本书是世界著名市场营销权威菲利普·科特勒和加里·阿姆斯特朗的力著之一，自出版以来，一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。 第12版着重从增加顾客价值的角度讲述市场营销的基本知识和实践。本书包括大量有趣的例子和真实的实例。各章后面都提供了练习题，它们将帮助读者更好地理解市场营销学的概念，更熟练地掌握市场营销的技术和方法。 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作者参考。

Leaning Into Six Sigma shows managers how to combine today's two most popular continuous improvement methodologies-- Lean Enterprise and Six Sigma--for dramatically improved quality and cycle times. This concise and fast-paced "business novel" tells the story of how one skeptical company gradually came to understand and implement a Lean Six Sigma initiative--improving quality at all levels of the organization. This engaging story will help employees and managers understand basic quality concepts from Design of Experiments (DOE) to Analysis of Variance (ANOVA), while learning how to: Implement work cells and preventive maintenance； Get rid of excess inventory； Speed up processes.

A proactive new strategy for removing anxiety, and regaining control, throughout the job interview process~"Marky Stein's book is wonderful. She gives us a thorough analysis of the whole interviewing process. Fearless Interviewing is clear, kind, and full of good advice.... Highly recommended." Barbara Sher, author of Live the Life That You Love~A job interview is one of life's most stressful and challenging experiences. Fearless Interviewing presents a strategic approach to interviewing, one that tips the scales back in favor of the job applicant. It provides useful advice on all aspects of the interviewing process, including how to:~ò Dazzle interviewers in the first 20 seconds~ò Handle tough interview questions with ease~ò Command a salary up to 20 percent higher

The new Color Atlas and Synopsis of Clinical Ophthalmology Series is a unique combination of text, quick reference, and color atlas, covering every essential sub-specialty in Ophthalmology including pediatrics. Each title features more than 150 color illustrations throughout and a short, succinct format which in most cases, includes: Epidemiology and Etiology, History, Physical Examination, Differential Diagnosis, Laboratory and Special Examinations, Diagnosis, Prognosis, and Management.

Annals of Economics and Finance (ISSN 1529-7373) sets the highest research standard for economics and finance in China. It publishes original theoretical and applied papers in all fields of economics, finance, and management. It also encourages an economic approach to political science, sociology, psychology, ethics, and history.

Once upon a time Linus torvalds was a Skinny unknown,just another nerdy helsinki techie who had been fooling around with computers since childhood.then he wrote a groundbreaking operating system and distributed itvia the Internet-for free.Today Torvalds in an international folk hero.And his creation LiNUX is used by over 12 Milliong people as well as by companies such as IBM. Now,in a narrative that zips along with the speed of e-mail,Torvalds gives a history of his renegade software while candidly revealing the quirky mind of a genius.The result is a engrossing portrayal of a man with a revolutionary vision,who challenges our values and may change our world.

A One-Volume, MBA-Level Course for Designing and Implementing a Customer-Focused, "Means-End" Marketing Program Strategic Marketing Management outlines a customer-based marketing program designed to help you identify your most attractive target customers and position your product or service so that it matters to those customers. With common-sense explanations of how and why recommended methods work, along with current examples of techniques other companies have used to apply these methods successfully (and unsuccessfully), this book shows you how to determine: What makes your company, product, or service special to current and potential customers What position you should establish and nurture in order to create sustained competitive superiority Strategies to strengthen and defend that position Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business sch

All aspects of the work of modern nonprofit organizations are explored in this thoughtful volume. The eight essays examine such essential topics as the importance of earning the public trust and how nonprofit managers can learn from the success of venture capitalists. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Can Public Trust in Nonprofits and Governments Be Restored? By Regina E. Herzlinger; Effective Oversight: A Guide for Nonprofit Directors by Regina E. Herzlinger; The New Work of the Nonprofit Board by Barbara E. Taylor, Richard P. Chait, and Thomas P. Holland; When a Business Leader Joins a Nonprofit Board by William G. Bowen; Virtuous Capital: What Foundations Can Learn from Venture C

Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.本书搜集了帮助您了解如何建立顾客忠诚度的策略；这些策略包括透过建立和顾客的伙伴关系、建立品牌、极致的顾客服务等方法，建立和顾客的关系。

A PAPERBACK ORIGINAL~The best handbook on chart usage, from one of the most trusted names in boating~In 2000, the U.S. government ceased publication of Chart No. 1, the invaluable little book that generations of mariners have consulted to make sense of the complex system of signs, symbols, and graphic elements used in nautical charts. Now Chart No. 1 is not just reborn but expanded and improved in How to Read a Nautical Chart. The demand for a book like this has never been greater.~Arranged and edited by Nigel Calder, one of today's most respected boating authors and containing four-color illustrations throughout How to Read a Nautical Chart presents a number of original features that help readers make optimum use of the data found in Chart No. 1, including a more intuitive format, crucial background information, international chart symbol equivalents, electronic chart symbology, and thorough explanations of the practical aspects of nautical chart reading. 作者简介： NICEL CALDER has decades

The last few years have witnessed the largest merger wave in history. From Travelers and Citibank to Chrysler and Daimler-Benz, M&A activity has hit record numbers. With the explosion in this activity, executives of all levels must master the elements essential to a successful merger, acquisition, buyout, takeover, or restructuring. Internationally-renowned M&A expert J. Fred Weston shares the key insight and knowledge in Mergers & Acquisitions, one of the lead-off books in the new McGraw-Hill Executive Education Library. Weston, author of countless books and articles, will show readers how today's mergers are strategic maneuvers designed to build a firm's competitive advantage. He shows readers how acquisition decisions must be weighed carefully to determine costs and benefits. Based on UCLA's executive education mergers and acquisitions program, Mergers & Acquisitions provides coverage of today's most important M&A topics, from the takeover process and strategic planning frameworks to financial restructur

Managing a nonprofit can be a daunting task.With the lack of staff and resources-and intense competition for funding-working in a nonprofit is more about managing bottom line realities than idealism. With Streetwise Managing a Nonprofit,you'll gain all the tools you need to navigate the nonprofit world-from fundraising,marketing,and working with corporate donors to the unique legal and tax issues inwolved in running a nonprofit agency.

Streetwise Independent Consulting is your one-stop resource for starting,running,and growing a consulting business.From finding new prospects,to writing proposales,to setting your pricing,this book has it all!You'll get expert advice from David Kintler,a highly successful consultant.And you'll get Streetwise insight on what problems to look our for and how to handle those unexpected issues that tend to pop up in the real world.Every aspect of consulting is coverd,including……

Comprehensive and user-friendly, The Trainer's Tool Kit has long been a valued guide for trainers and managers in need of a quick refresher. Completely updated with hundreds of ready-to-use techniques, The Trainer's Tool Kit provides valuable nuggets of information you can put to use even at a moment's notice. You'll find here's-how-to-do-it information on training topics including: * the principles of learning * budgeting for training * when to use case studies * handling difficult learners * ice breakers * facilitation tips * flipchart do's and don'ts * learning contracts * overcoming resistance * rewards and recognitionIn addition to all the practical information included in the first edition, the book is now even easier to use. Updated material includes expanded coverage of retention programs such as mentoring and career and succession planning. Taking a fresh look at a broad range of ideas, The Trainer's Tool Kit shows how to achieve significant performance improvements through effective training

Professional and managerial guide to decision making, with a collection of articles on the subject fro leading business scholars. Topics covered include traps in decision making, problem analysis, the effective decision, and humble decision making.

LEADERSHIP STRATEGIES BEHIND ONE OF THE MOST POPULAR PRESIDENTS IN HISTORY~How the Commander-in-Chief commands~George W. Bush has surprised even his harshest critics with his leadership talents and discipline. As this country's first MBA president, Bush formed his unique leadership style managing businesses, not government offices. Team Bush is the first book to explore these unique methods and tactics he has employed to become one of the nation's most popular commanders in chief in recent history.~From "hiring" the most diverse and effective cabinets in history, to dealing with the crisis and war sparked by the events of September 11th, this compelling leadership book takes readers into the mind and methods of America's 43rd president, and shows managers how these methods can be used to boost productivity in their own organizations.~This fast-paced book pulls no punches as it showcases President Bush's successes and strengths while detailing his mistakes and weaknesses. Focusing on the actual events and

The Rumsfeld Way is the first book to examine Donald Rumsfeld through the prism of his unprecedented and highly successful leadership abilities. A portrait of a compelling yet complex individual, who, even under the most demanding of circumstances, refuses to be moved from his core set of values, it scrutinizes Rumsfeld's career to arrive at the private methods behind the all-too-public persona. Look to this proactive, next-generation leadership guidebook for: - Leadership insights - From reviving the Republican party in the 1960s to waging war on terror today, specific examples illustrate Rumsfeld's leadership in action - Portrait of a CEO: Whether pulling off dramatic corporate turnarounds or presiding over the world's largest military organization, Rumsfeld continues to demonstrate his leadership versatility - A Tale of Two Rumsfelds - Discover how the sometimes contentious Rumsfeld adapts his techniques to changing times, while maintaining his unbending core of bellefs and priorities

Whatever your job or profession,sooner or later you will need to negotiate-lobby for a pay raise,restructure a team,agree on a distributor,cope with conflict,further your interests,or seek common ground. In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. Youll learn how to identify the “choice points” that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations； Use language strategically whether youre being subtle or direct； Recognize deception and manage it； Position and persuade artfully； Effectively negotiate one-on-one and in teams； Deal constructively w

BMW is perhaps the most admired carmaker in the world— renowned for a level of luxury and performanec that inspires neat-fanatical loyalty in its customers.While other carmakers struggle whth falling sales even with hefty rebates,BMW can't seem to make cars fast enough.Combining world-class engineering,intellingent management,and a unique corporate culture ,BMW produces consistently superior cars that are the most benchmarked vehicles in the industry.

Quick reference and color atlases covering 5 sub-specialties in ophthalmology. Each book will cover the following areas: Epidemiology and Etiology; History Physical Examination; Differential Diagnosis;Laboratory and Special Examinations; Diagnosis; Prognosis; Management

In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend. More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment. Teerlink and Ozley deliver three fund

《伦巴第街:货币市场记述》堪称是金融领域的传世之作。《伦巴第街:货币市场记述》作者19世纪著名的经济学家沃尔特白芝浩在书中总结了当时的经验与教训，直至今日，仍然值得我们认真回味。《伦巴第街:货币市场记述》在1999年、2001年、2005年、2006年和2007年再版后，依然是美国*的图书销售网亚马逊网站上的热销书籍。