When Hank Paulson, the former CEO of Goldman Sachs, was appointed in 2006 to become the nation's next Secretary of the Treasury, he knew that his move from Wall Street to Washington would be daunting and challenging. But Paulson had no idea that a year later, he would find himself at the very epicenter of the world's most cataclysmic financial crisis since the Great Depression. Major institutions including Bear Stearns, Fannie Mae, Freddie Mac, Lehman Brothers, AIG, Merrill Lynch, and Citigroup, among others-all steeped in rich, longstanding tradition-literally teetered at the edge of collapse. Panic ensnared international markets. Worst of all, the credit crisis spread to all parts of the U.S. economy and grew more ominous with each passing day, destroying jobs across America and undermining the financial security millions of families had spent their lifetimes building. This was truly a once-in-a-lifetime economic nightmare. Events no one had thought possible were happening in quick succession,

Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo

An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

Two top public-speaking coaches offer fresh advice on givingeffective speeches and presentations with the immediacy of aconversation. The best speeches don't sound like speeches, and the bestspeakers make listeners feel as though they are being addresseddirectly. The trick is to make every presentation as natural anddirect as a one-on-one conversation. This expert but accessibleguide reveals: - The six truths behind every conversation-and how to use them atthe podium - The three steps to inspiring any audience - The seven secrets for using voice and body language - The seven tools every speaker uses or misuses Whether addressing a few colleagues or a packed auditorium,readers will find practical and simple techniques for inspiringevery listener.

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to: Define your businesses Know your market Understand your opportunities and threats Set feasible goals and objectives Create the strategies to achieve your objectives Identify and set priorities Write your business plan Get the right people Communicate the strategy and obtain commitment Integrate across functions Execute with discipline Monitor results, evaluate, and react Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain

In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:

When you start a new job, you are in a “temporary state ofincompetence,” faced with having to do the most when you know theleast. Tom Neff and Jim Citrin, two of the world’s experts onleadership and career achievement, know what it takes to succeed ina new position. Through compelling, first-hand stories, from CEOslike Jeffrey Immelt of GE and Bob Eckert of Mattel, You’re inCharge—Now What? offers an eight-point plan to show you how tolay the groundwork for long-term momentum and greatperformance.

"This is not another 'how to start your own business' book,but rather one man's struggle to find meaning and fulfillment inwork, latching onto elephants when needed, but mostly flying solowithout a net." -Booklist Social philosopher and international business guru, CharlesHandy provides a firsthand account of how we got here and where weare headed. Handy takes us on his life's journey, looking back tosuch topics as his childhood and education and how they prepared(or, rather, did not prepare) him for a career in business; thechanging nature of organizational life within the context of theold economy and the new; the great variety of capitalism around theworld; and, through it all, his struggle to find meaning andfulfillment in work. This book is both a poignant personal memoirand a deep reflection on the past and future of world capitalism,with all its possibilities and pitfalls.

《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞

A black swan is a highly improbable event with three principalcharacteristics: It is unpredictable; it carries a massive impact;and, after the fact, we concoct an explanation that makes it appearless random, and more predictable, than it was. The astonishingsuccess of Google was a black swan; so was 9/11. For NassimNicholas Taleb, black swans underlie almost everything about ourworld, from the rise of religions to events in our own personallives. Why do we not acknowledge the phenomenon of black swansuntil after they occur? Part of the answer, according to Taleb, isthat humans are hardwired to learn specifics when they should befocused on generalities. We concentrate on things we already knowand time and time again fail to take into consideration what wedon't know. We are, therefore, unable to truly estimateopportunities, too vulnerable to the impulse to simplify, narrate,and categorize, and not open enough to rewarding those who canimagine the "impossible." For years, Taleb has studied how we foolours

Leaders Talk Leadership is an impressive collection of interviews with some of the world's most respected corporate leaders and management scholars. Edited by Ashby and Miles of the preeminent executive search firm Heidrick and Struggles, this compilation of thought leadership spanning industries and geographies addresses the key issues facing executives today such as governance, leadership and strategy, how to lead in volatile times or through a corporate transformation, how to best leverage human capital and how to achieve competitive advantage in today's environment. Some of the CEO's featured in the book include Ken Chenault, of American Express, Steve Reinemund of PepsiCo, Heinrich von Pierer of Siemens, Ken Lewis of Bank of America, Edward Tian of China Netcom, Fred Smith of FedEx, Hank McKinnell of Pfizer, A.G. Lafley of Proctor and Gamble, Klaus Zumwinkel of Deutsche Post World Net, William Haseltine of Human Genome Sciences, Linda Sanford of IBM, Larry Weinbach of Unisys and Michael Dell of Dell Comp

A no-nonsense guide to closing the deal—that makes senseto everyone. Jim Hennig’s winning negotiating philosophy is basedon finding and meeting the real needs of the other party throughthe use of questions, effective listening, honesty, integrity,sincere caring, and building partnerships. His approach ispredicated on the idea that when people like you, they want to workwith you, are likely to concede more often, become more sensitiveto your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases,and real-life dialogues, How to Say It : Negotiating toWin will help readers bring every negotiation to a happy closeand meet their bottom line—while cultivating repeat clients who’llenjoy doing business with them.

Adam Smith's masterpiece, first published in 1776, is thefoundation of modern economic thought and remains the single mostimportant account of the rise of, and the principles behind, moderncapitalism. Written in clear and incisive prose, The Wealth ofNations articulates the concepts indispensable to an understandingof contemporary society; and Robert Reich's new Introduction forthis edition both clarifies Smith's analyses and illuminates hisoverall relevance to the world in which we live. As Reich writes,"Smith's mind ranged over issues as fresh and topical today as theywere in the late eighteenth century--jobs, wages, politics,government, trade, education, business, and ethics."

Leading teams is an essential skill every manager mustpossess. To do it effectively, you must know how to instillcommitment in your team, improve communication among group members,and diagnose common problems that can derail a team. In this book,you'll find valuable advice and proven strategies for managingteams, including how to: · Diagnose common problems that can impede team progress · Take corrective measures to remove team problems and improveperformance · Resolve team conflicts · Promote interdependence within teams

Robert E. Lee was a leader for the ages. The man heralded byWinston Churchill as "one of the noblest Americans who ever lived"inspired an out-manned, out-gunned army to achieve greatness on thebattlefield. He was a brilliant strategist and a man of unyieldingcourage who, in the face of insurmountable odds, nearly changedforever the course of history. "A masterpiece—the best work of its kind I have ever read.Crocker's Lee is a Lee for all leaders to study; and to work, quitedeliberatelya, to emulate." — Major General Josiah Bunting III,superintendent of the Virginia Military Institute In this remarkable book, you'll learn the keys to Lee's greatnessas a man and a leader. You'll find a general whose standards forpersonal excellence was second to none, whose leadership wasfounded on the highest moral principles, and whose character wasmade of steel. You'll see how he remade a rag-tag bunch of men intoone of the most impressive fighting forces history has ever known.You'll also discover oth

The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chinese financial journalist's battles with both government censorship and the private media's cozy relationships with advertisers. He caps each chapter with gleanings of wisdom ("assume your procurement department is corrupt until proven innocent") and pointers on such topics as which bribes are ethically acceptable (expenses-paid junkets to America "with generous opportunities for tourism and relaxation") and which are not (suitcases full of cash). McGregor writes with the confidence of an old China ha

Closing individual sales, in most businesses, is not enough forsuccess. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinary value toyour customers

When it comes to starting, funding, andgrowing a small business, you don't have to reinvent thewheel.Countless other entrepreneurs have been where you are now,and you can learn from their successes--and their failures. With tried-and-true best practices for creatinga winning business plan, securing the capital you need to get--andkeep--your business going, avoiding the common mistakes involvedwith young businesses, and more, this insightful guide gives youthe surest path from start to success. In it, you get: · Helpful advice on choosing, implementing, andtailoring best practices to your business. · The plans, strategies, and tools you need to launcha start-up, including guidance on surviving the erudal first twoyears. · Tips for recognizing and fulfilling your growingbusiness's needs, from securing advisers, to managing finances, toinvesting in employees. · Revenue-generating ideas for building a salesstaff, creating a marketing plan, establishing customerpartnerships, an

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional c

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to: Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty Reassess goals and stay focused in changing situations Plan projects as well as get them unstuck Overcome feelings of confusion, anxiety, and being overwhelmed Feel fine about what you're not doing From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down.

Crises -- anything from a natural disaster to a data-security breach to the defection of your best employee -- can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster. This book shows you how to: Avoid a crisis entirely Lay the groundwork for managing a crisis Know when a crisis is imminent Contain and resolve a crisis Learn from each crisis you've resolved

Since the publication of its first English translation in1974, The Book of Five Rings has become an underground classic inthe American business community, where it is studied as a text onJapanese management techniques. Here are timeless principles ofcraft, skill, timing, and spirit from a great samurai warrior--plusbackground on Zen, Bushido, Heiho, and Musashi's life. Twocolor.