我们几乎每天都被各种信息刷屏，大家还只把刷屏的实现归结于众多用户自发并主动传播某一事物的结果。其实，刷屏不只是撬动免费且巨大的社交流量的主要手段，更是品牌赢得用碑和认同的方式。?到底怎么做才能刷屏？?为什么有的品牌营销案例能够刷屏而我策划的却不能？?用户凭什么要分享你的内容？?难道研究100个刷屏案例还不能找出什么共性吗？?……?顺着这些思路，作者深入研究刷屏后总结出了一套完整的刷屏方法论，还与市场上被疯传的十个刷屏案例背后的操盘手进行了一对一的对话，希望能呈现出这些刷屏案例背后的秘诀，很多案例背后的故事和运营方法都是首次对外披露。?看完这本书，希望读者能够重新认识刷屏的价值，并学会刷屏这门手艺?
本书按照企业管理的维度，依据业务、管理、文化等方面进行分类，以招行三十周年发展历程中的重要节点与关键事件为主线，采访了多位事件的亲历者和当事人，全面展示了招商的历史和发展，也可窥见招行成功的经验，具有社会借鉴作用。
在每个人的内心深处都有一种最深切的渴望——希望获得财务自由，过自己真正想过的生活。但这并不是一句简单的口号，必须要找到通向财务自由的道路。半个世纪前，一种新兴的财富交割模式——网络营销，应运而生，给财务自由的追求者带来了新的希望。据统计，今天在全世界至少有20%的百万富翁是通过经营网络营销生意获得成功的。 ?? ??本书给你提供了网络营销的基本概念和成功模式，让你目睹网络营销怎样为你提供有钱又有时间的生活方式，额外的收入，可以继承的家族生意，自我财商教育带来的提升，积极向上的交际圈，充满活力的慈善事业，靠现金流支持的退休计划，影响力和领导力提升，建立起全力以赴的心态以及电子商务时代的事业理念。 ?? ??将来，当你的子孙问起你21世纪初的繁荣景象时，你会怎么回答？你是告诉他你怎样做好准备，把握住
本书是比较教育研究丛书之一，是一部关于比较教育的理论研究专著。全书分为比较教育的学科发展和比较教育的研究方法两个部分，收入了众多关于比较教育方面颇有见地的研究性论文，适合教育研究人员参考学习。
In 1984, Brem diagnosed with two types of cancer kept knocking at the doors of car dealerships until someone hired her. Today, as president and CEO of Love Chrysler, she is one of the most successful Latinas in business in the U.S. She explains the principles that sustained her even at her lowest (e.g., know your self-worth; be creative; be passionate about your work), offering numerous anecdotes about women who succeeded against tremendous odds. Readers will empathize with Brem, who speaks frankly and sensitively. This eminently inspiring book, reminiscent of Deborah Rosado Shaw's Dream Big, will find a wide audience.
What could have been a breakthrough book for working women who want to hone their skills for success turns out to be little more than a lackluster attempt to interpret and explain men's attitudes toward women in the workplace, one that won't generate much word of mouth despite its compelling subject. Swiss (Women and the Work/Family Dilemma; Women Breaking Through) interviewed 52 successful men in a range of professions and influential positions to elicit candid opinions about their experiences with female colleagues. Most of this group assembled by Swiss, a management consultant on gender equity, are singularly unenlightened men who focus on women's lack of confidence and reluctance to take risks or make mistakes, and who emphasize the importance of competitive sports in making team players; these men also clearly feel (and resent) the need to be careful in their language and behavior. Although she does a fine job extracting and cogently organizing the essence of their thinking, the results will dishearten m
It's great to be a woman . . . most of the time. Lisa Birnbach, Ann Hodgman, and Patty Marx have come up with 1,003 hilarious reasons why it's great all of the time. Pantyhose, high heels, lipstick, maxi pads, chocolate-all things feminine are covered. These three witty and wise women have delivered yet another hysterical list of 1,003 great things. Each writer has a unique (and much appreciated) take on being a modern-day woman. After all, today's females need to be tough, talented multitaskers with an amazing sense of humor-and that's just to compete with the males in grade school!
人力资源“三支柱”的概念源自20世纪80年代美国企业财务共享服务的实践。1997密歇根大学人力资源管理专家戴维?尤里奇在《人力资源转型》一书中提出四角色模型，经IBM的实践探索形成今天广为传播的“三支柱”。如果人力资源按照COE（人力资源策略）、BP（战略性人力资源）、SSC（人力资源组织）的方式分工协作，就能化解人力资源与商业需求结合不紧密的问题，重塑人力资源价值。本书从三支柱的理论出发，介绍三支柱的由来及其核心观点。每个观点再用实践展开，引入腾讯、华为、阿里、海尔等国内三支柱理论先行者的实践案例，从而让更多管理者、HR从业者既了解为什么实施三支柱，也了解如何推动和设计三支柱。
Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace. Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers. Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.
As America's premier management consultant, Philip Crosby has made "quality" the corporate buzz word in America's top-tier firms. Now, as he has before, this bold, brilliant, and very practical mover-and-shaker has set out to disturb the complacency and stir the creative capacity of American management. The result is a book that raises the credo of quality to a higher level--the level demanded in the fiercely competitive marketplaces of today and tomorrow. Crosby's message to management is as powerful as it is plainspoken. Just as a chain is only as strong as its weakest link, no com- pany can afford to ignore any part of its operation--whether it is the goods and services it offers, the needs of the customers it serves, the loyalty and nitiative of the people who work for it, or the bottom-line results on inex- orable computer printouts. Success in attaining quality in all these areas iswhat the author means by Completeness. It's the whole picture. And this valuable book shows how to put it clearly into focu
《准正锐质卓越班组长执行力与管理力提升系列：班组现场安全管理（实战图解版）》是一本关于企业班组现场安全管理的指导性图书，全书着重讲述了现场危险因素的梳理、安全标识的制作摆放、安全管理职责与权限、安全教育培训管理、安全事故预防管理、安全监督与监察、安全事故应急管理、生产安全评价管理等关键事项，并针对班组现场安全管理给出相应的实用工具。《准正锐质卓越班组长执行力与管理力提升系列：班组现场安全管理（实战图解版）》所提供的内容具有很强的理论性与实操性，可以帮助生产现场各级人员自我培训、自我提高。 《准正锐质卓越班组长执行力与管理力提升系列：班组现场安全管理（实战图解版）》适合企业生产部管理人员、生产现场管理人员（班组长、线长、拉长、工段长等）、人力资源部或培训部工作人员，以及生产
The last career book anyone will ever need! At last, after all those books on clawing your way to the top, here's the real truth about the good and bad moves made in the workplace that determine ultimate success or failure. You ask interviewees penetrating philosophical questions. +10 "If you could be a tree, what kind of tree would you be?" -10 "Do you think I'm cute?" -50 You nickname your office. +5 "The Cave." -10 "The Cool-bicle." -45 You volunteer to organize the softball team and company outings. +5 You call yourself the company "funmeister." -20 It's much easier than your actual job.-60 From your trumped-up résumé to the disastrous company picnic, and covering every aspect of working life including meetings, office antics, fun with machines, and the right and wrong way to ask for a raise, Greg Gutfeld focuses his trademark point system on the place where we all spend the biggest part of our lives.
Never again hesitate when selecting a fork from a fancy place setting， making a formal introduction， hosting a business dinner， or dining on awkward foods。The experts at the Protocol School of Washington will save you from embarrassing future faux pas！
《看板方法：科技企业渐进变革成功之道》由看板方法创始人David?J.?Anderson亲自编写，是看板方法的奠基之作。看板方法脱胎于丰田生产方式和约束理论，是精益方法的进一步延伸。它将软件开发过程视为一种价值流，并且相信拉动式的管理能产生更好的结果。它通过限制在制品的数量等一系列简单可行的技巧，发现和缓解软件开发过程中的压力和瓶颈，提高生产效率。看板方法的奇妙之处，在于它与企业原有的开发流程无缝结合，在不知不觉中提高生产效率。换句话说，它是一种渐进式的改良，不是翻天覆地的革命，因而更容易被企业接受。实施阻力小且切实有效是看板方法在软件开发社区中迅速流行起来的原因。
《管理学研究方法论》旨在系统总结和阐述开展课题研究、探究管理实践规律、撰写学术论文所需掌握的方法论体系，以提高管理学研究者的综合研究素质和能力。 《管理学研究方法论》具有如下特点： 系统性。《管理学研究方法论》从研究的范式和类型切入，系统总结了管理学研究的科学方法体系，并以科学论文的内容逻辑为线索，系统阐述了开展管理学研究所的思维、知识和技能，对于构建管理学研究能力具有完整的系统性。 实践性。《管理学研究方法论》从方法论哲学体系上阐述了管理学研究的思维方法，并针对学术论文撰写所包含的各环节知识技能进行了深入浅出的逻辑分析和文献解读，对从事管理学研究的硕士和博士研究生及学者具有很强的实践指导性。 新颖性。《管理学研究方法论》艺海拾贝般地从纷繁复杂的科学研究知识体系中
Welcome to neighborhood dog show! First Maxie speaks. Second Baxter begs. Third Daisy rolls over, but will Henry the fourth steal the show? Learning ordinals with this pack of playful pooches will have readers sitting up and begging for more.
PreS-Gr. 2. This simple picture book relates the time on a clock to the pattern of a young child's day. Each page shows an analog clock and a digital clock displaying the time, from seven o'clock one morning through the day and night to seven the next morning. The illustrations show the child's activities and, in the night, his dreams. The text consists of a simple phrase or sentence, for example, "Wake-up time--a great big stretch." Very young children will enjoy watching others playing, bathing, eating, and going to bed, while older ones may begin to grasp the concept of time and the techniques of telling time. Soft pencil drawings delineate the rounded forms of children engaged in their daily activities. The rich colors of the washes glow against the white backgrounds, which give the pages a clean look. The last double-page spread suggests a few other books as well as activities and discussions. An appealing, practical choice from the MathStart series. Carolyn Phelan Copyright American Library Associatio
本书向读者全面地展示了关于美国公司财务和治理机制是否“短视”的争论，同时也深入地剖析了公司财务和治理的日本（和德国）机制，欧洲机制和南非机制，而且还做了发人深省的比较研究。本书几乎包容了该领域中所有的重要流派，并向我们展示了一幅主流与非主流观点异彩纷呈的图画，从而为读者提供了一个多视角、全方位理解公司财务和治理的窗口。 本书还特别强调理论分析要与实证检验相结合，并将案例研究穿插其中。可以毫不夸张地说，很少有书能像本书那样，将经济学、金融学和管理学完美地融为一体。无论对研究者还是公司经理、MBA和高级经理培训课程的学员来说，阅读本书都大有裨益。 本书出自于公司财务和治理领域的学术权威与著名的管理专家之手，因此该书代表了该领域研究的最高水平。编者还特别收录了两次著名的关于公司
规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。
