每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。宗庆后以打造了强大而遍布全国的营销体系而为人称道。他如何以全方位的推广和宣传使产品走进全国的大街小巷？如何让经销商多年来忠心耿耿？如何将娃哈哈打造成持续发展，并战胜国际巨头的本土饮料业大王？ 作者从营销定位、品牌、渠道、扩张、竞争等方面分析宗庆后立足中国市场的独特营销手段。在详实的案例阐述和精到分析的基础上，总结出宗庆后独特的营销智慧。其中的经典之处，值得每个营销人学习。

What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati

Required reading for all present and future leaders, thisclassic is for those who have to "get the job done"--military ornot.

This is a book for people like us, and we all know who weare. We make our own hours, keep our own profits, chart our own way.We have things like gigs, contracts, clients, andassignments. All of us are working toward our dreams: doingour own work, on our own time, on our own terms. We have no realboss, no corporate nameplate, no cubicle of our very own.Unfortunately, we also have no 401(k)s and no one matching them, nobenefits package, and no one collecting our taxes until April15th. It’s time to take stock of where you are and where you want tobe. Ask yourself: Who is planning for your retirement? Who coversyour expenses when clients flake out and checks are late? Who issetting money aside for your taxes? Who is responsible for yourhealth insurance? Take a good look in the mirror: You are. The Money Book for Freelancers, Part-Timers, and theSelf-Employed describes a completely new, comprehensive system forearning, spending, saving, and surviving as an independent worker.From

These quick reads, based on McGraw-Hill bestsellers, aredesigned to meet the needs of busy people. Titles in the seriesfocus on each book's main themes and action ideas, reduced to amanageable page count for on-the-go readers. Specific strategies for understanding the 10 types of problempeople and influencing them to adopt positive behaviors.

Filled with dozens of bite-sized essential survival tips, this journal is a must for any adventurer exploring uncharted terrain or simply navigating another day on home turf. This silver reflective journal (which may be used as a signaling device) features plenty of room to write, plus Morse code and signal flag instructions are at the back, just in case. Includes a fluorescent car sticker!

Take the brakes off your business.From management spe-Cialist and author of the innov-ative national besteller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm-the key to an organization's success.Weaving together case studies,exam-ples,suggestions,and quotes from hundreds of America's most energized businesses and business leaders,1001 WAYS TO ENERGIZE EMPLOYEES is a how-to for getting not just the most-but the best-from everyone in the organization.

In this companion to their upcoming PBS series, Dobyns and Crawford-Mason survey "continuous improvement" programs in America's private and public sectors. They note that organizations have shifted away "from a focus on technical aspects . . . to a focus on the complete interface between . . . a business and its customers." Their most interesting chapter compares the major U.S. quality gurus, including W. Edwards Deming and Joseph Juran, and profiles their Japanese disciples. The authors also subject the much-ballyhooed Baldrige Quality Award to some needed scrutiny. Several companies described (Motorola, Federal Express) have been treated elsewhere, and readers must wade through tedious recitations by top managers. However, a visit to Mount Edgecumbe High School in Alaska adds some perspective on the educational realm's quality movements. While general readers will gain a useful overview of the U.S. push to regain international competitiveness, there are few new revelations. An optional purchase for business

Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

For years, prospective M.B.A. students seeking guidance on which business schools to consider have had to rely on rankings compiled with vague methodologies, subject to the biased opinions of students and school administrators. Now come The Wall Street Journal and Harris Interactive, the worldwide market-research firm, with their second annual survey that has become the single most important reference tool for students, school administrators, and corporate recruiters. Using a carefully constructed methodology and Harris Interactive's online polling expertise, The Wall Street Journal Guide to the Top Business Schools 2003 shows students what corporate recruiters -- the "buyers" of budding management talent -- really think of the schools and their students. Each profile of the 50 top M.B.A. programs, as well as of the 50 runners-up, includes information on admissions, enrollment, test scores, the industries and companies most likely to hire the school's graduates, and graduates' expected first-year sal

Financial journalist Andrew Tobias is so socially conscientious that he once mounted an antismoking campaign in Russia simply because it seemed like a good idea. He has likewise taken it upon himself to upgrade living conditions in south Florida, support auto insurance reform in California, and undertake other crusades that result from his lifelong internal conflict between capitalism and socialism. Tobias can take on such causes because he's made quite a bit of money through writing and investment. In My Vast Fortune: The Money Adventures of a Quixotic Capitalist, he humorously reveals the details without hesitating to note that the joke is often on him. --This text refers to an out of print or unavailable edition of this title.

Step 1:Preheat oven to 350°F.Butter a 9-inch round cake pan and dust with flour. Step 2:Place butter and chips in a small bowl and microwave for 2 minutes at MEDIUM power. Stir with a fork until smooth.Stir in vanilla and vinegar. Step 3:Whisk together flour, sugar and cocoa in a medium bowl. Add 1 cup cold water and chocolate mixture, then whisk until smooth. Scrape into pan and bake for 30 minutes. Cool on a rack,then remove cake from pan.While cake is baking,prepare icing:1 cup heavy cream,3/4 cup (semi-sweet),chocoIate chips. Step 4:Whisk cream and chocolate in a small saucepan over medium heat until smooth. Pour into a bowl and chill for 30 minutes.Once cake is cool, beat chocolate cream with an electric mixer until fluffy.Spread on cake.

To succeed in today’s ever-accelerating world, speed is the nameof the game. Forget “slow and steady wins the race.” The key togetting ahead is not fighting or hiding from speed, but embracingspeed and using its power to your advantage. As Vince Poscentedemonstrates in this rewarding and, yes, fast-paced book, speed hasa unique ability to enrich your life. He empowers you to takecontrol of your time, your tasks, your priorities, and yourtalents, and start making life everything you want it to be. Twentynew tips–exclusive to this paperback edition–show you how to:?recognize the difference between repetitive chores and passionatepursuits, and assign the appropriate amount of time and energy toeach? mentally shatter the outdated idea that work, home, andleisure should be completely separate, and create a new,purpose-driven model of organizing your time? discover how tocontrol interruptions, including how and when to accept them–bylearning when to multitask and when to focusSpeed provides amazingbene

It's not easy to fall in love-especially in Sin City. Nobody knows this better than Greek deities Psyche and Eros, who keep a watchful eye on the mortals in Las Vegas. With a little divine intervention from Aphrodite and the rest of the gods and goddesses, Psyche and Eros set out to fulfill the sexual fantasies of their clients, hoping to turn lust into love.

Negotiation is the process by which people resolve their differences. Whether those differences involve the purchase of a new automobile, a labor contract dispute, the terms of a sale, or a complex alliance between two companies, resolutions are typically sought through negotiations. This guide will help you prepare, conduct, and close a negotiation successfully.

“The tell-all register includes a wacky collection of … questions， to help you determine what you should be looking for。” “…you probably want to forget most of your dates。 But you’ll have more fun if you record the gory details…” They say you have to kiss a lot of frogs before you find your prince。 Here’s a saucy self-discovery dating journal for savvy “swingles” to help them have fun along the way。 Kissing Frogs is an interactive journal that will continue to entertain for years to come。 From the “Rate the Date” questionnaires to the “Hit the Road， Toad” checklist， this journal provides plenty of space to record what women have learned about themselves and what they’ve gleaned about men。 It leaves no rock unturned， and no frog unexamined!

Michael Corbett appears regularly on national TV and printmedia and travels the country lecturing to crowds of 25,000 sharinghis expertise, having made millions buying and selling housesduring his twenty-plus years in the business. With personal tips,cost-effective techniques, and real estate insider secrets, Ready,Set, Sold! will teach readers how to: ? Add $10,000 to the value of their home in a singleweekend ? Avoid the twelve costliest and most common mistakes ? Dress and stage their home to make buyers swoon and bid overthe asking price ? Pay no taxes on the sale—without breaking the law ? Complete no-cost makeovers that supercharge their sellingprice ? Take advantage of the home-selling secrets that only realestate agents know ? Save thousands in commissions and closing costs With before and after photos, checklists, charts, and worksheets,Ready, Set, Sold! is the book that every home seller MUST readbefore putting their house up for sale!

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres

A thorough yet lighthearted guide to online dating, designed primarily to help the over-35 woman browse Internet sites--with confidence, ease, and a sense of adventure--and capture that special someone.Online dating is a national phenomenon, with some 30 million people logging on to dating sites each month. Yet many women over 35 still hesitate when it comes to browsing for a mate.That's exactly how author Judsen Culbreth felt when she found herself single again at age 49, after a 20-year marriage. Overcoming her own trepidation, she decided to take the plunge and post an online personals ad. Not only did she get 84 responses within 2 days, but eventually she found romance and a second chance at love and marriage. Now she draws upon her own online adventures and her vast experience in magazine and TV journalism to provide Boomers and mature GenXers with the guide they need to navigate their way through the three stages of cyber-courtship: defining compatibility, creating chemistry, and closing on commitment.C