It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set--how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to securing a mortgage. Trump will show you how to cut costs, invest wisely, and balance your portfolio. He'll even teach you how to know if your friends are loyal--everything you need to get ahead.

In recent years, Microsoft has become more than just Bill Gates’s company. Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot-com revolution, and an ongoing economic downturn. But Microsoft has not only survived; it has thrived, prospering to the point that it is the second most recognizable brand in the world (behind Coca-Cola). Bestselling author Robert Slater explains exactly how the company has adapted in the last few years, taking readers into Microsoft’s inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide. There have been many books about Microsoft over the years, but this one brings the story right up to the present, with fresh insights and information. Slater was granted unprecedented access to the company’s n

While what you do obviously sets the tone for each sales call, your sales success is based on what your customer does. To achieve breakthrough success, you must learn how to make customers do what you want them to do, at each stage of the sales process.

Join the ranks of the more than half-million people who have discovered their true talents and made successful career choices with Discover What You're Best At. Now this bestselling career guide has been revised for the twenty-first century, including valuable new information on the skills in demand in electronic communications, medical technology, and other high-tech fields. The book's unique National Career Aptitude System enables you to identify not only your interests but also your innate talents and potential skills, and then to match your career strengths to dozens of the more than 1,100 jobs described in detail. Discover What You're Best At enables you to set realistic and rewarding career goals based on your abilities. It gives you the edge you need to take on the job market and succeed in your chosen career. Discover What You're Best At will help you: SAVE MONEY -- possibly thousands of dollars -- by heading you in the proper career direction before you choose a school o

From Roger Blackwell,called the "guru of...how to do business in a global marketplace"by the New York Times,comes a revolutionary new book that turns the traditional retailing paradigm on its head,providing businesspeople looking to dominate the marketplace of the new millennium with the key to the future:demand-chain management. "The traditional approach to retailing-beginning at the point of manufacture and ending with the sale to the consumer-is gravely out of date and simply unrealistic,"explains Blackwell,one of the foremost authorities on con-explains Blackwell,one of the foremost authorities on con-sumer behavior and retailing worldwide."In an ultracom-petitive marketplace,manufacturers can no longer dictate what consumers will buy.The savvy consumer is more edu-cated than ever as to what he or she wants and where to get it at the best price.Using this information to develop the products consumers are looking for is demand-chain man-agement." In From Mind to Market,Blackwell shows how and why r

RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you'll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meeting planning and facilitating, explaining why meetings go wrong and what to do about it. You'll learn to conduct meetings that stay sharply focused; turn participants into valuable contributors; and make decisions that result in actionable tasks. This guide also discusses video- and teleconferencing, so you can use those powerful technologies to your advantage, too. Plus, you'll: Discover how preparation can guarantee meeting success Learn to begin each meeting with a purpose and end with an accomplishment Understand each participant's role, to increase productivity Discover how to deal with problems du

Covering the gamut of tasks involved in managing any project, this portable guide develops ideas about planning, team building, motivation, mid-course assessment and correction, and after-project review. It helps managers determine whether and how to make the critical tradeoffs between time, cost, and quality that are the essence of project management. Managers at any level can use this portable guide to become more efficient and effective multi-taskers

Negotiation is the process by which people resolve their differences. Whether those differences involve the purchase of a new automobile, a labor contract dispute, the terms of a sale, or a complex alliance between two companies, resolutions are typically sought through negotiations. This guide will help you prepare, conduct, and close a negotiation successfully.

Good feedback is essential to helping employees perform better at work. It lets people know when they are meeting or exceeding expectations, and when they need to get back on the right track. This practical guide shows managers how to develop and refine this necessary skill. The books in this series offer immediate solutions to the challenges managers face every day. Each book is packed with handy tools, checklists, and real life examples, including a Test Yourself section to help identify strengths and weaknesses. For all readers eager to address the daily demands of work, these books are ideal.

CREATE CONSENSUS AROUND YOUR IDEAS - AND ADVANCE YOUR CAREER! The business world turns on the art of the deal. And with Negotiate Your Way to Success, you'll master 24 powerful strategies designed to help you conduct negotiations of any type. This easy-to-read guide delivers step-by-step instruction on identifying and working with each negotiator's “hot button” issues, to ensure the process and the result satisfy all parties. You'll advance your own position and accomplish organizational goals in an atmosphere of productivity - not confrontation. Plus, you'll learn how to: Negotiate any type of business deal Understand and appeal to each party's “hot button” issues Negotiate effectively in cross-cultural situations Understand the “games people play” during negotiation Deal with emotions Employ essential active listening techniques Discover when to walk away from a negotiation

Whether political commentator,social critic,crusader or humorist,the newspaper columnist must combine opinion with personality. Many of the most popular and successful,from George Orwell and Damon 1kunyon to Keith Waterhouse and Auberon Waugh,wrote columns that spoke not just of the moment,but were also of lasting significance,speaking with a direct,individual -even provocative-voice to their readers. Whether they are acting as our conscience or reflecting our daily lives,the columnists cover every subject: from war correspondent Ernie Pyle's unforgettable de*ion of flotsam left on the D-Day beaches to the perversity of clothing by the incomparable Jill Tweedie. The column has become a mirror in which every facet of our lives is reflected,every day.

Jack Welch became one of history's most admired and successful CEOs by rewriting the rules of leadership and letting hands-on, frontline employees--instead of bureaucrats --tell him what needed to be done. The Welch Way distills Welch's management style into a fast-moving, hard-hitting plan for leadership success, one that will help anyone reach the top in virtually any professional setting.

This is the story of a One Minute Manager who was so successful in every way that he forgot one important thing: He forgot to stay physically fit. He was so much in demand that he ate on the run, didn't take time to exercise, and all the while saw his weight balloon and his breath grow shorter. He soon discovered success in business was endangering his health. His life was out of balance.For all those busy, achieving people with overcrowded schedules, here is a useful blueprint that shows how to manage stress and make a lifetime commitment to fitness and well-being. By following four important strategies for balancing a complicated life, everyone can get their bodies back into shape and their lives into proper perspective. The One Minute Manager Balances Work and Life offers a way to achieve not only a new, healthier style of living but increased productivity as well. For the millions of readers of Ken Blanchard's bestselling books--including Raving Fans and Gung Ho!--here's invaluable advice for getting the

Here's a practical, step-by-step system that helps managers improve every area of their business through the concept of Circle-4 Quality. This revolutionary approach shows how to focus on the needs of employees, suppliers, shareholders, and end-users to achieve lasting quality in all company functions -- from product planning and design to manufacturing and customer service. Plus, you'll also find useful sample policies and plans, workable process models, checklists, charts, and numerous other tools to help you create a "Circle-4" Quality System in your own company.

Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

Employees fed a steady diet Of carrots focus better on company goals. They spot new opportunities faster. They have longer employment life spans (translation: lower turnover). And they can lift companies higher than you might have dreamed possible. In this engaging and often hilarious book, recognition experts Adrian Gostick and Chester Ehon offer you 365 easy-to-use recognition ideas, hints and pieces of advice. Read one a day and you will become a better leader- a manager who is able to tap the power of recognition to build a stronger workplace where people come, stay and are com- mitted to your goals. 作者简介：Adrian Gostick is coauthor of the UPI International Bestseller The Integrity Aduantage.An award-winning business author,Adrian also co-wrote the critically acclaimed business book the 24-Carrot Manager,called a "must read for modern-day managers"by Larry King of CNN.He has written for USA Taday Magazine,Investor's Business Daily and other national publications,and has been featured on CNBC,

From recruiting and motivating members to setting ground rules and mediating problems, Leading Teams arms managers with a step-by-step plan and practical tools for maximising productivity in any team setting. Instructs readers how to: Organise a team with complimentary skills； Foster trust, creativity, and risk-taking； Get teams back on track after a setback.

From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology

The latest addition to the bestselling Perfect Phrases series, Perfect Phrases for Managers and Supervisors is an indispensable tool for novice to mid-level managers and frontline supervisors. Corporate communications guru Meryl Runion coaches readers in the six fundamentals of effective delivery, including "Be Short, Specific, Targeted," and "Say What You Mean, Mean What You Say, and Don't Be Mean When You Say It." And she arms them with: Hundreds of perfect phrases for every phase of management, from supervising operations, to performance reviews, to communicating the company's mission Expert advice on effective communication, with tips on what to say and what not to say, establishing the right tone, establishing authority, and more Phrases for hundreds of specific tasks, including delegating, giving feedback, empowering employees, handling emotional employees, disciplining, and terminating。

Based on the assumption that many people are utterly dissatisfied in their lives, this straightforward volume attempts to help readers find what it is that they truly want and make a plan for getting it. Fortgang (Living Your Best Life) has designed a 90-day plan—with seven weeks (or 49 days) dedicated to discovering what it is they want, while the rest of the days are devoted to making it happen. She opens with a few anecdotes of clients for whom her strategy has worked; then she presents a sequence of chapters outlining week-by-week goals. In week one, for example, the focus is determining what the reader hates about her current situation, because "what you hate gives a name to what you want." In week eight, Fortgang addresses the idea that "fear, doubts, and lack of training are molehills compared to the stopping power of the mountain we call money"; she then offers viable solutions for removing lack of funds as an obstacle, and in week 12, there’s a guide to continuing where the book leaves off. Each

From setting goals and breaking them down into tasks to creating a manageable schedule and putting it into action, this user-friendly guide outlines proactive ways to focus on mission-critical tasks, eliminate or delegate non-priority projects, control interruptions, and avoid distractions. It is the essential guide to maximizing every manager's most valuable commodity. Key features Instructs readers how to: Set goals and focus on high-priority tasks Organise your space and save your time Use scheduling tools that really work for you Avoid distractions and control interruptions Delegate effectively Get more done in less time

Star businesses are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false starts is also included, along with a number of examples of how existing companies established themselves as industry leaders.

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics. Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from