When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler --This text refers to an out of print or unavailable edition of this title.

Praise for The Three Signs of a Miserable Job "This is a page-turner that unravels the mystery of job satisfaction for any manager. Whether you manage six or sixty thousand people, it is essential reading." —Trevor Fetter, president and CEO, Tenet Healthcare Corporation "In a sea of generic books on employee engagement and empowerment, Lencioni throws us a life preserver. His book is a masterful tale which I highly recommend to leaders and anyone else trying to build more personal satisfaction in their work." —Kevin D. Wilde, vice president, chief learning officer, General Mills, Inc. "Lencioni provides a powerful message to all who lead people, one that will produce exceptional loyalty and results. This simple book can make a huge difference." —Robert W. Savage, chief operating officer, Taco Bell Corporation "I love this clever and insightful book! It will remind any manager, at any level, why they became a manager in the first place." —Greg Cross, senior vice president, Hilton Hotels Corporat

The Oliver Wight Class A Checklist for Business Excellence The leading business improvement specialists who educate, coach and mentor people to lead and sustain change on the journey to business excellence and outstanding business performance * Managing the Strategic Planning Process * Managing and Leading People * Driving Business Improvement * Integrated Business Management * Managing Products and Services * Managing Demand * Managing the Supply Chain * Managing Internal Supply * Managing External Sourcing

With major financial scandals popping up in greaternumbers—and with more inevitably on the way—it has never been moreimportant for you to understand what dishonest companies do totrick investors. Since the early 1990s, FinancialShenanigans has been helping investors unearth deceptivefinancial reporting at the most critical time— before they suffermajor losses. Now, the third edition broadens its focus to include thenewest, most sophisticated techniques companies use to misleadinvestors.

Bazerman and Watkins, faculty at the Harvard Business School, define predictable surprises as "an event or set of events that take an individual or group by surprise, despite prior awareness of all of the information necessary to anticipate the events and their consequences." They cite as examples the tragedy of 9/11 and Enron's collapse. Insisting theirs is not 20/20 hindsight, they explain how many disasters are preceded by clear warning signals that leaders miss or ignore. Characteristics of predictable surprises include when leaders know a problem exists and that problem does not solve itself and gets worse, the human tendency to maintain the status quo, and the reality of a small vocal minority (special interests) that benefit from inaction. Future predictable surprises include government subsidies, global warming, government's ignoring future financial obligations in medical costs and retirement commitments, and the large obligations airlines have in frequent flyer miles. This is an excellent book for l

“Long-term commitment to new learning and new philosophy is required of any management that seeks transformation。The timid and the fainthearted，and the people that expect quick results，are doomed to disappointment。” According to W。Edwards Deming，American companies require nothing less than a transformation of management style and of governmental relations with industry。 In Out of the Crisis，originally published in 1982， Deming offers a theory of management based on his famous 14 Points for Management。 Management's failure to plan for the future，he claims，brings about loss of market，which brings about loss of jobs。Management must be judged not only by the quarterly dividend， but by innovative plans to stay in business，protect investment，ensure future dividends，and provide more jobs through improved product and service。In simple， direct language，he explains the principles of management transformation and how to apply them。 Presents the assertion that Ame

Alan S. Blinder offers the dual perspective of a leading academic macroeconomist who served a stint as Vice-Chairman of the Federal Reserve Board--one who practiced what he had long preached and then returned to academia to write about it. He tells central bankers how they might better incorporate academic knowledge and thinking into the conduct of monetary policy, and he tells scholars how they might reorient their research to be more attuned to reality and thus more useful to central bankers. Based on the 1996 Lionel Robbins Lectures, this readable book deals succinctly, in a nontechnical manner, with a wide variety of issues in monetary policy. The book also includes the author's suggested solution to an age-old problem in monetary theory: what it means for monetary policy to be "neutral." 作者简介： Alan S. Blinder is the Gordon S. Rentschler Memorial Professor of Economics at Princeton University and former Vice-Chairman of the Board of Governors of the Federal Reserve System.

You never dreamed being the boss would be so hard. You'recaught in a web of conflicting expectations from subordinates, yoursupervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Beingthe Boss, becoming an effective manager is a painful, difficultjourney. It's trial and error, endless effort, and slowly acquiredpersonal insight. Many managers never complete the journey. Atbest, they just learn to get by. At worst, they become terriblebosses. This new book explains how to avoid that fate, by mastering threeimperatives: · Manage yourself: Learn that management isn't about gettingthings done yourself. It's about accomplishing things throughothers. · Manage a network: Understand how power and influence work inyour organization and build a network of mutually beneficialrelationships to navigate your company's complex politicalenvironment. · Manage a team: Forge a high-performing "we" out of all the "I"swho report to you. Packed wi

Kessler, bestselling author of Running Money, made his fortune speculating on Silicon Valley. Now he turns his nose for new technology to medicine. Will the same advances that revolutionized computers ripple through hospitals, changing how health care works? Kessler interviews doctors, technicians, radiologists and the businessmen behind technology in medicine. Advances in radiology—which encompasses all the ways we peek inside our bodies, from X-rays to MRIs—are beginning to make our hospitals look like Star Trek. New scanners can provide a high-resolution, three-dimensional image of the heart and allow doctors to spot blockages. Computer-aided diagnostic software is slowly replacing radiologists in looking for cancer in mammograms. But HMOs, lawsuits and patients' desire for personal care may prevent these new techniques from ever being used. As Kessler asks, "What if the future was here with no one to pay for it?" Kessler has a raconteur's ability to entertain, and his outsider's view of medicine is fa

Praise for "Banker to the World" ""Rhodes's recollections are lively and richly detailed, repletewith glimpses of top-ranking personalities from the world ofbanking and government interacting under pressure, and they providea rare window into how these important but normally secretiveoperations of high-level international finance actually work. . . .Whether America's bankers will run their firms more responsibly inthe future remains an open question. They would do well to havepeople like William Rhodes in their senior management--and, nexttime around, to listen to them."" --The New York Review of Books ""Mr. Rhodes was one of the few members of the financialestablishment to sense that the world was on the brink of acalamity in 2007 (most of the prophets of doom were either academictheoreticians or maverick financiers) . . . . In "Banker to theWorld" . . . Mr. Rhodes succeeds in hammering home three lessonsthat we need to take to heart if we are to have any chance ofnavigating t

Crises -- anything from a natural disaster to a data-security breach to the defection of your best employee -- can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster. This book shows you how to: Avoid a crisis entirely Lay the groundwork for managing a crisis Know when a crisis is imminent Contain and resolve a crisis Learn from each crisis you've resolved

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ER

In this bestselling classic of financial management, G. Bennett Stewart, III, raises and answers these provocative questions: Do dividends matter? Are earnings per share really accurate measures of corporate performance? What is the engine that really drives share prices? More than that, Stewart lays the foundation for EVAr, the financial management and incentive system now in place at nearly 300 companies around the world, and which is rapidly becoming the global standard for corporate governance. Managers, confused about what investors really want, often find it difficult to reach informed decisions regarding business strategy, acquisitions and divestitures, financial structure, dividend policy, and executive compensation. But now an EVAr -based revolution is providing a practical framework that managers can use to build a premium-valued company. At the forefront of this revolution is the consulting firm of Stern Stewart & Co., of which G. Bennett Stewart, III, author of

In these absorbing interviews with star performers in the financial markets, Schwager ( Market Wizards ) humanizes the mechanics and psychology behind billion-dollar daily world trading in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics. Copyright 1992 Reed Business Information, Inc. --This text refers to an o

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

This book gathers together Peter Drucker's articles from Harvard Business Review and frames them with a thoughtful introduction from the Review's Editor Tom Stewart One of this century's most highly regarded students of management, Drucker has sought out, identified, and examined the most important issues confronting managers, from corporate strategy to management style to social change. Through his unique lens, this volume gives us the rare opportunity to trace the evolution of the great shifts in our workplaces, and to understand more clearly the role of managers. This book gathers together Drucker's articles from Harvard Business Review and frames them with a thoughtful introduction from the review's editor Thomas A. Stewart.

The number one guide to corporate valuation is back and betterthan ever Thoroughly revised and expanded to reflect business conditions intoday's volatile global economy, Valuation, Fifth Edition continuesthe tradition of its bestselling predecessors by providingup-to-date insights and practical advice on how to create, manage,and measure the value of an organization. Along with all new case studies that illustrate how valuationtechniques and principles are applied in real-world situations,this comprehensive guide has been updated to reflect newdevelopments in corporate finance, changes in accounting rules, andan enhanced global perspective. Valuation, Fifth Edition is filledwith expert guidance that managers at all levels, investors, andstudents can use to enhance their understanding of this importantdiscipline. * Contains strategies for multi-business valuation and valuationfor corporate restructuring, mergers, and acquisitions * Addresses how you can interpret the results of a

There’s never been a career guide like THE ADVENTURES OFJOHNNY BUNKO: THE LAST CAREER GUIDE YOU'LL EVER NEED . Told inmanga – the Japanese comic book format that’s an internationalsensation – it’s the fully illustrated story of a young Everymanjust out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through hisearly months as a working stiff until a crisis prompts him torethink his approach. Step by step he builds a career, illustratingas he does the six core lessons of finding, keeping, andflourishing in satisfying work. A groundbreaking guide to survivingand flourishing in any career, THE ADVENTURES OF JOHNNYBUNKO is smart, engaging and insightful, and offers practicaladvice for anyone looking for a life of rewarding work.

Microfinancing is considered one of the most effective strategies in the fight against global poverty. And now, in Small Loans, Big Changes, author Alex Counts reveals how Nobel Prize Winner Muhammad Yunus revolutionized global antipoverty efforts through the development of this approach. This book presents compelling stories of women benefiting from Yunus’s microcredit in rural Bangladesh and urban Chicago, and recounts the experiences of different borrowers in each country, interspersing them with stories of Yunus, his colleagues, and their counterparts in Chicago.

Conventional wisdom once told us big companies are unbeatable... and eat smaller competitors for breakfast. Not anymore. These days It's Not the Big that Eat the Small... It's the FAST that Eat the Slow! Jason Jennings and Laurence Haughton discovered what separates today's icons of speed from everybody else. They asked questions like: What is the difference between speed and haste? Where does business go to spot trends before the competition? How can leaders help people stop dreading high velocity and rediscover the thrill of deciding, acting and staying fast? And studied the world's fastest companies like: H&M Europe's fast fashion phenomenon now poised to threaten apparel stores in America. AOL who gulped down Netscape and Time Warner in record time. Charles Schwab the new dominant name in discount and on-line financial services. The results are in this sensational book... a national bestseller, translated all over the globe and uni

The New Manager’s Guide and Mentor The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. Decision making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical.

He says that's his best offer. Is it? She says she agrees. Does she? The interview went great—or did it? He said he'd never do it again. But he did. Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover: The ancient survival instincts that drive body language Why the face is the least likely place to gauge a person's true feelings What thumbs, feet, and eyelids reveal about moods and motives The most powerful behaviors that reveal our confidence and true sentiments Simple nonverbals that instantly establish trust Simple nonverbals that instantly communicate authority Fi

Management is an organized body of knowledge. "This book," in Peter Drucker'swords, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today'sand also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in executive programs and seminars and through the author's close work with managers as a consultant for large and small businesses, government agencies, hospitals and schools. Drucker discusses the tools and techniques of successful management practice that have been proven effective, and he makes them meaningful and easily accessible.

For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees. The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands. The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits. That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.