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筛选:
    • There's No Such Thing as Public Speaking(ISBN=9780735204157)
    •   ( 5 条评论 )
    • Jeanette and Roy Henderson 著 /2007-01-01/ Penguin
    • Two top public-speaking coaches offer fresh advice on givingeffective speeches and presentations with the immediacy of aconversation. The best speeches don't sound like speeches, and the bestspeakers make listeners feel as though they are being addresseddirectly. The trick is to make every presentation as natural anddirect as a one-on-one conversation. This expert but accessibleguide reveals: - The six truths behind every conversation-and how to use them atthe podium - The three steps to inspiring any audience - The seven secrets for using voice and body language - The seven tools every speaker uses or misuses Whether addressing a few colleagues or a packed auditorium,readers will find practical and simple techniques for inspiringevery listener.

    • ¥66.3 折扣:6.5折
    • WINNING DECISIONS(ISBN=9780385502252) 英文原版
    •   ( 4 条评论 )
    • J. Edward Russo 等著 /2001-12-01/ Random House US
    • Business revolves around making decisions, often riskydecisions, usually with incomplete information and too often inless time than we need. Executives at every level, in everyindustry, are confronted with information overload, less leeway formistakes, and a business environment that changes rapidly. In lightof this increased pressure and volatility, the old-fashioned waysof making decisions–depending on intuition, common sense, andspecialized expertise–are simply no longer sufficient. Distillingover thirty years of groundbreaking research, WinningDecisions , written by two seasoned business advisers and worldleaders in behavioral decision studies, is a comprehensive,one-of-a-kind guide to the proven methods of making criticalbusiness decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take forgranted in themselves and others–but it's not as easy as some mightthink. The authors, whose expertise has been sought out by over ahundred companies, includi

    • ¥129.5 折扣:5折
    • The Complete Idiot's Guide to Strategic Planning(ISBN=978161
    •   ( 2 条评论 )
    • Lin Grensing-Pophal 著 /2012-01-01/ Penguin
    • Get ahead of the competition with some expert planning. As any business manager knows, success doesn't just happen. Ittakes hard work and planning to get the desired results. Strategicplanning is the discipline that helps businesses build on theirpresent success by analyzing all the factors that can impact thefuture and take measures to anticipate them. The Complete Idiot'sGuide(r) to Strategic Planning offers clear and concretediscussions about: ? Defining business goals in mission statements ? Proven methods to gather the information necessary to formulatea strategy ? Anticipating the competition ? Executing a strategic plan

    • ¥82.6 折扣:6.5折
    • The Complete Idiot's Guide to Risk Management(ISBN=978159257
    •   ( 4 条评论 )
    • Annetta Cortez 著 /2010-02-01/ Penguin
    • Manage the risk and maximize the reward! Risk. It's what business is all about. The key to success is toanticipating and managing the risks that can impact business. TheComplete Idiot's Guide(r) to Risk Management provides the keyinformation necessary to manage business risk successfully. ?The basic categories of business risk ?How to indentify the specific factors that affect any particularbusiness ?How to create practical risk models to plan ahead ?How to lessen the impact of risk events should they happen ?How to profit from strategic risk taking

    • ¥82.6 折扣:6.5折
    • TOYOTA CULTURE: THE HEART AND SOUL OF TH(ISBN=9780071492171)
    •   ( 2 条评论 )
    • Jeffrey Liker 著 /2007-12-01/ McGraw-Hill
    • The international bestseller The Toyota Way explained thecompany's success by introducing a revolutionary 4P model fororganizational excellence-Philosophy, People, Process, and ProblemSolving. Now, in Toyota Culture, preeminent Toyota authoritiesJeffrey Liker and Michael Hoseus reveal how Toyota selects,develops, and motivates its people to become committed to buildinghigh-quality products-and how you can do the same for yourcompany. Toyota Culture examines the ?human systems? that Toyota has putin place to instill its founding principles of trust, mutualprosperity, and excellence in its plants, dealerships, and officesaround the world. Beginning with a look at the evolution of theToyota culture and why its people are the heart and soul of theToyota Way, the authors explain the company's four-stage processfor building and keeping quality people: Attract, Develop, Engage,and Inspire. Drawing upon numerous examples from Liker's decades of researchas well as Hoseus' insider access as a Toyota

    • ¥166.3 折扣:6.9折
    • Alpha Teach Yourself Accounting in 24 Hours, 2nd Edition(ISB
    •   ( 2 条评论 )
    • Carol Costa 著 /2006-06-01/ Penguin
    • Be a pro in no time … Ideal for bookkeepers, accounting clerks, and small businessowners, this practical guide goes beyond general accountingprinciples to teach readers how to prepare and manage theircompanies’ books. In this new edition, readers will find completelyrevised and updated information on handling sales and services, andupdated tax information reflecting changes in the tax code. ? Perfect for the many practicing accountants who are unlicensedbookkeepers, accounting clerks, and small business owners ? There are 3.1 million accountants, bookkeepers, and accountingclerks in the U.S. ? There are an estimated 23 million small business owners in theU.S., many of whom manage their own books

    • ¥82.6 折扣:6.5折
    • HBR ON INCREASING CUSTOMER LOYALTY(ISBN=9781422162521)
    •   ( 5 条评论 )
    • 本社 编 /2012-03-01/ Perseus
    • How do you keep your customers coming back-and get them tobring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring anduseful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

    • ¥131.1 折扣:6.9折
    • STRATEGY PARADOX, THE(ISBN=9780385516228)
    •   ( 9 条评论 )
    • Michael E. Raynor 著 /2007-02-01/ Random House US
    • A compelling vision. Bold leadership. Decisive action.Unfortunately, these prerequisites of success are almost always theingredients of failure, too. In fact, most managers seeking tomaximize their chances for glory are often unwittingly settingthemselves up for ruin. The sad truth is that most companies haveleft their futures almost entirely to chance, and don’t evenrealize it. The reason? Managers feel they must make choices withfar-reaching consequences today, but must base those choices onassumptions about a future they cannot predict. It is thiscollision between commitment and uncertainty that creates THESTRATEGY PARADOX. This paradox sets up a ubiquitous but little-understood tradeoff.Because managers feel they must base their strategies onassumptions about an unknown future, the more ambitious of themhope their guesses will be right – or that they can somehow adaptto the turbulence that will arise. In fact, only a small number oflucky daredevils prosper, while many more unfortunate, bu

    • ¥118.5 折扣:5折
    • The Winner Within(ISBN=9780425141755)
    •   ( 3 条评论 )
    • Pat Riley 著 /1994-10-01/ Penguin
    • A game plan for team players in every arena of life--business,family, sports--uses examples from the life of the great basketballcoach to show how any group can combine strengths and talents andbe successful. Reprint. No one knows the dynamics of a winning team better than Pat Riley,one of pro basketball's most successful coaches. The Winner Withinis his game plan for team players in every aspect of life:business, family, or sports. Riley uses his own examples ofsuccess--in and out of sports--to show how any group can blend itstalents to create lasting success. The pro basketball coach and popular motivational speaker presentshis recipe for leadership, personal growth, and control of shiftingdynamics, showing how to forge strong groups that can work togetherto create success

    • ¥61.8 折扣:6.5折
    • The No Asshole Rule
    •   ( 15 条评论 )
    • Robert I. Sutton 著 /2010-09-01/ Hachette
    • The No Asshole Rule was awarded a Quill Award as the Best Business Book of 2007. When Robert Sutton's "No Asshole Rule" appeared in the Harvard Business Review, readers of this staid publication were amazed at the outpouring of support for this landmark essay. The idea was based on the notion, as adapted in hugely successful companies like Google and SAS, that employees with malicious intents or negative attitudes destroyed any sort of productive and pleasant working environment, and would hinder the entire operation's success. Now using case studies from these and many more corporations that have had unquestioned success using variations of "The No Asshole Rule," Sutton's book aims to show managers that by hiring mean-spirited employees - regardless of talent - saps energy from everyone who must deal with said new hires. FEATURING A NEW CHAPTER ON THE RULE AND ITS SURPRISING IMPACT! In this new version of The No Asshole Rule, Bob Sutton provides an uproarious account of the world-wide reaction to his best-se

    • ¥83.2 折扣:6.5折
    • Inside Intel: Andy Grove and the Rise of the World's Most Po
    •   ( 15 条评论 )
    • Tim Jackson 编 /1998-10-01/ Penguin
    • Named one of the Best Business Books of 1997 by BusinessWeek , Inside Intel is the gripping business saga of acompany that rose to dominance through technological innovation,and maintained its leadership against competitors throughaggressive marketing, tough business tactics, and liberal use oflegal firepower. In his in-depth portrait of Intel, the firsthistory/expose of the company, Financial Times columnist Tim Jackson reveals that: * Intel's corporate culture isdeterminedly secretive and authoritarian. * The company retains itsown force of private investigators to prevent its employees fromgoing astray. * Intel routinely uses the threat of lawsuits againstworkers and rivals. At the center of this story is AndyGrove , Intel's high-profile CEO and chairman, once a pennilessimmigrant who waited tables to put himself through college. It isGrove who has made the unpopular decisions which have kept Intel atthe top of the chip market. Exhaustively researched from courtrecords, unpublished documents,

    • ¥76 折扣:5.2折
    • Marketing Genius 9781841126814 英文原版
    •   ( 3 条评论 )
    • Peter Fisk /2006-04-21/ Wiley
    • The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of

    • ¥136 折扣:5.6折
    • Before You Buy!: The Homebuyer's Handbook for Today's Market
    •   ( 3 条评论 )
    • Michael Corbett 著 /2012-01-01/ Penguin
    • The bestselling author of Find It, Fix It, Flip It! returnswith the book you MUST read before you try to buy a home in Today'sMarket! Thinking of buying a home? Not sure what to do in Today's Market?Then you need to read Before You Buy!--before you buy! It's theessential, must-read survival guide for everyone thinking aboutpurchasing a house in today's real estate market. Before You Buy!is the no-hype, straight talking, indispensable step-by-step guideto understanding this market and purchasing a home ...safely,sanely and at a price you can afford. ?Why Now Is the Time to Buy ?How to Avoid the 10 Most Costly Buyers' Blunders ?How to Buy Safe, Smart and Secure in Today's Market ?10 things You Need to Know NOW ...Before You Buy! ?An Essential Step-by Step Guide that Will Save YouThousands ?How to Buy a House You Can Actually Afford Corbett is a nationally recognized real estate expert, bestselling author, and real estate commentator on NBC, CNN and LarryKin

    • ¥62.4 折扣:6.5折
    • How to Master the Art of Selling(ISBN=9780446692748)
    •   ( 4 条评论 )
    • Tom Hopkins 著 /2007-12-01/ Hachette
    • Tom Hopkins carries the standard as a master sales trainer andis recognized as the world’s leading authority on sellingtechniques and salesmanship. Over 3,000,000 people on five continents have attended Tom’shigh-energy live seminars. Tom personally conducts 75 seminars eachyear traveling throughout the United States, Canada, Australia, NewZealand, Singapore, Malaysia, Taiwan and the Philippines. Tom Hopkins is a distinguished charter member of the NationalSpeakers Association and was among the first to receive itsprestigious Council of Peers Award for Excellence. Tom’s talent ofteaching in a creative and entertaining style has brought him atremendous following, as well as constant demand for appearances atregional and national conventions each year. Tom Hopkins has been the subject of countless articles inpublications such as U.S. News and World Report, The New YorkTimes, The Los Angeles Times, Personal Selling Power, Peoplemagazine, Selling magazine, Entrepreneur magazine, and TheWashington Post.

    • ¥69 折扣:5折
    • Lords of Finance(ISBN=9780143116806)
    •   ( 19 条评论 )
    • Liaquat Ahamed 著 /2009-12-01/ Penguin
    • It is commonly believed that the Great Depression that began in1929 resulted from a confluence of events beyond any one person'sor government's control. In fact, as Liaquat Ahamed reveals, it wasthe decisions made by a small number of central bankers that werethe primary cause of that economic meltdown, the effects of whichset the stage for World War II and reverberated for decades. As yetanother period of economic turmoil makes headlines today, Lords ofFinance is a potent reminder of the enormous impact that thedecisions of central bankers can have, their fallibility, and theterrible human consequences that can result when they arewrong.

    • ¥91.8 折扣:6折
    • 60 Seconds and You're Hired!(ISBN=9780143112907)
    •   ( 4 条评论 )
    • Robin Ryan 著 /2008-01-01/ Penguin
    • Now fully revised and updated-the must-have guide toacing the interview and landing the dream job For the past decade, 60 Seconds You're Hired! hashelped thousands of job seekers get the perfect job by excelling atthe crucial job interview. Now, in this new edition, America's topcareer coach Robin Ryan offers proven strategies to help readerstake charge of the interview process and get the job they want.Brief, compact, and packed with useful tips, 60 Seconds You're Hired! features: ? Unique techniques like "The 60 Second Sell" and "The 5-PointAgenda" ? More than 100 answers to tough interview questions ? Questions you should always ask ? 20 interview pitfalls to avoid ? Negotiation techniques that secure higher salaries ? And much more!

    • ¥62.4 折扣:6.5折
    • The Art of Choosing(ISBN=9780446559447)
    •   ( 28 条评论 )
    • Sheena Iyengar 著 /2010-03-01/ Hachette
    • An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

    • ¥69 折扣:5折
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