Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the "Guinness Book of World Records" as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; mak

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

An MBA in a book! A distillation of the wisdom of the greatest entrepreneurs,business leaders,economists,and inspirational figures of all time--in one handy and elegant volume.No ones business education would be complete without the wisdom included in THE 101 GREATEST BUSINESS PRIN-CIPLES OF ALL TIME.From Adam Smith to Donald Trump,from Thomas Edison to Peter Drucker and Jack Welch,here are inspiring words and advice from the most creative thinkers of our time.Readers will encounter such fundamental concepts as Buy cheap,sell dear,perceptive observations like Failing organizations are usually over-managed and under-led（Warren Bennis）,and such expressions of basic ideals as Robert F.Kennedys impassioned declaration（paraphrasing George Bernard Shaw）,Some see the world as it is,and ask why? I see the world as it might be,and ask why not? This book will motivate and inspire its readers to work with more creativity,lead with passion and compassion,and maximize the profitability of both their careers and th

New rules for the new game: the ideas that every business needs to win in the customereconomy In The Agenda , Michael Hammer showscompanies how to prosper in today’s world of slow growth, fiercecompetition, and enormously powerful customers. The winners in thisextraordinarily difficult environment—companies like IBM, DukePower, Progressive Insurance, and GE—succeed through superioroperations. Their costs are lower and their quality higher thantheir competitors’; they get new products to market faster and theyprovide better customer service. How do they do it? Throughnear-fanatical attention to the basics of business, and by managingthese basics in new and creative ways. The Agenda teaches the ideas and techniques that anycompany—large or small, service ?rm or manufacturer—can use toout-execute and out-innovate its competitors. Businesses thatfollow these principles will grow by taking market share away fromthose that do not. While others decline, your company can thri

Goldman Sachs are the investment bank all other banks - andmostbusinesses - want to emulate; the firm with the best talent,the best clients,the best strategy. But is their success just downto the gilded magic ofthe 'Goldman way'?

You've just been promoted to a managerial position for the first time - congratulations! But beware: the managerial role differs markedly from the individual contributor role. Go into the job with mistaken assumptions about what to expect, and you just may be blindsided by surprising realities. This book helps you lay the foundation for succeeding in your new role, explaining how to:

Opening in theaters November 20, 2009, The Blind Side is afeature movie based on Michael's Lewis's New York Times bestseller,produced by Alcon Entertainment and distributed by Warner Bros.Pictures. The Blind Side tells the inspirational story of MichaelOher, a homeless black teen taken under the wing of the Touhys, awealthy white Memphis family. Oher's size and speed on the footballfield bring him accolades. But learning the game's strategy andmaking it as a student take the help of his new family, coaches,and tutor. Sandra Bullock stars as Leigh Anne Touhy, thesharp-witted and compassionate matriarch. Tim McGraw stars as hersports-enthusiast husband. Oscar winner Kathy Bates plays Miss Sue,Oher's indefatigable tutor. Quinton Aaron has his first major roleas Oher. John Lee Hancock, who directed The Rookie and The Alamo,writes and directs the film. Michael Oher was just drafted in thefirst round of the NFL Draft by the Baltimore Ravens. This editionincludes a new afterword bringing Oher's life up to date thro

Put these words to work for you Learn the gift of gab and getcloser to your dream job This latest addition to the bestsellingPerfect Phrases series is a must-read for anyone who dreadsnetworking or who has ever fumbled or frozen during important andpossibly career-changing conversations. "Perfect Phrases forProfessional Networking" arms readers with foolproof and versatilephrases that help them take advantage of virtually any professionalnetworking opportunity. KNOW WHAT TO SAY IN ANY SITUATION Fromcocktail parties to industry conferences, association meetings, andeven unexpected run-ins on the street, this book has all the toolsyou need to feel comfortable striking up a conversation, steeringit in the right direction, and following up effectively. Whetheryou're looking for a promotion, considering a career change, orjust hoping to update that rolodex for a rainy day, this handyresource has you covered--including new-media tactics such ase-mail etiquette, rules for social networking, and the proper way

Updated with a new chapter that draws on behavioral finance, the field that studies the psychology of investment decisions, here is the best-selling, authoritative, and gimmick-free guide to investing. Burton G. Malkiel evaluates the full range of investment opportunities from stocks, bonds, and money markets to real estate investment trusts and insurance, home ownership, and tangible assets such as gold and collectibles. This edition includes new strategies for rearranging your portfolio for retirement along with the book's classic life-cycle guide to investing, which matches the needs of investors in any age bracket. A Random Walk Down Wall Street long ago established itself as a must-read, the first book to purchase before starting a portfolio, and it remains the best investing guide money can buy.

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

Richard L. Brandt is an award-winning journalist and formercorrespondent for BusinessWeek. He is the author of Inside Larryand Sergey’s Brain.Amazon’s business model is deceptively simple:make online shopping so easy and convenient that customers won’tthink twice. It can almost be summed up by the button on everypage: Buy now with one-click. Richard L. Brandt explains how Amazonhas been so successful, and he shows how much of it has to do withAmazon’s CEO, Jeff Bezos.

"Wise. Relevant. Riveting." -Jim Collins, author of Good toGreat Denial is the unconscious belief that a certain fact is tooterrible to face and therefore cannot be true. It turns challengesinto crises, dilemmas into catastrophes. It's the single greatestobstacle business leaders face. Now Harvard business School professor Richard S. Tedlow tacklestwo essential questions: Why do so many sane, smart leaders oftenrefuse to accept and act on the facts that threaten their companiesand careers? And how do we find the courage to resist denial whenfacing new trends, changing markets, and tough newcompetitors? Tedlow highlights strategies the best leaders use to face hardfacts and turn challenges into opportunities. His book will helpyou become one of them.

在线阅读本书 Under Andy Grove’s leadership，Intel has become the worlds largestchip maker and one of the most admired companies in the world．Inonly the Paranoid Survive, Grove reveals his strategy of focusingon a new way of measuring the nightmare moment every leaderdreads——when massive change occurs and a company must，yirtuallyovernight adapt or fall by the wayside．Grove calls such a moment aStrategic Inflection Point，which can be set off by almostanything:mega-competition, a change in regulations, or a seeminglymodest change in technology. When a Strategic Inflection Pointhits, the ordinary rules of business go out the window. Yetman-aged right, a Strategic Inflection Point can be and opportunityto win in the marketplace and emerge stronger than ever. Groveunderscores his message by examining his own record of success andfailure, including how he navigated the events of the Pentium flaw,which threatened Intel's reputation in 1994, and how he has dealtwith the explosions in growt

From the jungles of the trading [loot to thecasinos of bas Vogas, The bia Short tells the outrageous story ofthe misfits, renegades and visionaries who saw tha.t the biggesteredit bubble of all time was about to burst, bet against thebanking system and made, a killing.

Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice. 作者简介： Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.

Sales is cornerstone: everything starts and falls on sales. And this is the BIBLE OF SALES. THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING" Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to: * Develop the self-image to give you the edge in every sales situation * Concentrate on the customer's emotional factors to ensure better sales results * Identify your customer's most pressing concerns and po

The No Asshole Rule was awarded a Quill Award as the Best Business Book of 2007. When Robert Sutton's "No Asshole Rule" appeared in the Harvard Business Review, readers of this staid publication were amazed at the outpouring of support for this landmark essay. The idea was based on the notion, as adapted in hugely successful companies like Google and SAS, that employees with malicious intents or negative attitudes destroyed any sort of productive and pleasant working environment, and would hinder the entire operation's success. Now using case studies from these and many more corporations that have had unquestioned success using variations of "The No Asshole Rule," Sutton's book aims to show managers that by hiring mean-spirited employees - regardless of talent - saps energy from everyone who must deal with said new hires. FEATURING A NEW CHAPTER ON THE RULE AND ITS SURPRISING IMPACT! In this new version of The No Asshole Rule, Bob Sutton provides an uproarious account of the world-wide reaction to his best-se

So you've made your real estate investment, now the questionis: How are you going to make it successful? Maximize itspotential? MMake it grow? One word: management. Hundreds ofthousands know bestselling author Ken McElroy as a real estateinvestment tycoon. in his new book, he reveals the key to hissuccess, exceptional property management, and teaches you its mostimportant principles, showing you how to fundamentally succed whereothers fail.

The Purpose-Driven Life will help you understand why you are alive and reveal God's amazing plan for you-both here and now,and for eternity.Rick Warren will guide you through a personal 40-day spiritual journey the will transform your answer to life's most important question:What on earth am I here for?Knowing God's purpose for creating you willreduce your striss,focus your energy,simplify your decisions,give meaning toyour life,and most important,prepare you for eternity. 作者简介：RICK WARREN is the founding pastor of Saddleback Church in Lake Forest,California,one of America's largest and best-known churches.

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to: Define your businesses Know your market Understand your opportunities and threats Set feasible goals and objectives Create the strategies to achieve your objectives Identify and set priorities Write your business plan Get the right people Communicate the strategy and obtain commitment Integrate across functions Execute with discipline Monitor results, evaluate, and react Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain

With all the financial know-how and experience of the wizardson Wall Street and elsewhere, how is it that the market still goesboom and bust? How can people be so willing to get caught up in themania of speculation when history tells us that a collapse isalmost sure to follow? In this primer, the renowned economist JohnKenneth Galbraith reviews the major speculative episodes of thelast three centuries - from the 17th century tulip craze to thecalamitous junk-bond follies of the 1980s. His insights provideimportant lessons on speculative economics, and demonstrateconclusively that money and intelligence are not necessarilylinked.

"One of the best baseball—and management—books out....Deserves aplace in the Baseball Hall of Fame."—Forbes Moneyball is a quest for the secret of success in baseball.Following the low-budget Oakland Athletics, their larger-than-lifegeneral manger, Billy Beane, and the strange brotherhood of amateurbaseball enthusiasts, Michael Lewis has written not only "thesingle most influential baseball book ever" (Rob Neyer, Slate) butalso what "may be the best book ever written on business" (WeeklyStandard). I wrote this book because I fell in love with a story. The storyconcerned a small group of undervalued professional baseballplayers and executives, many of whom had been rejected as unfit forthe big leagues, who had turned themselves into one of the mostsuccessful franchises in Major League Baseball. But the idea forthe book came well before I had good reason to write it—before Ihad a story to fall in love with. It began, really, with aninnocent question: how did one of the poorest teams in baseball,the Oa

Six Sigma Process Management (SSPM) is a structured set of tools and techniques to help executives and teams continually address their customers' expectations. What Is Six Sigma Process Management? explains the SSPM methodology, helping business leaders determine which efforts will most positively impact on their customers, employees, and shareholders. SSPM provides a system that guides leaders on what to improve first and how to establish a portfolio of the best improvement efforts in their business. The book also offers: Insights on process management, including identifying critical customer process metrics Guidelines to improve customer satisfaction by identifying customer-seen failures Ways to enhance overall business improvement strategy Insights on how future SSPM developments can address modern business challenges