Kessler, bestselling author of Running Money, made his fortune speculating on Silicon Valley. Now he turns his nose for new technology to medicine. Will the same advances that revolutionized computers ripple through hospitals, changing how health care works? Kessler interviews doctors, technicians, radiologists and the businessmen behind technology in medicine. Advances in radiology—which encompasses all the ways we peek inside our bodies, from X-rays to MRIs—are beginning to make our hospitals look like Star Trek. New scanners can provide a high-resolution, three-dimensional image of the heart and allow doctors to spot blockages. Computer-aided diagnostic software is slowly replacing radiologists in looking for cancer in mammograms. But HMOs, lawsuits and patients' desire for personal care may prevent these new techniques from ever being used. As Kessler asks, "What if the future was here with no one to pay for it?" Kessler has a raconteur's ability to entertain, and his outsider's view of medicine is fa

Guidance on how to share information among peers to helpscompanies achieve greater success. Explains the latest managementbuzzwords, offers advice on keeping open communication withcustomers and co-workers, and maintaining a knowledge managementprogram with the future in mind. Softcover.

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. 作者简介： Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely

Join forces to solve your toughest problems. If you need the best practices and ideas for putting headstogether··but don't have time to find them··this book is for you.Here are nine inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: · Forge strong relationships up, down, and across the orgchart · Build collaborative teams · Know when not to collaborate · Pick the right type of collaboration for your business · Harness employees' informal knowledge sharing · Manage conflict wisely · Make smart trade·offs · Put social media technologies to work for your organization

Tradition says there are three ways to grow a company’sprofits: Fire up the sales team with empty promises, cut costs anddownsize, or cook the books. But what if there’s a better way—a waythat nine amazingly profitable and well-run companies are alreadyembracing? Jason Jennings and his research team screened more than100,000 Amer?ican companies to find nine that rarely end up onmagazine covers, yet have increased revenues and profits by tenpercent or more for ten consecutive years. Then they interviewedthe leaders, workers, and customers of these quiet super?stars tofind the secrets of their astoundingly consistent and profitablegrowth. What they have in common is a culture—a community—based on ashockingly simple precept: Think big, but act small. It works forretailers like PETCO, Cabela’s, and O’Reilly Automotive,manufacturers like Medline Industries, service compa?nies likeSonic Drive-In, private educational companies like Strayer,industrial giants like Koch Enterprises, a

Most teams underperform. Yours can beat the odds. If you need the best practices and ideas for superior teambuilding--but don't have time to find them--this book is for you.Here are 10 inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: - Boost team performance through mutual accountability - Motivate large, diverse groups to tackle complex projects - Increase groups' emotional intelligence - Reverse the fortunes of a struggling team - Prevent decision deadlock - Extract results from a bunch of touchy superstars - Fight constructively with top-management colleagues - Ensure productivity in far-flung teams

The systematic management of executive talent is a key strategic challenge for most large corporations. This is an emerging field and, consequently, there is a lack of consensus about what is involved and a variety of approaches have been adopted. In Developing Executive Talent Jonathan Smilansky, Ph.D. summarises the key activities and concerns of large businesses in the USA and Europe that are focused around the identification, development and effective utilisation of executive talent. In doing so, he provides even the most experienced Human Resource executive with a much broader array of inputs about what today's leading organizations are doing in this area. What quickly becomes clear is that even the best businesses are still developing their talent management processes. There are no 'right' answers and different organizations, with different levels of commitment, at different stages of development and in different environments produce different approaches. Developing Executive Talent is a ma

Alan S. Blinder offers the dual perspective of a leading academic macroeconomist who served a stint as Vice-Chairman of the Federal Reserve Board--one who practiced what he had long preached and then returned to academia to write about it. He tells central bankers how they might better incorporate academic knowledge and thinking into the conduct of monetary policy, and he tells scholars how they might reorient their research to be more attuned to reality and thus more useful to central bankers. Based on the 1996 Lionel Robbins Lectures, this readable book deals succinctly, in a nontechnical manner, with a wide variety of issues in monetary policy. The book also includes the author's suggested solution to an age-old problem in monetary theory: what it means for monetary policy to be "neutral." 作者简介： Alan S. Blinder is the Gordon S. Rentschler Memorial Professor of Economics at Princeton University and former Vice-Chairman of the Board of Governors of the Federal Reserve System.

A revelatory exploration of the hottest trend in technologyand the dramatic impact it will have on the economy, science, andsociety at large. Which paint color is mostlikely to tell you that a used car is in good shape? How canofficials identify the most dangerous New York City manholes beforethey explode? And how did Google searches predict the spread of theH1N1 flu outbreak? The key to answering thesequestions, and many more, is big data. “Big data” refers to ourburgeoning ability to crunch vast collections of information,analyze it instantly, and draw sometimes profoundly surprisingconclusions from it. This emerging science can translate myriadphenomena—from the price of airline tickets to the text of millionsof books—into searchable form, and uses our increasing computingpower to unearth epiphanies that we never could have seen before. Arevolution on par with the Internet or perhaps even the printingpress, big data will change the way we think about business,health, politics, edu

Covers hot new travel trends such as cruises, extreme tours, senior travel, international travel, and more.

Part Fast Food Nation, part Bobos in Paradise,STARBUCKED combines investigative heft with witty culturalobservation in telling the story of how the coffeehouse movementchanged our everyday lives, from our evolving neighborhoods andworkplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulouslyreported look at the volatile issues like gentrification and fairtrade that distress activists and coffee zealots alike. Through acast of characters that includes coffee-wild hippies, businesssharks, slackers, Hollywood trendsetters and more, STARBUCKEDexplores how America transformed into a nation of coffee gourmetsin only a few years, how Starbucks manipulates psyches and socialhabits to snare loyal customers, and why many of the things wethink we know about the coffee commodity chain are false. Starbucked is ...smart cultural criticism minus any academicgobbledygook. Mr. Clark is quite funny as he dryly sends up theexcess of the corporate

With major financial scandals popping up in greaternumbers—and with more inevitably on the way—it has never been moreimportant for you to understand what dishonest companies do totrick investors. Since the early 1990s, FinancialShenanigans has been helping investors unearth deceptivefinancial reporting at the most critical time— before they suffermajor losses. Now, the third edition broadens its focus to include thenewest, most sophisticated techniques companies use to misleadinvestors.

This book is all about those moments when we "know" something without knowing why. Here Malcolm Gladwell. one of the world's most original thinkers, explores the phenomenon of the "blink", showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again....

Manage the risk and maximize the reward! Risk. It's what business is all about. The key to success is toanticipating and managing the risks that can impact business. TheComplete Idiot's Guide(r) to Risk Management provides the keyinformation necessary to manage business risk successfully. ?The basic categories of business risk ?How to indentify the specific factors that affect any particularbusiness ?How to create practical risk models to plan ahead ?How to lessen the impact of risk events should they happen ?How to profit from strategic risk taking

Six Sigma Process Management (SSPM) is a structured set of tools and techniques to help executives and teams continually address their customers' expectations. What Is Six Sigma Process Management? explains the SSPM methodology, helping business leaders determine which efforts will most positively impact on their customers, employees, and shareholders. SSPM provides a system that guides leaders on what to improve first and how to establish a portfolio of the best improvement efforts in their business. The book also offers: Insights on process management, including identifying critical customer process metrics Guidelines to improve customer satisfaction by identifying customer-seen failures Ways to enhance overall business improvement strategy Insights on how future SSPM developments can address modern business challenges

An on-the-ground playbook for competing successfully against China’s best-in-class entrepreneurs—for Westerners and local Chinese businesses alike—and for importing their strategies and principles for use in any unpredictable business environment. China's 7-8% annual growth and steady march towards capitalism has helped it to rival America as one of the best places to seek success and wealth. But China is also one of the riskiest markets to operate it. In spite of these risks, some Chinese companies have managed not only to survive, but to thrive during the country’s most turbulent period. This book introduces managers to some of China’s hottest entrepreneurs, reveals the success strategies that have enabled them to compete so effectively, and codifies these strategies into a small set of principles for managing in China or any turbulent environment. This is the guide no manager considering—or already conducting—business in China can afford to be without.

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of

The fully revised and updated version of this successfulHandbook is welcomed by management scholars world-wide. By bringingtogether the latest approaches from the leading experts inorganizational learning knowledge management the volumeprovides a unique and valuable overview of current thinking abouthow organizations accumulate 'knowledge' and learn fromexperience. Key areas of update in the new edition are: Resource based view of the firm Capability management Global management Organizational culture Mergers acquisitions Strategic management Leadership

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories

Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.

Corporate executives struggle to harness the power of socialtechnologies. Twitter, Facebook, blogs, YouTube are where customersdiscuss products and companies, write their own news, and findtheir own deals but how do you integrate these activities into yourbroader marketing efforts? It's an unstoppable groundswell thataffects every industry -- yet it's still utterly foreign to mostcompanies running things now. When consumers you've never met are rating your company'sproducts in public forums with which you have no experience orinfluence, your company is vulnerable. In Groundswell, Josh Bernoffand Charlene Li explain how to turn this threat into anopportunity. In this updated and expanded edition of Groundswell, featuring anall new introduction and chapters on Twitter and social mediaintegration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participatingin social technology arenas · Apply a four-step

The Greatest Salesman in the World combines the power of storytelling and ancient parable in this classic guide to the true essence of salemanship. It is the two-thousand-year-old tale of Hafid, an impoverished camel boy who came into possession of ten ancient scrolls which contained the wisdom necessary to help him achieve all of his ambitions. Og Mandino presents the complete writings from the original scrolls, and explores how Hafid applied their secrets of success to become the greatest salesman in the world. This perennial bestseller teaches readers that they all have the power to transform their lives and find true fulfillment within the priceless wisdom of the scrolls. 作者简介 Og Mandino is the author of 18 books with total sales of more than 36 million copies in 22 languages. He is the most widely read inspirational and self-help author in the world. Countless thousands in 17 nations have credited Og Mandino for turning their lives around; their thoughtful letters thank him for the m

"Genetics For Dummies," 2nd Edition serves as a perfect coursesupplement for students pursuing degrees in the sciences. With 25percent new and revised material, "Genetics For Dummies," 2ndEdition includes coverage of recent discoveries in the field ofgenetics and provides science lovers of all skill levels witheasy-to-follow and easy-to-understand information about thisincreasingly advanced field. It includes new information on: basicgenetics genetic mutations, diseases, and evolution gene therapyand other new--and controversial--medicines the exploration ofethical issues as they pertain to the study of genetics the futureof genetic science results and applications of scientificdiscoveries such as stem cell research, cloning, moleculargenetics, behavioral genetics, bioarcheology, and geneticengineering and more