Whether it’s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: ·The best techniques to communicate messages and goals in business letters and proposals ·Tips for bringing out the best in every employee in every business ·Dialogues and *s to practice interactions with customers or employees— tailorable to any industry or company culture ·Phrases for each step of the sales process

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Specific strategies for understanding the 10 types of problem people and influencing them to adopt positive behaviors.

那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐，即便已经拥有很多财富，但他们依然在四处找寻。他们不知道，自己不仅已经拥有了所有这些，还拥有了更为珍贵的东西，那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下，你会惊讶地发现，自己一直都处在大脑或思维的控制之下，生活在对时间的永恒焦虑中。我们忘不掉过去，更担心未来。但实际上，我们只能活在当下，活在此时此刻，所有的一切都是在当下发生的，而过去和未来只是一个无意义的时间概念。通过向当下的臣服，我们才能找到真正的力量，找到获得平和与宁静的入口。 这不仅仅是一本书，在这本书中还有活生生的能量，当你读这本书时你可能会感受到这种能量。它有一种惊

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on

Jack Welch became one of history's most admired and successful CEOs by rewriting the rules of leadership and letting hands-on, frontline employees--instead of bureaucrats --tell him what needed to be done. The Welch Way distills Welch's management style into a fast-moving, hard-hitting plan for leadership success, one that will help anyone reach the top in virtually any professional setting.

Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.

Getting Organized at Work shows busy professionals how to get two more hours of productivity out of each day. It provides 24 lessons to master working on the right task at the right time and to put an end to procrastination. 作者简介： KEN ZEIGLER is a veteran trainer, consultant, and speaker on time manage- ment and productivity.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres

The bestselling guide to seizing opportunity in the workplace,from the woman at the pinnacle of the Hearst magazine empire Every woman dreams of having a wise, funny mentor who understandsthe challenges she faces. Now, Cathie Black—one of Forbes's "100Most Powerful Women" and Fortune's "50 Most Powerful Women inBusiness"—offers invaluable lessons that will help you land thejob, promotion, or project you're vying for. You'll find out how tohandle interviews, which rules to break, and why you should makeyour life a grudge-free zone. Filled with surprisingly candid,personal stories and advice, this is the only career guide you'llever need.

This easy-to-use handbook features a battery of tests whichassesses logical, numerical, verbal, and abstract reasoning powers,as well as technological and clerical skills. Completely revised,updated, and expanded, the guide takes into account personality,motivation, and individual interests, and matches the resultsagainst an extensive index of over 400 careers.

We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.

A game plan for team players in every arena of life--business,family, sports--uses examples from the life of the great basketballcoach to show how any group can combine strengths and talents andbe successful. Reprint. No one knows the dynamics of a winning team better than Pat Riley,one of pro basketball's most successful coaches. The Winner Withinis his game plan for team players in every aspect of life:business, family, or sports. Riley uses his own examples ofsuccess--in and out of sports--to show how any group can blend itstalents to create lasting success. The pro basketball coach and popular motivational speaker presentshis recipe for leadership, personal growth, and control of shiftingdynamics, showing how to forge strong groups that can work togetherto create success

Leaders Talk Leadership is an impressive collection of interviews with some of the world's most respected corporate leaders and management scholars. Edited by Ashby and Miles of the preeminent executive search firm Heidrick and Struggles, this compilation of thought leadership spanning industries and geographies addresses the key issues facing executives today such as governance, leadership and strategy, how to lead in volatile times or through a corporate transformation, how to best leverage human capital and how to achieve competitive advantage in today's environment. Some of the CEO's featured in the book include Ken Chenault, of American Express, Steve Reinemund of PepsiCo, Heinrich von Pierer of Siemens, Ken Lewis of Bank of America, Edward Tian of China Netcom, Fred Smith of FedEx, Hank McKinnell of Pfizer, A.G. Lafley of Proctor and Gamble, Klaus Zumwinkel of Deutsche Post World Net, William Haseltine of Human Genome Sciences, Linda Sanford of IBM, Larry Weinbach of Unisys and Michael Dell of Dell Comp

A no-nonsense guide to closing the deal—that makes senseto everyone. Jim Hennig’s winning negotiating philosophy is basedon finding and meeting the real needs of the other party throughthe use of questions, effective listening, honesty, integrity,sincere caring, and building partnerships. His approach ispredicated on the idea that when people like you, they want to workwith you, are likely to concede more often, become more sensitiveto your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases,and real-life dialogues, How to Say It : Negotiating toWin will help readers bring every negotiation to a happy closeand meet their bottom line—while cultivating repeat clients who’llenjoy doing business with them.

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics. Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from

The Profit Zone, a Business Week Top Ten Book of the Year,examines 12 of today's great success stories--from GE toSwatch--and reveals how vital adaptations kept these companies onthe edge of the ever-changing profit zone. Charts graphsthroughout.

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. 作者简介： Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its

We live in an age of unprecedented opportunity: with ambition,drive, and talent, you can rise to the top of your chosenprofession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'tmanaging their knowledge workers' careers. Instead, you must beyour own chief executive officer. That means it's up to you tocarve out your place in the world and know when to change course.And it's up to you to keep yourself engaged and productive during acareer that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. Thekeys: Cultivate a deep understanding of yourself by identifyingyour most valuable strengths and most dangerous weaknesses.Articulate how you learn and work with others and what your mostdeeply held values are. Describe the type of work environment whereyou can make the greatest contribution. Only when you operate with a combination of your strengths andself-knowledge can you achieve true and lasting excellence

Master the Perfect Presentation with Ease The difference between a mediocre and magnificent career usuallyhinges on one simple thing: how you present yourself to management,clients, coworkers, and the public. In Maximize Your PresentationSkills, professional speech and image coach Ellen A. Kaye revealshow you can take your career to the next level by communicatinglike a seasoned business leader. Presented in an easy-to-use Q A format, this indispensableguide answers more than 100 specific questions about publicspeaking, business etiquette, and leadership image, while dozens ofvaluable exercises help you hone your new career skills. Thispowerful and insightful book will help you master these crucialcareer skills and stand out from the crowd, whether you're juststarting out in the business world or have been running a companyfor years. If you don't want to walk up the career ladder, butrather sprint, let the invaluable advice in Maximize YourPresentation Skills be your guide.