规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。
成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会
Fundamentals of Carrier Transport is an accessibleintroduction to the behaviour of charged carriers in semiconductorsand semiconductor devices. It is written specifically for engineersand students without an extensive background in quantum mechanicsand solid-state physics. This second edition contains many new andupdated sections, including a completely new chapter on transportin ultrasmall devices. The author begins by covering a range ofessential physical principles. He then goes on to cover both low-and high-field transport, scattering, transport in devices, andtransport in mesoscopic systems. The use of Monte Carlo simulationmethods is explained in detail. Many homework exercises areprovided and there are a variety of worked examples. The book willbe of great interest to graduate students of electrical engineeringand applied physics. It will also be invaluable to practisingengineers working on semiconductor device research anddevelopment.
If you’re enrolled in an executive education or MBA program,you’ve probably encountered a powerful learning tool: the businesscase. But if you’re like many people, you may find analyzing casesand writing about them challenging or frustrating. That’s notsurprising—cases are not simple narratives, and good ones aretypically nonlinear and can even be purposefully misleading. Applythe conventional approach to understanding business cases, and youmay waste time (at best) and arrive at weak or meager conclusions(at worst). The Case Study Handbook presents a powerful new approach foranalyzing, discussing, and writing about cases. By using sampleHarvard Business School cases, you’ll master a number of usefultopics, including: How to recognize case situations and apply appropriate tools tosolve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about cases effectively
A vividly told history of greed and its greatest practitionersin the last forty years, and how it gave rise to our currenteconomic ills. As Jeff Madrick makes clear in a narrative at once sweeping andincisive, the single-minded pursuit of huge personal wealth did notstart in the 2000s but has been on the rise in the United Statessince the 1970s, led by a few individuals who argued thatself-interest guides society more effectively than communityconcerns. In telling the stories of these politicians, economists, andfinanciers—who declared a moral battle for freedom but gave rise toan age of greed—Madrick traces the lineage of some of our nation’smost pressing economic problems. He begins with Walter Wriston,head of what would become Citicorp, who led the battle againstgovernment regulation. He examines the ideas of economist MiltonFriedman, who created the plan for an anti- Rooseveltian America;the politically expedient decisions of Richard Nixon that fueledinfl ation; and the actions of
Book De*ion In his phenomenal bestseller, Emotional Intelligence, DanielGoleman mapped the territory where IQ meets EQ, where we apply whatwe know to how we live. Spending over a year on the New York Timesbestseller list, Emotional Intelligence provided the evidence forwhat many successful people already knew: being smart isn't just amatter of mastering facts; it's a matter of mastering your ownemotions and understanding the emotions of the people aroundyou.Now, in Working With Emotional Intelligence, Goleman shows whyemotional intelligence has become the new yardstick for success forCEOs and junior hires alike. Drawing on both unparalleled access tobusiness leaders and in-depth research, he documents that starperformance in every field depends more on emotional intelligencethan IQ or technical skills. And the impact of emotionalintelligence is even greater at the top of the leadershippyramid.Goleman vividly shows how self-awareness, motivation,influence, conflict management, and team-building pl
Mathematical Analysis (often called Advanced Calculus) isgenerally found by students to be one of their hardest courses inMathematics. This text uses the so-called sequential approach tocontinuity, differentiability and integration to make it easier tounderstand the subject.Topics that are generally glossed over inthe standard Calculus courses are given careful study here. Forexample, what exactly is a 'continuous' function? And how exactlycan one give a careful definition of 'integral'? The latterquestion is often one of the mysterious points in a Calculus course- and it is quite difficult to give a rigorous treatment ofintegration! The text has a large number of diagrams and helpfulmargin notes; and uses many graded examples and exercises, oftenwith complete solutions, to guide students through the trickypoints. It is suitable for self-study or use in parallel with astandard university course on the subject.
Praise For Toxic People "From corporate America to the smallest business owner, this book should be mandatory reading because it provides toxic relief that will put money in your pocket and calm in your personality. A dose of this reading would enhance the success of business school students and smooth out a few bumps in a rocky marriage." Richard L. Labrum, Vice President, Wealth Management, Smith Barney "If you're just sick to death of those people who zap the energy right out of you, Marsha has the cure! In no-nonsense terms, she gives us the pre*ion for dealing with toxic people. She mixes in the right dosage of personal experience, humor, and practical advice to create a compelling message that is highly relevant in our personal and professional lives. I highly recommend this book to everyone interested in cleaning up toxic behaviors!" John Ryan, Vice President, American Express "Marsha Petrie Sue is the Muhammad Ali of communicators. She can dance and look pretty, and
Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t
Most distribution channels are outdated and unwieldy, servingneither customers nor channel partners adequately. Despite newtechnologies that have streamlined many transactions and processes,a general lack of leadership combined with flawed and deeplyingrained structures make distribution channels exceedinglydifficult to change. What companies need, says V. Kasturi Rangan, is a new approach togoing to market—"channel stewardship"—that simultaneously addressescustomers’ best interests and drives profits for all channelpartners. In Transforming Your Go-to-Market Strategy, Rangan showshow any member of a distribution channel can adopt this role andlearn how to shape an effective, constantly evolving, and mutuallybeneficial channel strategy. This book outlines three disciplines that companies must masterto navigate the complex distribution environment successfully: mapthe industry channel, build and edit one’s own channel continuouslyto best serve customers, and align and influence one
The extraordinary breakthrough management program--heralded byGE, Motorola, and AlliedSignal--that is sweeping corporate Americawith its unprecedented ability to achieve superior financialresults. Six Sigma is the most powerful breakthrough management tool everdevised, promising increased market share, cost reductions, anddramatic improvements in bottom-line profitability for companies ofany size. The darling of Wall Street, it has become the mantra ofFortune 500 boardrooms around the world because it works. What is Six Sigma? It is first and foremost a business processthat enables companies to increase profits dramatically bystreamlining operations, improving quality, and eliminating defectsor mistakes in everything a company does, from filling out purchaseorders to manufacturing airplane engines. While traditional qualityprograms have focused on detecting and correcting defects, SixSigma encompasses something broader: It provides specific methodsto re-create the process itself so that def
Book De*ion In this parable for a modern age, motivational speaker Sanbornrecounts the true story of Fred, the mail carrier who passionatelyloves his work and who genuinely cares about the people he serves.Sanborn illuminates the simple steps each person can to transformtheir lives from the ordinary to the extraordinary.
Manager's Toolkit: The 13 Skills Managers Need to SucceedZeroingin on the specific skills that make great managers stand out fromthe pack, this comprehensive guide is both an essential primer fornew managers and a valuable resource for seasoned executives. Fromhiring and retaining good people to motivating and developing teammembers, from understanding key financial statements to delegatingwork effectively, and from setting goals for others to managingyour own career, this actionable guide walks readers through everyaspect of managing in a complex business world. Filled withpractical tools and tips, this essential toolkit will help managersto stay at the top of their game.The Harvard Business Essentialsseries is for managers at all levels but is especially relevant fornew managers. It offers on-the-spot guidance, coaching, and toolson the most relevant topics in business. Each book includes thecritical information that managers need on a given topic-frombudgeting to hiring to communication to strategy-and of
The most important edge you can develop in becoming a smart investor is knowing how to spot an emerging trend before the pundits are advertising it and everyone jumps on board. As global investment specialist and popular AOL Finance Editor and Money Coach Hilary Kramer knows, picking the stocks that are hot today doesn't give you that edge -- it just makes you part of the pack. Instead you need to learn how to get ahead of the curve, discovering the trends that will lead you to the best up-and-coming companies well before others are on to them. You don't need elaborate calculations or a degree in finance to discover great investment opportunities. As Kramer reveals in this fascinating and indispensable book, the clues are all around you, hiding in plain sight -- you just have to learn the secrets of spotting them as you go about your everyday life. Offering a wealth of specific examples from her own wildly successful investing career, Kramer divulges the remarkably effective techniques she uses to spot trend
本书选取88个极具代表性的美容化妆品销售情景，是销售人员每天都会遇到，却又难以应对的问题。每个销售情景均以客户需求为出发点，以美容化妆品销售人员的沟通技能为线索，按“常见应对”“引导策略”“话术范例”“方法技巧”和“举一反三”共五个部分逐一讲述，简洁易懂，即学即用！?本书是美容化妆品企业及门店销售人员及其主管、经销商的实战宝典，更是馈员工及经销商的礼物。美容化妆品销售人员每天只需花上几分钟学3句销售妙语，30天即可达到妙语连珠、业绩飙升的效果！???
Creative folks often know all too well that the muse doesn’talways strike when you want it to, or when the deadline for yournext brilliant project is creeping up on you like an ill-fittingturtleneck. Originality doesn’t follow a time clock, even when youhave to. While conventional time management books offer tons ofinstruction for using time wisely, they are traditionally organizedin a linear fashion, which just isn’t helpful for the right-brainmind. In Time Management for the Creative Person , creativityguru Lee Silber offers real advice for using the strengths ofartistic folks—like originality and resourcefulness—to adoptinnovative time-saving solutions, such as: * Learning to say no when your plate is just too full * How to know when a good job, not a great one, is goodenough * Making “to do” lists that include fun stuff, too—that way youwon’t feel overwhelmed by work * Time-saving techniques around the house that give you more timeto get your work done and more time to spend with your
What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati
Does free information mean free people? At the start of thetwenty-first century we were promised that the internet wouldliberate the world. We could come together as never before, andfrom Iran's 'twitter revolution' to Facebook 'activism',technological innovation would spread democracy to oppressedpeoples everywhere. We couldn't have been more wrong. In "The NetDelusion" Evgeny Morozov destroys this myth, arguing that 'internetfreedom' is an illusion, and that technology has failed to helpprotect people's rights. Not only that - in many cases the internetis actually helping authoritarian regimes. From China to Russia toIran, oppressive governments are using cyberspace to stifledissent: planting clandestine propaganda, employing sophisticateddigital censorship and using online surveillance. We are all beingmanipulated in more subtle ways too - becoming pacified by the net,instead of truly engaging. This book is a wake-up call. It shows ushow our misplaced faith in cyber-utopia means the West risksmissin
Themosttrustedresourceonbecomingaleaderisnowupdatedandrevisedforanewgeneration. Thisleadershipclassiccontinuestobeabestsellerafterthreeeditionsandtwentyyearsinprint.Itisthegoldstandardforresearch-basedleadership,andthepremierresourceonbecomingaleader.Thisnewedition,withstreamlinedtext,moreinternationalandbusinessexamples,andagraphicredesign,ismorereadableandaccessiblethaneverbefore. TheLeadershipChallenge,FourthEdition,hasbeenextensivelyupdatedwiththelatestresearchandcasestudies,andoffersinspiringnewstoriesofrealpeopleachievingextraordinaryresults.Theauthors'centralthemeremainsthesameandismorerelevanttodaythanever:"LeadershipisEveryone'sBusiness."Their"fivepractices"and"tencommitments"havebeenprovenbyhundredsofthousandsofdedicated,successfulleaders.Thisedition,withalmostone-thirdnewmaterial,emphasizestheglobalcommunityandrefocusesonbusinessleaders. 《领导力（第4版）》讨论的是领导者如何激励他人自愿地在组织中做出卓越的成就；讨论的是领导者如何通过实际行动
The bestselling author of Emotional Intelligence and Primal Leadership now brings us EcologicalIntelligence —revealing the hidden environmental consequences ofwhat we make and buy, and how with that knowledge we can drive theessential changes we all must make to save our planet andourselves. We buy “herbal” shampoos that contain industrial chemicals thatcan threaten our health or contaminate the environment. We divedown to see coral reefs, not realizing that an ingredient in oursunscreen feeds a virus that kills the reef. We wear organic cottont-shirts, but don’t know that its dyes may put factory workers atrisk for leukemia. In Ecological Intelligence , DanielGoleman reveals why so many of the products that are labeled greenare a “mirage,” and illuminates our wild inconsistencies inresponse to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we asshoppers are in the dark over the hidden impacts of the goods andservices we make and consume, vict
In 2006, Nintendo released Wii at the same time thehighly-anticipated and much-vaunted Playstation III was introduced.Wii's "David" defeated PlayStation's "Goliath," inversely echoingthe NES/PlayStation II outcome of a decade previous. "NintendoMagic: Winning the Videogame Wars" is the story of what went right,discussing the business strategies and marketing savvy that took onthe mighty Song and won. Topics Include: - How where you put yourcompany is just as important as how you run it - From work force topolicies, why Nintendo's "just enough" attitude succeeds - Why theability to read a balance sheet is overrated - Enlarging the pie:going after casual gamers (The art of mainstreaming) - The PokemonPhenomenon "Nintendo Magic: Winning the Videogame Wars" shouldserve as a warning to similar powerhouse industries never tounderstimate the modest competitor. It should occupy the bookshelfof any business person smart enough to know they don't need to be agiant to win.
