"[A]...breakthrough for the genre....Peters is not onlythe father of the postmodern corporation...he may well haveproduced the first piece of postmodern management literature."--LosAngeles Times "No matter where you are in your career, this book is a mustread. The younger your thinking the more you'll get out ofit." --The Cleveland Plain Dealer "A manual for businesses that want to survive and thrive in aworld continually undergoing change." --St. PetersburgTimes "Tom Peters has done it again."--J.W. Marriot, Jr., CEO, MarriotInternational, Inc. "[Peters] yields potent insights...his keen attention to thehuman element in organizational growth and change shinesthrough...No cutting-edge manager can afford to ignoreit."--Publishers Weekly -- Review

Michael Goldhaber, writing in Wired, said, "If there isnothing very special about your work, no matter how hard you applyyourself you won't get noticed and that increasingly means youwon't get paid much either. In times past you could be obscure yetsecure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon.("Downsizing" in the nineties will look like small change.) Sowhat's the trick? There's only one: distinction. Or as we call it,turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike.Starbucks. Martha Stewart. The point (again): that's not the waywe've thought about white collar workers--ourselves--over the pastcentury. The "bureaucrat" on the finance staff is de factofaceless, plugging away, passing papers. But now, in our view, she is born again, transformed frombureaucrat to the new star. She works in a professional servicefirm and works on projects that she'll be able to brag about yearsfrom now. I call

An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutdl competition.His honest, be-the-best style of management b ame the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and offthe job. Winning is destined to become the bible ofbusiness for generations to come. Anyone who has a passion for success will find Welch'soptimistic, no excuses, getqt-done mind-set riveting. Packed withpersonal anecdotes and written in Jack's distinctive no b.s. voice,Winning offers deep insights, original thinking, and solutions tonuts-and-bolts problems that will change forever the way peoplethink about work. "There is a lifetime of wisdom about business, and life, packedinto Jack Welch's Winning. It is unquestionably the best managementbook to come along in

The Pixar Touch is a lively chronicle ofPixar Animation Studios' history and evolution, and the “fraternityof geeks” who shaped it. With the help of animating genius JohnLasseter and visionary businessman Steve Jobs, Pixar has become thegold standard of animated filmmaking, beginning with a shortspecial effects shot made at Lucasfilm in 1982 all the way upthrough the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporatefeuds between Lasseter and his former champion, Jeffrey Katzenberg,as well as between Jobs and Michael Eisner. And finally he exploresPixar's complex relationship with the Walt Disney Company as ittransformed itself into the $7.4 billion jewel in the Disneycrown.

It is commonly believed that the Great Depression that began in1929 resulted from a confluence of events beyond any one person'sor government's control. In fact, as Liaquat Ahamed reveals, it wasthe decisions made by a small number of central bankers that werethe primary cause of that economic meltdown, the effects of whichset the stage for World War II and reverberated for decades. As yetanother period of economic turmoil makes headlines today, Lords ofFinance is a potent reminder of the enormous impact that thedecisions of central bankers can have, their fallibility, and theterrible human consequences that can result when they arewrong.

Tom Hopkins carries the standard as a master sales trainer andis recognized as the world’s leading authority on sellingtechniques and salesmanship. Over 3,000,000 people on five continents have attended Tom’shigh-energy live seminars. Tom personally conducts 75 seminars eachyear traveling throughout the United States, Canada, Australia, NewZealand, Singapore, Malaysia, Taiwan and the Philippines. Tom Hopkins is a distinguished charter member of the NationalSpeakers Association and was among the first to receive itsprestigious Council of Peers Award for Excellence. Tom’s talent ofteaching in a creative and entertaining style has brought him atremendous following, as well as constant demand for appearances atregional and national conventions each year. Tom Hopkins has been the subject of countless articles inpublications such as U.S. News and World Report, The New YorkTimes, The Los Angeles Times, Personal Selling Power, Peoplemagazine, Selling magazine, Entrepreneur magazine, and TheWashington Post.

Named one of the Best Business Books of 1997 by BusinessWeek , Inside Intel is the gripping business saga of acompany that rose to dominance through technological innovation,and maintained its leadership against competitors throughaggressive marketing, tough business tactics, and liberal use oflegal firepower. In his in-depth portrait of Intel, the firsthistory/expose of the company, Financial Times columnist Tim Jackson reveals that: * Intel's corporate culture isdeterminedly secretive and authoritarian. * The company retains itsown force of private investigators to prevent its employees fromgoing astray. * Intel routinely uses the threat of lawsuits againstworkers and rivals. At the center of this story is AndyGrove , Intel's high-profile CEO and chairman, once a pennilessimmigrant who waited tables to put himself through college. It isGrove who has made the unpopular decisions which have kept Intel atthe top of the chip market. Exhaustively researched from courtrecords, unpublished documents,

MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOUEVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from threedifferent schools to the Final Four, success isn’t aboutshortcuts. Pitino’s secret–and the reason he has become botha great coach and one of the most sought-after motivationalspeakers in the nation–is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods thathave earned him and his teams legendary status and gives you aten-step plan of attack that will help you become a winner atanything you set your mind to:

So much to do, so little time, so best to start early. Full of things to make, achieve, learn (and some things you shouldn't learn) this is the perfect handbook for any child who wants to revel in being young and not-boring. Can you Make an origami crane? Lie convincingly? Operate as a spy? Parents may need these skills (not origami) to wrest their child's copy from them and indulge in all the fun they should have had.

Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity

American capitalism is in dire straits, caught in a perilouspattern of increasing volatility, decreasing investor returns, andongoing bad behavior by executives. And it's getting worse. Sincethe turn of the twenty-first century, we've seen two massivevalue-destroying market meltdowns and a string of ethics breaches,including accounting scandals, options-backdating schemes, and thesubprime mortgage debacle. Just what is going on here? Is it theinevitable decline of the American economy? Is it the new normal ina technology-enabled global marketplace? Or is it possible that thevery theories we've embraced to underpin our capital markets areactually producing these crises? In "Fixing the Game", Roger Martinreveals the culprit behind the sorry state of American capitalism:our deep and abiding commitment to the idea that the purpose of thefirm is to maximize shareholder value. This theory has led to amassive growth in stock-based compensation for executives and,through this, to a naive and wrongheaded linkin

If starting a company is difficult, leading a company once thebusiness has caught fire is infinitely more so. Thousands ofstartups each year approach the dangerous transition that DougTatum calls No Man’s Land—when they are too big too be consideredsmall but still too small to be considered big. Tatum offers the navigational rules these companies need, andvaluable case studies of emerging growth businesses that succeededor failed during No Man’s Land.

Business revolves around making decisions, often riskydecisions, usually with incomplete information and too often inless time than we need. Executives at every level, in everyindustry, are confronted with information overload, less leeway formistakes, and a business environment that changes rapidly. In lightof this increased pressure and volatility, the old-fashioned waysof making decisions–depending on intuition, common sense, andspecialized expertise–are simply no longer sufficient. Distillingover thirty years of groundbreaking research, WinningDecisions , written by two seasoned business advisers and worldleaders in behavioral decision studies, is a comprehensive,one-of-a-kind guide to the proven methods of making criticalbusiness decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take forgranted in themselves and others–but it's not as easy as some mightthink. The authors, whose expertise has been sought out by over ahundred companies, includi

“I’ve got the name for our publishing operation. We just saidwe were going to publish a few books on the side at random. Let’scall it Random House.” So recounts Bennett Cerf in this wonderfullyamusing memoir of the making of a great publishing house. Anincomparable raconteur, possessed of an irrepressible wit and anabiding love of books and authors, Cerf brilliantly evokes theheady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and a fascinat

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

A cocktail party. A terrorist cell. Ancient bacteria. Aninternational conglomerate. All are networks, and all are a part of a surprisingscientific revolution. Albert-László Barabási, the nation'sforemost expert in the new science of networks, takes us on anintellectual adventure to prove that social networks, corporations,and living organisms are more similar than previously thought.Grasping a full understanding of network science will someday allowus to design blue-chip businesses, stop the outbreak of deadlydiseases, and influence the exchange of ideas and information. Justas James Gleick brought the discovery of chaos theory to thegeneral public, Linked tells the story of the true science of thefuture.

A budget is a financial action plan for an organization. "ThePocket Mentor Series" offers immediate solutions to the challengesmanagers face on the job every day. Each book in the series ispacked with handy tools, self tests, and real life examples to helpyou identify strengths and weaknesses and hone critical skills.Whether you're at your desk, in a meeting, or on the road, theseportable guides enable you to tackle the daily demands of your workwith greater speed, savvy, and effectiveness.