英伟达之路：黄仁勋与科技巨头的崛起 科技公司人物传记 英文原版 The Nvidia Way: Jensen Huang and the Making of a Tech Giant 书籍简介 深入报道了芯片设计公司英伟达的商业历史 从 1993 年成立到 最 近成为全球有价值的公司之一 解释了该公司在联合创始人兼 首 席执行官黄仁勋的监督下的企业文化如何推动了其令人难以置信的成功 Nvidia 是人工智能时代的宠儿：它的芯片正在推动生成式人工智能革命，需求是无止境的。然而，尽管目前人们对 Nvidia 的兴趣和关注度很高，但它并不属于我们这个时代。该公司成立于三十多年前，在加州的一家小餐馆里，多年来主要在当时的电脑游戏领域闻名。事实上，该公司身着皮夹克的领导人黄仁勋是这个几乎不断动荡和失败的行业中任职时间颇长的 首 席执行官。 在《英伟达之道》一书中，知名科技作家 Tae Ki

Marketing has a greater purpose,and marketers,a higher calling,than simply selling more widgets,according to John Quelch and Katherine Jocz. In Greater Good,the authors contend that marketing performs an essential societal function--and does so democratically.They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share:(1)exchange of value,such as goods,services,and promises,(2)consumption of goods and services,(3)choice in all decisions,(4)free flow of information,(5)active engagement of a majority of individuals,and(6)inclusion of as many people as possible.Without these six traits,both marketing and democracy would fail,and with them,society. Drawing on current and historical examples from economies around the world,this landmark work illuminates marketing's critical role in the development,growth,and governance of

Most of the literature on exchange rate regimes has focused on the developed countries. Since the recent crises in emerging markets, however, attention has shifted to the choice of exchange rate regimes for developing countries, especially those that are more integrated into the world capital markets. In Too Sensational, W. Max Corden presents a systematic and accessible overview of the choice of exchange rate regimes. Reviewing many types of regimes, he shows how the choice of an exchange rate regime is related to both fiscal policy and trade policy. Building on the theory of optimum currency areas, Corden develops an analytic framework of three approaches (nominal anchor, real targets, and exchange rate stability) and three polar exchange rate regimes (absolutely fixed, pure floating, and fixed but adjustable). He considers all other regimes to be mixtures of two or three of the polar regimes. Beginning with theory and later turning to case studies of countries in Asia, Europe, and Latin America

Contrary to general belief, and to Japan's own self-image, inequality of income and wealth distribution in Japan has grown in the past two decades. In this well-written and accessible book, Toshiaki Tachibanaki analyzes the movement toward more income inequality in Japan and offers policy recommendations to counter the trend. Tachibanaki, Japan's leading expert on income distribution, draws on new statistical data covering wealth, inheritance, farm and business holdings, salary, and other relevant factors, to demonstrate that Japan can no longer be thought of as a "90 percent middle-class society." The book, updated and substantially expanded from Tachibanaki's 1998 Japanese bestseller, discusses the history and the causes of Japan's increasing income inequality and analyzes the effect on wealth distribution of intergenerational transfer. Employing cross-national comparisons to the United States and Europe throughout, Confronting Income Inequality in Japan examines the contrast between equality of oppor

For better or worse，most of us have at least one of the 720 million little plastic cards that are used each year to complete $860 billion worth of purchases at 15 million incredibly varied merchant locations throughout the world。This is a far cry from the humble beginnings of these myriad credit，debit，and charge cards，which just a few decades ago were generally a perk offered only to elite customers for the acquisition of fine meals，hotel rooms，department-store goods，and oil-company products。They are now so common and such an integral part of our economy，in fact，that few pay them much mind--a situation that makes David Evans and Richard Schmalensee's Paying with Plastic all the more interesting。Evans，senior vice president of National Economics Research Associates，and Schmalensee，dean of MIT's Sloan School of Management，meticulously trace the history of these cards from both the consumer and merchant perspectives in this surprisingly appealing volume，which will prove enlighten

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their morns? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life--from cheating and crime to sports and childrearing--and whose conclusions turn conventional wisdom on its head. Frealfonornics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and Dubner show that economic

In this groundbreaking book, leading international economist, Richard Koo argues that far from being the sick man of Asia, Japan is suffering from a temporary but highly unusual economic aberration. Economists and business commentators have always assumed that the majority of companies in any economy are forward looking and are trying to maximize profits. They never considered the possibility that a vast majority of companies may be placing their highest priorities on minimizing debt in order to repair their balance sheets. But that remote possibility has been the reality in Japan for the past decade, and more recently in many other countries including at least a part of the US. Balance Sheet Recession argues that contrary to popular belief, it is this massive shift in corporate behavior, instead of structural problems, that is the root cause of both the deflation and the non-performing loan problems that have troubled Japan for so long. It argues that when the causality runs from the corporate bala

During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, "Who made your T-shirt?" Rivoli determined to find out. She interviewed cotton farmers in Texas, factory workers in China, labor champions in the American South and used-clothing vendors in Tanzania. Problems, Rivoli concludes, arise not with the market, but with the suppression of the market. Subsidized farmers, and manufacturers and importers with tax breaks, she argues, succeed because they avoid the risks and competition of unprotected global trade, which in turn forces poorer countries to lower their prices to below subsistence levels in order to compete. Rivoli seems surprised by her own conclusions, and while some chapters lapse into academic prose and tedious de*ions of bureaucratic maneuvering, her writing is at its best when it considers the social dimensions of a global economy, as in chapters on the social networks of African used-clothin

EconoPower will provide you with a firm understanding of the influence of modern economics and how it can be used to improve the world we live in. It offers practical advice on numerous personal financial matters—earning, saving, investing, and retiring—based on the breakthrough contributions of behavioral economists. And it looks at how economists are working successfully on issues such as public education, crime, and global warming. EconoPower also examines how a new economic philosophy may dominate the new millennium.

The microfinance revolution, begun with independent initiatives in Latin America and South Asia starting in the 1970s, has so far allowed 65 million poor people around the world to receive small loans without collateral, build up assets, and buy insurance. This comprehensive survey of microfinance seeks to bridge the gap in the existing literature on microfinance between academic economists and practitioners. Both authors have pursued the subject not only in academia but in the field; Beatriz Armendariz founded a microfinance bank in Chiapas, Mexico, and Jonathan Morduch has done fieldwork in Bangladesh, China, and Indonesia. The authors move beyond the usual theoretical focus in the microfinance literature and draw on new developments in theories of contracts and incentives. They challenge conventional assumptions about how poor households save and build assets and how institutions can overcome market failures. The book provides an overview of microfinance by addressing a range of issues, including les

Since the end of World War II, economists have tried to figure out how poor countries in the tropics could attain standards of living approaching those of countries in Europe and North America. Attempted remedies have included providing foreign aid, investing in machines, fostering education, controlling population growth, and making aid loans as well as forgiving those loans on condition of reforms. None of these solutions has delivered as promised. The problem is not the failure of economics, William Easterly argues, but the failure to apply economic principles to practical policy work. In this book Easterly shows how these solutions all violate the basic principle of economics, that people--private individuals and businesses, government officials, even aid donors--respond to incentives. Easterly first discusses the importance of growth. He then analyzes the development solutions that have failed. Finally, he suggests alternative approaches to the problem. Written in an accessible, at times irreverent

For the past three decades, we have been steadily creating an extreme time-crunch economy that has affected jobs, portfolios, businesses and lives. But the time-crunch economy is turning into the leisure economy and it will mean wrenching adjustments for our lives and institutions. Everyone from consumers, investors, businesses, and policy-makers will need to understand the changes afoot. The Leisure Economy posits profound economic changes in North America due to both the retirement of the baby boomers and the attitudes of ascendant generations X and Y. Looking at trends in demographics, economics and generational change, this book looks at how to stay ahead of the leisure economy and predicts who will be the winners and losers in the seismic shift ahead.

An engaging introduction to the fundamental elements of aneconomy "How an Economy Grows and Why it Doesn't" usesillustration, humor, and accessible storytelling to explain complextopics of economic growth and monetary systems. In it, economicexpert and bestselling author, Peter Schiff, presents economics intwo informative, yet thoroughly entertaining tales. Expanding ontwo tales previously published by Schiff's father, a trader andfinancial expert, this book takes complex economic issues anddistills them into a rousing allegory. With wit and humor, Schiffexplains the roots of economic growth, the uses of capital, thedestructive nature of consumer credit, and many other topicalprinciples of economic theory. From Peter Schiff, the bestsellingauthor of "Crash Proof," this new book is An insightfullyillustrated book that both entertains and educates readers aboutour economic system and A guide to understanding the concepts ofrisk, creation of capital assets, return, consumption, saving, andborrowing The ta

"This book outlines brilliantly and simply the rationale for how and why the bubble developed. Prechter will go down in history as a legend for having predicted the secular bull market and now having provided a lucid de*ion of the economic cataclysm that unfortunately lies ahead. I urge you to read this book and give it to your loved ones. It provides great tactical advice on how to prepare yourself financially. Reading this book could make the difference between agony and comfort over the next 20 years." —David Tice, President, Prudent Bear Funds --This text refers to an out of print or unavailable edition of this title.

This book is an invaluable guide for young economists working on their dissertations, preparing their first articles for submission to professional journals, getting ready for their first presentations at conferences and job seminars, or facing their first refereeing assignments. In clear, concise language--a model for what he advocates--William Thomson shows how to make written and oral presentations both inviting and efficient. Thomson covers the basics of clear exposition, including such nuts-and-bolts topics as titling papers, writing abstracts, presenting research results, and holding an audience's attention.

Most people don't realize that skyrocketing global energy demand and economic growth severely affect the supply of electricity. Between production (power plants) and delivery is an antiquated, "third-world" transmission grid that is in desperate need of hardening against breakdowns, terrorist attacks, inadequate carrying capacity, and operational obsolescence. And while electricity doesn't hold the headlines or dramatic power of oil, the ability to ensure its uninterrupted supply at a reasonable price is even more essential to global survival and prosperity. Lights Out is today's most detailed, in-depth examination of this largely unreported looming energy crisis. Written by one of the world's top electricity industry experts, this powerful book covers numerous hot button economic and political issues-free markets versus regulation; energy independence versus foreign imports; nuclear power, global warming, and other environmental issues; and much more. Beyond just uncovering and illuminating the problems, how

In Built to Serve, Dan Sanders, CEO of the award-winning, service-oriented United Supermarkets, makes this bold claim: the prevailing business culture is broken and a radical transformation is required-a paradigm shift that reshapes our understanding of the true purpose of work. Leaders have a choice-continue to chase a broken price-profit model and suffer the consequences or build a culture committed to servanthood and discover the fulfillment evident when people see their work as a ministry. The choice leaders make will not only determine economic success and failure but also will determine their organization's long term impact on humanity. The time is now. Sanders reveals how your people can adopt United's mission of “Ultimate Service, Superior Performance, Positive Impact.” He distills valuable lessons from nine decades of a people-centered culture that consistently delivers outstanding customer service and reveals how you can develop a fully engaged, productive workforce. Treat your

In 2008, India will likely overtake China as the world’s fastest growing economy and become one of the largest economies globally. Foreign investment is increasing dramatically and business opportunities abound for those who know how to find them. With a growing middle class and booming markets, India holds much promise for investors. Riding the Indian Tiger shows you how to get in on the ground floor and profit from India’s economic boom.

John Perkins's sensational New York Times bestseller Confessions of an Economic Hit Man (more than 300,000 sold) revealed just the tip of the iceberg of the secret world of economic hit men and the web of global corruption. Now more economic hit men and investigators tell the whole shocking story. 作者简介： Steven Hiatt is an editor and writer who has worked for Apple Computer,Netscape, Progressive Asset Manage-ment, and Stanford Research institute. He is the editor(with Mike Davis)of Fire in the Hearth:The Radical Politics of Place in America and is president of Editcetera, a cooperative of publishing professionals.

The economic importance of innovation brings with it an active debate on the impact public policy has on the innovation process. This annual series, sponsored by the National Bureau of Economic Research, brings the work of leading academic researchers to the broader policy community. This volume considers such topics as the implications of software outsourcing for American technology leadership; the complementary roles of large corporations and entrepreneurs in developing innovative technology; city-level policy and planning that establishes a "jurisdictional advantage" in the value of local resources; the effect of taxes on entrepreneurship; and how to incorporate innovation into the analysis of business mergers. These papers highlight the role economic theory and empirical analysis can play in evaluating policies and programs regarding research, innovation, and the commercialization of new technologies.

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovati

Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world. Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are: The Spirit of the Squirrel The Way of the Beaver The Gift of the Goose These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fo

Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the lesson for the rest of the world? This is a question author Nicholas P. Sullivan addresses in his tale of a new kind of entrepreneur, Iqbal Quadir, the visionary and catalyst behind the creation of GrameenPhone in Bangladesh. GrameenPhone—a partnership between Norway's Telenor and Grameen Bank, co-winner of the 2006 Nobel Peace Prize—defines a new approach to building business opportunities in the developing world. You Can Hear Me Now offers a compelling account of what Sullivan calls the "external combustion engine"—a combination of forces that is sparking economic growth and lifting people out of poverty in countries long dominated by aid-dependent governments. The "engine" comprises three forces: information technology, imported by native entrepreneurs trained in the West, backed by foreign investors.