The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they've pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world's most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn't just happen; they resulted from the consistent practice of the discipline of execution:

What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of Smart Women Finish Rich, Smart Couples Finish Rich and The Finish Rich Workbook, what’s the real secret to getting rich? What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing that secret. The Automatic Millionaire starts with the powerful story of an average American couple--he’s a low-level manager, she’s a beautician--whose joint income never exceeds $55,000 a year, yet who somehow manage to own two homes debt-free, put two kids through college, and retire at 55 with more than $1 million in savings. Through their story you’ll learn the surprising fact that you cannot get rich with a budget! You have to have a plan to pay yourself first that is totally automatic, a plan that will automatically secure your future and pay for your present. What makes The Automatic Millionaire unique: * You don’t need a budget * You don’t nee

AlthoughAmericancompaniesspendastaggering$500billiononadvertisingannually,manyfailtoestablishanemotionalconnectionwithconsumers."MarriedtotheBrand"examineswhysomecompaniesdevelopthismostdesirableconsumerconnection,andwhyothersdon't.UsingGallup's60yearsofglobalconsumerdataandtonsofconsumerstories,WilliamMcEwenshowsthatmanymarketersaregreatatwooinga"firstdate"withconsumers,butonlythebestcancreatealastingmarriagebetweenbuyerandbrand.Thebookexploreshowemotionssuchasconfidence,integrity,pride,andpassioncanmakeconsumerswanttostandbyabrand,andshowshowskillfulbrandmanagementcankeepaconsumer-brandmarriagefreshandsatisfying.Toolstorateengagementpotentialandcustomerengagementarealsoprovided,allowingmarketerstooquicklyandobjectivelyratetheirownbrand'sperformance.

Thebestsellingsuccessbookofalltimeisupdatedandrevisedwithcontemporaryideasandexamples.ThinkandGrowRichhasbeencalledtheGranddaddyofAllMotivationalLiterature.Itwasthefirstbooktoboldlyask,Whatmakesawinner?Themanwhoaskedandlistenedfortheanswer,NapoleonHill,isnowcountedinthetopranksoftheworld'swinnershimself. ThemostfamousofallteachersofsuccessspentafortuneandthebetterpartofalifetimeofefforttoproducetheLawofSuccessphilosophythatformsthebasisofhisbooksandthatissopowerfullysummarizedinthisone. IntheoriginalThinkandGrowRich,publishedin1937,HilldrawsonstoriesofAndrewCarnegie,ThomasEdison,HenryFord,andothermillionairesofhisgenerationtoillustratehisprinciples.Intheupdatedversion,ArthurR.Pell,Ph.D.,anationallyknownauthor,lecturer,andconsultantinhumanresourcesmanagementandanexpertinapplyingHill'sthought,deftlyinterweavesanecdotesofhowcontemporarymillionairesandbillionaires,suchasBillGates,MaryKayAsh,DaveThomas,andSirJohnTempleton,achievedtheirwealth.Outmodedorarcaneterminologyandexamplesarefaithfullyrefreshedtopreclude

Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think

Apracticalguidetotheemergingmobileadvertisingmarket,MobileAdvertisingcoversallthemajortopicsinthisemergingmultibillion–dollarindustry.Thisisacompletehow–toguideforanyonewhowantstounderstandandtakeadvantageofthishotnewadvertisingmedium.Drawingontheexperienceofthreeindustryveterans,insightsfromkeyinfluencersanddecisionmakers,anddetailedcasestudies,thebookgivesyoupracticalguidanceforgettingthemostoutofmobileadvertising.

It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He'll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you've earned your money, you've got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you're not superwealthy, y

iCon takesalookatthemostastoundingfigureinabusinesseranotedforitsmavericks,oddballs,andiconoclasts.Drawingonawiderangeofsources,JeffreyYoungandWilliamSimonprovidenewperspectivesonthelegendarycreationofApple,detailJobs'meteoricrise,andthedevastatingplungethatlefthimnotonlyoutofApple,butoutofthecomputermakingbusinessentirely.ThisunflinchingandcompletelyunauthorizedportraitrevealsbothsidesofJobs'roleintheremarkableriseofthePixaranimationstudio,alsorecreatestheacrimonybetweenJobsandDisney'sMichaelEisner,andexaminesJobs'dramatichisrisefromtheasheswithhisrecaptureofApple.TheauthorsexaminethetakeoverandJobs'reinventionofthecompanywiththepopulariMacandhistransformationoftheindustrywiththerevolutionaryiPod.iConismustreadingforanyonewhowantstounderstandhowthemoderndigitalagehasbeenformed,shaped,andrefinedbythemostinfluentialfigureoftheageamasterofthreeindustries:movies,music,andcomputers. iCon《偶像乔布斯》深入剖析了这个以行为不合常规者、行为古怪者以及偶像破坏者而著称的商业

Conversationisoneofthemostdecisivefactorsinoursuccessinbusinessandinlife.It'salsoanartanyonecanlearn—withthehelpofafewsimpletips,guidelinesandtechniques. TheArtofTalkingtoAnyonemakesiteasy.Usingsamplescripts,real-lifesituations,andsurefirestrategies,thisall-in-onehandbookprovideseverythingyouneedtobecomeamoresuccessfulconversationalist.Whetheryou'rechattingwithco-workersataconference,meetingnewpeopleataparty,orjusttalkingonthetelephone,thisconfidence-buildingguidecanhelpyoujumpstartyourownuniqueskillsandmakeapositive,lastingimpression.You'llbesurprisedbyhoweasyitistoexpressyourself,howself-assuredyou'llfeel,andhowwellpeoplerespondtotherightwordsattherighttime.Filledwithready-to-useconversationsandusefulsuggestions,thislife-changingbookshowsyou: Howtobeuniversallyliked Howtolistensuccessfully Howtokeepaconversationgoing…andhowtoendone Howtoaskandanswerquestions Howandwhentotelljokes Howtodealwithdifficultconversations Howtocharmandpersuadeothers Nothingrevealsmoreaboutwhoyouarethanwhatyousay.Andn

Withtheincreasingglobalizationofbrands,effectivebrandmanagementindifferentiatingproductshasbecomeevenmoreessential.Thishelpfulvolumeprovidesthelateststrategiesformaximizingthevalueofyourbrandsandproducts.Articlesinclude:BuildingBrandsWithoutMassMediabyErichJoachimsthalerandDavidA.Aaker;Brandsvs.PrivateLabels:FightingtoWinbyJohnA.QuelchandDavidHarding;HowDoYouGrowaPremiumBrand?byReginaFazioMaruca;ShouldYouTakeYourBrandtoWheretheActionIs?byDavidA.Aaker;ExtendProfits,NotProductLinesbyJohnA.QuelchandDavidKenny;TheLogicofProduct-LineExtensions,PerspectivesfromtheEditors;CanThisBrandBeSavedbyReginaFazioMaruca;andYourBrand'sBestStrategybyVijayVishwanathandJonathanMark.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.

Thiscollectionofcutting-edgearticleswillhelporganizationsunderstandhowtobuildcustomerloyaltythroughuniquerelationship-buildingstrategiessuchaspartnerships,branding,andsuperlativecustomerservice.Contentsinclude:Co-optingCustomerCompetencebyC.K.PrahaladandVenkatramRamaswamy;GetInsidetheLivesofYourCustomersbyPatriciaB.Seybold;TheOldPillarsofNewRetailingbyLeonardL.Berry;WanttoPerfectYourCompany'sService?:UseBehavioralSciencebyRichardB.ChaseandSriramDasu;Don'tHomogenize,SynchronizebyMohanbirSawhney;FiringUptheFrontLinebyJonR.KatzenbachandJasonA.Santamaria;PreventingthePrematureDeathofRelationshipMarketingbySusanFournier,SusanDobscha,andDavidGlenMick;andSeeYourBrandsThroughYourCustomers'EyesbyChrisLedererandSamHill.

Finallyinpaperback-aquick,easy,andfunprimeronmanagementfundamentals.Thefailuretograspthebasicsofmanagementoftentripsupeventhemostsuccessfulcompanies.Withthatinmind,managementconsultantRogerE.AllenusesA.A.Milne'sbelovedstoriesandcharacterstoillustrateessentialbusinessprinciples,suchastheestablishmentofclearobjectivesandstrongleadership,theneedforaccurateinformation,andotherneglectedaspectsofprudentmanagement.WonderfullyreadableandinformativeandsuretohavethepaperbackappealofBenjaminHoff'sTheTaoofPooh,Winnie-the-PoohonManagementisamust-readforanyoneseekingtobuildtheirbusinessskillsbutreluctanttobecomemiredinanunnecessarilycomplextome.

Covey fans and booksellers alike will be delighted by this collection, perfect for June gift-giving occasions and destined for a long life. For 10 years, the author's famed Seven Habits of Highly Effective People has influenced countless individuals and organizations worldwideAand sold millions of copies. Conceding that the earlier books may have been long on theory and light on practice, Covey and his team culled thousands of testimonials for examples of the principles in action. The resulting collection of more than 75 true stories will satisfy the full range of Covey constituents. Though the storytelling is always first-person, the focus is consistently on the underlying principle, reinforced by Covey's commentary. Handily arranged by situationAwithin individual, family, community, workplace and educational settingsAand varying in depth and power, the stories offer intriguing and provocative lessons. They are mostly brief and often inspiring, but are by no means simplistic; they readily lend themselves to