In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile. 作者简介: CHARLES RAW was financial editor of The Sunday

Like it or not, the digital revolution has swept the businessworld and, no matter how good you are at your job, if you don'thave the technical tools to keep up you'll be left behind. Luckily, The Digital Revolution is here to get you up to speed andget the jump on the competition.

The world has changed dramatically in the 2,500 years since Confucius' lifetime, but in many ways we still struggle with his core concern: how to live together with a minimum of conflict. In What Would Confucius Do?, East Asian teacher and scholar E. N. Berthrong provides a clear guide to how we can apply Confucian tenets to the modern world. Her original interpretation, based on years of studyingThe Analects, focuses on tact, compromise, and a willingness to see the other person's point of view-Confucius' three keys to living in harmony. This compendium of Confucian quotations, reflections, and advice-from "learning when to speak," to "making the most out of being alive"-is organized to follow the general path of one's career or life and can be applied to the workplace, the family, or society in general. Bernthrong's ambitious goal, like that of Confucius, is to get everyone to discover and know the true inner satisfaction that can be achieved through living life in a civilized manner as taught by one of his

Learn all you need to know about successful team management,from building up a team that functions effectively to achieving thedesired results. Managing Teams shows you how to establish aproductive environment and exploit group dynamics, and it alsoprovides practical techniques to try in different settings. Powertips help you handle real-life situations and develop thefirst-class team-management skills that are the key to a productiveand informed workplace. The Essential Manager have sold more than1.9 million copies worldwide! Experienced and novice managers alikecan benefit from these compact guides that slip easily into abriefcase or a portfolio. The topics are relevant to every workenvironment, from large corporations to small businesses. Concisetreatments of dozens of business techniques, skills, methods, andproblems are presented with hundreds of photos, charts, anddiagrams. It is the most exciting and accessible approach tobusiness and self-improvement available.

Just as Okrent's Nine Innings beautifully telescoped all of baseball into a single game in 1982 between the Milwaukee Brewers and the Baltimore Orioles, so the former Life editor and Time Inc. executive finds in the creation of Rockefeller Center a good deal of New York and many of the contradictions in American life as the country worked to emerge from the Depression. Built for profit on a run-down stretch of midtown between Fifth and Sixth Avenues called the Upper Estate-myriad lots that underwriter John D. Rockefeller Jr. slowly and inexorably leveraged into an available whole-the seven-year project was second only to the WPA in temporary job creation, though as Okrent shows, the project was far from worker-centered. While one of its originally intended (and abandoned) roles was to provide a new home for the Metropolitan Opera, the sprawling complex came to house a hydra-headed media center anchored by NBC, RKO and RCA, yet saw its gorgeous Center Theatre torn down in 1954 (though Radio City Music Hall and

In these times of intense change,what role should our most impor-tant business leaders play in society?How do the CEOs of major corporations construe their jobs?How should they construe them?These are the questions posed and answered in The Mind of the C.E.O.Jeffrey Carten's Findings are a challenge to those who are suspicious of corporate power,those who believe CEOs should focus only on enrich-ing shareholders,and even to many CEOs who see their job more nar-rowly.No one interested in the future can afford not to read,think about,and debate The Mind of the CEO.

Add this aptly titled piffle to the ranks of pink-covered girl-centric fiction that has come sailing out of England over the last two years. At age 25, Rebecca Bloomwood has everything she wants. Or does she? Can her career as a financial journalist, a fab flat and a closet full of designer clothes lessen the blow of the dunning letters from credit card companies and banks that have been arriving too quickly to be contained by the drawer in which Rebecca hides them? Although her romantic entanglements tend toward the superficial, there is that wonderful Luke Brandon of Brandon Communications: handsome, intelligent, the 31st-richest bachelor according to Harper's and actually possessed of a personality that is more substance than style. Too bad that Rebecca blows it whenever their paths cross. Will Rebecca learn to stop shopping before she loses everything worthwhile? When faced with the opportunity to do good for others and impress Luke, will she finally measure up? Rebecca is so unremittingly shallow and Luk

Make sure your message is heard with this important guide tobusiness communications. Learn all you need to know about successful communication, frominterpreting body language to writing letters, optimizing meetings,and speaking on the telephone. Communicate Clearly shows you how tohold an audience when making presentations and how to take notes orcompile reports, and it also provides practical techniques for youto try in different settings. Power tips help you handle real-lifesituations and develop the first-class communication skills thatare the key to a productive and informed workplace. The EssentialManager have sold more than 1.9 million copies worldwide!Experienced and novice managers alike can benefit from thesecompact guides that slip easily into a briefcase or a portfolio.The topics are relevant to every work environment, from largecorporations to small businesses. Concise treatments of dozens ofbusiness techniques, skills, methods, and problems are presentedwith hundreds of photos, chart

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, sal

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of ''outliers'' the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. De*ion in Spanish: Que diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fueras de serie explora las curiosas historias de los grandes jugadores de futbol; bucea en la peculiar infancia de Bill Gates; busca que convirtio a los Beatles en el mejor grupo de rock; y se pregunta que distingue a los pilotos que estrellan aviones de los que no. A traves de su viaje por el mundo de los ''fueras de serie'', los mejores, los mas brillantes y famosos, nos convence de que nuestro modo de pensar en el exito es erroneo. Pr

The Business is a nearly omnipotent and infinitely discreet transglobal organization whose origins predate the Christian Church, if not the Roman Empire (which the Business actually owned for sixty-six days). Financially transparent, internally democratic, and morally dispassionate, the actual business of the Business seems-even to Kate Telman, a senior executive-to be vague to the point of invisibility. Counted among its vast riches are a book of Leonardo cartoons, dozens of Michelangelo's pornographic paintings, and several sets of Crown Jewels. All it lacks is a certain clout in politics, an arena that the Business has avoided for centuries but that has suddenly become of vital importance. No longer satisfied with its permanent base in Antarctica and its fortified Swiss headquarters, the Business is angling to buy its own nation in order to take a seat at the United Nations. Kate is the perfect candidate to help the Business realize its most ambitious goal: She was plucked at age eight from a bleak urban s

From the author of the New Your Times besseller Spin Cycle comes this engrossing,entertaining expose of how the media-from television to newspapers to the Internet-drive the financial markets today. The booming econmy and mass investing have produced and insatiable demand for financial news and given rise to a group of "fortune tellers"eager to scoop and spread the the latest intelligence.In this riveting,unsettling book,Howard Kurtz introduces the powerful journalists,commentators,and analysts whose reports-too often based on rumor,speculation,and misinormation-have a real-time inpact on the rise and fall of stocks and on the financial health of millions of investors. Focusing on shch well-known figures as cable TV's Ron reporters who specialize in exclusives;and superstar analysts Ralph Acampora and Henry Blodget,Th Fortune Tellers is an incisive,often amusing,and sometimes terrifying report by an journalish well known for his sharp-eyed observations and behind-the scenes access.In a time of head-sp

According to CNBC's veteran market watcher, Ron Insana, they can and do. Every day the world's markets are speaking -- shouting, really -- boldly predicting the future. In fact, they are reflecting information not yet revealed to the general public: events as dramatic as the outcome of a war, as tragic as a nuclear accident in some distant part of the globe, or as mundane but vitally important as the future direction of interest rates. In order to understand what the markets are saying, you have to know how to listen to and interpret the messages they are sending. This is the first book to show readers how to understand the signals put out by the markets, and how to use that information to advantage in their lives. Since ancient times, writes Insana, investors and merchants have met to buy and sell goods -- and to exchange information and gossip. This information is reflected in the prices charged for those goods, whether it is news of war in a far-flung region that will cut off the gold supply or

To critics, Bill Gates's Microsoft Inc. is the apotheosis of brute-force ruthless marketing, but in this lively, independent-minded report, Stross (Steve Jobs and the Next Big Thing) finds a different explanation for Microsoft's success: Gates's strategy of hiring the smartest software developers, keeping their allegiance with lucrative stock options, fostering an egalitarian creative atmosphere and perpetuating the identity of small working groups. A business professor at San Jose State University in California, Stross had unfettered access to Gates, his employees and the company's internal files, making this a privileged, revealing window on Microsoft's inner workings. He charts the firm's long, rocky struggle to win broad consumer acceptance of CD-ROMs, as well as the saga of Microsoft's bestselling multimedia encyclopedia, Encarta. Microsoft was caught unprepared by the advent of the Internet, and its failed attempt to outdo a small but feisty rival, Intuit, in the personal finance software market, demons

In all his years in the Chicago Fire Department, LieutenantReed Solliday has never experienced anything like this recentoutbreak of house fires--devastating, vicious, and,in one case,homicidal. He has another problem--his new partner, Detective MiaMitchell. She's brash, bossy, and taking the case in a direction henever imagined. Mia's instincts tell her the arsonist is making this personal.And as the infernos become more deadly, one look at the victims'tortured faces convinces her and Reed that they must work closer tocatch the killer. With each new blaze, the villain ups the ante,setting firetraps for the people Reed and Mia love. The truth isalmost too hot to handle: This monster's desire for death anddestruction is unquenchable...and for Mia he's started thecountdown to an early grave.

We all know that hand-me-downs are often comfortable and easy to put on, but we are rarely happy in something--a jacket or a job--that we didn't choose. If you feel trapped or disappointed in your current career or job, or if you let your family's wishes, rather than your own natural talents, interests, and passions, guide your ultimate career choice, you are living someone else's dream. These "hand-me-down dreams" influence every aspect of our lives, including our work and how we do it.

This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

The bestselling success book of all time is updated and revised with contemporary ideas and examples. Think and Grow Rich has been called the "Granddaddy of All Motivational Literature." It was the first book to boldly ask, "What makes a winner?" The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world's winners himself. The most famous of all teachers of success spent "a fortune and the better part of a lifetime of effort" to produce the "Law of Success" philosophy that forms the basis of his books and that is so powerfully summarized in this one. In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill's thought, deftly interweaves anecdo

In today's fast-paced global business environment, the conventional model of the corporation and its management principles no longer deliver results. Economic upheaval, changing demographics, and technological revolution have forever altered the requirements for running a business today. Now, in response, The Centerless Corporation presents a radical new corporate model -- designed for your organization's survival, growth, and prosperity. Drawing on groundbreaking research they conducted at Booz Allen & Hamilton, Bruce A. Pasternack and Albert J. Viscio offer a comprehensive strategy for managing in turbulent times. To deal with increasing complexity, they contend, leaders must abandon their command-and-control mentality and establish a model in which responsibility and accountability are distributed throughout the organization, employees are regarded as valued resources, and knowledge flows freely. Illustrating their ideas with invaluable real-life examples, Pasternack and Viscio explain how to attr

Learn all you need to know about delegation, from decidingwhich tasks to delegate and selecting an appropriate candidate toensuring the brief is clear and the task is completed. How toDelegate shows you how to free your time and motivate your staff,plus it provides practical techniques to try when delegating. Powertips help you handle real-life situations and develop first-classdelegation skills that will dramatically improve results andrelationships. The Essential Manager have sold more than 1.9 million copiesworldwide! Experienced and novice managers alike can benefit fromthese compact guides that slip easily into a briefcase or aportfolio. The topics are relevant to every work environment, fromlarge corporations to small businesses. Concise treatments ofdozens of business techniques, skills, methods, and problems arepresented with hundreds of photos, charts, and diagrams. It is themost exciting and accessible approach to business andself-improvement available.

During our ten-year association, I learned the missing number to my combination for worldwide successful achievement. The Master Mind Principle: two or more persons working together in complete harmony toward a mutual goal or goals...Napoleon Hill's philosophy teaches you what you were never taught. Specifically: How to Recognize, Relate, Assimilate and Apply principles whereby you can achieve any goal whatsoever that doesn't violate Universal Law - the Law of God and the rights of your fellowman.--This text refers to an out of print or unavailable edition of this title.

It's not easy to fall in love-especially in Sin City. Nobody knows this better than Greek deities Psyche and Eros, who keep a watchful eye on the mortals in Las Vegas. With a little divine intervention from Aphrodite and the rest of the gods and goddesses, Psyche and Eros set out to fulfill the sexual fantasies of their clients, hoping to turn lust into love.

With a new foreword by Ken Blanchard An invaluable newstrategy for creating enthusiastic employees, from the author ofthe bestselling The One Minute Manager. Every day thousands ofuninspired employees trudge to work -- often dooming theircompanies to failure with their lack of enthusiasm. Drawing on over20 years' experience of working with hundreds of corporationsacross the US -- including America Online, Eastman Kodak, GeneralMotors, Hershey Chocolate and Microsoft -- Blanchard reveals asure-fire strategy for boosting employee enthusiasm, productivityand performance. Gung Ho! presents a simple system for inspiringemployees. Based on three core ideas: work must be seen asimportant, workers must be put in control of their own productionand managers must cheer their workers on -- it is a method that allemployees and managers can easily implement and which has alreadybeen adopted by such major corporations as K-Mart.