THE DREAM She is twenty, beautiful, dirt-poor, and hoping for a better lifefor her infant daughter when LuAnn Tyler is offered the gift of alifetime, a $100 million lottery jackpot. All she has to do ischange her identity and leave the U.S. forever. THE KILLER It's an offer she dares to refuse...until violence forces herhand and thrusts her into a harrowing game of high-stakes,big-money subterfuge. It's a price she won't fully pay...until shedoes the unthinkable and breaks the promise that made herrich. THE WINNER For if LuAnn Tyler comes home, she will be pitted against thedeadliest contestant of all: the chameleonlike financial mastermindwho changed her life. And who can take it away at will...

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on

You want to get the word out to buyers about all the greatthings your business has to offer. Too bad a big-bucks marketingcampaign just isn't in your budget right now. The Complete Idiot'sGuide(r) to Target Marketing is full of clever, practical, andeasy-to-use strategies to help you get your message out to theright people, at the right time, and in the right place. You'lllearn: *Five easy steps to identify the most lucrative nichemarkets *Tech-savvy tips on using online surveys and other e-tools toidentify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, andother web marketing ideas *Highly-effective and low-budget advertising strategies andcustomer retention techniques

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur

How do you keep your customers coming back-and get them tobring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring anduseful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

There used to be two teams in every workplace: management andlabor. Now there’s a third team, the linchpins. These peopleinvent, lead (regardless of title), connect others, make thingshappen, and create order out of chaos. They figure out what to dowhen there’s no rule book. They delight and challenge theircustomers and peers. They love their work, pour their bestselves into it, and turn each day into a kind ofart. Linchpins are the essential building blocks of greatorganizations. Like the small piece of hardware that keeps a wheelfrom falling off its axle, they may not be famous but they’reindispensable. And in today’s world, they get the best jobs and themost freedom. Have you ever found a shortcut that others missed?Seen a new way to resolve a conflict? Made a connection withsomeone others couldn’t reach? Even once? Then you have what ittakes to become indispensable, by overcoming the resistance thatholds peopleback. As Godin writes, “Every day I meet

The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. , a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable ref

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

In 1996, having completed a two-year research study, longtimeEconomist journalists and editors John Micklethwait and AdrianWooldridge published The Witch Doctors, an explosive critique ofmanagement theory and its legions of evangelists and followers. Thebook became a bestseller, widely praised by reviewers and devouredby readers confused by the buzzwords and concepts the management“industry” creates. At the time, ideas about “reengineering,” “thesearch for excellence,” “quality,” and “chaos” both energized andhaunted the world of business, just as “the long tail,” “blackswans,” “the tipping point,” “the war for talent,” and “corporateresponsibility” do today. For decades, since the rise of MBA programs on campuses acrossthe country, the field of management has operated in a dubiousspace. Many of its framers clamor for respect within the academywhile making millions of dollars pedaling ideas, some brilliant andsome nonsensical, in speeches, consulting arrang

"A major contribution." Washington Post The authoritative single-volume biography of Thomas Jefferson,perhaps the most significant figure in American history. He was acomplex and compelling man: a fervent advocate of democracy whoenjoyed the life of a southern aristocrat and owned slaves, arevolutionary who became president, a believer in states' rightswho did much to further the power of the federal government.Drawing on the recent explosion of Jeffersonian scholarship andfresh readings of original sources, IN PURSUIT OF REASON is amonument to Jefferson that will endure for generations.

The coauthor of the international bestseller Execution hascreated the how-to guide for solving today's toughest businesschallenge: creating profitable growth that is organic,differentiated, and sustainable. For many, growth is about "home runs"—the big bold idea, the nextnew thing, the product that will revolutionize the marketplace.While obviously attractive and lucrative, home runs don't happenevery day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model forselling personal computers may be once-in-a-decade phenomena. Asurer and more consistent path to profitable revenue growth isthrough "singles and doubles"—small day-to-day wins and adaptationto changes in the marketplace that build the foundation forsubstantially increasing revenues. The impact of singles anddoubles can be huge. They are not only the basis for sustainedrevenue growth but, in fact, the foundation for home runs. Singlesand doubles provide the discipline of execution, an absolutene

Most of us think of leaders as courageous risk takers,orchestrators of major events-in a word, heroes. Yet while suchfigures are inspiring and admirable, Harvard Business SchoolProfessor Joseph Badaracco argues that their larger-than-lifeaccomplishments are simply not what makes the world work. Whatdoes, he says, is the sum of millions of small yet consequentialdecisions that men and women working far from the limelight makeevery day: how a line worker for a pharmaceutical company respondswhen he discovers a defect in a product's safety seal; how amanager deals with a valued employee suspected of stealing; how atrader handles a transaction error that will cost a clientmoney.Badaracco calls them "quiet leaders"-people who chooseresponsible, behind-the-scenes action over public heroism toresolve tough leadership challenges. These individuals don't fitthe stereotype of the bold and gutsy leader, and they don't wantto. What they want is to do the "right thing" for theirorganizations, their coworkers, and t

Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"-across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.

We live in an age of unprecedented opportunity: with ambition,drive, and talent, you can rise to the top of your chosenprofession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'tmanaging their knowledge workers' careers. Instead, you must beyour own chief executive officer. That means it's up to you tocarve out your place in the world and know when to change course.And it's up to you to keep yourself engaged and productive during acareer that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. Thekeys: Cultivate a deep understanding of yourself by identifyingyour most valuable strengths and most dangerous weaknesses.Articulate how you learn and work with others and what your mostdeeply held values are. Describe the type of work environment whereyou can make the greatest contribution. Only when you operate with a combination of your strengths andself-knowledge can you achieve true and lasting excellence

In this remarkable New York Times bestseller, Joel Osteenoffers unique insights and encouragement that will help readersovercome every obstacle in their lives.

A guide to writing grant proposals tailored specifically to adonor's interests, complete with step-by-step instructions andsamples of winning proposals. In grant- seeking, words can go where the applicant can't-thefoundation boardroom, the corporation's headquarters-so it'simportant to use them as the strategic, powerful tools that theyare. This book shows readers how to find, frame, and use wordseffectively to make the case for any organization and itsprojects. Readers are provided the tools for crafting a grant proposal thatspeaks directly to the funder's interests. Grant-seekers willlearn: ? How to find out which funders fit their project exactly ? Strategies for figuring out what each grant-maker is lookingfor ? Critical tips for crafting attention-grabbing proposals Koch shows readers how to write with a point of view that isgeared to the funder's interests and goals, while remaining true tothe project. Packed with examples of winning proposals, andstrategies fo

"Evaluating the success of an individual or company is a lotlike judging a trapper by his pelts. Charles Koch has a lot ofpelts. He has built Koch Industries into the world's largestprivately held company, and this book is an insider's guide to howhe did it. Koch has studied how markets work for decades, and hiscommitment to pass that knowledge on will inspire entrepreneurs forgenerations to come." "A must-read for entrepreneurs and corporate executives that isalso applicable to the wider world. MBM is an invaluable tool forengendering excellence for all groups, from families to nonprofitentities. Government leaders could avoid policy failures by heedingthe science of human behavior." "My father, Sam Walton, stressed the importance of fundamentalprinciples—such as humility, integrity, respect, and creatingvalue—that are the foundation for success. No one makes a bettercase for these principles than Charles Koch." "What accounts for Koch Industries' spectacular success? CharlesKoch

Since Peter Senge published his groundbreaking book The FifthDiscipline, he and his associates have frequently been asked by thebusiness community: "How do we go beyond the first steps ofcorporate change? How do we sustain momentum?" They know thatcompanies and organizations cannot thrive today without learning toadapt their attitudes and practices. But companies that establishchange initiatives discover, after initial success, that even themost promising efforts to transform or revitalizeorganizations--despite interest, resources, and compelling businessresults--can fail to sustain themselves over time. That's becauseorganizations have complex, well-developed immune systems, aimed atpreserving the status quo. Now, drawing upon new theories about leadership and the long-termsuccess of change initiatives, and based upon twenty-fiveyears of experience building learning organizations, the authors of TheFifth Discipline Fieldbook show how to accelerate success and avoidthe obstacles that can stall momentum. The

The bestselling Excel book on the market, updated forExcel 2010 As the world's leading spreadsheet application, Excel has a hugeuser base. The release of Office 2010 brings major changes toExcel, so Excel For Dummies comes to the rescue oncemore! In the friendly and non-threatening For Dummies style,this popular guide shows beginners how to get up and running withExcel and helps more experienced users get comfortable with newfeatures. Excel is the number one spreadsheet application worldwide, and Excel For Dummies is the number one guide to using it With the major changes in Microsoft Office 2010, Excel has newfeatures and a new interface design; users need help to get up tospeed The book includes everything you need to know to perform basicExcel 2010 tasks Covers creating and editing worksheets and charts, formattingcells, entering formulas, inserting graphs, designing databaseforms, and adding database records Also covers printing, adding hyperlinks to worksheets, savingworksheets as Web

The Associate Professional Risk Manager (PRM) is a new PRMIAcertificate program intended for staff entering the risk managementprofession, or those who interface with risk management disciplineson a regular basis, such as auditing, accounting, legal, andsystems development personnel who want to understand fundamentalrisk management methods and practices. Designed to bemathematically and theoretically less detailed than theProfessional Risk Manager (PRM(tm)) certification, the new programwill cover the core concepts allowing non-specialists to interpretrisk management information and reports, make critical assessmentsand evaluate the implications and the limitations of suchresults.

In a world of stiffening competition, business strategy is morecrucial than ever. Yet most organizations struggle in thisarea--not with formulating strategy but with executing it, orputting their strategy into action. Owing to execution failures,companies realize just a fraction of the financial performancepromised in their strategic plans. It doesn't have to be that way, maintain Robert Kaplan and DavidNorton in The Execution Premium. Building on their breakthroughworks on strategy-focused organizations, the authors describe amultistage system that enables you to gain measurable benefits fromyour carefully formulated business strategy. This book shows youhow to: Develop an effective strategy--with tools such as SWOT analysis,vision formulation, and strategic change agendas Plan execution of the strategy--through portfolios of strategicinitiatives linked to strategy maps and Balanced Scorecards Put your strategy into action--by integrating operational toolssuch as process dashboards, rolling forecasts, and

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The book that shows how to get the job done and deliverresults . . . whether you’re running an entire company or in yourfirst management job Larry Bossidy is one of the world’s most acclaimed CEOs, a manwith few peers who has a track record for delivering results. RamCharan is a legendary advisor to senior executives and boards ofdirectors, a man with unparalleled insight into why some companiesare successful and others are not. Together they’ve pooled theirknowledge and experience into the one book on how to close the gapbetween results promised and results delivered that people inbusiness need today. After a long, stellar career with General Electric, Larry Bossidytransformed AlliedSignal into one of the world’s most admiredcompanies and was named CEO of the year in 1998 by Chief Executivemagazine. Accomplishments such as 31 consecutive quarters ofearnings-per-share growth of 13 percent or more didn’t just happen;they resulted from the consistent practice of the discipline ofexe