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筛选:
    • Electronic Structure(ISBN=9780521534406)
    •   ( 5 条评论 )
    • Richard M. Martin 著 /2012-01-01/ Cambridge University Press
    • The study of the electronic structure of materials is at amomentous stage, with the emergence of computational methods andtheoretical approaches. Many properties of materials can now bedetermined directly from the fundamental equations for theelectrons, providing insights into critical problems in physics,chemistry, and materials science. This book provides a unifiedexposition of the basic theory and methods of electronic structure,together with instructive examples of practical computationalmethods and real-world applications. Appropriate for both graduatestudents and practising scientists, this book describes theapproach most widely used today, density functional theory, withemphasis upon understanding the ideas, practical methods andlimitations. Many references are provided to original papers,pertinent reviews, and widely available books. Included in eachchapter is a short list of the most relevant references and a setof exercises that reveal salient points and challenge thereader.

    • ¥645.9 折扣:8.8折
    • Inbound Marketing: Get Found Using Google, Social Media, And
    •   ( 2 条评论 )
    • Brian Halligan ,(布瑞恩·哈利根),Dharmesh Shah ,(达迈什·沙) 著 /2011-01-01/ Wiley
    • Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

    • ¥170.6 折扣:7.9折
    • Monetary History of the United States, 1867-1960 美国货币史,1867-
    •   ( 10 条评论 )
    • Milton Friedman 著 /1971-11-01/ Princeton University Press
    • Writing in the June 1965 issue of theEconomic Journal, Harry G. Johnson begins with a sentence seemingly calibrated to the scale of the book he set himself to review: "The long-awaited monetary history of the United States by Friedman and Schwartz is in every sense of the term a monumental scholarly achievement--monumental in its sheer bulk, monumental in the definitiveness of its treatment of innumerable issues, large and small . . . monumental, above all, in the theoretical and statistical effort and ingenuity that have been brought to bear on the solution of complex and subtle economic issues." Friedman and Schwartz marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. In their influential chapter 7, The Great Contraction--which Princeton published in 1965 as a separate paperback--they address the central e

    • ¥369.2 折扣:6.9折
    • Myob Software For Dummies 6E Australian Edition 978073140941
    •   ( 4 条评论 )
    • Veechi Curtis ,(维奇·柯蒂斯) 著 /2008-09-01/ Wiley
    • MYOB Software for Dummies has been completely updated in line with the latest version of the software, and also covers the latest on electronic payments and GST. Featuring expert tips for running your small business and working your business software harder and smarter, this jargon-free guide explains everything you need to know about MYOB software.

    • ¥150.1 折扣:7.9折
    • The World Is Flat(世界是平的)
    •   ( 2 条评论 )
    • Thomas L. Friedman 著 /2007-07-01/ McGraw-Hill
    • The Pulitzer Prize-winning New York Times columnist and best-selling author of The Lexus and the Olive Tree gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century. In this brilliant #1 bestseller, "the most important columnist in America today" (Walter Russell Mead, The New York Times) demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Thomas L. Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

    • ¥126.7 折扣:8.8折
    • Poorly Made in China: An Insider's Account of the Tactics Be
    •   ( 2 条评论 )
    • Paul Midler 著 /2009-04-01/ Wiley
    • Praise for Poorly Made in China "This fast-paced travelogue through the world of Chinese manufacturing is scary, fascinating, and very funny. Midler is not only a knowledgeable guide to the invisible underbelly of the global economy, he is a sympathetic and astute observer of China, its challenges, and its people. A great read." —PIETRA RIVOLI, author of The Travels of a T-Shirt in the Global Economy "Paul Midler takes us for a ride through the fastest-growing economy in the world, revealing what can—and sometimes does—go wrong when U.S. companies shift production to China. Working in the heart of China's export hub, in the country's southern region, he has the advantage of a front-row seat to the no-holds-barred games played between manufacturers and importers. He introduces us to a cast of real-life characters and tells his story with a mix of affection and skepticism for what is taking place in China today. Midler delivers a revealing and often funny tale of life and commerce in a country whose ex

    • ¥176 折扣:8.8折
    • The Prize The Epic Quest for Oil. Money & Power
    •   ( 2 条评论 )
    • Daniel Yergin 著 /2008-12-01/
    • Now with a new epilogue that speaks directly to the currentenergy crisis, The Prize recounts the panoramic history ofthe world's most important resource: oil. Daniel Yergin's timelessbook chronicles the struggle for wealth and power that hassurrounded oil for decades and that continues to fuel globalrivalries, shake the world economy, and transform the destiny ofmen and nations. This updated edition categorically proves theunwavering significance of oil throughout the twentieth century andinto the twenty-first by tracing economic and political clashesover precious "black gold." With his far-reaching insight and in-depth research, Yergin isuniquely positioned to address the present battle over energy,which undoubtedly ranks as one of the most vital issues of ourtime. The canvas of his narrative history is enormous -- from thedrilling of the first well in Pennsylvania through two great worldwars to the Iraqi invasion of Kuwait, Operation Desert Storm, andnow both the Iraq War and climate change. The definit

    • ¥101.1 折扣:7.9折
    • Email Marketing: An Hour A Day(9780470386736)
    •   ( 2 条评论 )
    • Jeanniey Mullen 著 /2008-11-01/ Wiley
    • If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

    • ¥204.6 折扣:7.9折
    • Twitter Marketing: An Hour A Day 23281767
    •   ( 1 条评论 )
    • Hollis Thomases ,(霍利斯·托马斯) 著 /2010-01-01/ Wiley
    • Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

    • ¥204.6 折扣:7.9折
    • A Year Without "Made in China": One Family's True Life Adven
    •   ( 1 条评论 )
    • Sara Bongiorni 著 /2008-10-01/ John Wiley & Sons
    • Journalist Bongiorni, on a post-Christmas day mired deep in plastic toys and electronics equipment, makes up her mind to live for a year without buying any products made in China, a decision spurred less by notions of idealism or fair trade—though she does note troubling statistics on job loss and trade deficits—than simply "to see if it can be done." In this more personal vein, Bongiorni tells often funny, occasionally humiliating stories centering around her difficulty procuring sneakers, sunglasses, DVD players and toys for two young children and a skeptical husband. With little insight into global economics or China's manufacturing practices, readers may question the point of singling out China when cheap, sweatshop-produced products from other countries are fair game (though Bongiorni cheerfully admits the flaws in her project, she doesn't consider fixing them). Still, Bongiorni is a graceful, self-deprecating writer, and her comic adventures in self-imposed inconvenience cast an interesting sideways

    • ¥105.6 折扣:8.8折
    • Intermediate Microeconomics A Modern Approach, 8th ISE Editi
    •   ( 21 条评论 )
    • HalR Varian 著 /2010-01-01/
    • For over 20 years Hal Varian's "Intermediate Microeconomics" has given students the most current and complete coverage of intermediate microeconomics at an appropriate mathematical level. The Eighth Edition includes contemporary case studies and examples and relevant coverage of the current economic crisis - all in focused, lecture-length chapters.

    • ¥508 折扣:7.9折
    • 私有化的中国:中国股票市场内部/PRIVATIZING CHINA
    •   ( 1 条评论 )
    • Fraser J.T. HowieCarl E. Walter 著 /2006-10-01/ Oversea Publishing House
    • Privatizing China: Inside china's Stock Markets goes behind the hype and the headlines to show the reality of China's stock markets. Understanding these markets and knowing how they need to develop is essential to the rising generation of foreign investors, fund managers, executives and regulators who only recently have been given access. It is the only book to provide a comprehensive analysis of how the market was established and how this history has shaped its current strengths and weaknesses. In this second edition of Privatizing China, the authors Carl Walter and Fraser Howie have completely revised and updated their account of the evolution of China's equity markets. As long-term market participants, the authors have added three new chapters that provide an insider's view of the political struggle over market reform, an in-depth look at the resulting 2005 G share reforms and a full treatment of the policies and market practice of the Qualified Foreign Institutional Investor (QFll)channel.

    • ¥423.3 折扣:8.8折
    • Loyalty Myths(忠诚揭秘)
    •   ( 1 条评论 )
    • Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard 著 /2005-09-01/ 吉林长白山
    • In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

    • ¥160.4 折扣:7.9折
    • A Bull in China: Profitably in the World’s Greatest Market 中
    •   ( 1 条评论 )
    • Jim Rogers 著 /2009-01-01/
    • Profiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, Japan and Germany, and ahead of the UK but the idea that investing in China is a sure-fire, get-rich-quick investment story is dangerously misleading. The author of the bestselling "Investment Biker, Adventure Capitalist, and Hot Commodities", is providing a book that provides a window into what will soon be the most vital, most lucrative market of our time: China.While the Chinese economy has had an annual average growth of 9.4 percent since 1978, and despite the ongoing speculation about China's future, its stock market is now emerging from a six-year low. As the Chinese economy continues to lumber toward a free market system - and as the Chinese government inevitably unpegs its currency and opens its stock market to more foreign investment, Rogers foresees an abundance

    • ¥135.5 折扣:8.8折
    • REAL TRADERS, REAL LIVES, REAL MONEY 现实贸易、现实生活、现金:学习普通澳大利亚人如
    •   ( 1 条评论 )
    • DIAZ 编著 /2006-04-01/
    • In this inspiring and encouraging book,author and trader Eva Diaz reveals the life and experiences of some of Australia's profitable contracts for difference(CFD)and foreign exchange(FX)traders-ordinary people who have put their own money on the line,pitted themselves against the markets and been successful.It tells the stories of their profits,explains the secrets to their success and reveals what it is actually like to trade these instruments in a practical sense.

    • ¥168.9 折扣:8.8折
    • Paper Money Collapse: The Folly Of Elastic Money And The Com
    •   ( 2 条评论 )
    • Detlev S. Schlichter 著 /2012-01-01/ Wiley
    • The case for the inevitable failure of a paper money economyand what that means for the future All paper money systems in history have ended in failure. Eitherthey collapsed in chaos, or society returned to commodity moneybefore that could happen. Drawing upon novel new research, PaperMoney Collapse conclusively illustrates why paper moneysystems—those based on an elastic and constantly expanding supplyof money as opposed to a system of commodity money of essentiallyfixed supply—are inherently unstable and why they must lead toeconomic disintegration. These highly controversial conclusions clash with the presentconsensus, which holds that elastic state money is superior toinflexible commodity money (such as a gold standard), and thatexpanding money is harmless or even beneficial for as long asinflation stays low. Contradicting this, Paper Money Collapse showsthat: The present crisis is the unavoidable result of continuouslyexpanding fiat money The current policy of accelerat

    • ¥273.3 折扣:7.9折
    • The Elephant and the Dragon: The Rise of India and China and
    •   ( 1 条评论 )
    • Robyn Meredith 著 /2007-07-01/ W W Norton & Co Ltd
    • Meredith, a foreign correspondent, describes the global power shift occurring in India and in China as computers continue to change the way business is conducted. The U.S. and Europe have lost both low- and high-paying jobs to these countries, and there are other factors at play, such as the unquenchable global thirst for oil and massive environmental issues. This is a complicated story because as jobs are lost, cheap goods are being imported and sold at low prices to American consumers, and some retailers' stock prices are rising, to the benefit of workers' 401K accounts. The author notes, "In this decade, a clear pattern emerged: China became factory to the world, the United States became buyer to the world, and India began to become back office to the world." In this thought-provoking and well-researched book, the author advises that the U.S. must strengthen its education system, promote innovation, forget about protectionism or unfettered free markets, and focus on creating jobs. Whaley, Mary

    • ¥166.6 折扣:7.9折
    • Organizational Intelligence: A Guide To Understanding The Bu
    •   ( 1 条评论 )
    • Kenneth H. Silber 著 /2009-11-01/ Wiley
    • Essential resources for training and HR professionals KennethH. Silber and Lynn Kearny Organizational Intelligence A Guide toUnderstanding the business of your organization for HR, Training,and Performance Consulting Organizational Intelligence To succeed,those who practice as training, HPT, ID, OD, HR, or ITprofessionals must understand the "language of business," and thekey business issues and measures of the organizations we work for.Organizational Intelligence shows how to use the proven BusinessLogics Model to gather and synthesize the information needed tounderstand organizations, and how to align our work to key businessissues, explain it in appropriate language, and measure it in ameaningful way. "Kearny and Silber have taken the complexinterrelated aspects of a business and broken them into componentsand key questions that can help anyone understand the essence ofthat business." —Julie O'Mara, past president, American Society forTraining and Development "This book should be in your professio

    • ¥327.8 折扣:6.9折
    • BIOGRAPHY OF THE DOLLAR(ISBN=9780307339867)
    •   ( 2 条评论 )
    • Craig Karmin 编 /2008-02-01/ Random House US
    • Will the sun set on the greatest currency in the history ofthe world? For decades the dollar has been the undisputed champ. It’s not onlythe currency of America but much of the world as well, the fuel ofglobal prosperity. As the superengine of the world’s onlysuperpower, it’s accepted everywhere. When an Asian company tradeswith South America, those transactions are done in dollars, thecurrency of international business. But for how much longer? Economists fear America is digging a holewith an economy based on massive borrowing and huge deficits thatcloud the dollar’s future. Will the buck be eclipsed by the euro oreven China’s renminbi? Should Americans worry when the value of themighty U.S. dollar sinks to par with the Canadian “loonie”? Craig Karmin’s in-depth “biography” of the dollar explores theseissues. It also examines the green-back’s history, allure, andunique role as a catalyst for globalization, and how the Americanbuck became so almighty that $ became perhaps the most po

    • ¥112 折扣:5折
    • Intermediate Microeconomics with Microsoft Excel(ISBN=978052
    •   ( 1 条评论 )
    • Mobipocket eBook 著 /2012-01-01/ Cambridge University Press
    • This unique text uses Microsoft Excel workbooks toinstruct students. In addition to explaining fundamental conceptsin microeconomic theory, readers acquire a great deal ofsophisticated Excel skills and gain the practical mathematicsneeded to succeed in advanced courses. In addition to theinnovative pedagogical approach, the book features explicitlyrepeated use of a single central methodology, the economicapproach. Students learn how economists think and how to think likean economist. With concrete, numerical examples and novel, engagingapplications, interest for readers remains high as live graphs anddata respond to manipulation by the user. Finally, clear writingand active learning are features sure to appeal to modernpractitioners and their students. The website accompanying the textis found at www.depauw.edu/learn/microexcel .

    • ¥440.5 折扣:5折
    • 天生的资本主义:掀起下一个工业革命/Natural Capitalism
    •   ( 1 条评论 )
    • Paul Hawken 著 /1999-12-01/ Oversea Publishing House
    • The world of business is changing fast. The prevailing model for creating wealth--a model that has its roots in the industrial revolution and that dominated the last century no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successfuLglobal businesses will draw profit from their own environmental responsibility.

    • ¥142.6 折扣:8.8折
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