At Harvard, social acceptance and success with the opposite sex had to be applied for. In the absence of family money or innate charisma, misfit and maths prodigy Eduardo Saverin dreamed of joining one of Harvard's elite Final clubs. His best friend, painfully shy computer genius Mark Zuckerberg, turned instead to his natural talents, hacking into the university's computer system to create a rateable database of every female student on campus. Narrowly escaping expulsion after 80% of Harvarda's population voted in just two hours, crashing the entire computer system, Mark and Eduardo together refocused the site into something less controversial - The Facebook - which spread like a wildfire across campuses around the country. Within months hundreds of thousands of college kids had signed up. Suddenly Eduardo and Mark were getting nods not just from the female population, but from venture capitalists too. It was then, amidst the dizzying levels of cash and the promise of unbelievable power, that the first cracks

The call center industry is one of the world's most rapidly growing and fastest changing. For those involved in call centers or anyone who just wants the inside scoop on this exciting field, Call Centers For Dummies is a must- read. With invaluable information for managers on how to run an efficient, profitable center, and expert call handling strategies for agents, this is the ultimate call center book.

You're holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow's enterprises. It's a book for the business modelgeneration.Disruptive new business models are emblematic of ourgeneration. Yet they remain poorly understood, even as theytransform competitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels. Business Model Generation is a practical, inspiring handbook foranyone striving to improve a business model - or craft a newone. Business Model Generation will teach you powerful and practicalinnovation techniques used today by leading companies worldwide.You will learn how to systematically understand, design, andimplement a new business model — or analyze and renovate an oldone. Business Model Generation practices what it preaches. Coauthoredby 470 Business Model Canvas practitioners from forty-f

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.

Praise for Best Practices in Talent Management "This book includes the most up-to-date thinking, tools, models,instruments and case studies necessary to identify, lead, andmanage talent within your organization and with a focus on results.It provides it all—from thought leadership to real-worldpractice." Patrick Carmichael head of talent management, refining, marketing, andinternational operations, Saudi Aramco "This is a superb compendium of stories that give the reader apeek behind the curtains of top notch organizations who havewrestled with current issues of talent management. Their lessonslearned are vital for leaders and practitioners who want a veryvaluable heads up." Beverly Kaye Founder/CEO: Career Systems International and Co-Author, Love'Em or Lose 'Em "This is a must read for organization leaders and HRpractitioners who cope with the today's most critical businesschallenge—talent management. This book provides a vast amount ofthought provoking ideals, tools, and models, for building

Managing people is fraught with challenges--even if you're aseasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10articles. We've combed through hundreds of Harvard Business Reviewarticles and selected the most important ones to help you maximizeyour employees' performance. HBR's 10 Must Reads on Managing People will inspire you to: ? Tailor your management styles to fit your people ? Motivate with more responsibility, not more money ? Support first-time managers ? Build trust by soliciting input ? Teach smart people how to learn from failure ? Build high-performing teams

Hailed by Business Week as "the man who invented management,"Peter EDrucker approached the topic from a stun-ning number ofangles--drawing on lessons from sociology, culture, politics,econom- ics, religion, psychology, and literature--and molded theminto a clear, coherent vision:The ultimate health of societydepends on whether our corporations and other institu- tions areeffectively run and responsibly led. Over many decades, Drucker's books and articles have influencedcountless busi- ness, nonprofit, and government leaders, and his principles continue to help steerthe most successful organizations in the world. But even his mostavid fans will find a new Peter Drucker in these pages. The DruckerLectures presents thirty-three of his most im-portant speeches andtalks delivered at profes- sional gatherings and in the classroom.They showcase a great thinker at work--exploring, testing, andrefining his ideas.

Is your company spending too much time on strategydevelopment--with too little to show for it? If you read nothing else on strategy, read these 10 articles.We've combed through hundreds of Harvard Business Review articlesand selected the most important ones to help you catalyze yourorganization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: ? Distinguish your company from rivals ? Clarify what your company will and won't do ? Craft a vision for an uncertain future ? Create blue oceans of uncontested market space ? Use the Balanced Scorecard to measure your strategy ? Capture your strategy in a memorable phrase ? Make priorities explicit ? Allocate resources early ? Clarify decision rights for faster decision making"

As technology, globalization, and business innovation advance atbreakneck speed, the question “What would Drucker do now?” becomesmore relevant by the day. More than anyone of his time, PeterDrucker understood how the individual, the organization, andsociety are interrelated. And no one better recognized andarticulated the challenges facing all three—or came up with morepractical solutions to those challenges. Since 2007, the Drucker Institute’s executive director, RickWartzman, has been asking what Drucker would do on a regular basis—in his popular online column for Bloomberg Businessweek. In eachpiece, Wartzman introduces a current issue and provides a view ofit through the eyes of Peter Drucker, based on his deep knowledgeof Drucker’s ideas and ideals. What Would Drucker Do Now? culls Wartzman’s best, most timelycolumns into a single volume, offering a perspective on businessand society you won’t find anywhere else. Featuring more than 80articles, the book is organized into seven themati

Most company's change initiatives fail. Yours don't haveto. If you read nothing else on change, read these 10 articles. We'vecombed through hundreds of Harvard Business Review articles andselected the most important ones to help you spearhead change inyour organization. HBR's 10 Must Reads on Change will inspire you to: - Lead change through eight critical stages - Establish a sense of urgency - Overcome addiction to the status quo - Mobilize commitment - Silence naysayers - Minimize the pain of change - Concentrate resources - Motivate change when business is good

This book is a dramatic wake-up call to investors. It portrays an apocalyptic future of high risk and low rewards. It is well informed and highly readable. While some may dispute the author's bleak vision, this is nevertheless required reading for anyone who wants to understand the massive changes hitting the world's economies in the coming decades.' Luke Johnson, Chairman of Channel 4 and Signature Restaurants and Columnist for The Sunday Telegraph. This book is a compelling recital of serious points upon which all citizens, whether professional investors or not, will have to make up their mind.' Simon Cawkwell（aka "Evil Knievil", leading British Bear）. If you are not yet worried about the financial future you should be. The global economy isn't as healthy as you think it is. Wake Up! explains why and then tells you exactly what to do about it. A brilliantly written and very convincing financial horror story. A must read for anyone who wants to preserve their capital over the coming decade.'

The seven essential tools for keeping projects on time andunder budget You're executing risk management, leadership, and planning--allhallmarks of outstanding project management. And yet you're stillhaving trouble keeping your projects on schedule. Creative Project Management adds two new elements to the mix:creativity and innovation. Internationally renowned project management consultants MichaelDobson and Ted Leemann combine traditional project managementskills, such as risk evaluation, decision-making, and humandynamics, with outside-the-box thinking and business creativity.They provide seven new tools and approaches you can apply to anyproject. The methods discussed inside Creative Project Management show youhow to: Realistically imagine the outcome of your decisions Work with--and around--the realities and constraints that affectyour decisions Read and predict trends Manage the long- and short-term ramifications of yourdecisions Evaluate the im

Most leaders feel the inevitable interruptions in theirjam-packed days are troublesome. But in TouchPoints ,Conant and Norgaard argue that these—and every point of contactwith other people—are overlooked opportunities for leaders toincrease their impact and promote their organization's strategy andvalues. Through previously untold stories from Conant's tenure asCEO of Campbell Soup Company and Norgaard's vast consultingexperience, the authors show that a leader's impact and legacy arebuilt through hundreds, even thousands, of interactive moments intime. The good news is that anyone can develop "TouchPoint" masteryby focusing on three essential components: head, heart, andhands.

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

Click on the Google Preview image above to read some pages ofthis book! Resilience: It's How You Can Succeed Like Hillary. Leadership Secrets of Hillary Clinton Hillary Clinton is the very model of a successful leader, giftedat prospering even in the face of turbulent times. The realquestion is: Could the same be said about you? Ask yourself: Do I bounce back from challenging situations? Do I know how to learn from my mistakes? Do I make my words count? Do I embrace change and take advantage of new opportunities? In "Leadership Secrets of Hillary Clinton," leadership expertRebecca Shambaugh reveals the unique formula of open-mindedness,intense focus, authenticity, and resilience that allows Hillary toanswer "yes" to all of these questions and that has led to herhistoric rise onto the world stage. ""In today's uncertain and demanding markets--or in a theater ofwar, where chaos reigns--the value of resiliency cannot beunderestimated. Rebecca Shambaugh's timely, powerful examination ofHillary Clinton's

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

The second edition of Public Finance and Public Policy retainsthe first edition's themes of investigation of responsibilities andlimitations of government. The present edition has been rewrittenand restructured. Public choice and political economy concepts andpolitical and bureaucratic principal-agent problems are introducedat the beginning for application to later topics. Fairness, envy,hyperbolic discounting, and other concepts of behavioral economicsare integrated throughout. The consequences of asymmetricinformation and the tradeoff between efficiency and ex-postequality are recurring themes. Key themes investigated are marketsand governments, institutions and governance, public goods, publicfinance for public goods, market corrections (externalities andpaternalist public policies), voting, social justice, entitlementsand equality of opportunity, choice of taxation, and the need forgovernment. The purpose of the book is to provide an accessibleintroduction to the use of public finance and public policy t

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to success. Why a dog? A dog has only two states of thought, which are happy, and waiting to be happy. When it has a task to do, it sees the beginning and the end. It doesn't become anxious or depressed at the size of the job, but just undertakes it and deals with obstacles as they come. It always succeeds. Geoff Burch taps into the core of great personal development writing in The Way of the Dog. He focuses on the two big questions - what do you want to do with your life and how do you do it? By following the way of the dog, each obstacle in your path is dealt with unfailingly, one at a time. And if you don'

The Trump University guide to building brand value for long-termbusiness success Whether a business is large or small, its brand is probably itsmost important and valuable asset. How a brand is managed hastremendous impact on an organization's ability to attract and holdcustomers, achieve high revenue and profits, and ensure futuresuccess. The most powerful brands are worth billions of dollars,but to build a powerful brand at any level requires time, effort,discipline, and understanding the way brands work. In TrumpUniversity Branding 101, Columbia University marketing professorDon Sexton explains all that any manager needs to know to build andmaintain powerful brands that appeal to customers and increase thevalue of any business, large or small. Don Sexton, PhD (New York, NY), is Professor of Business atColumbia University and President of The Arrow Group, Ltd(r) . Heis a recipient of Columbia Business School's Distinguished TeachingAward and has worked with numerous well-known companies. Hisart

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinse

The high-profile accounting scandals of recent years have madeone thing clear: You can't know too much about the company forwhich you work. What are the numbers? Where do you find them? Howdo they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill36-Hour Course: Finance for Nonfinancial Managers provides a firmgrasp on what all the numbers really mean. Designed to let youlearn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligentquestions and understand the answers Vital statements and reports, with sections on pro formafinancial statements and expensing of stock options The auditing process--what is measured, how it's measured, andhow you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, TheMcGraw-Hill 36- Hour Course: Finance for Nonfinancial Managers serves as avirtual professor, providing the curriculum you need to crunch thenumber

develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. You'll learn how to identify the 'choice points' that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations Use language strategically whether you're being subtle or direct Recognize deception and manage it Position and persuade artfully Effectively negotiate one-on-one and in teams Deal constructively with your own and others—heated emotions