Praise for Developing Affordable Housing A Practical Guide for Nonprofit Organizations Third Edition "Ben Hecht's book explains in clear language everything needed to successfully engage in nonprofit housing development. He tells how to find the money, how to generate good design and quality construction, and how to improve management—a complete, well-researched, and well-presented 'A to Z' approach." —Henry G. Cisneros, former secretary U.S. Department of Housing and Urban Development "Ben Hecht's book makes the affordable housing development process accessible for communities and practitioners everywhere. Developing Affordable Housing should be on the bookshelf of every organization that cares about people and wants to make affordable housing possible." —Rey Ramsey, former chairman, Habitat for Humanity CEO, One Economy Corporation "The development of affordable housing is as much a journey as a destination. Ben Hecht's book provides maps and bridges while not losing sight of the cha

"Selling something? Persuading someone? Motivating someone? Read Move the World and you will. Every time." "With Move the World, executives can shorten the time and cost to market by learning to communicate goals and timetables succinctly to their teams, suppliers, investors, advisors, and customers. Mastering Brenner's framework is truly essential for entrepreneurial success." "The Move the World System demystifies the art of persuasion and will give anyone who puts it into use a powerful competitive advantage." "Persuasion is vital to success. Brenner recognizes this truth, and Move the World gives you a clear, powerful system to move your audience and achieve your goals." "This book is a must-read and an invaluable companion for those who need to communicate effectively with an audience. Move the World will help you sell, lead, motivate, and persuade." "Move the World is a great read, and I was able to put the ideas into use immediately. It's the perfect tool for the busy professional w

A Masterful Analysis of Company, Customer,and Competition Kenichi Ohmae - voted by The Economist as "one ofthe world's top five management gurus" - changed the landscape ofmanagement strategy in "The Mind of the Strategist". In thiscompelling account of global business domination, Ohmae reveals thevital thinking processes and planning techniques of prominentcompanies, showing why they work, and how any company can benefitfrom them. Filled with case studies of strategic thinking inaction, Ohmae's classic work inspires today's managers to excel tonew heights of bold, imaginative thinking and solutions. "In manyways, Ohmae can be considered the modern reincarnation of a mucholder guru, Adam Smith." -"Journal of Marketing". "A fascinatingwindow into the mind of one of Japan's premier strategists...fullof ideas about how to improve strategic thinking."- Michael E.Porter, Graduate School of Business Administration, HarvardUniversity

Having toppled the bookselling giants on-line,Jeff Bezos is now leading Amazon.com into uncharted territory.With pharmaceuticals,web auctions and multimedia added to its list,not to mention a makeover for the web's most recognizable site,is Amzon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-tailing,but for now the future for Amazon looks bright. Now completely updated for this new edition,Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase promising a great ride for investors,a geat experience for shoppers and a model for entrepreneurs and business leaders everywhere.Rebecca Saunders reveals even more secrets,deals,schemes and dreams of one of the world's web superstars.Business the Amazon.com Way is at once an inspiring and engaging insight into the ingredients of success and source of invaluable business lessons for the next generation of winners.

In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field—analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

In this follow-up to his bestselling book ExperientialMarketing, Bernd Schmitt introduces the five-step CEM process, acomprehensive tool for connecting with customers at everytouch-point. A must-read for senior executives, marketing managers,and anyone charged to drive growth and spur change. PRAISE FOR Customer Experience Management "In all his work Bernd Schmitt sets about scraping away theconventional marketing wisdom. Schmitt’s pre*ion makes it moresatisfying to be a customer, more satisfying to be a brand manager.I hope desperately that every company with which I do businessreads this book." –Martyn Straw, Chief Strategy Officer, BBDO Worldwide "Schmitt finally identifies the bush that a lot of marketingdepartments have been beating around. He anchors the activitiesthat cost us millions and billions of dollars to ‘end game’objectives that have never before been so beautifullyfocused." –Victor J. Pacor, Chief Marketing Officer, Sony Electronics,Inc. "Wi

Assertive people are able to clearly make their point, speak their mind, and express their needs while maintaining others’ self-esteem. How to Speak Up Without Putting Others Down, Participant’s Workbook from the popular 60- Minute Active Training Series offers you a ready-made design for an effective, yet brief program that will teach you how to express yourself clearly, directly, and tactfully. Specifically, you will learn how to Express yourself in a straightforward way without offending others Stand your ground, tactfully even in the face of resistance Persist with people who fail to follow through on their communications and promises

What is it about Napoleon Bonaparte that has led recognized leaders such as General George S. Patton to study his principles-and countless books on management and leadership to quote his maxims? What lessons can today's project managers and leaders learn from Napoleon's successes and failures? Napoleon on Project Management explores the key principles behind Napoleon's successes, the triggers that led to his downfall, and the lessons to be learned from his ultimate demise-and applies these lessons to modern-day project management and leadership at all levels.

In this unique exploration of the role of risk in our society，Peter Bernstein argues that the notion of bringing risk under con-trol is one of the central ideas that distinguishes modern times from the distant past.Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today.

Life is a series of challenges and roadblocks that you must overcome to achieve your dreams. It's a hard road, but you can't let temporary setbacks and failures get you down—which is easier said than done. But this book gives you the tools you need to get over the rough spots and keep progressing toward your goals. This one-of-a-kind guide offers much more than the simplistic motivational material out there; it includes real tools and real solutions for real people who are ready to improve their lives. It's not just about overcoming depression or trying times, and it's not just about becoming rich and successful—though it will help you accomplish all of those things. What makes this book special is its combination of a message that inspires your soul and a set of tools that will help you achieve success—no matter how you define it. This is an actionable guide to self-improvement that will help you overcome whatever is holding you back, feel better about yourself, and move forward tow

Filled with keen observations, autobiographical notes, and theseeds of many of Maugham's greatest works, A Writer'sNotebook is a unique and exhilarating look into a greatwriter's mind at work. From nearly five decades, Somerset Maugham recorded an intimatejournal. In it we see the budding of his incomparable vision andhis remarkable career as a writer. Covering the years from his timeas a youthful medical student in London to a seasoned worldtraveler around the world, it is playful, sharp witted, and alwaysrevealing. Undoubtedly one of his most significant works, AWriter's Notebook is a must for Maugham fans and anyoneinterested in the creative process.

The European Union has long sought to create a single financial area across Europe where consumers in one country benefit from financial markets and activities in other countries. With the emergence of the Internet as a platform for the provision of online banking services, the creation of a pan-European market for banking services appeared a realistic proposition. In practice, however, this has not happened. This book asks why and argues that the creation of banking markets via the Internet relies on both available technologies and appropriate laws and regulations. The institutional and legal framework for online banking services in the single European market are examined, as is the level of legal harmonization achieved in the UK, France and Germany under the influence of the EU Directives pertaining to online banking activities.

Getting Started in Currency Trading is both an introduction and reference tool for beginning and intermediate foreign exchange (Forex) traders. This information-packed resource opens with a de*ion of the Forex market and a section of clearly defined Forex terms with examples. You'll learn how to open your own trading account by following step-by-step instructions and numerous screen shots that show you what expect inside a dealer's trading platform. You'll walk through the physical process of placing and liquidating currency orders. Later chapters introduce various trading strategies and tactics in detail, along with some fundamental and technical analysis that will help you win in the exploding foreign exchange trading market.

The Jetsons would be proud! A gizmo as cool as Roomba just begs to be hacked. Now, with this book and the official ROI specification furnished by iRobot, you can become the robotic engineer you've always dreamed of being. Build a Bluetooth interface for your Roomba. Turn it into an artist. Install Linux on it and give it a new brain. Some hacks are functional, others are purely fun. All of them let you play with robotics, and not one will void your warranty. Build a serial interface tether. Set up a Bluetooth interface. Drive Roomba. Play with sensors. Make it sing. Create a Roomba artist. Use your Roomba as a mouse. Connect Roomba to the Net. Wi-Fi your Roomba. Replace Roomba's brain. Install Roomba-cam. Put Linux on Roomba. Features a companion Web site. All this and it will still clean your floor! Get the official iRobot Roomba Open Interface (ROI) specification and all code presented in the book in ready-to-run form at wiley.c

Credit Risk Management is a comprehensive textbook that looks at the total integrated process for managing credit risk, ranging from the risk assessment of a single obligor to the risk measurement of an entire portfolio. This expert learning tool introduces the principle concepts of credit risk analysis…explains the techniques used for improving the effectiveness of balance sheet management in financial institutions…and shows how to manage credit risks under competitive and realistic conditions. Credit Risk Management presents step-by-step coverage of: The Credit Process_discussing the operational practices and structural processes to implement and create a sound credit environment The Lending Objectives_explaining the credit selection process that is used to evaluate new business, and describing how transaction risk exposure becomes incorporated into portfolio selection risk Company Funding Strategies_presenting an overview of the funding strategies on some of the more commonly used finan

As an IT manager, you're expected to make key decisions and recommend major investments. And that means understanding your decisions' financial impact on your company. But if you're like many information technology practitioners, you may feel uncomfortable incorporating the financials into your day-to-day work. Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for IT experts. Drawing on their work training tens of thousands of managers and employees at leading organizations worldwide, the authors illuminate the basics of financial management and measurement and provide hands-on activities for practicing what you are reading. You'll discover: Why the assumptions behind financial data matter What your company's income statement, balance sheet, and cash flow statement reveal How to use ratios to assess your compan

You're holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow's enterprises. It's a book for the business modelgeneration.Disruptive new business models are emblematic of ourgeneration. Yet they remain poorly understood, even as theytransform competitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels. Business Model Generation is a practical, inspiring handbook foranyone striving to improve a business model - or craft a newone. Business Model Generation will teach you powerful and practicalinnovation techniques used today by leading companies worldwide.You will learn how to systematically understand, design, andimplement a new business model — or analyze and renovate an oldone. Business Model Generation practices what it preaches. Coauthoredby 470 Business Model Canvas practitioners from forty-f

A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word ofmouth. Want to get customers talking? This friendly guide combinesthe best practical tools with insight and flair to provide guidanceon every aspect of PR, so you can launch a full–throttle campaignthat′ll generate buzz –– and build your bottom line. Discover how to ? Map a winning PR strategy ? Grab attention with press releases, interviews, and events ? Cultivate good media relations ? Get print, TV, radio, and Internet coverage ? Manage a PR crisis

Getting Action from Organizational Surveys provides the information industrial/organizational psychologists and human resource professionals need to put survey results into action—action that gets results. Edited by organizational survey pioneer Allen I. Kraut and contributed to by leading-edge practitioners, this comprehensive volume outlines new concepts to the survey lexicon, new methods of collecting and delivering results, new applications to various organizational situations, and new perspectives on how to look at and understand surveys and their place within organizations.

STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success.Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike.Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Jim Holden's Power Base Selling went far beyond thesimple art of persuasion and turned good sales-people into great ones. Now Holden introduces the next step in the salesperson's professional evolu-tion. Power Base Selling established the process for effectively engaging and defeating competition; The Selling Fox will show you how to fully execute that process. You'll not only fend off the competition;you'll de-install them from accounts, becoming the ultimate sales performer--the Selling Fox.

This Diary will Change Your Life contains 52 weekly instructions to make the year 2009 more interesting for you than for other, lesser people.Dope your imagination and let the true you shine forth, blinding everyone in your vicinity.

This is a basic interactive guide totechnical analysis - from one of the world's leading experts.Technical analysis is the art of identifying market turning pointsat a relatively early stage. For the savvy investor or trader whoidentifies these changes and acts accordingly, the rewards can beenormous. Listen and watch as this unique entry-level guideexplains and demonstrates the tools used by one of the world'sforemost technical analysts to evaluate emerging trends before theybecome apparent to the crowd.Using its effective interactiveCD-ROM/workbook format, you'll learn how to: interpret charts offutures, stocks markets, and options and identify key support andresistance levels; master the basic concepts of momentum andunderstand its effect on price; apply the theory with a commonsense set of trading strategies; use price and volume patterns toidentify breakouts; analyze peaks and troughs that can signal achange in the prevailing trend; interpret moving averages andanalyze their impact; and, use state

Christensen (The Innovator's Dilemma) analyzes the strategies that allow corporations to successfully grow new businesses and outpace the other players in the marketplace. Christensen's earlier book examined how focusing on profits can destroy even well-run corporations, while this book focuses on companies expanding by being "disruptors" who are able to outpace their entrenched competition. The authors (Christensen is a professor at Harvard Business School and Raynor, a director at Deloitte Research) examine the nine business decisions integral to growth, including product development, organizational structure, financing and key customer base. They cite such companies as IBM, AT&T, Sony, Microsoft and others to illustrate their points. Generally, the writing is clear and specific. For example, in discussing whether a company has the resources necessary for growth, the authors say, "In order to be confident that managers have developed the skills required to succeed at a new assignment, one should examine the