In The One to One Manager, visionary authors Don Peppers andMartha Rogers, Ph.D., go behind the scenes to report on thechallenges and solutions discovered by managers leading 1 to 1efforts at organizations such as Xerox, General Electric, Oracle,First Union, Hewlett-Packard, USAA, Levi Strauss, and BritishAirways. Filled with in-depth interviews with executives on thefront lines of the 1 to 1 revolution, and based on more than twodozen case histories from companies around the world, The One toOne Manager examines the actual day-to-day issues involved insetting and running 1 to 1 initiatives. The One to One Manager introduces readers to the groundbreakers,the pathfinders, and the explorers of a vast and rapidly expandingnew universe of customer-focused business strategies. Among thefascinating pioneers profiled in this book, you will meet: -General Robert McDermott, the visionary leader who transformedUSAA from an insurance firm mired in paperwork into an IT-savvyfinancial institution dedica

Book De*ion In his phenomenal bestseller, Emotional Intelligence, DanielGoleman mapped the territory where IQ meets EQ, where we apply whatwe know to how we live. Spending over a year on the New York Timesbestseller list, Emotional Intelligence provided the evidence forwhat many successful people already knew: being smart isn't just amatter of mastering facts; it's a matter of mastering your ownemotions and understanding the emotions of the people aroundyou.Now, in Working With Emotional Intelligence, Goleman shows whyemotional intelligence has become the new yardstick for success forCEOs and junior hires alike. Drawing on both unparalleled access tobusiness leaders and in-depth research, he documents that starperformance in every field depends more on emotional intelligencethan IQ or technical skills. And the impact of emotionalintelligence is even greater at the top of the leadershippyramid.Goleman vividly shows how self-awareness, motivation,influence, conflict management, and team-building pl

Entertaining and informative, this book by first time author(and reality TV semi-regular) Corey sheds light on the plans andprocesses that led him to achieve his goal of amassing a milliondollars by his third decade. In a winning narrative, Corey leadsreaders through his post-collegiate career as the cheapest ofcheapskates, starting each chapter with a cute but revealingparagraph letting readers know all that he had yet to grasp inpursuit of money-making and -saving strategies. Though very fewreaders will be able to follow Corey's same path to riches (hedoesn't expect them to), bulleted tips and sidebars ("ExtremeCheapskate Strategy: Buy one pair of multipurpose shoes a year.Don't buy any others") give readers solid advice as well as anappreciation for Corey's discipline. Throughout, the tone isconversational, humorous and occasionally glib; the under-30 crowd(for whom the current American economy can be especially unkind)will find Corey's advice welcome and his story encouraging. Copyright ReedBus

We live in an exciting and rapidly changing time—every day itseems new inventions and innovations that change our way of lifearrive on the scene. But while our day-to-day lives have becomeeasier, the larger picture is now more complicated. Businesses arealso faced with this quandary. Change is occurring in the economicsphere as quickly and often as it is in our individual lives, andthe new global economy is presenting even more challenges tocompanies that must operate in an often unfamiliar worldwide arena.As a result, the modern business world is in dire need of acomplete overhaul if companies are to adapt to an environment thatis far different from the one in which they initially achievedsuccess. Enter Reinhard Mohn, the innovative entrepreneur who builtBertelsmann into a global powerhouse. Drawing on his more thanfifty years of experience in the private sector, Mohn explains howentrepreneurial leaders have a unique ability to lead businessesinto the future by adapting to new socioeconomic realities. He

Your Map for a Brave New Real-Estate World The days of real-estate mania—when you really couldn’t go wrongwith buying a home, then selling it in a few years for a lot morethan you paid for it—are over. Inflated prices and the “subprime”mortgage crisis have finally burst the bubble. Now, more than ever,it’s important for current and prospective home buyers tounderstand just what they’re getting into when they take thatplunge—and to think smarter when it comes to making the most oftheir biggest asset. The Wall Street Journal. Complete Home Owner’s Guidebook showsreaders how to become savvy home buyers—and eventually owners—notonly in this new, uncertain era but in any market: ? Understand the benefits and pitfalls of owning versusrenting ? Make sense of the housing market—ask the important questions,factor in the unforeseen costs, and explode the big myths of homeownership ? Take advantage of current opportunities if you’re a first-timehome buyer

本书选取88个极具代表性的美容化妆品销售情景，是销售人员每天都会遇到，却又难以应对的问题。每个销售情景均以客户需求为出发点，以美容化妆品销售人员的沟通技能为线索，按“常见应对”“引导策略”“话术范例”“方法技巧”和“举一反三”共五个部分逐一讲述，简洁易懂，即学即用！?本书是美容化妆品企业及门店销售人员及其主管、经销商的实战宝典，更是馈员工及经销商的礼物。美容化妆品销售人员每天只需花上几分钟学3句销售妙语，30天即可达到妙语连珠、业绩飙升的效果！???

For centuries, it has been assumed that there are vast limitsto human capacity. Now, although a host of scientific discoveriesprove this wrong, a mindset of limits persists, blocking us fromour greatest possibilities and leaving us feeling bombarded bystress, change, and uncertainty. No matter how hard we work, nomatter how much we give, we're still not getting what we hoped for.There is another way. Dr. Robert Cooper, a neuroscience pioneer and leadership advisor,urges us to take a radically different view of human capacity. Weare mostly unused potential, he says, employing less than 10percent of our brilliance or hidden talents. In easy-to-followsteps, he explains how to develop and apply the art and science ofyour hidden capacity. The art is the motivation and inspiration coming from thewonderful stories that are the heart of The Other 90%. Dr. Cooperdraws on his wide-ranging insights and experiences to show how it'spossible to make a difference in yourself and others. However, ins

A hands-on, interactive guide to managing your monday andbuilding your financial future Many of the worksheets in this book are available online and can besaved, printed, and recalculated at any time. Go to:WSJ.com/BookTools Understanding your money, and getting it to work for you, is moreimportant today than it ever was, because you alone are responsiblefor every aspect of your financial life, from managing yourday-to-day living expenses to planning a college savings fund and,ultimately, retirement. The sooner you start taking control of yourfinancial life the better, and there’s no greater authority onfinancial matters than The Wall Street Journal . Thisworkbook takes the mystery out of personal finance and addressesevery topic you’ll need to master, from building a solid financialbase to growing your financial assets. Worksheets, charts, andstep-by-step instructions throughout help you do the math and workthrough the basics, making it quick and easy to organize your cashand eventually build wealth.

This easy-to-use handbook features a battery of tests whichassesses logical, numerical, verbal, and abstract reasoning powers,as well as technological and clerical skills. Completely revised,updated, and expanded, the guide takes into account personality,motivation, and individual interests, and matches the resultsagainst an extensive index of over 400 careers.

Make a Mint by Mail Order! Sellcomputers, vitamins, clothing, or gourmet foods. Create and sellnewsletters on almost any topic. Make and sell your favorite artsand crafts. Would you like to join the booming mail-order business?You can! Bestselling author Ty Hicks shows you how. Youdon’t need a lot of money, years of experience, or a collegeeducation—just a mailing address and the desire to deliver productsand services quickly for the best value your customers can get. TyHicks explains in clear, easy steps how to start your mail-orderbusiness today, including: ·Getting started quickly and easily ·Creating an e-commerce Web site to promote and sell yourproducts or services directly ·Using proven marketing and promotion strategies ·Carving niche markets with unusual products and services ·Expanding your business for maximum profitability ·And much, much more!

What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati

EXPLORING AND EXPLODING OUR NOTIONS OF WORK Joanne B. Ciulla, a noted scholar in Leadership and Ethics,examines why so many people today have let their jobs take overtheir lives. Technology was supposed to free us from work, butinstead we work longer hours-often tethered to the office at homeby cell phones and e-mail. People still look to work forself-fulfillment, community, and identity, but these things may beincreasingly difficult to find in today's workplace. Gone is thesocial contract where employees and employers shared a sense ofmutual loyalty, yet many of us still sacrifice personal time forjobs that we could lose at the drop of a stock price. Tracing theevolution of the meaning of work from Aesop to Dilbert, andcritically examining the past 100 years of management practices,Ciulla asks questions that we often willfully ignore at our ownperil. *When you are on your deathbed, will you wish you had spent moretime at the office? *Why do we define ourselves by our jobs rather than

Required reading for all present and future leaders, thisclassic is for those who have to "get the job done"--military ornot.

This is a book for people like us, and we all know who weare. We make our own hours, keep our own profits, chart our own way.We have things like gigs, contracts, clients, andassignments. All of us are working toward our dreams: doingour own work, on our own time, on our own terms. We have no realboss, no corporate nameplate, no cubicle of our very own.Unfortunately, we also have no 401(k)s and no one matching them, nobenefits package, and no one collecting our taxes until April15th. It’s time to take stock of where you are and where you want tobe. Ask yourself: Who is planning for your retirement? Who coversyour expenses when clients flake out and checks are late? Who issetting money aside for your taxes? Who is responsible for yourhealth insurance? Take a good look in the mirror: You are. The Money Book for Freelancers, Part-Timers, and theSelf-Employed describes a completely new, comprehensive system forearning, spending, saving, and surviving as an independent worker.From

The remarkable story of how a teenager rescued from Castro’sCuba rose to become a United States senator The swift and improbable rise of Mel Martinez to the top echelonof America’s government began not with a political race but with aburst of gunfire. In April 1958, an eleven-year-old Martinezhuddled on his bedroom floor while Cuban soldiers opened fire oninsurgents outside his family’s home in the town of Sagua laGrande. If political unrest made daily life disturbing and at timesfrightening, Fidel Castro’s Communist Revolution nine months laterwas nothing short of devastating. When armed militiamen shoutedviolent threats at Martinez for wearing a medallion as a sign ofhis Catholic faith, his parents made a heartrending decision: theirson would have to escape the Castro regime–alone. A Sense of Belonging is the riveting account of innocence lost,exile sustained by religious faith, and an immigrant’sdetermination to overcome the barriers of language and culture inhis adopte

“The invaluable advice in How to Wow guarantees your successin any meeting situation, from the boardroom to the breakfasttable.” –Keith Ferrazzi, author of Never Eat Alone In today’s fast-paced world, where an elevator ride with your CEOcan turn into an impromptu meeting, your lunch date can become ajob interview, and your conversation at a cocktail party may be apreamble to a potential business merger, knowing how to marketyourself in any situation is vital. Corporate coach Frances ColeJones has helped numerous CEOs, celebrities, and publicpersonalities present their best selves on camera and onstage, inboardrooms and in person; now in her new book, How to Wow, sheshares her strategies for making your mark in business and inlife. Every encounter, Jones believes, provides you with an opportunityto positively influence colleagues, employers, neighbors–evencompetitors. Not only your words, but your tone of voice and yourbody language speak volumes. The question, however, is: A

本书选取88个极具代表性的美容化妆品销售情景，是销售人员每天都会遇到，却又难以应对的问题。每个销售情景均以客户需求为出发点，以美容化妆品销售人员的沟通技能为线索，按“常见应对”“引导策略”“话术范例”“方法技巧”和“举一反三”共五个部分逐一讲述，简洁易懂，即学即用！?本书是美容化妆品企业及门店销售人员及其主管、经销商的实战宝典，更是馈员工及经销商的礼物。美容化妆品销售人员每天只需花上几分钟学3句销售妙语，30天即可达到妙语连珠、业绩飙升的效果！???

So you're standing naked in front of a classroom. Or you'rebeing chased by a one-legged man. Or maybe you're standing naked infront of a classroom and kissing a one-legged man. Dreams can be mysterious, exhilarating, and terrifying but theydon't have to be confusing. With Field Guide to Dreams, you'llunravel the hidden meanings behind these mysterious subconsciousmessages. Organized by dominant symbol (animal, falling, flying,mother, and so on), each section provides helpful interpretationsfrom Freud, Jung, and other psychologists and dream experts. You'llalso learn when you're most likely to have these specific dreams,and whether you should interpret them positively or negatively.With Field Guide to Dreams at your bedside, you'll never wonder ifthat cigar was just a cigar!

The Market Guys, A. J. Monte and Rick Swope, give you all thetools you’ll need to start applying their key principles for takingcharge of your finances. Monte and Swope have taught hundreds ofthousands of investors and savers around the world the dos anddon’ts of the financial markets and how to gain control of theirmoney. Now they share their strategies with you in this practical,easy-to-use workbook. The Take Charge of Your Money Now!Workbook includes ? an action plan for applying the authors’ key strategies to yourinvestments ? step-by-step guidance for creating a family budget ? advice for selecting a financial advisor ? tips for organizing and simplifying your finances ? forms, checklists, and worksheets to keep you on track ? helpful exercises to help you meet your goals ? the 10 common mistakes made in retirementaccounts The Take Charge of Your Money Now! Workbook is a must-haveguide to protecting your money in these turbulent times.

In this masterpiece of narrative history, acclaimed authorHoward Blum evokes the original "crime of the century" and anaftermath even more dramatic than the crime itself–a seminalepisode in America’s history that would spark national debate anddraw into its orbit master sleuth William J. Burns, crusadinglawyer Clarence Darrow, and industry-shaping filmmaker D. W.Griffith. "Hugely engaging . . . has tremendous verve . . . AmericanLightning throws valuable new light on an episode that seems, forus today, particularly pertinent. Terrorism happened here." –LosAngeles Times "A fast-moving, skillfully constructed account . . . Blum’s styleis cinematic." –Chicago Sun-Times "Compelling . . . a tense detective story." –Seattle Times "A thumping-good drumroll of narrative history . . . thecross-country manhunt reads like a great mystery novel . . . Blumblows the dust off a page of America’s own incendiary past andbrings it to pulsating life." –Dallas Morning News

Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

In 1984, The LittleKingdom told the story of Apple's first decade alongside thehistories of Steve Jobs and Steve Wozniak. Now Moritz revisits hisclassic biography in light of what Apple has become, offering forthe first time in paperback the only from the ground up account ofApple's early years.

“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor