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筛选:
    • Electronic Structure(ISBN=9780521534406)
    •   ( 5 条评论 )
    • Richard M. Martin 著 /2012-01-01/ Cambridge University Press
    • The study of the electronic structure of materials is at amomentous stage, with the emergence of computational methods andtheoretical approaches. Many properties of materials can now bedetermined directly from the fundamental equations for theelectrons, providing insights into critical problems in physics,chemistry, and materials science. This book provides a unifiedexposition of the basic theory and methods of electronic structure,together with instructive examples of practical computationalmethods and real-world applications. Appropriate for both graduatestudents and practising scientists, this book describes theapproach most widely used today, density functional theory, withemphasis upon understanding the ideas, practical methods andlimitations. Many references are provided to original papers,pertinent reviews, and widely available books. Included in eachchapter is a short list of the most relevant references and a setof exercises that reveal salient points and challenge thereader.

    • ¥645.9 折扣:8.8折
    • Inbound Marketing: Get Found Using Google, Social Media, And
    •   ( 2 条评论 )
    • Brian Halligan ,(布瑞恩·哈利根),Dharmesh Shah ,(达迈什·沙) 著 /2011-01-01/ Wiley
    • Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

    • ¥170.6 折扣:7.9折
    • Monetary History of the United States, 1867-1960 美国货币史,1867-
    •   ( 10 条评论 )
    • Milton Friedman 著 /1971-11-01/ Princeton University Press
    • Writing in the June 1965 issue of theEconomic Journal, Harry G. Johnson begins with a sentence seemingly calibrated to the scale of the book he set himself to review: "The long-awaited monetary history of the United States by Friedman and Schwartz is in every sense of the term a monumental scholarly achievement--monumental in its sheer bulk, monumental in the definitiveness of its treatment of innumerable issues, large and small . . . monumental, above all, in the theoretical and statistical effort and ingenuity that have been brought to bear on the solution of complex and subtle economic issues." Friedman and Schwartz marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. In their influential chapter 7, The Great Contraction--which Princeton published in 1965 as a separate paperback--they address the central e

    • ¥369.2 折扣:6.9折
    • Myob Software For Dummies 6E Australian Edition 978073140941
    •   ( 4 条评论 )
    • Veechi Curtis ,(维奇·柯蒂斯) 著 /2008-09-01/ Wiley
    • MYOB Software for Dummies has been completely updated in line with the latest version of the software, and also covers the latest on electronic payments and GST. Featuring expert tips for running your small business and working your business software harder and smarter, this jargon-free guide explains everything you need to know about MYOB software.

    • ¥150.1 折扣:7.9折
    • The Prize The Epic Quest for Oil. Money & Power
    •   ( 2 条评论 )
    • Daniel Yergin 著 /2008-12-01/
    • Now with a new epilogue that speaks directly to the currentenergy crisis, The Prize recounts the panoramic history ofthe world's most important resource: oil. Daniel Yergin's timelessbook chronicles the struggle for wealth and power that hassurrounded oil for decades and that continues to fuel globalrivalries, shake the world economy, and transform the destiny ofmen and nations. This updated edition categorically proves theunwavering significance of oil throughout the twentieth century andinto the twenty-first by tracing economic and political clashesover precious "black gold." With his far-reaching insight and in-depth research, Yergin isuniquely positioned to address the present battle over energy,which undoubtedly ranks as one of the most vital issues of ourtime. The canvas of his narrative history is enormous -- from thedrilling of the first well in Pennsylvania through two great worldwars to the Iraqi invasion of Kuwait, Operation Desert Storm, andnow both the Iraq War and climate change. The definit

    • ¥101.1 折扣:7.9折
    • Email Marketing: An Hour A Day(9780470386736)
    •   ( 2 条评论 )
    • Jeanniey Mullen 著 /2008-11-01/ Wiley
    • If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

    • ¥204.6 折扣:7.9折
    • Twitter Marketing: An Hour A Day 23281767
    •   ( 1 条评论 )
    • Hollis Thomases ,(霍利斯·托马斯) 著 /2010-01-01/ Wiley
    • Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

    • ¥204.6 折扣:7.9折
    • Intermediate Microeconomics A Modern Approach, 8th ISE Editi
    •   ( 21 条评论 )
    • HalR Varian 著 /2010-01-01/
    • For over 20 years Hal Varian's "Intermediate Microeconomics" has given students the most current and complete coverage of intermediate microeconomics at an appropriate mathematical level. The Eighth Edition includes contemporary case studies and examples and relevant coverage of the current economic crisis - all in focused, lecture-length chapters.

    • ¥508 折扣:7.9折
    • 私有化的中国:中国股票市场内部/PRIVATIZING CHINA
    •   ( 1 条评论 )
    • Fraser J.T. HowieCarl E. Walter 著 /2006-10-01/ Oversea Publishing House
    • Privatizing China: Inside china's Stock Markets goes behind the hype and the headlines to show the reality of China's stock markets. Understanding these markets and knowing how they need to develop is essential to the rising generation of foreign investors, fund managers, executives and regulators who only recently have been given access. It is the only book to provide a comprehensive analysis of how the market was established and how this history has shaped its current strengths and weaknesses. In this second edition of Privatizing China, the authors Carl Walter and Fraser Howie have completely revised and updated their account of the evolution of China's equity markets. As long-term market participants, the authors have added three new chapters that provide an insider's view of the political struggle over market reform, an in-depth look at the resulting 2005 G share reforms and a full treatment of the policies and market practice of the Qualified Foreign Institutional Investor (QFll)channel.

    • ¥423.3 折扣:8.8折
    • A Bull in China: Profitably in the World’s Greatest Market 中
    •   ( 1 条评论 )
    • Jim Rogers 著 /2009-01-01/
    • Profiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, Japan and Germany, and ahead of the UK but the idea that investing in China is a sure-fire, get-rich-quick investment story is dangerously misleading. The author of the bestselling "Investment Biker, Adventure Capitalist, and Hot Commodities", is providing a book that provides a window into what will soon be the most vital, most lucrative market of our time: China.While the Chinese economy has had an annual average growth of 9.4 percent since 1978, and despite the ongoing speculation about China's future, its stock market is now emerging from a six-year low. As the Chinese economy continues to lumber toward a free market system - and as the Chinese government inevitably unpegs its currency and opens its stock market to more foreign investment, Rogers foresees an abundance

    • ¥135.5 折扣:8.8折
    • REAL TRADERS, REAL LIVES, REAL MONEY 现实贸易、现实生活、现金:学习普通澳大利亚人如
    •   ( 1 条评论 )
    • DIAZ 编著 /2006-04-01/
    • In this inspiring and encouraging book,author and trader Eva Diaz reveals the life and experiences of some of Australia's profitable contracts for difference(CFD)and foreign exchange(FX)traders-ordinary people who have put their own money on the line,pitted themselves against the markets and been successful.It tells the stories of their profits,explains the secrets to their success and reveals what it is actually like to trade these instruments in a practical sense.

    • ¥168.9 折扣:8.8折
    • Paper Money Collapse: The Folly Of Elastic Money And The Com
    •   ( 2 条评论 )
    • Detlev S. Schlichter 著 /2012-01-01/ Wiley
    • The case for the inevitable failure of a paper money economyand what that means for the future All paper money systems in history have ended in failure. Eitherthey collapsed in chaos, or society returned to commodity moneybefore that could happen. Drawing upon novel new research, PaperMoney Collapse conclusively illustrates why paper moneysystems—those based on an elastic and constantly expanding supplyof money as opposed to a system of commodity money of essentiallyfixed supply—are inherently unstable and why they must lead toeconomic disintegration. These highly controversial conclusions clash with the presentconsensus, which holds that elastic state money is superior toinflexible commodity money (such as a gold standard), and thatexpanding money is harmless or even beneficial for as long asinflation stays low. Contradicting this, Paper Money Collapse showsthat: The present crisis is the unavoidable result of continuouslyexpanding fiat money The current policy of accelerat

    • ¥273.3 折扣:7.9折
    • BIOGRAPHY OF THE DOLLAR(ISBN=9780307339867)
    •   ( 2 条评论 )
    • Craig Karmin 编 /2008-02-01/ Random House US
    • Will the sun set on the greatest currency in the history ofthe world? For decades the dollar has been the undisputed champ. It’s not onlythe currency of America but much of the world as well, the fuel ofglobal prosperity. As the superengine of the world’s onlysuperpower, it’s accepted everywhere. When an Asian company tradeswith South America, those transactions are done in dollars, thecurrency of international business. But for how much longer? Economists fear America is digging a holewith an economy based on massive borrowing and huge deficits thatcloud the dollar’s future. Will the buck be eclipsed by the euro oreven China’s renminbi? Should Americans worry when the value of themighty U.S. dollar sinks to par with the Canadian “loonie”? Craig Karmin’s in-depth “biography” of the dollar explores theseissues. It also examines the green-back’s history, allure, andunique role as a catalyst for globalization, and how the Americanbuck became so almighty that $ became perhaps the most po

    • ¥112 折扣:5折
    • A Game as Old as Empire: The Secret World of Economic Hit Me
    •   ( 2 条评论 )
    • Steven Hiatt 著 /2007-02-01/ 北京市图书进出口有限公司图书专营店
    • John Perkins's sensational New York Times bestseller Confessions of an Economic Hit Man (more than 300,000 sold) revealed just the tip of the iceberg of the secret world of economic hit men and the web of global corruption. Now more economic hit men and investigators tell the whole shocking story. 作者简介: Steven Hiatt is an editor and writer who has worked for Apple Computer,Netscape, Progressive Asset Manage-ment, and Stanford Research institute. He is the editor(with Mike Davis)of Fire in the Hearth:The Radical Politics of Place in America and is president of Editcetera, a cooperative of publishing professionals.

    • ¥183 折扣:7.5折
    • Fault Lines, How Hidden Fractures Still Threaten the World E
    •   ( 14 条评论 )
    • Raghuram G. Rajan 著 /2010-05-01/ Princeton University Press
    • Raghuram Rajan was one of the few economists who warned of the global financial crisis before it hit. Now, as the world struggles to recover, it's tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. In Fault Lines, Rajan argues that serious flaws in the economy are also to blame, and warns that a potentially more devastating crisis awaits us if they aren't fixed. Rajan shows how the individual choices that collectively brought about the economic meltdown--made by bankers, government officials, and ordinary homeowners--were rational responses to a flawed global financial order in which the incentives to take on risk are incredibly out of step with the dangers those risks pose. He traces the deepening fault lines in a world overly dependent on the indebted American consumer to power global economic growth and stave off global downturns. He exposes a system where America's growing inequality and thin social safety net create treme

    • ¥151.1 折扣:6.9折
    • 中级微观经济学 Intermediate Microeconomics
    •   ( 32 条评论 )
    • Hal R. Varian 著 /2002-01-01/ 华文出版社
    • Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics.

    • ¥112.5 折扣:4.5折
    • 自由落体、美国、自由市场以及全球经济的沉没JOSEPHE.STIGLITZ FREEFALL
    •   ( 1 条评论 )
    • Joseph E. Stiglitz 著 /2010-01-01/ Oversea Publishing House
    • An incisive look at the global economic crisis, our flawed response, and the implications for the world’s future prosperity. The Great Recession, as it has come to be called, has impacted more people worldwide than any crisis since the Great Depression. Flawed government policy and unscrupulous personal and corporate behavior in the United States created the current financial meltdown, which was exported across the globe with devastating consequences. The crisis has sparked an essential debate about America’s economic missteps, the soundness of this country’s economy, and even the appropriate shape of a capitalist system. Few are more qualified to comment during this turbulent time than Joseph E. Stiglitz. Winner of the 2001 Nobel Prize in Economics, Stiglitz is “an insanely great economist, in ways you can’t really appreciate unless you’re deep into the field” (Paul Krugman, New York Times). In Freefall, Stiglitz traces the origins of the Great Recession, eschewing easy answer

    • ¥156.7 折扣:6.9折
    • FREEDOM, INC.(ISBN=9780307409386)
    •   ( 4 条评论 )
    • Brian M. CarneyIsaac Getz 编 /2009-10-01/ Random House US
    • Free to succeed . . . Whether in troubled economic times or during years of prosperity,there is a proven way for companies to boost productivity, profits,and growth. Remarkably, it costs nothing––whether cost is measuredin terms of monetary resources or time– –and is simply based on thebelief that, if only people can be free to act in the bestinterests of their company, the results will be tremendous.Freedom, Inc. presents the evidence that this is not thePollyannaish wish of a few dreamers, but a reality built bybottom-line-focused leaders. . . . The culture of freedom works–and Freedom, Inc. reveals thesecrets of a successful business paradigm based on a trusting,nonhierarchical, liberated environment. The visionary leaders profiled here performed near-miracles indriving their companies to unheard-of levels of success, often fromunlikely or disheartening beginnings. Businesses as diverse asinsurance company USAA, winemaker Sea Smoke Cellars, Gore Associates,

    • ¥119 折扣:5折
    • India Way 印度方式 英文原版
    •   ( 35 条评论 )
    • Jitendra Singh 著 /2010-03-01/ McGraw-Hill
    • Exploding growth. Soaring investment. Incoming talent waves.India's top companies are scoring remarkable successes on thesefronts - and more. How? Instead of adopting management practices that dominate Westernbusinesses, they're applying fresh practices of their owninstrategy, leadership, talent, and organizational culture. In The India Way, the Wharton School India Team unveils thesecompanies' secrets. Drawing on interviews with leaders of India'slargest firms - including Mukesh Ambani of Reliance Industries,Narayana Murthy of Infosys Technologies, and Vineet Nayar of HCLTechnologies - the authors identify what Indian managers dodifferently, including: Looking beyond stockholders' interests to public mission andnational purpose Drawing on improvisation, adaptation, and resilience to overcomeendless hurdles Identifying products and services of compelling value tocustomers Investing in talent and building a stirring culture The authors explain how these innovations work within Indiancompanies, identifyi

    • ¥155.6 折扣:5.8折
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