Whether organizations face uncertainty or meet the challenge of the constant pressure to innovate, leaders must dig deep to keep their focus and stay effective. In this landmark book, Andrew Razeghi isolates the critical factor that is at the core of successful leadership in any climate. Hope is based on research from neuroscience and behavioral psychology and interwoven with real-world stories of entrepreneurs, elite athletes, political leaders, and groundbreaking scientists. Razeghi shows that hope is a proven tool for competitive advantage and clearly demonstrates how it can be nurtured and developed. Throughout the book, he outlines a proven strategy for honing leadership skills and shows how to apply this strategy to individuals, teams, and organizations.

Before they can effectively manage others, managers have to be adept at manag-ing themselves. That requires truly understanding their own passions, motiva-tions, strengths, and weaknesses. This guide offers sage advice from businessgreats, including Peter F. Drucker and John R I(otter, on how managers can im-prove personal performance and productivity and, in the process, become bettermanagers of those they lead.

If your life needs spicing up, this is your new bible. With over 400,000 copies sold, Benrik's brand of unhinged self-help has changed countless lives worldwide, some of them even for the better. "This Book Will Change Your Life" collects together the 365 best extreme life-changing tasks from the cult series "This Diary Will Change Your Life", and constitutes the definitive version. Road-tested by thousands of devotees, if this book doesn't change your life, you're most probably dead. Enjoy! 'Hip, visually delightful and almost endlessly engaging' - "The Guardian". 'Cheerfully nihilistic' - "The Times". 'Wonderful, zany, absorbing' - "The Observer". 'Will put a smile on even the gloomiest Monday-morning face' - "Glamour". 作者简介： Benrik are Ben Carey and Henrik Delehag, authors of A Book for People Who Want to Become Stinking Rich But Aren't Quite Sure How, This Diary Will Change Your Life and other books in a similar inspirational vein. Their aim is to twist everyday reality into a more plea

The Effective Executive in Action is a journal based on Peter F. Drucker's classic and preeminent work on management and effectiveness -- The Effective Executive. Here Drucker and Maciariello provide executives, managers, and knowledge workers with a guide to effective action -- the central theme of Drucker's work. The authors take more than one hundred readings from Drucker's classic work, update them, and provide provocative questions to ponder and actions to take in order to improve your own work. Also included in this journal is a space for you to record your thoughts for later review and reflection. The Effective Executive in Action will teach you how to be a better leader and how to lead according to the five main pillars of Drucker's leadership philosophy.

Microfinancing is considered one of the most effective strategies in the fight against global poverty. And now, in Small Loans, Big Changes, author Alex Counts reveals how Nobel Prize Winner Muhammad Yunus revolutionized global antipoverty efforts through the development of this approach. This book presents compelling stories of women benefiting from Yunus’s microcredit in rural Bangladesh and urban Chicago, and recounts the experiences of different borrowers in each country, interspersing them with stories of Yunus, his colleagues, and their counterparts in Chicago.

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies. 1. TOC: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery 2. Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery 3. Desperately Seeking Synergy by Michael Goold and Andrew Campbell 4. The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal 5. Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart 6. Why Focused Strategies May Be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu 7. Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Philip Evans, and Lawrence E. Shulman 8. Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander About the Contributors.

Your resume is the most important tool you have for getting noticed by potential employers. It's the very cornerstone of a successful jol}hunting campaign, and a great resume is the ultimate career booster. With clear step-b~step instructions, expert advice, and a variety of real-wrodd examples, The Resume Kit, Fifth Edition will help you build a resume that gives you a leg up in your climb to the top! Bestselling career guru Richard Beatty tells you how employers think, what they look for in a candidate, and how to mold your resume to let them know that you have what it takes to succeed. In this revised and updated Fifth Edition,he shares the latest techniques and thinking in resume writing for today's job market. Inside you'll find: An easy, step-by-step workbook approach that greatly simplifies resume writing More than 80 great model resumes and cover letters to choose from Proven guidelines for creating and posting online resumes Job hunting techniques for the information age--including listings

In The Leadership Engine, Noel Tichy showed how great companies strive to create leaders at all levels of the organization, and how those leaders actively develop future generations of leaders. Now, in The Cycle of Leadership, Tichy takes the theme further, showing how great companies and leaders hone their business knowledge into "teachable points of view,'and pass this knowledge to others in the organization. In turn, these leaders learn from the employees they are teaching. Using examples of this "virtuous teaching cycle" from GE, Best Buy,Genentech, Southwest Airlines and many others, Professor Tichy presents and analyzes leadership principles in action and shows how leaders can begin to transform their own businesses into teaching organizations and,consequently, better-performing companies.

A practical, authoritative guide to understandingtoday's auditing standards If you are an auditor or work frequently with auditors, you need quick answers on the latest auditing standards. Get the answers you need now to understand and comply with authoritative auditing standards. The Complete Guide to Auditing Standards and Other Professional Standards for Accountants 2008 is handy for easy reference and daily use, filled with charts, checklists, diagrams, report forms, schedules, tables, exhibits, examples, practice aids, and step-by-step instructions for your maximum ease of use. A valuable guide for accounting and auditing professionals, as well as those who must interact with auditors, such as company managers, bank loan officers, suppliers, current and potential investors, and governmental audit agencies, The Complete Guide to Auditing Standards and Other Professional Standards for Accountants 2008 represents a comprehensive, up-to-date compendium of current auditing standards and presen

The McKinsey Way, by former McKinsey & Company associate Ethan M. Rasiel, provides a through-the-keyhole perspective on the way this worldwide consulting institution approaches--and solves--the myriad professional problems encountered by its high-powered clientele. His goal, Rasiel writes, is simple: to communicate "new and useful skills to everyone who wants to be more useful in their business." He then does so by explaining the highly structured, fact-based proprietary methodology that McKinseyites are taught to employ with their Fortune 100 clients, complete with details on the entire process from first considering the basic situation at hand through finally selling a solution to the appropriate powers that be. 作者简介： Ethan M. Rasiel joined McKinsey & Company's New York office in 1989 and worked there until 1992. While at "the Firm," his clients included major companies in the finance, telecommunica-tions, computing, and consumer goods sectors.He has also worked as an investment banker

Supercharge your job performance and get where your want to beby becoming an ACTIVE LEARNER In today's highly competitive workenvironment, continuous learning is an absolute necessity--arequirement to keep up with the latest innovations in the field andincrease productivity. Learn Your Way to Success helps you spototherwise overlooked opportunities to learn and teaches you how totake advantage of them. It provides tools for setting a personallearning agenda, keeping track of what is learned, and determininghow to use that learning to improve performance in their currentjob, prepare for their next job, and plan their careers. Daniel R.Tobin has more than 30 years of experience in the learning anddevelopment field. He has founded two corporate universities(Digital Equipment Corporation's Network University and WangGlobal/Getronics Virtual University) and served as vice presidentof design and development at the American Management Association(AMA).

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace. The nine traps every successful organization must avoid are Neglect: Sticking with Yesterday's Business Model Pride: Allowing Your Products to Become Outdated Boredom: Clinging to Your Once-Successful Branding Complexity: Ignoring Your Business Processes Bloat: Rationalizing Your Loss of Speed and Agility Mediocrity: Letting Your Star Employees Languish Lethargy: Getting Lulled into a Culture of Comfort Timidity: Not Confronting Turf Wars and Obstructionists

How senior leaders can re-connect to the emerging leaders hidden in their organizations A sea change has taken place throughout the culture of leadership; today’s emerging leaders are "opting out" of the same positions their predecessors coveted in years past. But many senior managers trained in traditional leadership still hang onto outdated approaches of command and control despite how much they’ve heard about "empowerment" and inclusion. At the core of this book is the fictional suspense story of Brookreme Corporation, whose leaders are challenged to chart a course to a global future, navigating relational land mines along the way. With both story telling and hard research, Leadership Divided reconnects generations and instructs both senior and emerging leaders on how the relationships of the future will be the path to revolutionary performance. Ron A. Carucci (Seattle, WA) is a founding partner with Passages Consulting, LLC, where he works with CEOs and senior executives in pursuit of pr

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.

Terence Gargiulo's 'breakthrough' communications and storytelling are amply demonstrated with dozens of corporate examples. And the best part? Gargiulo shows us, step by step, how to create this storytelling communication magic in our own organizations. The competencies assessed by the instrument represent the nine essential communication behaviors that need to be developed and cultivated in all of today’s leaders and managers: Modeling, Telling, Selecting, Indexing, Synthesizing, Reflecting, Eliciting, Listening and Observing. Once Upon a Time will show you how to develop exceptional communication skills, and it will serve as an invaluable resource for helping others do the same. Stories are a natural part of how we communicate. Yet many of us are unaware of the different ways we use stories. This book will take the intuitive aspects of communicating through stories and break it down into repeatable practices and essential competencies. The story-based activities in the second half of the book will

Sustainable Golf Courses is the most authoritative guidebook on environmental stewardship of planned and existing golf courses available, written by the leading expert and endorsed by the USGA. The book serves as a reference and guide for all who are involved in golf course design, development, and management, and integrates practical, scientifically-based siting, design, and management practices based on accepted principles for sustainability. You'll find detailed case studies and environmental research from the USGA as well as a foreword by Arnold Palmer. 作者简介： RONALD G. DODSON is founder and President of Audubon International and Chairman of the Board of the Audubon Society of New York State, Inc. He is a member of the USGA's Wildlife Links Research Committee and a member of the USGA's Environmental and Turfgrass Research Committee. He is also the recipient of the Turf and Ornamental Communicators Association's 2004 Environmental Communicator of the Year Award. He has written articles

Now in a newly updated and revised second edition, The Complete Guide to Flipping Properties covers all the ins and outs of buying, renovating, and reselling distressed properties at big profits. Steve Berges shows you how to excel at every aspect of flipping, from finding great deals, to analyzing property values, to negotiating sales, to closing deals. With new information on flipping in a soft market, this is the only guide you need to start turning a profit now.

When business owners, managers, HRD employees, or experts in their field are responsible for the dissemination of training to their workers, or find themselves thrust into the role of trainer, they are often overwhelmed with the many facets of the task. The Accidental Trainer is a hands-on resource that provides these “accidental” trainers with the basic tools they need to be successful—from understanding the various roles they will play to identifying where best to apply limited time and resources. This book offers a wealth of information for working within the constraints of a small, part-time, or one-person training department. 作者简介：Nanette Miner, Ed.D., is the founder of and principal consultant for The Training Doctor, LLC. The company specializes in custom instructional design to enhance an organization's human and business performance.

In these absorbing interviews with star performers in the financial markets, Schwager ( Market Wizards ) humanizes the mechanics and psychology behind billion-dollar daily world trading in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics. Copyright 1992 Reed Business Information, Inc. --This text refers to an o

Six Sigma is an incredibly powerful tool for trimming the fat from business processes and increasing operating efficiency to a point of near-perfection. But the days of cutting costs to create shareholder value are quickly coming to an end. In order to compete in today's super-hot global economy, companies like yours need radically new tools for connecting more closely with customers, identifying emerging market trends, and seizing opportunities for growth. Enter Customer Value Creation (CVC). In this breakthrough guide to driving profitable growth, authors Gary Plaster and Jerry Alderman introduce CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy. "Beyond Six Sigma is practical, useful, and readable. The linkage of Six Sigma to customer processes is truly the next phase in achieving a competitive advantage with sustainable results. A must-read for every COO and CMO looking for the formula for profitable growth."

"The next five years will be [...] a period of opportunity for China to speed up the growth of software and information services outsourcing. China will continue to generate strong market demand for the global software industry." -H.E. Bo Xi Lai Minister, China Central Ministry of Commerce (MOFCOM) Praise for Source Code China The New Global Hub of IT Outsourcing "Cyrill Eltschinger's Source Code China examines the depths of?a remarkable?shift towards a value-added economy.? After reading this book, you'll?see once again how?China is positioning?itself for leadership in this growing area." -William G. Parrett Chief Executive Officer, Deloitte, May 2007 "In his book, Cyrill Eltschinger addresses?an important?perspective: China is not only 'the factory of the world,' it is?also becoming a major technology services hub. For all of us, it is a fascinating experience to participate in this impressive evolution." -Josef M. Mueller Chairman & CEO, Nestle (C

Whether you're a small business owner or a corporate manager with budget responsibilities, having an understanding of your company's finances is crucial. This user-friendly guide takes you through all the key elements of UK business accounting, covering everything from evaluating profit margins and establishing budgets to controlling cash flow andwriting financial reports.

Profit from a powerful, proven investment strategy The LittleBook That Makes You Rich is the latest book in the popular "LittleBook, Big Profits" series. Written by Louis Navellier -- one of themost well-respected and successful growth investors of our day --this book offers a fundamental understanding of how to get richusing the best in growth investing strategies. Navellier has made aliving by picking top, actively traded stocks and capturingunparalleled profits from them in the process. Now, with The LittleBook That Makes You Rich, he shows you how to find stocks that arepoised for rapid price increases, regardless of overall stockmarket direction. Navellier also offers the statistical andquantitative measures needed to measure risk and reward along thepath to profitable growth stock investing. Filled with in-depthinsights and practical advice, The Little Book That Makes You Richgives individual investors specific tools for selecting stocksbased on the factors that years of research have proven to l