Referring to his first book, It's Not How Good You Are, It'sHow Good You Want to Be, Arden describes himself as "author ofworld's bestselling book," ably demonstrating one nugget of wisdomto be found in his latest: "Great people have great egos; maybethat's what makes them great." Otherwise, the book suggests thatArden is less a great person (or a great author) than a greatformer creative director at advertising powerhouse Saatchi andSaatchi. In the restrictive, often repetitive genre of managementby aphorism, Arden is an original: master of the snappy maxim andeye-catching graphic, Arden advocates unconventional thinking,skipping college, taking risks, being outrageous and failingdramatically. Missing is a page in this book emblazoned "Take myadvice with a grain of salt," or "Triumph for an advertisingcopywriter may be disaster for an accountant." Nevertheless, Mr.Arden's books are a pleasure to peruse. His writing is spare,clever, brisk and pointed. Illustrations are clean and witty. Thinkyou whateve

One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.

Leave your family peace of mind with this new approach towills and estates Whenever Elizabeth Arnold tells people her specialty, theyusually share their own family dilemmas. Maybe Dad left behind amisguided or inadequate will. Maybe Aunt Sue nabbed the vase thatwasn’t in Grandma’s will and Aunt Pat hasn’t spoken a kind word toher since. Maybe Sis can’t decide who should get the kids in caseof a tragedy, so she doesn’t have any will at all. Such tales ofwoe have nothing to do with legal or tax problems. The real issuesbehind wills gone wrong—or wills that never get off the ground—arethe human ones. Creating the Good Will tackles the important human dimensionsthat most books about wills fail to address. Arnold teaches herreaders that wills are not just legal documents but also heartfeltemotional tools.

In this compelling new book, Michael E. Raynor, coauthor ofthe national bestseller The Innovator’s Solution, shows thatDisruption, Clayton M. Christensen’s landmark theory that explainshow fringe ideas come to redefine entire markets, not only explainswhy new businesses emerge and mature companies fall – it actuallyhelps to predict the future success of new ventures moreaccurately. Raynor’s groundbreaking research, and deeperunderstanding of the mechanisms and drivers of Disruption make thisapproach to innovation more powerful and more useful thanever. Despite the groaning shelves of books offering advice oninnovation, most managers continue to struggle to create theprofitable growth their companies need. The reason? Thevast majority of management theories base their pre*ions onexplanations of the past. When it comes to predictingsuccessful innovation, a willingness to apply the empirical andtheoretical rigor of the scientific method to prove what will workin the real world has been n

In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:

本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

In his bestselling first book, Getting Things Done ,veteran coach and management consultant David Allen presented hisbreakthrough methods to increase efficiency. Now "the personalproductivity guru" ( Fast Company ) shows readers how toincrease their ability to work better, not harder—every day. Basedon Allen’s highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head forcreativity, focus your attention, create structures that work, andtake action to get things moving. With wit, inspiration, and know-how, Allen shows readers how tomake things happen—with less effort and stress, and lots moreenergy, creativity, and effectiveness. Ready for Anything isthe perfect book for anyone wanting to work and live at his or hervery best.

Subroto Bagchi is Vice Chairman and Co-founder of MindTree Ltd.Till 2008, he was its Chief Operating Officer, a role he steppeddown from to become it Gardener. He is also Chairman of MindTree'sInnovation Council . His earlier books, The High-PerformanceEntrepreneur and Go Kiss the World were best-sellers and receivedcritical acclaim. Visit www.mindtree.com/subrotobagchi.

《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞

From two leaders in executive education at Harvard BusinessSchool, here are the mental habits and proven strategies you needto achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just starting out,Negotiation Genius will dramatically improve your negotiatingskills and confidence. Drawing on decades of behavioral researchplus the experience of thousands of business clients, the authorstake the mystery out of preparing for and executingnegotiations—whether they involve multimillion-dollar deals orimproving your next salary offer. What sets negotiation geniuses apart? They are the men andwomen who know how to: ?Identify negotiation opportunities where others see noroom for discussion ?Discover the truth even when the other side wants toconceal it ?Negotiate successfully from a position of weakness ?Defuse threats, ultimatums, lies, and other hardballtactics ?Overcome resistance and “sell” proposals using proveninfluence tactics

The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.

In 1558, Elizabeth I inherited a business in trouble.Burdened by runaway inflation and a debased currency, bereft ofstrategic alliances, torn by internal dissent, and eyed greedily bycompetitors bent on takeover, her business, England, was on thebrink of ruin. Forty-five years later, England was the richest andmost powerful nation in Europe. Softcover.

Management, as Allen reminds us, is a very serious subject.Unfortunately, though, his presentation of substantiveissues-business purpose, managerial skills, motivation-is tenuousand underdeveloped; and his coverage of organizational theory isanemic, even when addressing the pivotal ideas of Peter Drucker,Theodore Levitt and Douglas MacGregor. Allen, a managementconsultant, selects A.A. Milne's classic characters to probemanagerial functions in "an unfamiliar context, which will allow usto think about them in a new way." But his "new way" fails toinspire. 75,000 first printing; Fortune Book Club and QPBselections; published simultaneously on Penguin-HighbridgeAudio. Copyright 1994 Reed Business Information, Inc. --This textrefers to an out of print or unavailable edition of thistitle.

Create your own job security A wealth of info for prospectiveentrepreneurs. With unemployment rates rising, many people are out of work andmany more are either underemployed or in fear of losing their jobs.Many of these workers have long thought of owning their ownbusinesses and are pondering whether self-employment is the rightchoice. This book will help them make the call, and go about theprocess of starting and running their own businesses by learninghow to: ? Determine if it makes financial sense to leave the corporateworld behind ? Assess whether they have what it takes to be self-employed ? Identify the market for their business and test whether it'sviable ? Calculate start-up costs and revenue streams before making anyinvestments ? Understand the strengths and weaknesses of the Competition ? Advertise and market the business

In this engaging chronicle of one of the most stunning successstories in American business history, Cohen takes readers insideeBay the corporation, revealing the many surprising ways in whicheBay's "virtual marketplace" has changed the face of Americanbusiness and the American cultural landscape.

Can one be both an ethical person and an effectivebusinessperson? Stephen Green, an ordained priest and the chairmanof HSBC, thinks so. In Good Value , Green retraces thehistory of the global economy and its financial systems, and showsthat while the marketplace has delivered huge advantages tohumanity, it has also abandoned over a billion people to extremepoverty, encouraged overconsumption and debt, and ravaged theenvironment. How do we reconcile the demands of capitalism with both the commongood and our own spiritual and psychological needs as individuals?To answer that, and some of the most vexing questions of our age,Green takes us on a lively and erudite journey through history,looking for lessons in the work of economists and philosophers,businessmen and poets, theologians and novelists, playwrights andpolitical scientists. An essential business book by a man who isuniquely qualified to write it, Good Value is a timely andpersuasive analysis of the most pressing financial and moralquestions we fac

Over his distinguished career Warren Bennis has shown that leaders are made, not born. In Learning to Lead, written in partnership with management development expert Joan Goldsmith, Bennis provides a program that will help managers transform themselves into leaders. Using wise insights from the world’s best leaders, helpful self-assessments, and dozens of one-day skill-building exercises, Bennis and Goldsmith show in Learning to Lead how to see beyond leadership myths and communicate vision to others. With updates throughout, Learning to Lead is both a workbook and a deeply considered treatise on the nature of leadership by two of its finest and most experienced practitioners—and teachers.

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

We Have a World-Class Mess . . . Now What? Amid the carnage of bankruptcies, soaring unemployment, andmillions of families losing their homes during the financial crisisof 2007–2009 lay the bloody corpse of a set of ideas that hadunderpinned the economics of the previous thirty years. A systemthat had been delivering unprecedented prosperity on a global scalesuddenly teetered on the verge of collapse. Capitalism wasseemingly exposed as a house of cards. The blame game became a newnational pastime as doomsayers predicted the end of America’sleadership of the world economy. We’re at a crossroads, and decisions about how to reshape adiscredited capitalism will profoundly affect whether the comingyears will be ones of depression, stagnation, or renewedprosperity. Instant analysis since the collapse of the financial system inthe fall of 2008 has produced no end of ideas about what todo—ranging from those of free market ideologues (let the market doits work and damn the consequences

Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth

In THE FINANCIALCRISIS INQUIRY REPORT，the facts about thefinancial and economic crises that engulf the world will speak forthemselves. Formed in May 2009, the Financial Crisis InquiryComission (FCIC) is a panel of ten commissioners chosen by the U.S.Congress to explain what happened , why it happened, and what couldhave been done to prevent it. On December 15th, 2010, thecommission will release their official report to the President,Congress , and the World. 金融危机调查报告将合盘托出席卷全球的金融与经济危机的来龙去脉及真相，并让事实来说话。2009年5月由十名专家组成金融危机调查委员会授命于国会，专门负责调查金融危机成因，进而总结教训、提出改进建议。他们就20多项议题展开了重点调查。2010年12月15日美国金融危机调查委员会将向美国总统，美国国会和全世界公布其终的调查结果，并授权美国小布朗出版公司授权以图书的形式向全球发行其官方调查报告。

New York Times and Wall Street Journal Bestseller Motivated people advance further and faster in their careers,earn more money, are more productive, experience more satisfyingrelationships and are happier than the less- motivated peoplearound them. But true motivation cannot be faked or forced. In the same way that each person has a different fingerprint anda distinct combination of DNA, every individual is hardwired with aunique motivational matrix. Grounded in eight years of researchwith more than 10,000 people, this book reveals how to decode yourMotivational DNA for maximum achievement. Whether you are an individual seeking to realize your personalgoals or a leader looking to motivate your team, Get Motivated!will show you how to overcome any obstacle, achieve any goal, andaccelerate your success. For more than twenty years motivational expert Tamara Lowe hasproduced the largest business seminars in the world, inspiring peakperformance in millions. In GET MOTIVATED! she unve

It is not a collection of business letters, ready to be mailedto any Tom, Dick, or Harriet. Rather, editor and author Isaacstakes her own advice and offers a very personal and very engagingview of an etiquette practice many would prefer to forget.Outlining every conceivable situation in which note writing couldbe a point well made, Isaacs first emphasizes the value of ignoringsuch high-tech tools as e-mail in favor of handwritten or typedmissives. Occasions range from "saw this and thought of you" to thedeath of a dear one; every single solution, whether penned by theauthor or others, adds both grace and humanity to a workrelationship, which is, after all, the prime raison d'etre fornotes and their continued use as a business and socialcommunications vehicle. Barbara Jacobs

The book that catches the crest of Web 2.0 and shows how anybusiness can harness its power by increasing whuffie, the store ofsocial capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebookand Twitter, and has heard about someone who has used them to growa huge customer base. Everyone wants to be hands-on, grassroots,and interactive, but what does this mean? And more to the point,how do you do it? As one who has actually launched a company using the power ofonline communities, and who now advises large and small companies,Tara Hunt (named by the San Francisco Chronicle, along withluminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) isthe perfect person to do this book. While The Whuffie Factor will traverse the landscape of Web 2.0and show how to become a player, it is not just another book aboutonline marketing. People see the huge business potential of theonline world and the first impulse is: Let’s throw a bunc