over the course of their first year in amanagerial capacity. Reveals the complexity of the transition andanalyzes the expectations of the managers, their subordinates, andtheir superiors. New managers describe how they reframed theirunderstanding of their roles and responsibilities, how they learnedto build effective work relationships, how and when they usedindividual and organizational resources, and how they learned tocope with the inevitable stresses of the transformation. Theydescribe what it was like to take on a new identity. Two themesemerge: first the transition from individual contributor to manageris a profound psychological adjustment--a transformation; second,the process of becoming a manager is primarily one of learning
"...serious research explained with interesting real lifestories and presented in a short concise format. I think you'llclick with it too."
