From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

Why do our headaches persist after we take a one-cent aspirinbut disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to savetwenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we'remaking smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreakingNew York Times bestseller, Dan Ariely refutes the common assumptionthat we behave in fundamentally rational ways. From drinking coffeeto losing weight, from buying a car to choosing a romantic partner,we consistently overpay, underestimate, and procrastinate. Yetthese misguided behaviors are neither random nor senseless. They'resystematic and predictable—making us predictably irrational.

12 ESSENTIAL BUSINESS PRINCIPLES TO CREATE MEANING, HAPPINESS, AND TRUE SUCCESS ROBERT MICHAEL FRIED After years of focusing on our career, it's easy to lose sight of what's important in the rest of our lives. Fortune 500 marketing strategist, Robert Michael Fried shows how the same skills and principles you've used to achieve professional success can help you reach your personal goals too - by creating A Marketing Plan for Life (Perigee Trade Paperback; January 2005; $15.95 U.S.). Fried advises us that the same strategies that result in having a good career can help us define what really matters most in our personal lives as well. Fried's twelve-point system helps the reader achieve a fuller, more balanced life/work plan: * Define the business you're in ( Figure out who you are and who you want to become. * Assess the market (Capitalize on your strengths. * Create "targets of opportunity" (Make your dreams a reality. A Marketing Plan for Life provides a definitiv

Every day on the job, you face common challenges. And you needimmediate solutions to those challenges. The Pocket Mentor Seriescan help. Each book in the series is packed with handy tools,self-tests, and real-life examples to help you identify yourstrengths and weaknesses and hone critical skills. Whether you'reat your desk, in a meeting, or on the road, these portable, conciseguides enable you to tackle the daily demands of your work withspeed, savvy, and effectiveness. The latest volume in the series: Fostering Creativity To survive in today's hypercompetitive climate, businesses mustinnovate constantly. Innovation hinges on creativity--generatingnovel and useful ideas. By fostering creativity in your team, youhelp unleash your company's innovative powers. But this requires adisciplined process for leveraging employees' unique experiences,thinking styles, and expertise.

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and RayKroc, the man who created the McDonald's franchise enterprise, havein common? They have all mastered the skills of creativegenius-essential tools in today's business climate. Having researched the lives and techniques of past and presentgeniuses for this inspiring and provocative new handbook, AnnetteMoser-Wellman helps workers at all levels build and refine theirworking styles. These qualities of creativity-drawn from the therealms of art, science, as well as business-make up the fivedistinct "faces": * Seer-the power to image * Observer-the power to notice details * Alchemist-the power to make connections * Fool-the power to celebrate weakness * Sage-the power to simplify Moser-Wellman shows how we can utilize these creative thinkingstrategies and flourish in the workplace. "It teaches people about the nature of creativity and how tocultivate it." (Fast Company) "Moser-Wellman has given us

There used to be two teams in every workplace: management andlabor. Now there’s a third team, the linchpins. These peopleinvent, lead (regardless of title), connect others, make thingshappen, and create order out of chaos. They figure out what to dowhen there’s no rule book. They delight and challenge theircustomers and peers. They love their work, pour their bestselves into it, and turn each day into a kind ofart. Linchpins are the essential building blocks of greatorganizations. Like the small piece of hardware that keeps a wheelfrom falling off its axle, they may not be famous but they’reindispensable. And in today’s world, they get the best jobs and themost freedom. Have you ever found a shortcut that others missed?Seen a new way to resolve a conflict? Made a connection withsomeone others couldn’t reach? Even once? Then you have what ittakes to become indispensable, by overcoming the resistance thatholds peopleback. As Godin writes, “Every day I meet

Features the "instant-aid" edition of Napoleon's Hill'sclassic Think Grow Rich plus your own personal course forlifelong success, the Think Grow Rich Action Manual.

As a manager, you make countless decisions every day. Some arestraightforward, such as assigning a team member to a project.Others are far more complex, such as determining how to handle anunderperforming product line. How can you boost the odds of makingthe best decisions for your organization? Treat decision-making asa process. This volume reveals key strategies for handling each step in theprocess. You'll find out how to: Generate a diverse set of alternative courses of action for thedecision at hand Assess the feasibility, risks, and ethical implications of eachalternative Select the best course of action Communicate your decision and carry it out

MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOUEVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from threedifferent schools to the Final Four, success isn’t aboutshortcuts. Pitino’s secret–and the reason he has become botha great coach and one of the most sought-after motivationalspeakers in the nation–is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods thathave earned him and his teams legendary status and gives you aten-step plan of attack that will help you become a winner atanything you set your mind to:

In challenging times, companies must serve their customersfaster and more efficiently. This makes improving your businessprocesses more critical than ever. In this book, you'll learn keysteps for carrying out a business process improvement initiative,including how to: -Plan a business process improvement initiative -Analyze and redesign a current process that needsimprovement -Obtain the resources needed to change a process -Develop a systematic approach for creating and implementingchange

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on

Put these words to work for you Learn the gift of gab and getcloser to your dream job This latest addition to the bestsellingPerfect Phrases series is a must-read for anyone who dreadsnetworking or who has ever fumbled or frozen during important andpossibly career-changing conversations. "Perfect Phrases forProfessional Networking" arms readers with foolproof and versatilephrases that help them take advantage of virtually any professionalnetworking opportunity. KNOW WHAT TO SAY IN ANY SITUATION Fromcocktail parties to industry conferences, association meetings, andeven unexpected run-ins on the street, this book has all the toolsyou need to feel comfortable striking up a conversation, steeringit in the right direction, and following up effectively. Whetheryou're looking for a promotion, considering a career change, orjust hoping to update that rolodex for a rainy day, this handyresource has you covered--including new-media tactics such ase-mail etiquette, rules for social networking, and the proper way

Every dream has to start somewhere! With the shaky economy and unemployment rising, more and morepeople are trying to find alternative ways to start businesses outof their homes. But what is the right home grown business? Whatskills are necessary? What will it really cost and how much moneywill it generate? All these questions and more are answered in TheComplete Idiot's Guide(r) to Low-Cost Startups. Expert author with over 30 years experience in the area Ways to determine which business is right for you-and the mosteffective to start Great, innovative ideas from hi-tech service to low-techselling Practical nuts and bolts advice on starting and running thebusiness Solid information about costs, financing, taxes, andorganization

Moscow-born Sergey Brin and Midwest-born Larry Page droppedout of graduate school at Stanford University to, in their ownwords, "change the world" through a powerful search engine thatwould organize every bit of information on the Web for free. TheGoogle Story takes you deep inside the company's wild ride from anidea that struggled for funding in 1998 to a firm that rakes inbillions in profits, making Brin and Page the wealthiest young menin America. Based on scrupulous research and extraordinary accessto Google, this fast-moving narrative reveals how an unorthodoxmanagement style and culture of innovation enabled a search engineto shake up Madison Avenue and Wall Street, scoop up YouTube, andbattle Microsoft at every turn. Not afraid of controversy, Googleis expanding in Communist China and quietly working on a searchablegenetic database, initiatives that test the founders' guidingmantra: DON'T BE EVIL.

In Take on the Street , Arthur Levitt--Chairman of theSecurities and Exchange Commission for eight years under PresidentClinton--provides the best kind of insider information: the kindthat can help honest, small investors protect themselves from thedeliberately confusing ways of Wall Street. At a time when investor confidence in Wall Street and corporateAmerica is at an historic low, when many are seriously questioningwhether or not they should continue to invest, Levitt offers thebenefits of his own experience, both on Wall Street and as itschief regulator. His straight talk about the ways of stockbrokers(they are salesmen, plain and simple), corporate financialstatements (the truth is often hidden), mutual fund managers(remember who they really work for), and other aspects of thebusiness will help to arm everyone with the tools they need toprotect—and enhance—their financial future.

Since the publication of its first English translation in1974, The Book of Five Rings has become an underground classic inthe American business community, where it is studied as a text onJapanese management techniques. Here are timeless principles ofcraft, skill, timing, and spirit from a great samurai warrior--plusbackground on Zen, Bushido, Heiho, and Musashi's life. Twocolor.

Connors and Smith explore the direct link between a company'sculture and the results it produces, providing a program totransform entrenched patterns into potent new ways of being anddoing. Getting to the core of why people work as they do is adynamic process demanding that leaders take control of the cultureto create experiences that foster beliefs, drive actions, andproduce the ultimate competitive advantage. Filled with successstories, the book introduces a step by step model to help people atany level of the organization take action that will alter thecompany's belief system in order to produce the desiredresults.

A new series extension of the For Dummies brand, "TheEssentials For Dummies" will appeal to the huge number of readerswho seek out focused, short form consumer reference books at the$9.99 price point. Positioned for students (and parents) who justwant the key concepts and a few examples - without the review,ramp-up, and anecdotal content - "The Essentials For Dummies"series is a perfect solution for exam-cramming, homework help, andreference.

We live in an age of unprecedented opportunity: with ambition,drive, and talent, you can rise to the top of your chosenprofession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'tmanaging their knowledge workers' careers. Instead, you must beyour own chief executive officer. That means it's up to you tocarve out your place in the world and know when to change course.And it's up to you to keep yourself engaged and productive during acareer that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. Thekeys: Cultivate a deep understanding of yourself by identifyingyour most valuable strengths and most dangerous weaknesses.Articulate how you learn and work with others and what your mostdeeply held values are. Describe the type of work environment whereyou can make the greatest contribution. Only when you operate with a combination of your strengths andself-knowledge can you achieve true and lasting excellence

If starting a company is difficult, leading a company once thebusiness has caught fire is infinitely more so. Thousands ofstartups each year approach the dangerous transition that DougTatum calls No Man’s Land—when they are too big too be consideredsmall but still too small to be considered big. Tatum offers the navigational rules these companies need, andvaluable case studies of emerging growth businesses that succeededor failed during No Man’s Land.

The primary obstacle Is a confl:ct that s bUIlt into ourbrains, ay Chip and Dan Heath, authors of the critically acclaimedbestseller Made to Stick. Psychologists have discovered that ourminds are ruled by two different systems--the rational mind and theemotional mind--that compete for control~ The rational mind wants agreat beach body; the emotional mind wants that Oreo cookie~ Therational mind wants to change something at work; the emotional mindloves the com-fort of the existing routine.This tension can doom achange effort--but if it is overcome, change can comequickly. In Switch, the Heaths show how everyday people--employees andmanagers, parents and nurses have united both minds and, as aresult,achieved dramatic results. In a compelling, story-drivennarrative, they bring together decades of counterintuitive researchin psychology, sociol-ogy, and other fields to shed new light onhowwe can effect transformative change, whether your interest is inchanging the world or your waistline.

Some companies gather and sell personal information to assistbusinesses in their marketing campaigns. It this American businessat its finest, or simply a horrible invasion of our privacy? Thisshocking book will make readers think twice before writing theirnext check or going to the grocery store.