Corporate candy giants Milton Hershey and Forrest Mars builtbusiness empires out of one of the world's most magical,sought-after substances: chocolate. In The Emperors of Chocolate,Jo?l Glenn Brenner--the first person to ever gain access to thehighly secretive companies of Hershey and Mars--spins a uniquestory that takes us inside a world as mysterious as Willy Wonka'sChocolate Factory. Packed with flavorful stories and outrageouscharacters that give the true scoop on this real-life candyland,The Emperors of Chocolate is a delectable read for business buffsand chocoholics alike. Start reading and you'll soon be hungry formore.

Deemed “the dean of leadership gurus” by Forbes magazine, Warren Bennis has for years persuasively argued that leaders are not born—they are made. Delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to achieve it, his classic work On Becoming a Leader has served as a source of essential insight for countless readers. In a world increasingly defined by turbulence and uncertainty, the call to leadership is more urgent than ever. Featuring a provocative new introduction, this new edition will inspire a fresh generation of potential leaders to excellence.

One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.

From Publishers Weekly Rather than write a book strictly about the rise of Google as abusiness, technology journalist Battelle targets his research onthe concept of Internet search, beginning the book with adiscussion of an abstract idea he terms the "Database ofIntentions," defined as the sum total of all queries that pour intosearch engines daily, revealing the intricacies and idiosyncrasiesof our culture. Though most of the book is devoted to the searchengine giant (which Battelle reports corners 51 percent of thesearch engine market), the author also includes chapters on"Search, Before Google" and the "Who, What, Where, Why, When. AndHow (much)" of search. Battelle is at his best when describing thecreation of Google, especially through the yin-yang personalitiesof its founders, Larry Page and Sergey Brin, and in describing thecompany's culture. Though Battelle's de*ions of Internetsearch technology can get too technical for readers without acomputer science background, the book is a deeply r

This is the story of two Wall Street Journal beat reporters--one covering the energy industry just after the chaotic California electricity crisis; the other chasing stock swindlers. Together these journalists were ideally placed to uncover one of the great cons of the century. Here is a story about the fall of a great company and the practice of journalism, marked by skill, luck, and determination. 24 Days is the gripping, untold chronicle of the investigative process--often haphazard but imbued with insight and commitment--that broke through Enron's stonewalling and exposed its inner workings, setting in motion a chain of events that shook the public's trust in big business, Wall Street, and the accounting profession. In Agust 2001,jeffrey Skilling unexpectedly resgned from his job ans CEO of Enron after only six months in the top job .While smith-who had been covering the California energy crisis-was away,the wall street Journal Los Angeles bureau chef drafted Emshwiller to interview Skilling.Dur

In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:

Why do many people and companies crumble in the face ofdifficulty, while others use adversity to bounce back evenstronger? Here from New York Times bestselling author KeithMcFarland is a leadership fable for those wary of fables, a storythat rejects pat, heard-it-before advice and shows–in a startlinglyfresh way–how to use challenges to make both yourself and yourorganization stronger. Mike Maloney, division manager for Boston-area tech firm CRX,returns from a business trip late one night feeling demoralized.His unit is about to lose its biggest customer and its mostvaluable employee. Mike wonders how much longer he and his staffcan keep up their relentless work schedule and meet uppermanagement’s new request for cost cuts. Something has to give.Hoping to blow off steam, he heads to a gym, where he runs intoJoe, a former army Ranger. After listening to Mike vent about the cards he’s been dealt, theex-soldier says, "Sounds like your company is ready to bounce."Mike looks confused, so Joe begins tu

Referring to his first book, It's Not How Good You Are, It'sHow Good You Want to Be, Arden describes himself as "author ofworld's bestselling book," ably demonstrating one nugget of wisdomto be found in his latest: "Great people have great egos; maybethat's what makes them great." Otherwise, the book suggests thatArden is less a great person (or a great author) than a greatformer creative director at advertising powerhouse Saatchi andSaatchi. In the restrictive, often repetitive genre of managementby aphorism, Arden is an original: master of the snappy maxim andeye-catching graphic, Arden advocates unconventional thinking,skipping college, taking risks, being outrageous and failingdramatically. Missing is a page in this book emblazoned "Take myadvice with a grain of salt," or "Triumph for an advertisingcopywriter may be disaster for an accountant." Nevertheless, Mr.Arden's books are a pleasure to peruse. His writing is spare,clever, brisk and pointed. Illustrations are clean and witty. Thinkyou whateve

An innovative business book positioning ethical practice asthe cornerstone of success “Business ethics? Isn’t that an oxymoron?” As a lecturer inethics, communication, and leadership at MIT’s Sloan School ofManagement and a moderator of the Aspen Executive Seminar, LeighHafrey has heard time and again that ethics and business don’t mix.In The Story of Success: Five Steps to Mastering Ethics inBusiness, Hafrey draws on fifteen years of conversations withbusinesspeople at all stages of their careers, from MBA to Chairmanof the Board, to articulate five steps that generate ethicalpractice: 1. Speak Up, Speak Out: define your managerial style 2. See the Big Picture: recognize the forces that affect yourpractice 3. Break the Rules, Make the Rules, Absorb the Costs: drivechange, and know it 4. Tell Good Stories: find stories that bring out the best inyour people and yourself 5. Test for Truth: distinguish fact from fantasy in yourstory-telling Hafrey illust

We Have a World-Class Mess . . . Now What? Amid the carnage of bankruptcies, soaring unemployment, andmillions of families losing their homes during the financial crisisof 2007–2009 lay the bloody corpse of a set of ideas that hadunderpinned the economics of the previous thirty years. A systemthat had been delivering unprecedented prosperity on a global scalesuddenly teetered on the verge of collapse. Capitalism wasseemingly exposed as a house of cards. The blame game became a newnational pastime as doomsayers predicted the end of America’sleadership of the world economy. We’re at a crossroads, and decisions about how to reshape adiscredited capitalism will profoundly affect whether the comingyears will be ones of depression, stagnation, or renewedprosperity. Instant analysis since the collapse of the financial system inthe fall of 2008 has produced no end of ideas about what todo—ranging from those of free market ideologues (let the market doits work and damn the consequences

Packed with practical information designed for businessreaders and managers at all levels, this essential volume offersinsights on managing creativity in groups, developing creativeconflict, and using technology to help foster innovation.

From two leaders in executive education at Harvard BusinessSchool, here are the mental habits and proven strategies you needto achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just starting out,Negotiation Genius will dramatically improve your negotiatingskills and confidence. Drawing on decades of behavioral researchplus the experience of thousands of business clients, the authorstake the mystery out of preparing for and executingnegotiations—whether they involve multimillion-dollar deals orimproving your next salary offer. What sets negotiation geniuses apart? They are the men andwomen who know how to: ?Identify negotiation opportunities where others see noroom for discussion ?Discover the truth even when the other side wants toconceal it ?Negotiate successfully from a position of weakness ?Defuse threats, ultimatums, lies, and other hardballtactics ?Overcome resistance and “sell” proposals using proveninfluence tactics

In his bestselling first book, Getting Things Done ,veteran coach and management consultant David Allen presented hisbreakthrough methods to increase efficiency. Now "the personalproductivity guru" ( Fast Company ) shows readers how toincrease their ability to work better, not harder—every day. Basedon Allen’s highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head forcreativity, focus your attention, create structures that work, andtake action to get things moving. With wit, inspiration, and know-how, Allen shows readers how tomake things happen—with less effort and stress, and lots moreenergy, creativity, and effectiveness. Ready for Anything isthe perfect book for anyone wanting to work and live at his or hervery best.

The man who revolutionized personal technology is celebrated by the writers and editors of TIME magazine in a beautifully illustrated look back on his life and legacies. From his unlikely beginnings as a college dropout to his triumphant years as the man behind one invention after another that transformed our lives, this is the story of a tireless innovator and visionary thinker. With new pieces by renowned TIME writers Lev Grossman, Richard

Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.

Leave your family peace of mind with this new approach towills and estates Whenever Elizabeth Arnold tells people her specialty, theyusually share their own family dilemmas. Maybe Dad left behind amisguided or inadequate will. Maybe Aunt Sue nabbed the vase thatwasn’t in Grandma’s will and Aunt Pat hasn’t spoken a kind word toher since. Maybe Sis can’t decide who should get the kids in caseof a tragedy, so she doesn’t have any will at all. Such tales ofwoe have nothing to do with legal or tax problems. The real issuesbehind wills gone wrong—or wills that never get off the ground—arethe human ones. Creating the Good Will tackles the important human dimensionsthat most books about wills fail to address. Arnold teaches herreaders that wills are not just legal documents but also heartfeltemotional tools.

在线阅读本书 Based on Jim Kouzes and Barry Posner′s classic book The Leadership Challenge , this Workbook will be your hands–on guide for improving your ability to put into action the Five Practices of Exemplary Leadership? model and become a leader who Model

It doesn't matter how old you are or where you're from; youcan start a profitable business. The Young Entrepreneur's Guide toStarting and Running a Business will show you how. This completelyupdated edition is filled with real, inspirational stories of youngpeople finding success in the business world -- from superstarslike Microsoft's Bill Gates and Motown Records founder Berry Gordyto young people who are just starting out. More important, though,it provides a practical, step-by-step pathway, including everythingyou need to know to start your own business, from creatingfinancial statements to developing marketing techniques.

《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞

Strengths Based Selling explains talent and how toidentify and maximize it, and then covers the basic steps of theselling process, including prospecting/cold calling, assessingopportunity, identifying solutions, building advocacy, negotiating,closing, and servicing/retaining/growing. Thus, the reader can takethe web-based Clifton StrengthsFinder Assessment (access codeincluded), discover his or her own unique strengths, learn to applythem to sales, and formulate strategies to triangulate individualtalent and job role.

J. K. Rowling’s novels about Harry Potter and the HogwartsSchool of Witchcraft and Wizardry have captured the imaginations ofpeople everywhere. In If Harry Potter Ran General Electric,bestselling business author Tom Morris (If Aristotle Ran GeneralMotors) uncovers the values and timeless truths that underlieRowling’s hugely popular books and illuminates the lessons theyoffer to all of us in our careers and daily lives. But, you say, Harry Potter lives in a world of magic. What can wepossibly learn to apply to our own careers and everyday lives?Morris shows that the most difficult problems Harry and his friendsface are rarely solved by the use of magic alone. Rather, they areconquered by intelligence, reasoning, determination, creativity,friendship, and a host of other classic virtues–the very qualities,in fact, that make for success in every aspect of our lives. Blending an array of provocative examples from the novels withthought-provoking commentary on contemporary management practi

LEADERSHIP IS AN ART has long been a must-read not only withinthe business community but also in professions ranging fromacademia to medical practices, to the political arena. Firstpublished in 1989, the book has sold more than 800,000 copies inhardcover and paperback. This revised edition brings Max De Pree?stimeless words and practical philosophy to a new generation ofreaders.De Pree looks at leadership as a kind of stewardship,stressing the importance of building relationships, initiatingideas, and creating a lasting value system within an organization.Rather than focusing on the ?hows? of corporate life, he explainsthe ?whys.? He shows that the first responsibility of a leader isto define reality and the last is to say thank you. Along the way,the artful leader must: Stimulate effectiveness by enabling others to reach both theirpersonal potential and their institutional potential Take a role in developing, expressing, and defending civility andvalues Nurture new leaders and ensure

From one of America's foremost economic and political thinkerscomes a vital analysis of our new hypercompetitive andturbo-charged global economy and the effect it is having onAmerican democracy. With his customary wit and insight, Reich showshow widening inequality of income and wealth, heightened jobinsecurity, and corporate corruption are merely the logical resultsof a system in which politicians are more beholden to the influenceof business lobbyists than to the voters who elected them. Powerful andthought-provoking, Supercapitalism argues that a clearseparation of politics and capitalism will foster an enviroment inwhich both business and government thrive, by putting capitalism inthe service of democracy, and not the other way around.

What does it really take to succeed in business today? In ANew Brand World , Scott Bedbury, who helped make Nike andStarbucks two of the most successful brands of recent years,explains this often mysterious process by setting out theprinciples that helped these companies become leaders in theirrespective industries. With illuminating anecdotes from his ownin-the-trenches experiences and dozens of case studies of otherwinning-and failed-branding efforts (including Harley-Davidson,Guinness, The Gap, and Disney), Bedbury offers practical,battle-tested advice for keeping any business at the top of itsgame.