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Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition—a theory that is far simpler than Porter’s and much easier for strategic planners to apply in the real world. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry—through customer captivity, lower production costs, or economies of scale—it can manage these advantages, anticipate competitors’ moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range

THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

What do you really need to get from your work life? Is it to drive up your company's revenues? Get more clients for your own conqpany? Discover how to make a living doing something else? Become more successful without working harder than you already are? Very successful people seem to have the answers to all those questions---and the skill they possess in abundance is that they make the most of their business relationships. In It's Not Business, It's Personal, Ronna Lichtenberg has interviewed today's most exciting business leaders and developed nine relationship principles that are guaranteed to take your work life to new heights of success.effectiveness, and fulfillment. Drawing from hundreds of interviews with successful people ranging from chairmen of Fortune 500 companies and Forbes wealthiest people to giants in the sports, entertainment, and fashion worlds this is a practical and inspira-tional look at the new rules of business. The business landscape has changed, and relationship

Now, let the record show that Amazon.com is not, in fact, for dummies. It's good to see that Amazon.com for Dummies has finally arrived on our virtual shelves. This book will introduce even experienced Amazon.com customers to some of the less obvious features of the online emporium, such as corporate accounts, travel services, and the super-fun Friends & Favorites area. Read and learn from Mara Friedman how Amazon.com can provide you with information and (through zShops and the Associates program) make you money. Friedman briefly covers Amazon's collection of Web Services, which are utilities available to programmers who want to embed Amazon.com functionality (like book searches and popularity monitoring) in their own applications. What's here is clear and stylish (and sometimes funny), and will certainly make you aware of features you don't know about yet. Amazon.com is unusual as a business in that it rewards exploration and study. This book acts as your guide through the electronic aisles. --David Wal

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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon conti

Change when, how, and where you work; know why and how anyone can have more flexibility; be inspired to live life the way you want to live it. Because the old nine-to-five corporate culture will never return, you need to change the way you think about, approach, and interact with work. Cali Williams Yost, a dynamic and innovative work/life expert who has both coached individuals and consulted for Fortune 500 companies, believes that you can choose how work fits into your life instead of work choosing how much life is left over for you. Work + Life presents a practical, step-by-step process that helps you to create, propose, negotiate, and successfully implement a flexible arrangement that meets not only your needs but also the needs of your employer. Filled with inspiring success stories, as well as thought-provoking exercises focused on finding answers to every individual's unique work/life dilemmas, this is the only book that can be used by anyone to achieve any kind of flexibility, in any ind

Brad Anderson was a scruffy stereo salesman in his twenties who took a job at a failing electronics store just so he could work and listen to music at the same time. That chain is now Best Buy, and Anderson is its CEO. Ann Richards got a teaching degree and assumed that after teaching for a few years she'd settle down as a homemaker. Instead, she jumped into local pol-itics and eventually became the Governor of Texas,and a national icon. Tom Clancy worked as an insurance agent into his forties. He sold his first novel for a pittance to a little-known publisher. Today he's one of the world's most popular authors. THESE AND MANY OTHER SUCCESSFUL people were once just ordinary twentysomethings. They had talents, but little or no experience. They had career interests, but few clear goals. They wanted to find work that would be both financially rewarding and personally fulfilling, but they didn't know how.And they had to overcome all the uncertainty and obstacles of being Nobodies. Entrepreneur and

HE WANTED POWER. SHE WANTED REVENGE. Dear Diary: This morning I met the man I am going to marry. That declaration sets Leslie Stewart on a destiny she could never have imagined. For she is engaged to Oliver Russell, a man fated to rise to the pinnacle of world power, the office of the President of the United States. And, in the aftermath of the shattering betrayal that follows, Leslie will amass her own towering media empire, dedicated to a single purpose -- the downfall of Oliver Russell, on the eve of his most dazzling triumph. From Sidney Sheldon, the unchallenged master of bestselling fiction, comes a story of blazing ambitions and thwarted love that enthralls and surprises with every page.... 作者简介： Sidney Sheldon remains one of the world's handful of top bestselling authors, having sold more than 250 million books. Best Laid Plans was his most recent in a long line of New York Times bestsellers. He is also the only writer to have won an Oscar, a Tony, and an Edgar, and the latest Guin

ith this first sentence, Dr. M. Scott Peck revolulionized the way we live our lives, and it is no less true today than when it was written twenty years ago. In this guide to confronting and resolving our problems---and suffer-ing through the changes--we learn that we can reach a higher level of self-knowledge. Written in a voice that is timeless in its message of love and understanding, The Road Less Traveled can help us learn the very nature of loving relationships: how to recognize true compatibility; how to distinguish dependency from love; how to become one's own person; how to be a more sensitive parent. The Road Less Traveled, a national bestseller for twenty years, will show you how to embrace reality and achieve serenity and fullness in your life.In this brilliant, groundbreaking book, traditional psychological thought and spirituality are challenged and a new understanding is brought into everyday life.

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres

An incisive argument proving that current rules of business competition are rendered obsolete by the dynamics of information-age companies The Microsoft antitrust case is, and will remain, an event of historic proportions. It is a case that has very publicly pitted the legal power of the United States government, the free world's undisputed leader, against the legal power of the Microsoft Corporation. Antitrust on Trial presents dramatic and compelling reasons to recast our view of modern monopolies and rewrite the rules of business with regard to the new economy companies that hang in the balance. This groundbreaking book argues cleanly and convincingly that antitrust law-the variety being tested in the current landmark case-is useless in today's landscape where technology is changing the accepted standards of business. The author, a notable economist and professor at the University of California at Irvine, conducted a year-long study of the Microsoft antitrust case as the basis for this book.

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Rules, guidelines, best practices, problem-solving approaches, and more for applying effective coaching methods in the workplace

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of ''outliers'' the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. De*ion in Spanish: Que diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fueras de serie explora las curiosas historias de los grandes jugadores de futbol; bucea en la peculiar infancia de Bill Gates; busca que convirtio a los Beatles en el mejor grupo de rock; y se pregunta que distingue a los pilotos que estrellan aviones de los que no. A traves de su viaje por el mundo de los ''fueras de serie'', los mejores, los mas brillantes y famosos, nos convence de que nuestro modo de pensar en el exito es erroneo. Pr

Getting Organized at Work shows busy professionals how to get two more hours of productivity out of each day. It provides 24 lessons to master working on the right task at the right time and to put an end to procrastination. 作者简介： KEN ZEIGLER is a veteran trainer, consultant, and speaker on time manage- ment and productivity.

THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.