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筛选:
    • Wealth and Poverty of Nations 新国富论(国富与国贫)
    •   ( 8 条评论 )
    • David S. Landes 著 /1999-05-01/ W W Norton & Co Ltd
    • The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.

    • ¥100.7 折扣:6.9折
    • The Support Economy: Why Corporations Are Failing Individual
    •   ( 4 条评论 )
    • Shoshana ZuboffJames Maxmin 著 /2004-01-01/ Penguin
    • Today’s “managerial” capitalism has grown hopelessly out oftouch with the people it should be serving. The SupportEconomy explores the chasm between people and corporations andreveals a new society of individuals who seek relationships ofadvocacy and trust that provide support for their complexlives. Unlocking the wealth of these new markets can unleash the nextgreat wave of wealth creation, but it requires a radically newapproach—“distributed” capitalism. The Support Economy is acall to action for every citizen who cares about the future.

    • ¥120.9 折扣:6.5折
    • Moneymakers: The Wicked Lives and Surprising Adventures of T
    •   ( 3 条评论 )
    • Ben Tarnoff 著 /2011-02-01/ Penguin
    • The lively and enthralling tale of three notoriouscounterfeiters offers insights into the makings of the Americanfinancial mind. In Moneymakers , BenTarnoff chronicles the lives of three colorful counterfeiters whoflourished in early America, shedding fresh light on the country'sfinancial coming of age. The speculative ethos that pervades WallStreet today, Tarnoff suggests, has its origins in the craft ofcounterfeiters who first took advantage of a turbulent Americaneconomy. Few nations have as rich a counterfeiting history as the UnitedStates. Since the colonies suffered from a chronic shortage ofprecious metals, they were the first place in the Western world touse easily forged paper bills. And until the national currency wasstandardized in the last half of the nineteenth century, the UnitedStates had a dizzying variety of banknotes, making early America acounterfeiter's paradise. In Moneymakers , Tarnoff recounts how three of America'smost successful counterfeiters-Owen

    • ¥116.4 折扣:6.5折
    • Superfreakonomisc 超爆魔鬼经济学
    •   ( 3 条评论 )
    • Steven D. Levitt Stephen J. Dubner 著 /2009-10-01/ Oversea Publishing House
    • Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery.

    • ¥110.9 折扣:8.8折
    • 天生的资本主义:掀起下一个工业革命/Natural Capitalism
    •   ( 1 条评论 )
    • Paul Hawken 著 /1999-12-01/ Oversea Publishing House
    • The world of business is changing fast. The prevailing model for creating wealth--a model that has its roots in the industrial revolution and that dominated the last century no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successfuLglobal businesses will draw profit from their own environmental responsibility.

    • ¥142.6 折扣:8.8折
    • Capitalism 4.0: The Birth of a New Economy in the Aftermath
    •   ( 2 条评论 )
    • Anatole Kaletsky 著 /2010-06-01/ Publishers Group West
    • In early 2009, many economists, financiers, and media pundits were confidently predicting the end of the American-led capitalism that has shaped history and economics for the past 100 years. Yet the U.S. economic model, far from being discredited, may be strengthened by the financial crisis. In this provocative book, Anatole Kaletsky re-interprets the financial crisis as part of an evolutionary process inherent to the nature of democratic capitalism. Capitalism, he argues, is resilient. Its first form, Capitalism 1.0, was the classical laissez-faire capitalism that lasted from 1776 until 1930. Next was Capitalism 2.0, New Deal Keynesian social capitalism created in the 1930s and extinguished in the 1970s. Its last mutation, Reagan-Thatcher market fundamentalism, culminated in the financially-dominated globalization of the past decade and triggered the recession of 2009-10. The self-destruction of Capitalism 3.0 leaves the field open for the next phase of capitalism’s evolution. Capitalism is likely to

    • ¥147.6 折扣:6.5折
    • REAL TRADERS, REAL LIVES, REAL MONEY 现实贸易、现实生活、现金:学习普通澳大利亚人如
    •   ( 1 条评论 )
    • DIAZ 编著 /2006-04-01/
    • In this inspiring and encouraging book,author and trader Eva Diaz reveals the life and experiences of some of Australia's profitable contracts for difference(CFD)and foreign exchange(FX)traders-ordinary people who have put their own money on the line,pitted themselves against the markets and been successful.It tells the stories of their profits,explains the secrets to their success and reveals what it is actually like to trade these instruments in a practical sense.

    • ¥168.9 折扣:8.8折
    • Paper Money Collapse: The Folly Of Elastic Money And The Com
    •   ( 2 条评论 )
    • Detlev S. Schlichter 著 /2012-01-01/ Wiley
    • The case for the inevitable failure of a paper money economyand what that means for the future All paper money systems in history have ended in failure. Eitherthey collapsed in chaos, or society returned to commodity moneybefore that could happen. Drawing upon novel new research, PaperMoney Collapse conclusively illustrates why paper moneysystems—those based on an elastic and constantly expanding supplyof money as opposed to a system of commodity money of essentiallyfixed supply—are inherently unstable and why they must lead toeconomic disintegration. These highly controversial conclusions clash with the presentconsensus, which holds that elastic state money is superior toinflexible commodity money (such as a gold standard), and thatexpanding money is harmless or even beneficial for as long asinflation stays low. Contradicting this, Paper Money Collapse showsthat: The present crisis is the unavoidable result of continuouslyexpanding fiat money The current policy of accelerat

    • ¥273.3 折扣:7.9折
    • 私有化的中国:中国股票市场内部/PRIVATIZING CHINA
    •   ( 1 条评论 )
    • Fraser J.T. HowieCarl E. Walter 著 /2006-10-01/ Oversea Publishing House
    • Privatizing China: Inside china's Stock Markets goes behind the hype and the headlines to show the reality of China's stock markets. Understanding these markets and knowing how they need to develop is essential to the rising generation of foreign investors, fund managers, executives and regulators who only recently have been given access. It is the only book to provide a comprehensive analysis of how the market was established and how this history has shaped its current strengths and weaknesses. In this second edition of Privatizing China, the authors Carl Walter and Fraser Howie have completely revised and updated their account of the evolution of China's equity markets. As long-term market participants, the authors have added three new chapters that provide an insider's view of the political struggle over market reform, an in-depth look at the resulting 2005 G share reforms and a full treatment of the policies and market practice of the Qualified Foreign Institutional Investor (QFll)channel.

    • ¥423.3 折扣:8.8折
    • New Korea 新韩国
    •   ( 4 条评论 )
    • Sam Jaffe 著 /2010-04-01/ McGraw-Hill
    • In 1953, South Korea was rated by the U.N. as the poorestcountry in the world. Five decades later, it is the fifteenthlargest economy. Now, South Korea's decisions on how to manage itssociety and its role as a modern democracy while also establishingits policy regarding reunification with North Korea will determinewhere the country will go in the next fifty years. "The New Korea"examines the political, economic, industrial, and societal aspectsof Korea today. Will it continue to enjoy an economic boom throughnew industries while competing against low-wage countries likeChina and India? Will it return to its role as a stomping groundfor other powers? And what should Westerners pay attention to interms of investment and business opportunities? As South Koreaenters the most critical phase of its journey, it is crucial thatwe understand the factors involving its decisions and evolution."The New Korea" is a fascinating account of what is and may becomethe state of this important region.

    • ¥177.8 折扣:7.9折
    • The Gridlock Economy: How Too Much Ownership Wrecks Markets,
    •   ( 1 条评论 )
    • Michael Heller /2010-02-01/ PGW
    • Twenty-five new runways would eliminate most air travel delays in America; fifty patent owners are blocking a major drug company from creating a cancer cure; 90 percent of our broadcast spectrum sits idle while American cell phone service suffers. These problems have solutions that can jump-start innovation and help save our troubled economy. So, what’s holding us back? Michael Heller, a leading authority on property, reveals that while private ownership creates wealth, too much ownership means that everyone loses. Startling and accessible, The Gridlock Economy offers insights on how we can overcome this preventable paradox.

    • ¥108.8 折扣:7.9折
    • Event Planning: The Ultimate Guide To Successful Meetings,Co
    •   ( 2 条评论 )
    • Judy Allen 著 /2009-02-01/ Wiley
    • 《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则,而第二版在版坚实的基础上,又加入了活动策划业内所出现的新领域和新内容,以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业,从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动(婚庆策划目前已发展为数十亿美元的大产业,隶属专业活动策划)的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your organization’simage — from the initial invitation to onsite operations. Whetheryou’re planning a product launch, conference, sales meeting, anincentive event, or a gala fund-raiser, remember that the magic ofa truly memorable

    • ¥238.1 折扣:6.9折
    • Email Marketing: An Hour A Day(9780470386736)
    •   ( 2 条评论 )
    • Jeanniey Mullen 著 /2008-11-01/ Wiley
    • If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

    • ¥204.6 折扣:7.9折
    • Web Analytics 2.0: The Art Of Online Accountability & Scienc
    •   ( 3 条评论 )
    • Avinash Kaushik ,(阿维纳什·考希克) 著 /2009-10-01/ Wiley
    • Adeptly address today's business challenges with this powerfulnew book from web analytics thought leader Avinash Kaushik. WebAnalytics 2.0 presents a new framework that will permanently changehow you think about analytics. It provides specific recommendationsfor creating an actionable strategy, applying analytical techniquescorrectly, solving challenges such as measuring social media andmultichannel campaigns, achieving optimal success by leveragingexperimentation, and employing tactics for truly listening to yourcustomers. The book will help your organization become more datadriven while you become a super analysis ninja! 向数据驱动型决策转变以及如何利用网站数据来获得竞争优势。 在过去几年中,互联网、在线营销以及广告经历了巨大的变革,然而大家处理数据的方式跟几十年前相比还是大同小异,停滞不前。网站分析领域的领跑者avinashkaushik通过《精精通Web Analytics2.0:用户中心科学与在线统计

    • ¥272.6 折扣:7.9折
    • Organizational Intelligence: A Guide To Understanding The Bu
    •   ( 1 条评论 )
    • Kenneth H. Silber 著 /2009-11-01/ Wiley
    • Essential resources for training and HR professionals KennethH. Silber and Lynn Kearny Organizational Intelligence A Guide toUnderstanding the business of your organization for HR, Training,and Performance Consulting Organizational Intelligence To succeed,those who practice as training, HPT, ID, OD, HR, or ITprofessionals must understand the "language of business," and thekey business issues and measures of the organizations we work for.Organizational Intelligence shows how to use the proven BusinessLogics Model to gather and synthesize the information needed tounderstand organizations, and how to align our work to key businessissues, explain it in appropriate language, and measure it in ameaningful way. "Kearny and Silber have taken the complexinterrelated aspects of a business and broken them into componentsand key questions that can help anyone understand the essence ofthat business." —Julie O'Mara, past president, American Society forTraining and Development "This book should be in your professio

    • ¥327.8 折扣:6.9折
    • Poorly Made in China: An Insider's Account of the Tactics Be
    •   ( 2 条评论 )
    • Paul Midler 著 /2009-04-01/ Wiley
    • Praise for Poorly Made in China "This fast-paced travelogue through the world of Chinese manufacturing is scary, fascinating, and very funny. Midler is not only a knowledgeable guide to the invisible underbelly of the global economy, he is a sympathetic and astute observer of China, its challenges, and its people. A great read." —PIETRA RIVOLI, author of The Travels of a T-Shirt in the Global Economy "Paul Midler takes us for a ride through the fastest-growing economy in the world, revealing what can—and sometimes does—go wrong when U.S. companies shift production to China. Working in the heart of China's export hub, in the country's southern region, he has the advantage of a front-row seat to the no-holds-barred games played between manufacturers and importers. He introduces us to a cast of real-life characters and tells his story with a mix of affection and skepticism for what is taking place in China today. Midler delivers a revealing and often funny tale of life and commerce in a country whose ex

    • ¥176 折扣:8.8折
    • Twitter Marketing: An Hour A Day 23281767
    •   ( 1 条评论 )
    • Hollis Thomases ,(霍利斯·托马斯) 著 /2010-01-01/ Wiley
    • Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

    • ¥204.6 折扣:7.9折
    • The Prize The Epic Quest for Oil. Money & Power
    •   ( 2 条评论 )
    • Daniel Yergin 著 /2008-12-01/
    • Now with a new epilogue that speaks directly to the currentenergy crisis, The Prize recounts the panoramic history ofthe world's most important resource: oil. Daniel Yergin's timelessbook chronicles the struggle for wealth and power that hassurrounded oil for decades and that continues to fuel globalrivalries, shake the world economy, and transform the destiny ofmen and nations. This updated edition categorically proves theunwavering significance of oil throughout the twentieth century andinto the twenty-first by tracing economic and political clashesover precious "black gold." With his far-reaching insight and in-depth research, Yergin isuniquely positioned to address the present battle over energy,which undoubtedly ranks as one of the most vital issues of ourtime. The canvas of his narrative history is enormous -- from thedrilling of the first well in Pennsylvania through two great worldwars to the Iraqi invasion of Kuwait, Operation Desert Storm, andnow both the Iraq War and climate change. The definit

    • ¥101.1 折扣:7.9折
    • A Game as Old as Empire: The Secret World of Economic Hit Me
    •   ( 2 条评论 )
    • Steven Hiatt 著 /2007-02-01/ 北京市图书进出口有限公司图书专营店
    • John Perkins's sensational New York Times bestseller Confessions of an Economic Hit Man (more than 300,000 sold) revealed just the tip of the iceberg of the secret world of economic hit men and the web of global corruption. Now more economic hit men and investigators tell the whole shocking story. 作者简介: Steven Hiatt is an editor and writer who has worked for Apple Computer,Netscape, Progressive Asset Manage-ment, and Stanford Research institute. He is the editor(with Mike Davis)of Fire in the Hearth:The Radical Politics of Place in America and is president of Editcetera, a cooperative of publishing professionals.

    • ¥183 折扣:7.5折
    • Inbound Marketing: Get Found Using Google, Social Media, And
    •   ( 2 条评论 )
    • Brian Halligan ,(布瑞恩·哈利根),Dharmesh Shah ,(达迈什·沙) 著 /2011-01-01/ Wiley
    • Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

    • ¥170.6 折扣:7.9折
    • 中级微观经济学 Intermediate Microeconomics
    •   ( 32 条评论 )
    • Hal R. Varian 著 /2002-01-01/ 华文出版社
    • Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics.

    • ¥112.5 折扣:4.5折
    • FALLEN GIANT(巨人倒下:Hank Greenberg 传奇与AIG的历史)
    •   ( 1 条评论 )
    • Ron Shelp 著 /2006-10-01/ Oversea Publishing House
    • Over its eighty-seven-year history,American International Group,better known as AIG,has achieved unparalleled success by adjusting to changing economic trends,regulatory rules,and political situations.While founder Cornelius Vander Starr—who led this Shanghai start-up for fifty years—built an extraordinary insurance franchise,it was his hand-picked successor,Maurice "Hank" Greenberg,who would turn that franchise into one of the world's most profitable and powerful financial services companies. Now,in Fallen Giant,author Ron Shelp—who worked alongside Greenberg and within the AIG organization for more than a decade—sheds light on AIG,the company,and Hank Greenberg,the man.Through in-depth research,candid interviews,and firsthand experiences,Shelp provides a detailed look at how AIG was originally created and reveals the trouble that Greenberg and company eventually ran into when New York State Attorney General Eliot Spitzer turned his sights on them. Entertaining and informative,Fallen Gian

    • ¥192 折扣:8.8折
    • A Year Without "Made in China": One Family's True Life Adven
    •   ( 1 条评论 )
    • Sara Bongiorni 著 /2008-10-01/ John Wiley & Sons
    • Journalist Bongiorni, on a post-Christmas day mired deep in plastic toys and electronics equipment, makes up her mind to live for a year without buying any products made in China, a decision spurred less by notions of idealism or fair trade—though she does note troubling statistics on job loss and trade deficits—than simply "to see if it can be done." In this more personal vein, Bongiorni tells often funny, occasionally humiliating stories centering around her difficulty procuring sneakers, sunglasses, DVD players and toys for two young children and a skeptical husband. With little insight into global economics or China's manufacturing practices, readers may question the point of singling out China when cheap, sweatshop-produced products from other countries are fair game (though Bongiorni cheerfully admits the flaws in her project, she doesn't consider fixing them). Still, Bongiorni is a graceful, self-deprecating writer, and her comic adventures in self-imposed inconvenience cast an interesting sideways

    • ¥105.6 折扣:8.8折
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